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welcome Welcome to REtechSouth 2009 To say that technology is important to business is like saying that oxygen is useful to humans. Yet the real estate industry seems slow to embrace technology as a tool for enhancing business models and daily activities. REtechSouth has a mission to change the pace of innovation by showcasing new ideas, sharing valuable tools, and bringing together the brightest minds and strongest voices our industry has to offer. We firmly believe that if the right people bring their voice to the conversation, then together we can transform the real estate industry. It all starts with you. The power of the individual has never been greater. You are now armed with incredible tools to connect with others. The low costs of computers and cell phones combined with the higher speeds of access to the internet has created opportunities just waiting for innovators to seize them. The ability to reach thousands of people within seconds of creating a message is no longer a business dream - it’s reality. Our goal at REtechSouth is to push each other forward, challenge the status quo, and prepare each of you to be leaders for changing the real estate industry. We encourage you to learn, question, and collaborate together. Find new methods for efficiency, discover how transparency and authenticity can change public perception, and uncover valuable resources that will make everyone better. We could not be more excited to jump into the content of this conference beside you. So don’t be alarmed if you see us questioning a speaker or challenging your comments - we’re here to make a difference just like you.

Matt Fagioli

Brad Nix

Floor plan

schedule Time

Session Title


Registration | Coffee | Live Music


8:30 AM

Opening Comments

Main Stage

9:00 AM

State of the Reunion

Main Stage

9:30 AM

Tools the REALTOR of Tomorrow needs to know Today

Main Stage

10:00 AM

KEYNOTE | Who Moved My Market? Making Order Out of Chaos

Main Stage

10:30 AM

Flickr for Real Estate: Yes, It's a Social Network

Main Stage

Broker Breakout


7:30 - 8:30

11:00 AM

11:30 AM

12:00 - 1:00

1:00 PM

1:30 PM

2:00 PM

2:30 PM

3:00 PM

3:30 PM

4:00 PM

Social Media Training Camp 101

REtechLab One

The Cage Match

Main Stage

Broker Breakout


Social Media Training Camp 101

REtechLab One

Twitter: How Twits Lay Golden Eggs

Main Stage

Broker Breakout


Social Media Training Camp 101

REtechLab One

Redefining Your Blog Marketing Strategy

REtechLab Two

Lunch / Q&A

Main Stage

Mortgage Breakout


New Homes Breakout

REtechLab Two

Building Your Community, One Blog Post at a Time

Main Stage

The Art of Tru


Why Market Data Matters Now More Than Ever

REtechLab One

When it Rains, it Pours

REtechLab Two

Future of Real Estate Blogging

Main Stage

The NEW Realty Business Model


<title> SEO 101</title> It's that Easy!

REtechLab One

The iPhone - Essential Real Estate Tool or Shiny Happy Toy?

REtechLab Two

Hype or Help? Does Real Estate Video Work as Marketing Tool?

Main Stage

Using Social Objects, Gestures & Markers to Master Community Marketing


Relationship Marketing: Build & Maintain Customers to Increase Profitability

REtechLab One

Building a Real Estate Website With Wordpress

REtechLab Two

Building the Better Mousetrap: Next Generation of Search

Main Stage

The Fine Art of MasterBaiting: Advanced Link Building Strategy Made Easy


10 Strategies Your Competitors Don't want you to know about Facebook

REtechLab One

Mobile Blogging: So Easy Your Phone Can Do It

REtechLab Two

Mastering Online Lead Generation

Main Stage

Google Doesn't Love Me


The Key to Unlock your LinkedIn Network

REtechLab One

Go Viral with Video!

