Page 1

hotel guest experience surveys by BluSky Marketing


hotel guest experience surveys

Why • Provides a hotel with an opportunity to proactively secure honest feedback from their valued guests • Discerning guests appreciate the opportunity to express their comments and opinions when appropriate • An issue brought to light and resolved quickly can transform a guest into a lifelong advocate • Sometimes we forget to acknowledge what we do well • We live in a transparent world • Assists hotel management in focusing on the “real” issues • Part of a continuous improvement philosophy which assists in improving and refining the hotel experience


hotel guest experience surveys

Online Difference

(in comparison to securing feedback via in room paper questionnaires)

• Paperless and environmentally friendly • No need to utilise in house staff to “key in data” • Instantaneous results allows faster hotel response, if and when required, to secure longer term guest loyalty • Real time results stored within a central repository for anytime and easy access • Sophisticated analysis tool for management to pinpoint the real issues and areas of improvement quickly 1.

• Higher response rate

• Opportunity to reinforce “brands” style & tone 2.

• Considered response improves quality of insight provided to hotel 1. 2.

Online Hotel Guest Experience Survey PDA friendly (including iPhones) Guests invited to respond to Hotel Guest Experience Survey 4 or 5 days after their experience


hotel guest experience surveys

How • BluSky Marketing, working with the hotel, prepares the appropriate online hotel guest experience survey • The hotel provides unique imagery for their establishment • BluSky Marketing completes survey “build” & refinement • The hotel approves the final version of the hotel guest experience survey prior to going live • BluSky Marketing provides the hotel with the unique survey link for distribution to their valued guests • BluSky Marketing provides login details for the real time online results access • Prior to going live, BluSky Marketing will also provide training on how to use the real time online results system


hotel guest experience surveys

Pedigree • BluSky Marketing have been undertaking online surveys since 2004 • BluSky Marketing have secured over 40,000 survey responses across 60 different types of online surveys • BluSky Marketing have undertaken online surveys throughout the world, including online survey translations into Arabic, Chinese, French, German, Italian & Spanish • BluSky Marketing has online survey experience within the hospitality, property, motorsport and finance industries

Global Online Motorsports Survey Distributed to 40,000 Potential Respondents Bespoke Survey Design Example


hotel guest experience surveys

More Information Click here to view a sample of a contemporary online Hotel Guest Experience Survey. For more information , to organise an online demonstration or meeting, please contact Chris Larsen BluSky Marketing Limited The Old Doctor’s Surgery 4 West End Exton, Oakham Rutland, LE15 8BD United Kingdom T: F: E: W:

+44 (0)1572 420 012 +44 (0)1572 812 705


BluSky Marketing Hotel Guest Experience Surveys Introduction  

Hotel Guest Experience Surveys, by BluSky Marketing, are online surveys distributed to hotel guests (on behalf of the hotel and hotel brande...