Onboard Hospitality 66 March/April 2016

Page 101

ADVERTISEMENT FEATURE

PRIDE OF TAIWAN Business Class Comforter Sets

Business Class Tableware

Experience the elegant life and attitudes of travellers from the Song Dynasty aesthetics. THE PRODUCT: Comprises a two-tone wool-blend, reversible blanket plus an elegant decorative pillow, made of thick, soft velvet fabric, creating a majestic theme and adding a touch of luxury in our cabin. KEY FEATURES: We feel all our in-flight textile items provide passengers with a good rest and create an enjoyable flight to feel like home.

Sky Lounge

The Sky Lounge (pictured above) has added value to branding and service. It is a trend-leading culture showroom, a social and relaxing space that creates a new life style for travellers. THE PRODUCT: The industry’s first high-ceiling Sky Lounge in Premium Business Class serves as a platform for showcasing Taiwanese culture. The Eastern Literary tea-tasting area offers six selected teas and the bar offers cocktails, tapas and cup noodles. Sky Lounge represents Taiwan’s impressive cultural and creative experience and the Oriental tranquility found in the food culture of the country. KEY FEATURES: The aesthetics of the Song Dynasty are beautifully presented by dedicated inflight service members. Interiors are reflective of traditional design infused with modern Asian artistry for exceptional comfort and relaxation for a memorable journey.

iF Design Awards 2016 China Airlines Interiors Cabin Interior Architecture

China Airlines IFE GUI GUI Design communication

China Airlines proudly presents a brand new way of fine dining in the air which brings a flavour of Taiwan’s own cultures. THE PRODUCT: Uses ceramics in greenish-blue and white, two colours popular in the Song Dynasty to reflect its vibrant dining culture in onboard meals. The sunflower shaped plates and bowls mimic the symbolic Plum Blossom, of the corporate icon. The touch of tiny paintings and colouring at the bottom of cups and plates brings another essence of taste and culture. KEY FEATURES: The design is based on China Airlines' core brand messages: Cultural Creativity, Technology, Environmental Protection, Emotional Connection and Reliability. Chief designer, Ray Chen, has merged Song Dynasty aesthetics with the airline's brand image.

Premium Economy Kit

The choice of the material and the yellow lining of the kit are a discreet and coherent link to China Airlines' colours. THE PRODUCT: China Airlines offers Premium Economy passengers a similar kit to that offered in Business Class. A modern, neat and minimalistic pouch from local design house Kuan’s with an elegant yellow contrasting lining and two cosmetic items. KEY FEATURES: A Premium Economy kit with a complete set of comfort and skincare items that would make this a Business kit for some airlines. The minimalist design of the two compartments make it the perfect travel companion for holding your passport or other documents.

China Airlines Tableware Tableware Product

China Airlines Packaging Beverages Packaging

CHINA-AIRLINES.COM

China Airlines Lounge Airport Lounge Architecture


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.