REtechLab Two

Touch Every Base | Systematic Online Presence

Main Stage

RETS, Syndication, and The Future of Online Data Sharing


Creating a Destination Website

REtechLab One

Global Exposure. Local Results. create and distribute narrated video using photos

REtechLab Two

Social Media All Stars

Main Stage

Never settle for less than #1 on Google


Developing a Video Marketing Strategy: 3 steps for keeping it simple and effec- REtechLab One 4:30 PM 5:00 - 6:30

REALTOR.com速 Presents: The ROI Of Blogging

REtechLab Two

Closing Comments

Main Stage

Networking / Happy Hour



Pamela Adams Constant Contact

Rudy Bachraty Trulia

Jason Benesch Real Estate Tomato

Jason Berman The J. Berman Group

Teresa Boardman Keller Williams

David Boehmig Atlanta Fine

Ricardo Bueno Real Estate Tomato

Louis Cammarosano HomeGain

Todd Carpenter National Association

Brad Carroll Dakno Real Estate

David Carroll softRealty

Missy Caulk Keller Williams

Audie Chamberlain

Sherry Chris Better Homes & Gardens Realty

John Coley Coley Real Estate

Ken Cook Novation Mortgage

Jeff Corbett ActiveRain

Jim Crawford RE/MAX

Marc Diaz MidSouth Residential

Jim Duncan Century 21


Heather Elias Century 21

Ken Earnhardt ViewThisHome

Matt Fagioli Diamond Dwellings

Russell Fair HotREtech

Joseph Ferrara Sellsius Real Estate Blog

Kelly Fink Bowen Family Homes

Carol Flammer mRELEVANCE

Tony Floyd Prudential Georgia Realty

Dan Forsman Prudential Georgia

Wendy Forsyth Better Homes & Gardens Realty

Bo Gilbert mRelevance

Robert Hahn Onboard Informatics

Ines Hegedus-Garcia Majestic Properties

Chad Huck Century 21

Dave Jenks Free Warrior

Andy Kaufman Keller Williams

Pat Kitano Domus Consulting Group

Kelley Koehler Long Realty Company

Corey Kozlowski Diverse Solutions

Joel McDonald Automated Homefinder


Mary McKnight Sacrilicious Marketing

Robert McMillan realtyVID

Nicole Nicolay Effektive Solutions

Reggie Nicolay Cyberhomes

Brad Nix Maxsell Real Estate

Mike Price MLBroadcast

Matt Rains REtechBlog

Tom Royce Real Estate Bloggers

James Shiner ZIPVO

Michael Simonsen Altos Research

Andrew Tillman Center for REALTOR Technology

Greg Tracy BlueRoof 360

Jeff Turner Real Estate Shows

Kevin Warmath In Memoriam

Ginger Wilcox Alain Pinel

Dan Woolley Dwellicious

sponsors Altos Research | We started working on the algorithms that power our analysis in 2002. With each of us sitting on fat Silicon Valley mortgages and the tech market nuclear winter brewing all around us, we simply wanted to know what was happening to property values. But any research we could find at the time was based on old data and tended to be only regionally visible. Years later we can look back and see that property values in Los Altos sank by 20% during 2001 and that they didn’t reach their past peak until 2005. But in the middle of ‘02, who knew? There had to be a better way… Real-time Real Estate Market Intelligence

ActiveRain | Based in Kirkland, WA, the ActiveRain Corporation is a hybrid technology/media company operating the largest and most active social network in the real estate space. The ActiveRain Real Estate Network was launched in June of 2006 as a free social networking and marketing platform for real estate professionals. Unlike most real estate technology companies of the day, our goal wasn’t to change the rules of the industry— its was simply to provide tools and technology to help it work more efficiently. We remain committed to that vision today. Over the years, we’ve worked closely with agents and companies large and small to support their core business—selling homes. Today, ActiveRain empowers consumers as well as real estate professionals, removing the traditional barriers between real estate buyers, sellers, and the agents who bring them together.

AnotherME | Another ME is a team of real estate virtual assistants (REVA’s) specializing in marketing, listings, closings and general administrative support. Since 2002, we have been working with top producing agents helping them grow their business and simplify their lives by providing affordable and professional services. When you outsource to AnotherME, you are gaining a partner with a vested interest in your success. Whether you need temporary or on-going assistance, AnotherME is your one point of contact for real estate support. Call today for a consultation and a service proposal. 770-414-9393

Bella Web Design | Bella Web Design provides excellence in web design and internet marketing to our clients. We don't just build websites, we educate our clients on best practices for the web and help them choose the right social media tools to support their site once its completed. Our clients refer us to friends and family for over 11 years, many of them doing multiple projects simply because they learn so much from our team. We empower business owners to make the right decisions about their online presence.

