1.OUR EXPERTISE Fashion, beauty, music and 2ilm sector 2. ABOUT BLUSH PR Blush PR is a unique boutique communications 2irm providing services to not only established global brands, but also heavily focuses on upcoming talent within the fashion, beauty, music and 2ilm industries. Due to the variety of clients we have, our services are bespoke and created to cater to your exclusive and individual requirements. We look after all of your PR needs, giving you the opportunity to concentrate on the day-‐to-‐day activities of your business. A boutique agency with a growing global network, the main aim for Blush PR has now transformed to integrating clients into new and unexplored territories.
3. OUR SERVICES We offer retainer and project-‐based clients a full range of services designed to increase awareness and effectively establish brands in the marketplace among select media, celebrities and clientele. Our services include integrated public relations and marketing programs in local and international markets, with an emphasis on buzz media. Our Public Relations division handles all your media relations and concentrates on breaking barriers giving you the opportunity to be in the spotlight and increase your outreach through strong communication and positive exposure.
We focus on the below services: • Media Relations – introducing your business to the media including national magazines and newspapers, TV shows, local and regional magazines and newspapers and websites. • Social Media Outreach – we can manage your day to day social networking campaigns and are highly experienced with the platforms such as Pinterest, Twitter, Facebook and more. • Celebrity Partnerships – we’ve had the pleasure to partner with some of the hottest celebrities. Our contacts in the industry are wide and varied and we can produce a celebrity campaign to suit your needs and target market. • Collaborations – identifying opportunities to partner with other brands.
• Entertainment and Branding Strategy – the right branding can make or break your business. We have years of experience developing and growing brands to ensure you engage your key target market. • Press Release Development, Writing and Distribution – writing quality Press Release to showcase your product or service. The Press Releases we write are topical, relevant to the season and cover industry trends to ensure your brand always comes across as fresh and exciting. • InRluencer Marketing/Campaigns – we offer a dynamic approach to marketing and can generate fresh new ideas to develop your relationship with your current customers and help you generate new customers. • Website launches – we are hugely experienced in launching websites in all areas including fashion, beauty and lifestyle. Don’t launch without us! • Digital PR – We maximize our client’s digital exposure with our ever-‐growing network of blogs and online media contacts from across the globe
• Event Activation – We participate greatly in the planning and execution of events from fashion shows, concerts, after parties, launches and more. • Consulting – With the vast range of academia, knowledge and experience of the Blush PR team, we are able to advise you on the best methods and steps to take for your company or brand. Through our PR packages, we aim to get our clients a positive reputation in the media and make noise about your talents, work, image, brand and personality. People will take notice – guaranteed – and that will have an effect on your pro2itability. Whether it's securing press, radio, TV and online coverage or writing newsletters and placing feature articles, we will develop you a proRile that sets you apart from other upcoming artists.
4. HOW DOES BLUSH PR WORK? • Step 1 Initially Blush PR will assess whether your project is one that that is suitable for the PR services that we provide and whether it will hold the interest of the media. If we have faith in you and your work and believe that you have PR potential, we offer a 3-‐month minimum contract. • Step 2 After the consultation, Blush PR will ask that you provide all relevant material, such as MP3 2iles of music, photos, and information on artist and label etc. Blush PR will take care of all press kits, press releases, and news articles. With our impressive list of media contacts, we will organise the sending of any samples to the press. • Step 3 When press coverage has been achieved, Blush PR will 2ile and include in a monthly or daily report. A minimum 3-‐month contract is required. Blush PR assistance at anytime!
Find out the Package that suits your needs.
This package is an inexpensive low-risk way for you to get a sense of what public relations can do and determine whether Blush PR is the right public relations agency for you. • General publicity of the record label as well as the artists • New Press kits -‐ It will contain amended biographies of key personnel, fact sheets, photographs that will have a greater appeal to the European music industry. • Print -‐ In the duration of your contract with Blush PR, we aim to gain coverage in a minimum of 5 mainstream magazines/newspapers. In this package, the target will be mostly urban. • Online presence / Digital PR -‐ We maximize our client’s digital exposure with our ever-‐growing network of blogs and online media contacts from across the globe. Sites such as twitter, Pinterest, Facebook, Google+, Instagram, Vimeo, Youtube and popular blogs will be used for promotion.
• Press releases Development, Writing and Distribution -‐ writing quality Press Release to showcase your product or service. The Press Releases we write are topical, relevant to the season and cover industry trends to ensure your brand always comes across as fresh and exciting. A minimum of 5 press releases will be sent out to up to 10 media outlets during your contract with Blush PR. This is provided that you will either keep us updated with all the activities happening with you label and artists OR you respond ef2iciently to Blush PR with any data we require from you. The aim is to always keep the media and their audiences updated at all times. • SEO Visibility Press Release Submission -‐ Press releases aim to get coverage and promote your business on authority news websites and get quality SEO backlinks. Blush PR creates a submission report with publication links. • TV Coverage -‐ In this package, videos, interviews and features will be aimed at urban television. Up to 5 TV stations will be approached to televise material from your company.
