5 Most Effective 2017 Content Marketing Tactic Trends
For online businesses, most especially for startups, content marketing plays a very crucial role in their growth. If you want your brand to be visible online, you would need to invest some time, money, and effort not only to write content but also to build and test different strategies to help such content serve its purpose.
Many of you might have experienced something like whenever you already have learned to get used to the habits and preferences of your customers, content marketing trends seem to change.
Well, this may be because the evolution of content marketing is quite tricky and strategy trends tend to change from time to time. This is why it is important that you always stay up to date about the latest in the marketing trends.
So, what can you expect with the content marketing strategy trends this 2017?
Identify the key elements of a content When writing a content, always keep in mind this three valuable elements: â€˘ The objectives of your business â€˘ Your target audience â€˘ Strategies or methods you will use to promote your content
Before you start writing a content, you should first think about your business objectives and your target audience. With the absence of these two elements, your content will be close to useless. You also need to think about how you will let your target audience know about such content. You can't just write a very compelling and engaging content, post it somewhere and then leave it there. For what use is your content if no one knows about it and no single person can read it?
Choose the best format This year, the most effective format for content would be original or research data. Infographics will still reign as the hottest trend for visual content marketing while product reviews, video clips, and blog posts will still be effective.
The greatest content promotion strategy No matter how great your content may be, if you will not promote it, it will only be ignored and useless. The best tactic to promote your content this year will still be through paid native and social media advertising. Organic social media posts, hosting events, sending newsletters through emails, and traditional marketing will still be considered as among the top strategies to promote your content.
Prioritize your brand's story Your brand's story is considered as your content marketing strategy's most valuable element. People are interested in knowing more information about your company, and your products. This year, you should consider to determine the group of people who are more interested in your website or your content and identify their concerns, needs, expectations, interests, and desires, then write a content that meets these factors.
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