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THE 2019

WINNERS speCial edition onboardhospitality.com

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Beyond passengers comfort onboard TRY ANAIK EMOTIONAL MARKETING EXPERIENCE www.anaik.com/travel/index.html

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CongratUlations!

To mark the fifth anniversary of the Onboard Hospitality Awards we are pleased to bring you this commemorative Special Edition, to celebrate the success of this year's winners. These hotly-contested annual awards recognise excellence in the onboard experience across ten categories, as well as identifying 'ones to watch' - relevant products actively targeting the onboard market. Thanks to our unique judging process these have become THE awards for the onboard hospitality industry, because they represent

real peer-to-peer recognition of the most valuable and credible kind. Every year the range and quality of the products entered increases as the drive to innovate inspires some truly impressive new concepts and ground-breaking solutions, transforming the passenger journey. We congratulate all those who made it into the finals and especially those who left our awards night presentation in Hamburg with a treasured trophy. Well done to you all. It is our honour to make these awards happen for you.

This publication is brought to you by Onboard Hospitality magazine. Publisher: Sue Williams (sue.williams@onboardhospitality.com) / Editor: Julie Baxter (julie.baxter@onboardhospitality.com) / Senior Designer: Louisa Horton / Production Manager: Clare Hunter / Production Controller: Steve Hunter / Managing Director: Matt Bonner / CEO: Martin Steady / Onboard Hospitality is published by: BMI Publishing Ltd. Suffolk House, George Street, Croydon, Surrey CR9 1SR, UK / Tel: +44 (0) 20 8649 7233 / onboardhospitality.com / Š BMI Publishing Ltd 2019. Whilst every effort is made to ensure accuracy, BMI Publishing Ltd cannot be held responsible for any errors or omissions.

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oUr UniQUe JUdging proCess Our focus is always on making these awards authentic, accountable and absolutely the best in the business. To do that, each year we put our trust in industry experts to select our finalists and winners. Our unique online voting system allows our informed readers Julie Baxter Editor, Onboard - the buyers and suppliers of onboard hospitality Hospitality magazine - to play a key role in identifying top products and services. Some 21,000 votes were cast this year - all by industry insiders with expertise in the field. In addition, we work with a powerful panel of 20 expert judges - all industry stalwarts and travel professionals with a wealth of knowledge when it comes to the user experience and operational practicalities. Chaired by our former editor, Jo Austin, this unrivalled panel assesses the entries, helps identify the finalists and then confers to find our winners. This panel of distinguished experts has over 350 years of inflight experience between them and selects the winners during an intensive judging day during which they taste, touch and experience all the products and services for themselves. We thank them for their commitment to the task and their diligence in finding our worthy winners.

JUDGING CRITERIA FIRST IMPRESSIONS • INNOVATION • QUALITY • DURABILITY • LIFESPAN • WEIGHT • USEFULNESS • DESIGN • FUNCTIONALITY • TASTE • CONTENT • ADDING TO THE CUSTOMER EXPERIENCE

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panel of JUdges

Ariane van Mancius Now New Next Food & Packaging Consultancy

Andy Hoskins Editor, The Business Travel Magazine

Anne de Hauw Founder of IN.Air Travel Experience

George Banks Inflight culinary expert

Karen Robinson Supplements editor, The Sunday Times

Keerthi Hapugasdeniya Chef, HappyK Solutions

Lance Hayward Managing director, The Hayward Partnership

Madeleine Braun Product manager, KLM

Marc Warde Managing director Libero & Bare Food Travels

Markus Gilges Director business development, VT Miltope

Mike Crump Managing director, Honour Consulting

Mike Pooley Managing director, Purpose-Made-Solutions

Ms Trinh Diem Vy Chef & restaurateur

Nik Loukas Founder, Inflight Feed

Pat Riddell Editor, National Geographic Traveller

René Kemper Designer & creative at MadebyRene

Sandra Pineau-Boddison

Shelley Dauncey Former cabin crew, British Airways

Simon Soni Director of catering services, WestJet Airlines

Senior consultant, Oliver Wyman

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Ryan Ghee Head of strategy, engagement & content, Future Travel Experience

