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BMSA Corporate Identity Manual

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E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

Table of Contents ___________________________________

3.0 ___________________________________

1.0

Introduction

___________________________________ 1.1 Official Name ___________________________________ 1.2 About BMSA ___________________________________ ___________________________________

2.0

The Logo

___________________________________ 2.1 Logo Colors ___________________________________ 2.2 Corporate Colors and Typography ___________________________________ 2.3 Incorrect Usage of logo ___________________________________ 2.4 SCs Logos ___________________________________

E-mail: bmsabns@yahoo.com

Brand Identity System

___________________________________ 3.1 Applications : Stationary Items ___________________________________ 3.1.1 Business Card ___________________________________ 3.1.2 Letterhead ___________________________________ 3.1.3 Power point template ___________________________________ 3.2 Applications: Print Literature Items ___________________________________ 3.2.1 Banners ___________________________________ 3.2.2 Certificates ___________________________________ 3.2.3 Membership ID ___________________________________ 3.2.4 T-Shirt ___________________________________ 3.2.5 BMSA Certificate file

--------------------------------------------------------3.3 Applications: Online Literature Items Page | 2 ___________________________________ 3.3.1 Website ___________________________________ 3.3.2 Online Representation ___________________________________ 3.3.3 Signature ___________________________________

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

1.0 Introduction

The General Corporate Identity Concept for the BMSA is presented herewith. It outlines the basic elements of the Corporate Identity which have been designed and these can be used for future development. The existing corporate identity constitutes a presence of BMSA which is wellknown and well-established in Beni-Suef. It has been developed over the last year. The General Corporate Identity Concept presented here aims at keeping the identity of BMSA and confirming its recognition while modernizing, and extending it, though respecting general principles, e.g. keeping the symmetry. Dimensions, rules of usage as well as the definition of additional elements will use each of these design elements as a basis for their evolution. Generally, the Corporate Identity Manual shall allow exceptions from the standards given.

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013

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BMSA Corporate Identity Manual

1.1 Official Name

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 The official name of the organization shall be : Beni-suief Medical Students' Association  The official abbreviation shall be

BMSA

 Recognized translation of this name is :

‫اﻟﺠﻤﻌﻴﺔ اﻟﻌﻠﻤﻴﺔ ﻟﻄﻼب ﻃﺐ ﺑﴩي ﺑﻨﻲ ﺳﻮﻳﻒ‬

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

1.2 About BMSA

We are an organization which is a form of free students’ activity, independent of the Student unions and their activities, and abiding by the rules of Beni-sueif University’s faculty of Medicine. The organization is an autonomous affiliate member of the International federation of Medical Students’ Association- Egypt (IFMSA-Egypt) a member of the International Federation of Medical Students’ Association (IFMSA). It is a non-profit society and does not offer financial income to its members.

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013

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BMSA Corporate Identity Manual

2.0 The Logo

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 This logo must be used in all official representation in IFMSA , IFMSA-Egypt or any other organizations governmental or not.  The logo have 2 parts graphic part by deep red and grey colors and typographical part this font used Dolphin.

Vertical Logo

Horizontal Logo

 The logo used by this percentage Between length and width

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

2.1 Logo Colors

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Stamp Logo – Vertical |

Grey scale Logo – Vertical | Inverted Logo – Vertical |

Normal Logo - Vertical

Stamp Logo - Horizontal | Grey scale Logo – Horizontal | Inverted Logo – Horizontal | Normal Logo - Horizontal

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

2.2 Corporate colors and Typography  Colors play an important role in communicating our brand promise .The corporate colors are part of our brand identity system. The colors must be used as much as possible.  BMSA logo is developed based on these corporate colors – red , grey , orange and black .  Typography

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Calibri ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Time New Romans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

E-mail: bmsabns@yahoo.com

Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Dolphin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

2.3 Incorrect Usage of Logo

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E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

2.4 SCs Logos

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 BMSA uses IFMSA standing committees logos except TSD (Training Support Division )

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.0 Brand Identity System

Page | 11

BMSA brand identity system uses distinct visual fields and defined elements to convey our brand messages to all our stakeholders. Standard application templates and formats are developed to reinforce BMSA brand identity. All branding material designs must adhere to these standard application templates and formats. The system provides an impactful and efficient way to communicate the uniqueness of our offerings. It leverages and builds strength and value of the BMSA brand through consistent and thoughtful application across all communications. It creates a publicly recognized and consistent visual impression for BMSA.

