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COMPLIANCE

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ABOARD Improving compliance to travel policy by ‘nudging’ your travellers into making the right decisions is one of the hottest topics in travel management, writes Rob Gill

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raditionally when travel buyers have launched a drive to increase compliance, the number one tool has been to wield the metaphorical stick – often in the form of a mandated policy. While this 'command and control' approach was all the rage during the aftermath of the financial crisis and ensuing recession a decade ago, there has also been a growing recognition in recent years that a more subtle approach to managing travellers’ behaviour may actually bear more fruit. Concepts such as behavioural economics and 'nudge theory' have been around for a while – TMCs including BCD Travel and Capita Travel and Events are among the corporate travel specialists trying to harness these techniques as a way of improving travel management.

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The subject also took centre stage at this year’s Business Travel Show where Steve Martin, Chief Executive of behavioural change consultancy Influence at Work, delivered a keynote presentation on how the 'psychology of persuasion' can be used to improve the effectiveness of travel programmes. Martin says that the traditional ways of encouraging travellers to comply, such as education and using incentives, are “entirely valid but not without their problems”. He believes business travellers can often suffer from “information overload”, which means they may not pay sufficient attention to messages from the travel department, while incentive-based programmes can work out to be expensive, as well as “crowding out intrinsic ways for people to behave well in the first place,” he says.

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3/20/18 03:35 PM

The Business Travel Magazine April/May 2018  

The multi-award-winning publication written and produced for bookers, buyers, arrangers and managers of business travel and meetings. This i...

The Business Travel Magazine April/May 2018  

The multi-award-winning publication written and produced for bookers, buyers, arrangers and managers of business travel and meetings. This i...