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Best onBoard aMenities 2019 JOINT WINNERS FIRST CLASS

BUZZ

SPIRIANT

For: Etihad, Acqua Di Parma First Class Kit

For: Lufthansa, First Class Kit

Onboard: Etihad Airways

Onboard: Lufthansa German Airlines

JUDGES COMMENT

JUDGES COMMENT

“The Etihad kit stood out for its production quality, excellent brand alliance and vibrant, eye-catching style”

“The Lufthansa dualfunction, cross-body bag cleverly reflected the airline’s brand and included a comprehensive range of wellbeing items”

HIGHLY COMMENDED WESSCO – Japan Airlines FINALISTS FORMIA – Qatar Airways 6

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Best onBoard aMenities 2019 JOINT WINNERS BUSINESS CLASS

BUZZ

FORMIA

For: EVA Air, Georg Jensen Business Class Kit

For: EVA Air, Ferragamo Business Class Kit

Onboard: EVA AIR

Onboard: EVA Air

JUDGES COMMENT

JUDGES COMMENT

“A very well made bag with integral pouch that detaches. Unique style with the feel of a quality designer handbag”

“A truly high-end brand in a high-end kit, which is well designed and has unisex appeal”

HIGHLY COMMENDED skysupply – TAP Air Portugal; gategroup deSter – Brussels Airlines FINALISTS CLIP – Swiss International Air Lines; Kaelis – Air Europa

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spotlight on FOrMIa best onboarD aMenities - business cLass Tell us a little about the product, its background and how it came to market. A Bringing EVA Air and Salvatore Ferragamo together was a natural match. The airline’s service ethic and constant focus on innovation and quality are attributes which blend perfectly with Ferragamo’s values and reputation for excellence. Our Ferragamo bags are elegantly designed and made of the finest materials, and feature a finely embossed pattern inspired by ancient Taiwanese majolica tiles. What do you think puts this product ahead of others in the same field? A We are particularly proud of the way these kits achieve a harmonious blend between ancient Taiwanese culture, as represented by EVA, and top-end contemporary fashion, exemplified by

Ferragamo. Never before have two such distinct cultures been brought together: EVA with its strong Taiwanese personality and Ferragamo which is globally admired for its Italian identity. What need or onboard trend does the product address? A The endorsement of a reputable brand, such as Ferragamo, is vital in today’s in-flight amenities scene. A brand like Ferragamo transfers those attributes to the airline, helping to convey character and excellence. What product trends/airline demands will you be responding to next? A We will continue to focus on what we do best: creating unique and bespoke collaborations between our airline customers and leading brands to further

evolve the onboard experience our customers provide for their passengers. How does your team develop or source new onboard products? A We at FORMIA never rest on our laurels but work hard to maintain our market leading position. This means listening carefully to our airline clients, understanding their ambitions and devising creative products to meet their goal of constantly improving their passengers’ flight experiences. How will winning an Onboard Hospitality Award help your business? A The OBH Awards are a wonderful recognition of FORMIA’s work – and also a tribute to the vision of our airline and brand partners with whom it is a pleasure to collaborate.

This award is a tribute to the vision of our airline and brand partners, with whom it is a pleasure to collaborate

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Best onBoard aMenities 2019 WINNER

2019 WINNER

GALILEO WATERMARK

FORMIA

For: EVA Air, Sport b. Premium Economy Kit

For: Air Mauritius, Economy Kit

Onboard: EVA Air

Onboard: Air Mauritius

PREMIUM ECONOMY

ECONOMY / LCC

JUDGES COMMENT

JUDGES COMMENT

“An innovative brand collaboration, a distinctive design and high quality partnership bringing something above average to Premium Economy”

“We really loved this little bag, compact and useful with good after-flight use. It has innovative elements and creates a sense of the brand and the destination”

