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SELLING CANADA

Rendez-vous 2019

Toronto is proving a hit among UK visitors renting an RV vehicle, says Tracy Thompson, Cruise Canada’s International Sales & Marketing Manager. “Our 11-day Classic Ontario Circle Tour, which also takes in Georgian Bay, Algonquin, 1000 Islands, Ottawa and the Muskoka Lakes region is selling well,” said Thompson. Agents can book the tour through operators such as Canadian Affair, Travelpack and First Class Holidays. “Last year was our best yet out of the UK market - and we have been here for 47 years. And 2019 will be up again. Camping, glamping and sleeping under the stars in the heart of the Canadian wilderness is really growing in popularity right now.” cruiseamerica.com

Older travellers have day

Destination Canada UK’s main consumer target audience is to shift from Millennials – those aged between 22-37 – to those 45 and over, Rupert Peters, Regional Managing Director, Europe and India told Selling Travel. “We are going to go after a slightly older audience than previously. After drilling down our data we know that about twothirds of our existing travellers fall into the over-45 bracket. “Also, I think Millennials are more likely to be spooked by the Brexit uncertainty than an older audience. We have other challenges, such as encouraging more travellers to visit in our ‘shoulder seasons’, and the demographic groups most likely

to do that are the Generation Xers (those born between the mid1960s and the early-1980s) and the Baby Boomers (born between 1946 and 1964),” Peters added. “Finally, our key tour operator partners and our Canada Specialist travel agents also have the over-45s as their core target audience, so we need to ensure our approach is the same to create as much synergy there as we can.” Peters noted that older travellers are more likely to be ‘cultural explorers or learners’, that is people who want to discover or learn something on their holiday. “Another of our themes is that if you learn something about Canada you will likely learn something about yourself,” he said.

Trade is Canadian Affair’s new love Canadian Affair has partnered with Cunard to offer a Vancouver and Alaska Cruise Holiday combination in its 2020 programme, which is now on sale. The 12-night Journey of Discovery tour, which has prices starting from £1,568pp, includes two nights in Vancouver, a 10-night full-board Alaska Cruise with Cunard, and direct return flights from Gatwick to Vancouver. Meanwhile, Canadian Affair, which started selling through the trade only last October, has had such a favourable pick up from operators and agents that it has boosted its trade team. Helen Tate and Stephanie Robertson are new regional Travel Trade Sales Executives, reporting to the company’s new Travel Trade Manager, Jane Fraser. canadianaffair.com GREG FUNNELL

UK visitors are loving cruising in Canada

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SAVE ON 4 TOP ATTRACTIONS JOURNEY BEHIND THE FALLS NIAGARA’S FURY · WHITE WATER WALK HORNBLOWER NIAGARA CRUISES PLUS · Two consecutive days of WEGO transportation

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All prices in Canadian dollars. Taxes not included. All information subject to change without notice.

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Rendez-vous Untitled-4 1 News.indd 49

FOR MORE INFORMATION OR TO BOOK, CONTACT GROUPS@NIAGARAPARKS.COM 7/22/19 08:55 PM 06/03/2019 16:46

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Selling Travel July/August 2019  

The world in one magazine Cover Story: Caribbean, plus how to sell... Mediterranean • South Africa • Middle East • California • Canada • Na...

Selling Travel July/August 2019  

The world in one magazine Cover Story: Caribbean, plus how to sell... Mediterranean • South Africa • Middle East • California • Canada • Na...