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Bulleit Bourbon was an upscale whiskey looking for assitance in re-branding, while still sticking to their roots of a frontier whiskey. The idea behind the campaign started with their an interesting story about their great grandfather, Augustus Bulleit, who went missing while on a delivery. Logo was designed by Bulleit.

Copywriter: Bobby Claeys


Theory #235 Augustus Bulleit stopped to bathe in the waters of the Mississippi when he was suddenly swallowed whole by a river monster.

The Bulleit legacy lives on.

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Theory #47 Augustus Bulleit’s wagon was ravaged by a pack of bears. He is assumed to be living among them.

The Bulleit legacy lives on.

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Theory #3 Augustus Bulleit was swept away by a tornado. He was never seen again.

The Bulleit legacy lives on.

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Recipe Booklet

The Bulleit Neat Ingredients: 1 1/3 oz. Bulleit Bourbon Preparation: Enjoy in a rocks glass.

The BLT Ingredients: 1 1/3 oz. Bulleit Bourbon Lemon Wedge Tonic Preparation: Serve over ice in a rocks glass Garnish with a generous wedge of lemon.

The Bulleit Manhattan Ingredients: 1 oz. Bulleit Bourbon 1/4 oz. sweet vermouth 1/4 oz. dry vermouth Preparation: Serve over ice in a rocks glass with a lemon twist.

The Bulleit Mint Julep Ingredients: (serves 12) 15 oz. Bulleit Bourbon 30-40 Mint Leaves Simple syrup solution Preparation: Marinate mint leaves in 3 oz. Bulleit Bourbon. Combine marinated leaves with simple syrup solution.

The Bulleit Mint Julep Preparation: (continued) Let leaves and syrup sit overnight. Fill julep cups with mixture. Add Bulleit Bourbon to taste. Enjoy!

recipe booklet


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Bulleit Bourbon