HIGHLY COMMENDED SPIRIANT – Lufthansa German Airlines

HIGHLY COMMENDED Anaik – Air Astana

FINALIST Anaik – Air Caraibes

FINALIST FORMIA – Qantas

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best onboard beverage

best onboard Kids kits

2019 Winner

2019 Winner

Foodcase International

Kaelis

For: Tubes Wines and Cocktails

For: Professions-Themed Kids Kits Collection

Onboard: SunExpress

Onboard: Air Astana

JUDGES COMMENT

JUDGES COMMENT

“Pre-mixed cocktails help reduce handling for crew and the concept can easily be personalised for different airlines, and suits retail or complimentary service”

“These kits are packed with great, quality items all with a strong roleplaying theme. They are fun and durable and inspire imaginative play”

Highly commended BUZZ – Qatar Airways

Highly commended Retail inMotion - Eurowings Finalist Sazerac Brands - United Airlines

Finalists BUZZ – Singapore Airlines; Adventure Group – Turkish Airlines; AK-Service – Rossiya Airlines onboardhospitality.com

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spotlight on Evertaste Best for wellbeing onboard Tell us a little about the product, its background and how it came to market. A "Food for Mood" was spotted as a leading trend for 2018/19 by Evertaste and LSG's Culinary Excellence Team. Evertaste was passionate about this, and we had the know-how and science to execute this better than most. The winning FlyYourVeda boxes demonstrate how we’re able to quickly react to changing market trends. What do you think puts this product ahead of others in the same field? A We believe we are the first to market with a full meal solution. We've been wowed and inspired by individual components on the market from brands we admire. We've just gone a couple of steps forward and utilised our in-house production facility to produce some

bespoke items and paired them with brands that we believe complement each other, as well as developing some great tasting salads and entrées. What need does the product address? A People want to travel as comfortably as possible. There are many factors airlines cannot control but they have the ability to influence feelings and emotions experienced through certain hormones that are released by the consumption of particular foods. What product trends/airline demands will you be responding to next? A With Tokyo 2020 just around the corner we predict interest in Japanese cuisine will peak next year. We’ve used our learnings from working with JAL as well as our Japanese culinary experts

and have some exciting things preparing for launch. Clean-label, functional ingredient innovation has also taken a leap over the last couple of years, and we love it. We aim to develop more great tasting gluten- and dairy-free meals. How do you develop new products? A We learn from past product launches, we ask our customers for feedback, we encourage co-creation, we are open to the possibility that there may be an even better way, and we watch and push our fellow industry men and women just as much as we do our own teams. How will winning an Onboard Hospitality Award help your business? A It has already made our customers and the industry more aware of the need for such great products.

There are many factors airlines cannot control but they have the ability to influence feelings and emotions with food

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Best for onBoard wellBeing

Best for onBoard sUstainaBilitY

2019 WINNER

2019 WINNER

Evertaste

Global-C

For: Flyyourveda Packaged Meal Solution

For: Compostable Cutlery Pack

Onboard: Eurowings (selected recipes)

Onboard: Virgin Australia

JUDGES COMMENT

JUDGES COMMENT

“A great idea. A lot of thought has gone into the concept and delivery. An on-trend response that recognises the demand for healthier onboard options”

“Very impressive environmental credentials in line with EU standards and very on trend. Good design, great execution”

HIGHLY COMMENDED WESSCO – American Airlines

HIGHLY COMMENDED Agua enCaja Mejor – Air Europa

FINALISTS skysupply – Lufthansa German Airlines; CLIP – Swiss International Air Lines; FORMIA - Tahiti Nui, Crossair and SNCF

FINALISTS WESSCO – All Nippon Airways; Radnor Hills – Flybe

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Best onBoard teXtiles 2019 WINNER

