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Strategic Thinking! 瘼殜鏤鎙⸂⸈鸠ⶾ倞㻜驏 Business Models Inc. 倰殜 沈美君設計總監

創新設計年年會


չ鸏僽⡹⦛嫦㣔⡲涸✲䞕㌨պ


倰殜 䍲⸔⟱噠莅⦐➃麌欽ⶾ倞⿻鏤鎙䙼笞ꅾ倞䙼罌刿㢵㉂噠垸䒭莅剪⹡涸鼇갪⿻〳腋䚍 DESIGNING BETTER BUSINESSES


500 300 1000 30,000 20,000 㹻⟱噠

倞ⶾⰗ぀

㜥瘼殜䊨⡲㖷

⿮莅罏

⦐㼭儘涸瘼殜鎣锸


㖈♶ず涸ⶾ倞ꥣ媯♳➮⦛鿪㖈㼦䪪瑳灶 堥剚㖈ㆭ 酭 瘼殜鑪䙦 랃鏤鎙莅 뀿阮

 殜 瘼 ⹡ 剪 鎙 䙦랃鏤 莅뀿阮

 涸 鸒 彘 殜 瘼 鸤 䙦랃ⶾ Ⱏず铃鎊

㥶⡦雊 倞✲噠瘼 殜刿腋衆 㖒

䙦랃 ⶾ鸤 ⟱噠  Ⰹ鿈 涸ⶾ

倞俒

⻋



㥶⡦雊㕰 ꥙㷸绢ⶾ

倞腋⸂莅

䗱䢀


瘼殜

ⶾ倞

颭腋

鏤鎙격兞 莅瘼殜

鏤鎙⚛뀿阮倞 涸㉂噠垸䒭莅 剪⹡넓뀿

䓽⻋㕰꥙瘼殜 䙼笞瘼殜鏤 鎙莅뀿阮腋⸂


颭腋莅Ⱏⶾ㹐䨩涸騗걆㚖㕰꥙⛳꨾銴㷸绢չ瘼殜鏤鎙պ涸腋⸂

鏤鎙

盘椚

灇瑖

灇涮

遤ꌼ


瘼殜鏤鎙僽➊랃

unknown uncertainty constraints


瘼殜


䖰腠窄⚥䪪箁程㖈⯏怏♶焷㹁涸竤斊橇㞯⚥䱳程堥剚


瘼殜鏤鎙䌌剤♧❉Ⱏず涸暶颶腋⸂ㄤ⾲⵱

♶銴㋲굳 ⟃곃㹐 捀ⴀ涮럊

⥃䭰 矦㋲

鏤㹁㼭㻜뀿 㷸绢㣟侁

妇搭䱺「 ♶焷㹁䚍 㸐僽㣐舡涸 祫卓

䙼罌莅䊨⡲ 倰䒭 鋕錏⻋

铞佦✲ ⚛ⴕ❧ 竤뀿


չ剤椚䟝涸⿾〓⟨㶩պ


⦐窍劢⢵涸չ瘼殜鏤鎙䌌⦛պ涸䲿ꄁ


䖰չ㛂遤垸䒭պⴗ䳖ⵌչ䵃㼦莅㻜뀿垸䒭պ Switching from EXECUTION mode to SEARCH mode


⟃⵹僽瘼殜鋊ⷔ瘼殜鏤鎙衽ꅾ涸僽չ䱳程㻜뀿պ


⹅倴䮋䨞⧺鏤㼦䪪〳遤鼇갪 Dare to Challenge Assumptions and Explore Options


⡹꨾銴䮋䨞➊랃⧺鏤


♶倬涸颶㉏


⟃♶ず涸䗱䢀莅倰岁 뀿阮㉂噠垸䒭涸〸⼱鼹⭆⧩ⶾ鸤


ず儘⛳銴뀿阮䊩⼱鼹
 䊩⼱鼹➿邍衽穉籽涸腋⸂⛳➿ 邍➊랃垺涸堥剚黠ざ荈䊹


㣟侁涸⭆⧩僽Fail Forward


ⶾ鸤չ瘼殜鎣锸涸㺂㐼պ Create a Co-Creation container for Strategic Discussions


涮植佖隶⢵荆涸➃〳腋♶僽頾顑ꅾ㣐对瘼涸➃ design

Tech/Business

design design

Business

Business

Tech


NOW

FUTURE


䧮⦛捀⡦罜㶸㖈 䧮⦛涸㕰꥙

䧮⦛魨贖涸竤斊橇㞯

NOW

䧮⦛涸彋⵱

䧮⦛䙦랃⨞欰䠑

䧮⦛涸堥剚

FUTURE 䧮⦛涸괐ꦖ

䧮⦛涸㻜뀿 䧮⦛捀곃㹐ⶾ鸤➊랃⭆⧩

䧮⦛涸䫏须䧭擿䏞


꬗㼩♶焷㹁涸劢⢵ 欽չ錚럊պㄤչ격兞պ⢵㹁ꐝ Start with a Point of View and be FUTURE ORIENTED


ING Strategy VP

DOROTHY HILL


颭奚 ⟤⡦儘꟦⟤⡦㖒럊

ⶾ倞

崩玑矦㋲ 欽铃幏涯 幢嘽⿶㺂僒

給予⼈人們⼒力力量量 讓客⼾戶在⼈人⽣生和事 業中都領先⼀一步

⭆呔Ⱇ麥 欴ㅷ僈焷 昰《䧭捀곃㹐涸 ⚺銴⢵䖃ꋓ遤

⥃䭰鹎姿


BUSINESS MODEL CANVAS KEY PARTNERS

KEY ACTIVITIES

VALUE PROPOSITION

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

Who are your key partners?

What are the activities you perform every day to deliver your value proposition?

What is the value you deliver to your customer? What is the customer need that your value proposition addresses?

What relationship does each customer segment expect you to establish and maintain?

Who are your customers?

崩玑矦㋲ 欴ㅷ僈焷 DESIGN CRITERIA CANVAS

KEY RESOURCES