sponsors Better Homes and Gardens Real Estate | bhgrealestate .com Through the marriage of a leading lifestyle media brand and global real estate giant, Better Homes and Gardens Real Estate LLC allows real estate professionals and consumers to benefit uniquely from innovative technology, robust business tools and enhanced consumer information access to create exceptional real estate experiences. Better Homes and Gardens Real Estate LLC combines the heritage of an iconic brand with leading edge innovation and technology to deliver a new, custom-built value proposition for real estate professionals, tailored for today's market and designed to help real estate professionals achieve a new level of success. In short, we believe Better Homes and Gardens Real Estate is the real estate brand of the future and, for entrepreneurs, the opportunity of a lifetime.

blueroof 360 | BlueRoof360 offers a custom designed website with the latest technology and every option you can think of. Want videos? Instant chat? How about RSS, podcasting, or tens of thousands of other choices? It’s up to you- it’s your own custom website. Unlimited pages- unlimited changes You’ll also get a business management system that schedules showings, sends text messages notifications, and gives your clients their own login and password protected account to save searches and listings, get new listing notifications and even follow their transaction step by step as it happens. Be reminded of your contract deadlines, have feedback on showings automatically entered into your system for you and your clients to follow. Grow your business online with a website that truly represents your personality. Imagine a system that not only delivered business to you, but managed it for you and kept in contact with your clients for you.

CRT | The Center for REALTOR® Technology’s (CRT) goal is to serve the REALTOR® membership as an industry advocate, an implementation consultant and a technology resource. We will also directly support the NAR Leadership Team's initiatives, technology agenda and their negotiations with potential providers to REALTOR® members. We are an outward facing department within NAR, whose main function is to be a member resource, advancing technology adoption in the Real Estate industry.

Constant Contact | Constant Contact®, Inc. (NasdaqGM: CTCT) is a leading provider of on-demand email marketing and interactive communications services for small businesses, associations, and nonprofits. Launched in 1998, Constant Contact has revolutionized the way that small organizations can effectively and affordably communicate with their customers, clients, and members. Our customizable, easy-to-use email marketing and online survey tools—supported by our expert personal coaching and award-winning support—help our customers create professional-looking email newsletters and insightful online surveys to inspire valuable dialogue with their customers. Customers also enjoy high email delivery rates, thanks to our strong relationships with leading ISPs, our no-tolerance spam policy, and our leadership roles in organizations such as the ESPC (Email Sender and Provider Coalition).

sponsors Dakno Marketing | As a full service real estate marketing firm, Dakno Inc. is a leading provider in real estate web design and development. Offering websites and blog sites to fit every marketing budget, Dakno Inc. also offers its family of clients consultative services that include blog coaching, Search Engine Optimization, corporate brand design and development and copy writing services to name a few. Highly engaged in social media, Dakno guides it’s clients through the myriad of social media sites positioning clients to participate in the conversation and engagement. The ultimate goal for every Dakno client to be empowered with the knowledge, the tools and the skills to obtain the highest degree of success possible.

Diamond Dwellings | Diamond Dwellings is a new breed of real estate brokerage - built for our “2.0 world” We operate in a growing list of markets throughout the US, but Atlanta is home. We’re a boutique real estate brokerage with specific focus on using technologies to enhance customer experiences. Many brokerages say that they have the latest technology. But “having it” is one thing — implementation is everything. That’s where we’re winning. We leverage leading-edge technologies to deliver very current marketing initiatives for Customers, Agents & Brokers. We focus on specific niche markets in order to deliver far superior results for customers through hyper-accurate analysis, completely innovative marketing — plus deep market understanding.

