Issuu on Google+


thesis topic To begin, I must share with you a few problems that need to be addressed. Women are becoming increasingly active in the world of extreme sports but have little to no resources to refer to. The vast majority of media focuses highly on the male gender. Therefore, the women active in these sports tend to blend in and become lost amongst the featured male athletes. Women need to branch out and find an identity for themselves. The focus of this thesis, is to advocate to women who are active or interested in extreme sporting. However, since the realm of extreme sports is ever increasing, the specialized topic at interest is wakeboarding.

Women, ages sixteen to twenty five seem to be the most active ages involved in this sport. To fabricate an identity for this age group, a complete understanding of these girls must interpreted. For instance we must look at what these women are reading, wearing, consuming, and etc. The form of this study needs to be something that is easily accessible for young women. Women of this age are targeted heavily with magazines catered directly to them. However, women interested in wakeboarding, may not have the easiest time finding reading material for their specific interests.


characteristics

Wakeboarding magazines, in particular, are almost entirely devoted to men. For example, the magazine, “Wakebaording,� has only one article in each issue that addresses women. To solve this drawback and begin creating a debuting identity, we must define these women. Who are they? What words can be used to capture their character?

_soulful_spunky_fearless_girl attitude_prideful_inspired_rea smooth_determined_free and easy_rugged_energetic


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While trying to define these women, there proves to be a need for a title for the magazine. However, since there are multiple magazines with the title “Wakeboarding,� something new and unique should be used to help create this identity for these women.

toeside, tip, bonk, edge, fin, flats, glass, butter, jib, ole’, ollie, pop, tweak, wash, stomp, big air, double up, grind, props, sick, stocked, tight,wrapped, tantrum


From these terms, select names were derived that would best describe the magazine for women wakeboarders.

Jib Slick Ole’ Wakegirl Wakeout Ollie Slickmiss


To help solve this problem, spelling and arangement of letters were played with to best show how the word should be spoken and read correctly.

Slickmiss Slicmis Slick Miss

Slickmiss However, some of the names ended up being too closely related to other magazines that weren’t wakeboarding magazines but ones that are similar, such as surfing and water skiing. The name that successfully completed the task was Slickmiss. Still yet, there were lingering problems with the way Slickmiss was being read and interpreted. Some were hearing it as “sickness” from the way that some were pronouncing it.

Slik Mis Slik-i-miss Slick Miss Slikmis


logo

Now that the magazine has a name, Slik Mis, needs and identity logo or mark. A mark needs to mimic the same qualities that were used to describe this group of women. Most importantly, it needed to encompass athletics, movement, attitude, and feminism. To create a mark of this kind, a study of current logos that exist under these specified categories might be beneficial to better understand what direction the logo for Slik Mis should take.

After creating a logo grid of existing logos that seemed to fit the styling and characteristics of what Slik Mis should embrace, many logo sketches began forming. At first, the marks were just quick gestural drawings that were aiming to get the main idea across. After pages of sketches, a logo began to take form.


feminie

movement

athletic

watersports

extreme girls

self expression


The logo needed to be curvilinear, soft, and loud all in one mark. However, after some play, I found that some of the markings that were being made were too closely related to logos that already exist. The final mark shown completely rendered on the following page is the mark that, in the end, best illustrated “Slik Mis,� as a women’s wakeboarding magazine.


slik mis slik mis slik mis slik mis

slik mis slik mis slik mis


CONTENT

The content to Slik Mis is important to its intended audience. Even though, it is a wakeboarding magazine, it still needs to address feminist topics to draw in the “girly” side of these women. It has to be a combination of a typical wakeboarding magazine and a magazine for young women such as “Glamour.” Sections of Slik Mis that would achieve this collaboration of athletics and feminism would be as follows: features, health, lifestyle, and gear/fashion. Each section would have varying articles that women wakeboarders could relate to. Taken from,”Publish Your own Magazine, Guidebook, or Weekly Newspaper.” Thomas A. Wiliams

to lead a more self-fulfilling, meaning life love and companionship strong self image better health and longer lives financial security sexual satisfaction self-sufficient o understand their place in the overall scheme of things


Health: exercise diet how-to

Lifestyle: music art events

Gear: products fashion

LIFESTYLE HEALTH FEATURES

Features: rider location product


FORM

8.5” The standard size of the majority of magazines are on average 8.5” by 10.5.” Slik Mis will be 6” x 11.” It stands vertically, but will open to landscape view to mimic the panoramic view from the rear of a boat.

10.5”


6”


STYLE

abcefghijklk nopqrstuvwx The typeface of the body copy is of the myriad family. Using ten point as body copy sizing and 10 points for the leading. Each heading or title will be of some 1980’s derived font family; yet again, trying to re-enforce the bold trend found in clothing and media presently.

The styling of the magazine should reflect the styling of popular trends for girls of this age group. When looking at what girls are wearing, there seemed to be an overwhelming amount of bright colors, geometric patterns, and oversized type. Slik mis, when creating the look and feel of the layouts, will incorporate these trends to attract the intended audience. The goal being to create a compelling identity for young female wakeboarders.

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xyz


BOOTS & SIZING // DALLAS KING TRENDS FOR 2009 // THE SWEET SPOT ART FOR YOUR BOARD // STRONGER

September October November

wake sports/lifestyle/health

Year 09, Issue 01

wakeboarding for women

SPREADS AND COVERS


LAKE MARINA // AMBER WING STAY COOL // PHOTO CONTEST JACKET COOLNESS // RED BULL WAKE

June July August

wake sports/lifestyle/health

Year 09, Issue 04

wakeboarding for women


Year 09, Issue 02

wake sports/lifestyle/health

SPECIAL ISSUE: DALLAS FRIDAY TAKES THE TITLE

SEASON’S GREETINGS // GEARED UP SPOTLIGHT // LIQUID COURAGE POWER BOOSTERS // LAKE SHASTA

December January Febuary

wakeboarding for women


ROXY SHINES // JAM OUT NICOLA BULTER // ROPES FOR WEIGHT SPRING FEVER // BOONE LAKE

MARCH APRIL MAY

wake sports/lifestyle/health

Year 09, Issue 03

wakeboarding for women


Slik Mis magazine will be published quarterly throughout each year. Each issue will focus articles on the season at hand and tailored to the female gender. This magazine will be uploaded to issuu.com and open to subscribers nationally. Slik Mis magazine is an attempt to open the wakeboarding community up to both women involved in the sport and to those who are interested but are unable to obtain resources about it. Slik Mis is the first wakeboarding magazine debuting for women in the nation; hopefully this will ignite a spark and something will be done to get women noticed in this community.



The Process