CHANNELS

What are the resources you need to deliver your value proposition?

How do your customer segments want to be reached?

欽铃幏涯

DESIGN A BETTER BUSINESS

MUST Must-haves and non-negotiables

幢嘽⿶㺂僒

COST STRUCTURE

REVENUE STREAMS

What are the important costs you make to deliver the value proposition?

How do customers reward you for the value you provide to them?

⭆呔Ⱇ麥 SHOULD Should-haves and important features

⥃䭰鹎姿

COULD Could-haves and optional features

⟤⡦儘꟦ ⟤⡦㖒럊

DESIGNED BY BUSINESS MODEL FOUNDRY AG This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. http://creativecommons.org/licenses/by-sa/4.0 or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

昰《䧭捀곃㹐涸 ⚺銴⢵䖃ꋓ遤

strategyzer.com

VALUE PROPOSITION CANVAS

GAIN CREATORS What can you offer your customer to help them achieve their gains?

WON’T Won’t haves - things that are definitely not on the table. Also non-negotiables.

GAINS What would make your customer happy? What would make their life and the job-to-be-done easier?

欽铃幏涯 BY DESIGNABETTERBUSINESS.COM This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. http://creativecommons.org/licenses/by-sa/4.0 or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

The MoSCoW prioritization method was originally developed by Dai Clegg

PRODUCTS & SERVICES

JOB-TO-BE-DONE

What are the products and services you can offer your customer so they can get their job done?

What is the job the customer wants to get done in their work or life??

欴ㅷ僈焷 崩玑矦㋲

PAIN RELIEVERS How can you help your customer to relieve their pains? What problems can you eradicate?

© BUSINESS MODEL FOUNDRY AG

PAINS What is annoying or troubling your customer? What is preventing them from getting the job done?


䖰ㆭ酭Ꟛ㨥


窍瘼殜鏤鎙䌌涸⦐䲿ꄁ

♶銴㋲굳 ⟃곃㹐 捀ⴀ涮럊

⥃䭰 矦㋲

鏤㹁㼭㻜뀿 㷸绢㣟侁

妇搭䱺「 ♶焷㹁䚍 㸐僽㣐舡涸 祫卓

䙼罌莅䊨⡲ 倰䒭 鋕錏⻋

铞佦✲ ⚛ⴕ❧ 竤뀿


⡹僈㣔剚䱰《➊랃遤⹛ヤ


!

2017 mix diane shen v170506 (to share)  

2017 MIX 創新設計年會 講題:Strategic Thinking! 策略設計力加速創新實踐 講者:Business Models Inc. 方略 沈美君設計總監