2019 WINNER

FIRST / BUSINESS

PREMIUM ECONOMY / ECONOMY / LCC

SPIRIANT

BUZZ

For: Lufthansa, Dream Collection

For: EVA AIR, Ecothread Blanket

Onboard: Lufthansa German Airlines

Onboard: EVA Air

JUDGES COMMENT

JUDGES COMMENT

“Nice quality and soft to touch, this collection combines the functionality of a non-slip mattress with a luxurious, cosy feel”

“A good sized blanket with a nice, soft texture and good weight. The eco process is cleverly integrated throughout the design and labelling”

HIGHLY COMMENDED WESSCO – Etihad

HIGHLY COMMENDED Global-C – WestJet

FINALIST BUZZ – Virgin Australia

FINALIST WESSCO – Air Canada

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O W T SS OR INE of G S e N BU ic ng. I v r e rdi H s D T N se boa e A A . he for c T E lass eady W S O IR IC m c re r N K T F RV remiu ses a E E e W OU S S ning, pn che AB AS rd-win artisa CL r awapicked Ou ndha

g, lin d s n ha sale w re our c t r fo tac d n e o ifi pl ry. C im a , s por d . e rc tem tion u n a so o ly ly c form l s n fu ht rtles re i g ou ffo mo Th d e for an am te

www.en-route.com

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spotlight on EN rOUtE best onboarD snacK - first/business Tell us a little about the product, its background and how it came to market. A Our Premium Class cheese service offers passengers a range of cheeses with garnish supplied in a ‘rip n flip’ pack. We introduced this to the market after an extensive product scope and development project to set a standard for onboard cheese service and ensure network consistency. Ease of use for cabin crew and passenger experience were key. What do you think puts this product ahead of others in the same field? A We developed this product to tackle the three key challenges in cheese provision: presentation, convenience, and consistency in portion shape and size, which are crucial to making an onboard product a success.

What need or onboard trend does the product address? A Our cheese service was created to refine overall presentation, improve crew handling and enhance shelf life. The pre-portioned cheese and 'rip n flip' packaging mean that minimal handling is required. What product trends/airline demands will you be responding to next? A We are committed to reducing overall packaging and our environmental impact. With our Four the Future strategy in mind, we will be reviewing the materials we are using to make sustainable skies a reality. We have seen a real focus from the market over the last two years in this area. Our innovation team is concentrating on developing new products that build on

our already established environmental achievements. How does your team develop or source new onboard products? A Our innovation team regularly looks at how we can evolve and enhance existing products and services or develop new concepts altogether. We take a holistic approach to innovation. We believe working with our clients, teams and suppliers to develop new products adds value to the passenger experience. How will winning an Onboard Hospitality Award help your business? A Gaining external recognition is important as it recognises the work that has gone into developing and designing our products and services.

Our cheese service was created to refine overall presentation, improve crew handling and enhance shelf life

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Best for onBoard teChnologY

Best onBoard snaCKs

2019 WINNER

2019 WINNER

United Airlines

En Route International

For: Inflight Entertainment System

For: Premium Class Cheese Service

Supplier: Panasonic Avionics Corporation

Onboard: Emirates

FIRST / BUSINESS

JUDGES COMMENT

JUDGES COMMENT

“This product supports those with hearing or visual impairments and sets a new benchmark for other airlines to follow. It sends a strong caring message”

“A great selection of cheeses well packed and presented in a way that preserves the quality and creates an appealing offer, easily served”

HIGHLY COMMENDED AirFi Leo – Atlantic Airways

HIGHLY COMMENDED Qatar Airways

FINALISTS Panasonic Avionics Corporation – American Airlines 18

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Best onBoard snaCKs 2019 JOINT WINNERS PREMIUM ECONOMY / LCC

Foodcase International

Monty’s Bakehouse

For: Tapas Platter Concept

For: BBQ Char Sui Bao Bun

Onboard: 35 airlines

Onboard: Cathay Pacific

JUDGES COMMENT

JUDGES COMMENT

“Featuring naturally long life food items that taste great this is a tapas selection that works well and is presented in a userfriendly pack”