• Radio Coverage (Music) -‐ Since this the main aim, there is no limit to how many stations or personalities we will contact on behalf of your music. The intention is to have as many commercial radio stations and popular DJ’s consistently having your music on rotation. Follow up with each media contact up to 3 times to ensure as much media attention as possible.
This package is a mid range PR solution for those that want a little bit extra. With this package we explore more opportunities to promote you and produce longer lasting results in the targeted market. • All the services included in the Gold Package PLUS + • Photo shoots – Seeking for prominent stylists, photographers and creative directors. • A schedule -‐ Forthcoming and future opportunities in mind to maximize your media exposure i.e. awards, events etc. • Brand Awareness – Creation and preservation of a company trade mark and brand name. Protect the brand image having a clear brand identity manual. • Article Writing -‐ We will research and write word quality articles on your chosen topic. • Interviews – mainstream print, online new channels, radio & TV.
This package is for those of you who are committed to making PR an integral and on-‐going part of your marketing effort and would like to work with Blush PR on a monthly retainer basis. • All the services included in the Platinium Package PLUS + • Brand Ambassadors designated to working for your brand -‐ Promotional staff can be the face of your brand or event, 2irst point of consumer contact, and deliver your key messages ef2iciently and effectively. Blush PR can 2ind the following for you: Supervisors and Team Managers / Event and Road Show Managers / Lea2leters and Distribution staff / Costume Characters • Popular shows -‐ Generate opportunities for clients to participate in popular shows. • Work on integrating client into correlated communities.
• Collaborations -‐ Identifying opportunities to partner with other brands. • Celebrity Partnerships -‐ We’ve had the pleasure to partner with some of the hottest celebrities. Our contacts in the industry are wide and varied and we can produce a celebrity campaign to suit your needs and target market. • Event Activation -‐ We participate greatly in the planning and execution of events from fashion shows, concerts, after parties, launches and more. • Events management -‐ Site bookings, venue research, distribution licenses, accommodation bookings, road show management and uniform production among others. • Corporate Association -‐ Work on achieving the attention of corporates companies. • Introduction of new demographics -‐ With our worldwide expertise we can help you to conquer a new territory.
All Packages Include • Collation of media -‐ Published information in the medias will be to sent daily or monthly, as prefered. • Regular meetings -‐ Identi2ication of forthcoming and relevant news. • Monthly updates -‐ Monthly reports of progress and discussion of new requirements. • Consulting -‐ With the vast range of academia, knowledge and experience of the Blush PR team, we are able to advise you on the best methods and steps to take for your company or brand. •
5. EXTRA BLUSH PR SERVICES • Brand Reputation Monitoring -‐ Only £50/month Know what your customers, competitors, and everybody else is saying about you online – whether on social media, forums, or anywhere else on the web. Blush PR sends instant noti2ications as well as monthly reports. It enables you to react to positive or negative mentions as quickly as possible. • Daily Social Media Outreach -‐ Only £200/month We can manage your day to day social networking campaigns and are highly experienced with the platforms such as Pinterest, Twitter, Facebook, Instagram, Google +, Youtube, Blogs and more. • Entertainment and Branding Strategy -‐ Only £100/consultation The right branding can make or break your business. We have years of experience developing and growing brands to ensure you engage your key target market.
A consultation with us includes a BlushPR presentation highlighting the key areas where you can make a huge difference promoting your brand.
• InRluencer Marketing/Campaigns -‐ Only £100/consultation We offer a dynamic approach to marketing and can generate fresh new ideas to develop your relationship with your current customers and help you generate new customers. A consultation with us includes a BlushPR presentation highlighting the key areas where you can make a huge difference promoting your brand. • Website launches -‐ Only £200 We are hugely experienced in launching websites in all areas including fashion, beauty and lifestyle. Don’t launch without us! • Product launches -‐ Only £150 /range or product Debuting your art, product or service to the right audience.
6. TAILORED PACKAGES If none of these packages are quite right for you, we can also create bespoke solutions that will Rit you more speciRically. These are guides and can be tailored to suit your speciRic requirements and needs. A menu with our services will be provided upon request. The price will vary according to the services you require and the duration, We will be happy to make an appointment to discuses you requirements and offer you the best possible solution to your promotional needs.
BLUSH PR -‐ CONTACT US Website: www.so-‐blushpr.com Email: enquiries@so-‐blushpr.com Phone: +447932 636 376 (UK) +234809 231 7581 (Nigeria) BLUSH PR -‐ FOLLOW US
Published on Jan 27, 2013
Blush is a company aimed at the up and coming in the music entertainment, fashion, film and beauty industry. The company is based on breakin...