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.1 Applications : Stationery Items  Business Card  Letterhead  Power Point Template

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013

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BMSA Corporate Identity Manual

3.1.1 Business Card

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 Size : L: 9cm W: 5cm

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.1.2 Letterhead

Page | 14

 layout of the official letterhead.

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.1.3 Power point Template

(A) This powerpoint template used in all BMSA representation or trainings . (A) This slide used as a first slide , (B) This design is used for all the slides

(B)

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013

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BMSA Corporate Identity Manual

3.2 Applications: Print Literature Items  Banner  Certificates  Membership ID

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013

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BMSA Corporate Identity Manual

3.2.1 Banner

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Vertical Banner

E-mail: bmsabns@yahoo.com

Horizontal Banner

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.2.2 Certificates (A) Page | 18

(A)Certificate of Training and First Aid But the first aid certificate has another form .

(B)

(B) Certificate of Appreciation

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.2.3 Membership ID

Page | 19

Size : L: 9 cm W: 5cm

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.2.4 T-shirt

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BMSA official T-Shirt Color : White Size : S , M , L , XL

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.2.5 BMSA Certificate File

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BMSA Certificate File Size : A4

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.3 Applications: Online Literature Items

 Website  Online representation  Signature

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013

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BMSA Corporate Identity Manual

3.3.1 Website

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BMSA’s Website We decided to make a website which represents BMSA on the Internet , via this website any one can see our projects , photos , designs , register to BMSA and learn more about us . It has a simple design . The design has a nice colors , dark red and grey , which are quoted from the official logo . Now , Keep in touch with us via www.BMSA-EG.org

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.3.2 online representation

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BMSA – BeniSuef Representation :• • • •

Website : www.bmsa-eg.org Official facebook page : http://www.facebook.com/BMSA.Egypt Official facebook group : http://www.facebook.com/groups/BMSA.BNS/?fref=ts Flicker account : http://www.flickr.com/photos/bmsa-bns

E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013


BMSA Corporate Identity Manual

3.3.3 Signature

• •

• •

Font used for signature Time New Roman Name : deep red and bold. Its size 12 Organization logo is linked to BMSA,IFMSA-Egypt or IFMSA page on facebook . Font 12 and bold for your contact data Your facebook account and twitter

E-mail: bmsabns@yahoo.com

Ahmad Yousry publications support division director You and me Local project Coordinator Beni-Suef Medical Students’ Association (BMSA)

Member in team of Updating IFMSA-Egypt Corporate Identity IFMSA-EGYPT Graphic Designer Give us visit today: www.bmsa-eg.org • cellular : (+2) 010 90 2369 11 | love0me@ymail.com • skype : ahmad.yousry2

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013

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BMSA Corporate Identity Manual

All this designs are copy righted to BMSA (Beni Suef Medical Students’ Association) , Except local committees logos are copy righted to IFMSA . Corporate identity and booklet created by : Mr.Ahmad Yousry publications support division director love0me@ymail.com

Beni Suef Medical Students’ Association ( BMSA ) BMSA President : Mr.Mostafa Samy E-mail : mostafasamy75@yahoo.com BMSA Vice-President : Ms. Alaa Saleh E-mail : alaasaleh1990@yahoo.com BMSA Sec.Gen & Treasurer : Mr.Mohamed Safaa E-mail : msa2011@ymail.com

www.bmsa-eg.org E-mail: bmsabns@yahoo.com

www.bmsa-eg-org | Beni-Suef Medical Students’ Association CI | Edition 1 | 2012-2013

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BMSA CI  

BMSA Corporate Identity 1st Edition

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