“This is a great innovation in taste and presentation. It brings street food flavour onboard in an engaging boxed style”

HIGHLY COMMENDED D|F Marketing – Delta Air Lines FINALISTS gategroup; Beemster; MV Foods – Icelandair onboardhospitality.com

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spotlight on MONtY's BaKEHOUsE best onboarD snacK - preMiuM econoMy/ econoMy / Lcc Tell us a little about the product, its background and how it came to market. A Our Bao Bun is made using a recipe found by our chefs at a traditional street food market in the Sham Shui Po area of Hong Kong. We discovered a baked bun with an opportunity for a beautiful range of fillings and felt that the concept would suit the airline industry perfectly. Our Product Technology Team then adapted manufacturing processes and invested in bespoke equipment tailored to manufacturing the product to ensure we could produce the bun at high volume, to a consistent high quality and to a suitable price point. What do you think puts this product ahead of others in the same field? A Innovating within the constraints of the airline supply chain, on-board galley

limitations and a keen price point is always challenging. The introduction of the Bao Bun allows us to break barriers and delight consumers with an on-trend dining experience. What need or onboard trend does the product address? A We are delighted to have created a range of recipes that can satisfy taste buds, whilst aligning ourselves with trending restaurants such as Bao in London which is delivering a new wave of trendy hand-held street food for today's millennial market. What product trends/airline demands will you be responding to next? A We are working towards finding sustainable ingredients and packaging solutions for the airline food-to-go

market by collaborating with airlines, competitors and manufacturers alike. How does your team develop or source new onboard products? A We recently opened our own Innovation Centre which acts as a hub for a team of specialists across Insight, Culinary Excellence, Packaging, Design & Marketing to work with our clients to identify and develop new ideas. How will winning an Onboard Hospitality Award help your business? A Following the award ceremony at the World Travel Catering & Onboard Services 2019 we noticed a significant increase in footfall and enquiries on our stand and this has continued to grow. The award has also helped to raise our profile and inspire our teams.

We recently opened our own Innovation Centre which acts as a hub to identify and develop new ideas

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Best serViCe eQUipMent 2019 WINNER

2019 WINNER

Galileo Watermark

BUZZ

For: United Airlines, Service Tray

For: Delta, Alessi Serviceware

Onboard: United Airlines

Onboard: Delta Air Lines

CREW

PASSENGER

JUDGES COMMENT

JUDGES COMMENT

“A great design of tray that looks good and does just what it promises offering a non-slip tray for functional, efficient service onboard”

“Using a unique visual language, this is a cohesive family of 86 elements. Each adds a different flavour to the service experience, with excellent detail”

HIGHLY COMMENDED RMT Global Partners - United Airlines

HIGHLY COMMENDED SPIRIANT - Lufthansa German Airlines

FINALISTS SPIRIANT - LATAM

FINALIST gategroup, deSter - Cathay Pacific

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Best for Catering innoVation

innoVation of the Year

2019 WINNER

2019 WINNER

Retail inMotion

Garçon Wines

For: SWISS Saveurs

For: Flat Wine Bottle

Onboard: Swiss International Air Lines

Onboard: Not yet onboard

JUDGES COMMENT

JUDGES COMMENT

“A really excellent concept featuring all Swiss-sourced products. A strong value proposition involving a great retail partner to create something new”

“A really great idea. Lighter than glass bottles and cleverly space-saving for onboard stowage. Made of 100% recycled PET, it has great onboard potential”

HIGHLY COMMENDED Qatar Airways

OTHER ONES TO WATCH See page 27

FINALISTS gategroup – Jet Blue; SATS – Silk Air, Jet Airways, Xiamen Airways, Japan Airlines onboardhospitality.com

