Future of Food and Beverages. Consumer Trends in the UK, January 2011
2. Attitudes and Behaviours around Sustainable Food Purchasingâ€™;Department for Environment, Food and Rural Affairs, Report (SERP 1011/10); April 2011
Burson-Marsteller an unrivalled EMEA network
Established in 1953 Nearly 1,800 employees worldwide / EMEA 650+ employees 28 wholly-owned EMEA offices & 41 affiliate offices and their networks Integrate healthcare, food and nutrition PR & policy teams in major markets and beyond Strong presence in Brussels Largest PR agency in WPP network
Full range of strategic consulting and communications services Experienced professionals operating in multiple industry practice specialties Extensive proprietary research
Focused on delivering measurable business results Results-driven planning methodology Measurement techniques that track outcome, input and output
Our working relationship Partnership
Target constructive engagement with stakeholders, based on issues, not just activities
Understand clientsâ€™ businesses and ensure that everything we do is evidence based
Use both political and media channels
Consistent, credible and persuasive messaging
Create alliances and campaigns to build support amongst wider audiences
Healthy options Our London team comprises individuals with a diverse range of expertise, including public affairs, nutritional science, corporate social responsibility, issues management, advocacy and media relations. We are well connected with a range of essential and influential opinion leaders, including nutrition specialists, healthcare/nutrition media, MPs, medical practitioners and patient groups, which we bring together with market insights and specialist knowledge to create a return on investment for our clients.
• An integrated team covering media relations, stakeholder engagement, policy and consumer knowledge campaigns and influencer events. • Develop consistent, credible, persuasive key messages (scientifically valid and meeting regulatory requirements). • Devise and implement an integrated and coordinated public relations, stakeholder engagement and lobbying strategy.
• Create alliances and campaigns to build support amongst wider audiences. • Use both political and media (traditional and new) to deliver messages. • Use top down, bottom up approach with all political audiences ensuring that clients maximise their reach and understanding. • Understand the nutrition and wellness industry and your communications challenges.
In a crisis
Renowned as one of the premier global agencies for crisis and issues management. No other public relations network can claim our track record in helping clients mitigate crises, avert crippling regulations or withstand intense media scrutiny. Our crisis team provides a continuum of services, including: Identifying potential risks Developing integrated and strategic response plans Training client teams Testing systems and protocols in real-time scenarios Assessing organisational responsiveness Identifying performance gaps Issues and Crisis Director Amanda Pierce, previously Head of Media and Internal Communications at McDonald’s UK and principal media spokesperson for the McDonald’s brand.
On offer... Jennifer joined Burson-Marsteller in August 2007 and is responsible for running the healthcare practice. Before joining B-M, she was a director at Manning, Selvage and Lee. While there, Jennifer oversaw and supported the implementation of the media launch of Acomplia in the UK, which won Launch of the Year at Communiqué 2007.
Caroline Cooper Nutritionist, Healthcare Experience: Kellogg's, Benecol, J Sainsbury Favourite food: Granola
Caroline has over 14 years national and international experience in healthcare and nutrition communications, having worked in New York, Toronto, Vancouver and London. Key clients have included McNeil Consumer Healthcare (Benecol™) and Kellogg’s®. Her role has included strategy development, advocacy and direct-to-consumer relations. She developed a pre-launch global communications strategy for Benecol™, managing advocacy identification and liaison, nutrition issues, the development of educational materials, presentations at scientific meetings and healthcare professional communications. Caroline has worked as Nutrition Coordinator at Sainsbury’s and editorial assistant for a global trade publication on functional foods. Caroline has a BSc (Hons) in Psychology and an MSc in Nutrition.
George joined Burson-Marteller in May 2007 and is responsible for running the public affairs division. Prior to this, he was Director of External Affairs at Tube Lines, the company rebuilding the Tube’s busiest lines. At Tube Lines over the course of four years he built an external affairs function from scratch. He managed Tube Lines communications through two major crises, the 7/7 bombings on the Underground and the derailment of a Northern line train at Camden Town.
Amanda is responsible for Issues Management and Internal Communications at Burson-Marsteller. She is an experienced communication specialist with a highly developed understanding of consumer and business issues, providing advice, counsel and coaching regarding media/issues/internal stakeholder management and training, particularly at exec and CEO level. She was previously Head of Media and Internal Communications at McDonalds UK.
David Page Director, CIT (Corporate Information Technology) Experience: Danone, Tesco, Cadbury Favourite food: Risotto
David's public relations and events experience includes implementing campaigns with corporate, CSR, issues management and consumer lifestyle focus for clients including Danone, Tesco and Cadbury.
On offer... Nicola Manomaiudom Senior Associate, Healthcare Experience: Minute Maid, Powerade, Activia Favourite food: Ice Cream
Nicki joined Burson-Marsteller in August 2007, having previously worked in television making factual programmes. She works on Coca-Cola's Minute Maid, Danone and Powerade brands. Nicki graduated from Imperial College with a first-class BSc in Biology and an MSc in Science Media Production.
Olivia Mosley Senior Associate, Healthcare Experience: Minute Maid, Powerade Favourite food: Granola
Olivia joined Burson-Marsteller's as a graduate. She has worked on a variety of Global, pan-European and UK accounts for both ethical and consumer healthcare clients and has particular expertise in nutrition
Rakhi Shah Associate, Healthcare Experience: Danone Favourite food: Dark chocolate
Since joining Burson-Marsteller, Rakhi has worked on both global and European PR programmes, including consumer PR for Danone Actimel. Her responsibilities have included internal communications including development of a press release, newsletters, launch guidance documents and toolkits, events management and media monitoring. Rakhi graduated with a 2.1 honours degree in Biochemistry at Imperial College London.
Amy Noise Client Executive, Healthcare Experience: Danone, Minute Maid, Powerade Favourite food: Roasted parsnips
Amy is a recent graduate from the University of Manchester having studied Biology with Science and Society. Through several work experience opportunities Amy has gained valuable experience in both pharmaceutical companies and welfare charities and since joining Burson-Marsteller has worked on Minute Maid, Powerade and Danone accounts.
Tom Hall Client Executive, Healthcare Experience: Danone Favourite food: Enchiladas
Tom joined Burson-Marsteller in 2010. Having recently graduated from Aberystwyth University with a degree in Genetics and Biochemistry, Tom is keen to get stuck into the world of smart communications and has already contributed to both UK and European projects . He currently works on BMâ€™s Danone account.
besity and its associated health problems are a major contributor to the global burden of chronic disease and disability. In 2008 in the UK, 66% of men and 57% of women were overweight and almost a quarter of adults were classified as clinically obese. In 2007 the direct NHS costs of treating overweight, obesity and related morbidity in England was estimated at ÂŁ4.2 billion. As obesity levels, particularly in children, continue to rise, the burden of obesity-related healthcare problems on healthcare providers and public funds is a Government priority. The coalition Government has called on industry to do its part to help improve the health of the nation by promoting healthy eating.
The Burden of Obesity As consumers become increasingly aware of the health effects of nutrition there are increasing opportunities for industry to help consumers in their bid to be healthier.