Diverse Solutions | Diverse Solutions is the leading innovator in real estate technology. With the recent release of the new version of dsSearchAgent, our map based IDX solution for your website or blog; we have redefined what an IDX should be. Built with the continuous input of many agents and power brokers from around the country, Diverse Solutions’ dsSearchAgent IDX program is distinctive in far more ways than any IDX program before it. It exudes professionalism on many levels and excels at the ultimate goal of pleasing web site visitors and converting them into lifetime clients. It is intuitive and simple enough for novices, yet powerful enough for even the most advanced and demanding users. With so much to offer, and with the knowledge that dsSearchAgent brings with it over two decades of combined software engineering experience, you’ll see why it’s different the moment you start using it. Other available products include lead management tools, email marketing and website design.

Domus Consulting | Domus Consulting Group is the leader in the development of a new social media platform we simply call the “Social Media System“. This system enables companies, organizations and groups to create powerful effective social networks WITHOUT REQUIRING THEIR PARTICIPANTS TO BLOG. Using various popular applications like Twitter and Friendfeed, and bookmarking tools like, our Social Media System facilitates real time news wires. We developed the System because blogging can be challenging, but participating in the various social media is easy and fun.

sponsors Dwellicious | Dwellicious is a social bookmarking site for people to organize, share, and discuss the search for their next home. Dwellicious is a combination of the word “dwelling”, meaning home, and “delicious” meaning yummy! With Dwellicious you will be able to: 1. Simply bookmark and organize real estate listings from popular real estate websites. 2. Share your bookmarked listings with others. 3. Track and update your bookmarked listings. 4. Discuss bookmarked listings with others. We also give you a set of tools such as mapping, neighborhood info, school info, property valuation, and recent area home sales to help you with your decision-making.

Ed Wolkis Photography | They say a picture is worth a thousand words. For Real Estate Professionals, a great photo can be worth thousands of dollars. Ed Wolkis, an award winning Atlanta commercial and architectural photographer, has just finished writing his first book, “How To Take Photos That Move Houses.” In this book you’ll learn everything from camera basics to advanced techniques, with plenty of “before and after” demos that well help you to create great photos that will stop potential clients in their tracks. If you decide to work with a professional photographer, “How To Take Photos That Move Houses” will teach you what you need to know to work comfortably and confidently for a successful project.

E-LINQ | e-linq .com Premiering at REtechSouth 2009! THE INTERPRETER Real Estate Counseling Program® We've taken Microsoft® Excel to the extreme and created the first-ever "true" real estate transaction counseling program. Designed for use by Realtors® in the presence of customers, the program acts like a search engine, able to work backwards from the transaction constraints (i.e.; total initial cash, PITI, seller-paid costs). It also works forward from list price/terms or proposed price and seller-paid costs while freezing either the total initial cash or PITI constraint. An AutoSelect rate selection feature automatically selects the rate that will maximize the purchase power of the buyer's cash investment. For additional information please visit our website; and, please drop by our table during the conference to take a test drive!

GAR | The Georgia Association of REALTORS®, the Voice for Real Estate in GeorgiaTM, is a voluntary professional association of approximately 40,000 licensed real estate brokers and salespersons engaged in all aspects of the real estate business throughout the state of Georgia. GAR is the leading advocate for the real estate industry in Georgia, committed to protecting private property rights and free enterprise, maintaining ethical and professional standards, and enhancing the public’s awareness and confidence in REALTORS®. REALTOR® is a registered mark which identifies a professional in real estate who subscribes to a strict Code of Ethics as a member of the National Association of REALTORS®.

sponsors Global Consultants | Global Consultants, LLC is a company focused on working within communities to create synergy & growth with the support of business’ both small and large. Global Consultants’ team works within the community with schools, city governments, realtors, insurance agents, etc to develop Merchant Partner Programs. These programs are true referral societies in which the participating business’ pass word-of-mouth referrals. The concept behind the Merchant Partner Program is all about “RELATIONSHIPS.” Because our goal is to make everyone in the relationship happy… The program is designed to be a “win-win” for everyone

HomeGain | homegain .com HomeGain® is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain offers free services to find and compare real estate agents, research home values, and view homes for sale. REALTORS® use HomeGain's real estate marketing programs, products and tools to connect to consumers, promote their services and grow their business. A subsidiary of Classified Ventures, receives an average of over five million web visits per month, ranking it in the top 10 real estate websites worldwide since 1999. HomeGain is your real estate connection.