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spotlight on Global-C future-scoping business of the year Tell us a little about the product, its background and how it came to market. A Effectively it’s a system whereby we sell a PET-based product and collection/ recycling after it’s consumed. Global-C, with its manufacturing partner Faerch, has grown to be one of the largest suppliers of PET-based products to the airline industry. We obviously see the threat of impending single-use plastics legislation so compliance and protecting our business are top of mind. As part of their initiatives, Faerch acquired a Netherlands-based recycling company that is able to recycle foodcontaminated PET. They’re in the process of scaling that business, and as such we’re able to able to offer recycling services where logistics permits. Global-C is a

specialist in international logistics so we complement Faerch. The timing for the Closed Loop system couldn’t be better. What do you think puts this product ahead of others in the same field? A The fact that it is an end-to-end recycling solution made for airlines. What need or onboard trend does the product address? A Legislation and consumer opinion will drive businesses – airlines included – to take responsibility for their waste. While recycling in general is good, a truly circular solution would completely eliminate waste and greatly limit the need for new plastic material. The Closed Loop offers optimal sustainability for the onboard products involved.

How does your team develop or source new onboard products? A There’s no magic here. We simply listen to customers, we form that feedback and information into new product ideas, and then we develop those ideas. Sometimes that will be with existing manufacturing partners and sometimes with new ones when they are needed. What sets us apart is our speed to market. How will winning an Onboard Hospitality Award help your business? A The exposure we’ve received since participating in the awards these past few years has had a really positive impact on our brand. While we’ve always been known for our competitiveness and customer service, people now see that we’re able to innovate as well.

We see the threat of impending single use plastics legislation so compliance and protecting our business are top of mind onboardhospitality.com

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best futuresCoping BUsiness

Best CharitaBle initiatiVe

2019 WINNER

2019 WINNER

Global-C

Qatar Airways

PET Closed Loop Recycling Solution

Breast Cancer Awareness Kit

Onboard: Not yet onboard

Supplier: FORMIA

JUDGES COMMENT

JUDGES COMMENT

“Very impressive environmental credentials in line with EU standards and very on-trend. Good design, great execution. A very positive initiative”

“A very worthy initiative helping to raise awareness of an important cause in a simple but effective manner”

STEP FORWARD AND SHINE IN 2020 Entries open online from September 1, 2019

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ones to Watch - not yet onboarD Panasonic Avionics Corporation

WK Thomas

For: In-seat Wellness Programme A suite of solutions that improve the comfort, health and wellbeing of passengers

For: Disposable Bamboo Cup Made of natural pulp fibre but with the look and feel of a conventional paper cup

Motus

SkyTender/gategroup

For: Ad Platform Opportunities A ground-based ad server that can execute campaigns inflight and give real time analytics

For: Douwe Egberts Coffee Trolley L’OR barista-quality coffee deliverable onboard through touch-screen trolley technology

TUBES

Monty's Bakehouse

For: Boxed Wine-tasting Experience Three single-serve 100ml PET tubes of wine in triangular presentation box, with tasting notes

For: Pop Box A mess-free dining experience using leak-proof sustainable packaging with included cutlery

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The world’s first and only traveller-dedicated Ad Exchange and Ad Server in the world. Motus is in the travel tech space helping transportation providers in-air and on-ground to maximise revenues by connecting their inventory to sources of advertising demand programmatically.

info@motus.aero

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spotlight on MOtUs ones to Watch - speciaL recognition Tell us a little about the product, its background and how it came to market. A Motus is a travel tech team powering traveller-owned devices, airline websites and apps with AdServing and AdMarketing. We connect brands and users via transport operator portals/ apps, driving passenger engagement. Motus works with airlines with digital offerings including, primarily, internet connectivity and entertainment platforms which users access via personal devices. Our products allow airlines to monetize these offerings via advertising, allowing users to enjoy free entertainment and internet connectivity. What do you think puts this product ahead of others in the same field? A It's the only Ad-exchange connecting

advertisers and travellers. Also, it’s the only one that uses the popular verification tools from the online world for tracking and validation of ad-views, both online and offline. Another unique characteristic is that it can serve programmatic ads and connect to ad-exchanges to fulfill advertising orders, even offline. What need or onboard trend does the product address? A Onboard connectivity is a hard sell to passengers: in the past, even the cheaper package options have come at a cost and seen an uptake rate of only around 12% at the most. Our partner Citilink has experienced an impressive uptake rate of up to 80% on their connected aircraft, showcasing just how greatly the

demand can vary when this offering is provided free of charge. What product trends/airline demands will you be responding to next? A We are looking at opportunities such as integrating our system with airline applications to increase the user value exchange, and also at implementing rewards in the form of miles. How does your team develop or source new onboard products? A The Motus Ad-server has been developed for over four years and is still being optimised. How will winning an Onboard Hospitality Award help your business? A It has provided us with market recognition and validation.

Motus works with airlines with digital offerings including, primarily, internet connectivity and entertainment platforms

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trend setter of the Year

Mentoring networK

2019 WINNER

BREAK-THROUGH GRANT SPONSORED BY: LANCE HAYWARD PARTNERSHIP & ONBOARD HOSPITALITY

Qatar Airways

Anaik

For: Tasting Menu Platter Supplier: Qatar Airways product design team & catering services

Anaik was named after its founder, a French bag designer who started out 40 years ago developing and distributing high-end textiles before creating JUDGES COMMENT

“A beautifully presented offer that takes the tapas trend to a new level for premium passengers”

top-class promotional packs for cosmetic brands such as L’Occitane, L’Oreal, LVMH and Clarins. Based in Paris, five years ago it saw the potential of the airline sector and gathered an expert team to help drive success. Its first amenity kit contract came with French airline La Compagnie. CEO, Frédéric Delloye, says: “We see ourselves as a boutique supplier, small but creative, focused on the relationships and the passenger experience. We aim to bring breakthrough designs onboard and share our experience of the luxury cosmetics and fashion sectors. A supplier’s value is about trust, reliability, logistics and relationships built over time.”

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Mentoring Network Grants onboardhospitality.com

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lifetiMe aChieVeMent award sarah KLatt-WaLsh

Sarah started her career in 1988 at the Swissair

Sarah spearheaded various culinary, brand and

Catering (now Gate Gourmet) kitchen in Zurich but

marketing partnerships and led the development of

moved quickly to planning and production, then sales

hospitality concepts and training programmes for

and customer service for key accounts such as Delta

SWISS First cabin crew. Sarah masterminded the SWISS

Air Lines, and went on to open a Gate Gourmet unit at

Taste of Switzerland concept, which is still offering a

the (then new) Chek Lap Kok Airport, Hong Kong.

uniquely Swiss onboard experience 17 years on.

In 1999, Sarah joined Swissair’s inflight product team, where she led various onboard projects before taking on Business Class brand management for Swissair and Sabena. For SWISS, she managed the

In the past year Sarah has worked with British Airways, defining new cabin interior standards and spearheading the new Premium Economy and First Class onboard experiences as part of their

global catering operations, defined new

overall transformation programme.

cabin interiors, refreshed lounges, and

Beyond her career at SWISS, Sarah has

developed numerous onboard service

served on the Mercury Awards judging

and culinary concepts, including a retail

panel, the IFSA Executive Board, the

proposition for Economy Class in Europe,

WTCE Advisory Board, and continues to

new long haul service concepts for

be very involved in the industry through

Economy, Business and First Class.

her place on the IFSA Foundation Board. onboardhospitality.com

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31

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2020

ENTRIES OPEN, SEPTEMBER 1, 2019 ONBOARDHOSPITALITY.COM

Celebrating excellence and innovation in air, rail and cruise

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Profile for BMI Publishing Ltd

Onboard Hospitality Awards Winners 2019 - Special Edition  

To mark the fifth anniversary of the Onboard Hospitality Awards we are pleased to bring you this commemorative Special Edition, to celebrate...

Onboard Hospitality Awards Winners 2019 - Special Edition  

To mark the fifth anniversary of the Onboard Hospitality Awards we are pleased to bring you this commemorative Special Edition, to celebrate...