Inman News | inmannews .com Inman News ( is the nation's leading independent real estate media news service and content provider. Inman’s clients include 50,000+ Web sites and 250+ U.S. newspapers, including The Los Angeles Times, Chicago Tribune, Miami Herald, Washington Post, Denver Post, San Francisco Chronicle, Google, MSN, Yahoo! and

Keller Williams Platinum Partners | Keller Williams Platinum Partners has been consistently ranked the number one office in Cherokee County for days on the market, number of agents, and number of listings. Our agents live, work and play in Cherokee County, Woodstock, Towne Lake, Canton, Holly Springs and the surrounding areas. Keller Williams Platinum Partners agents use their years of experience in the real estate market to help homeowners in the Towne Lake, Cherokee County and Woodstock area sell and buy homes for the best price in the shortest amount of time.

sponsors Maxsell Real Estate | Maxsell Real Estate is a service based company. We do not sell real estate, we offer fiduciary services for our real estate clients. We are committed to building quality relationships with our clients. Relationships thrive on communication and we believe every new transaction should begin with a conversation. Understanding our clients’ goals and needs is paramount to our success. Maxsell’s fiduciary based consultative approach adds value to every step of the real estate transaction. With over 50 years of combined management experience in the real estate industry, Maxsell can offer a range of services for residential, commercial and land properties. Understanding the entire local market, how housing impacts industry, and how land values determine home pricing allows Maxsell Real Estate to advise and counsel our clients at a level most agents never consider.

MetLife Home Loans | MetLife Home Loans is a division of MetLife Bank, N.A., a member of the MetLife family of companies. MetLife Home Loans: > Offers a wide range of flexible home loan, refinancing and reverse mortgage products > Is dedicated to helping you find lasting financial solutions > Relies on its associates to uphold our reputation for trustworthiness Every MetLife Home Loans Relationship Manager shares our core values of integrity and honesty, and believes in helping you build lasting financial freedom.

mRELEVANCE | mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients. With offices in Atlanta and Chicago, marketing RELEVANCE can connect your company with buyers and build relevant relationships nationwide.

NAMAR| NAMAR is located at 2145 Duluth Highway, Duluth, GA 30097. Office Hours are Monday - Thursday 9am - 5pm, Friday 9am - 4pm. The Northeast Atlanta Metro Association of REALTORS® is the primary provider of services and resources. The Association will promote professionalism and ethical real estate practices. We are dedicated to the real estate industry and private property rights. The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® (NAR) and subscribes to is strict Code of Ethics . Only those agents who are members of NAR can use the term REALTOR®. REALTOR® is not a synonym for real estate agent.

sponsors NomaDesk | NomaDesk is file sharing software for business professionals who want to work from anywhere. NomaDesk virtual fileservers enable easy and secure access to documents even if the Internet is not available. Unlike web-based file sharing tools, NomaDesk automatically synchronizes files across any shared computer, making it possible to have the most recent file always available, right on your PC.

Onboard Informatics | onboardinformatics .com We make data simple. Onboard Informatics has been humanizing websites since 2001 and is the premier data services company for the real estate industry. We provide endto-end solutions for professionals and institutions seeking accurate information and tools. Experts in data aggregation, standardization, distribution and integration, Onboard Informatics offers relevant Web tools, services and comprehensive local, regional and national information. We provide best-in-class consulting and support to tie it all together. Our ability to leverage data-driven content to meet business objectives has earned Onboard Informatics the trust of some of the very best companies in real estate, media, and technology.

realseekr | For today’s fast paced world, has been created by leading real estate professionals with a simple yet innovative concept for its users, infusing the ability for socializing real estate interactions. Real property professionals, home buyers, private home sellers and related businesspersons can list, search and chat in real time any time. And you know what else we did…To ensure we are building the best site possible, we’ve launched in Beta; that means over the next few months Real Seekr will continue to grow and change based on the feedback we get from you, the user. While in Beta, we will be adding more and more properties to the search database, which will boost the total properties and also provide the most coverage across the country then ever thought possible.

realtyVID | - Bringing Your Customers Back to the Property! Remember when you played a personal role in showing properties to buyers? When you could be sure that the buyer got a real feel for your listings because they guided them through the space? Even if the buyer rejected the property, you knew you gave it a fair showing. Is that true in the internet marketplace? Consider this… If your listing generates 100 internet hits without generating a contact, then more than 99% of your buyer customers are rejecting your listings based on your internet presentation!

sponsors softRealty | When we’re not attempting to sound like clever writers with a sense of humor, we're a down to earth team of code junkies, business gurus, and savvy investors, armed with an endless supply of caffeine. We are home owners who shared the pain of searching for homes using property search engines that just didn’t work for us. We are friends with many different real estate professionals who have partnered with us to design a set of services that makes sense for agents and home buyers alike. While we would love to build a solution to stop Global Warming or put an end to World Hunger, our first priority is to deliver services that positively impact the Real Estate Profession and improves the transactional experiences of both the Home Buyer and the Real Estate Agent.

trulia | We are a real estate search engine that helps you find homes for sale and provides real estate information at the local level to help you make better decisions in the process. We aim to be a delightfully smart partner when you are looking to buy a home. The smart part should help you find your dream home (or at least the dream home within your budget) and arm you with data and information about local real estate (without too much work). The delightful part should make you smile and keep you coming back. Whether you are moving down the street or clear across the country, we’re here to help you understand real estate trends at the local level. When you are about to make the biggest financial decision of your life, we help you understand how your future home stacks up compared to similar homes on the market, and similar homes that have recently sold.

View This Home | Do you want to tap an audience of BILLIONS? Americans are viewing more than 11 billion videos a month on the internet. That is up 64 percent from last year! Don’t get left behind as the video revolution spreads creating new opportunities for YOU!! Start your video revolution now!

ZIPVO | ZIPVO is a leading real estate media website where agents can enhance, broadcast and market themselves and their listings free and easily through the use of video, PhotoVideo, blogs, agent profiles and real estate news. Our goal is to provide real estate agents the tools needed to successfully market themselves and their listings free and easily with the latest online technologies and strategies. Revolutionary products such as ZIPVO PhotoVideoTM allow agents to quickly and easily create a stunning online video presentation for their listings. Users can also upload videos that they or a videographer create. To stay in touch with their customers, agents can create blogs and write about anything relevant to the market. Through ZIPVONews agents can discover news, events and emerging technologies in real estate. Not only do we want to make the jobs of real estate professionals easier, we’re also here to revolutionize the home search process. Our interactive maps, video walk-throughs and PhotoVideos make the




retechsocial REtechSouth Attendee Tips 10 Tips to Improve your Conference Experience

1. Expedite check-in by bringing your printed confirmation email to the event. Arrive early for coffee, music and best seats! 2. Print the program guide ahead of time. To prove the concept that technology can enhance productivity while saving costs -we will not have printed programs at the event. 3. Plan your schedule at REtechSocial. Allows for custom personal schedules of the sessions so you can craft your plans for REtechSouth. 4. Start networking early at REtechSocial. Create your profile and make friends or schedule to meet other attendees and speakers in the hallways at the event. 5. Bring your laptop. FREE wifi, table tops, and power at the event. Learn hands on! 6. Bring your camera. You'll want to blackmail (I mean document) your new friends with tons of pics to share on your social networks. Email your photos taken at the event to and they will be shared on the big screens, see Flickr example. 7. Video interviews. Ask attendees and speakers alike questions in the hallways. 8. Remember me items. These use to be called business cards, but now they are t-shirts, moo cards, signs, hats, etc.. be creative! 9. Follow @retechsouth on Twitter and join the Facebook Event. Stay up to date and share tweets before, during and after the event. 10. Bring petty cash for concessions, lunch, and of course the cash bar networking event postconference. *Bonus Tip: Dress Business Casual. No need for suits as you'll be on the move a lot between sessions and need to be comfortable.

REtechConnections (Official Twitter Hashtag = #RETS ) (REtechSocial Network)

revised 3/16/09

REtechSouth 2009  

REtechSouth 2009 event program

REtechSouth 2009  

REtechSouth 2009 event program