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Minimalism Coaching & Space Organizer


Ever feel confined with too much stuff?

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Are your closets full?

I grew up with a conservative family where

Drawers stuffed?

everything was kept in the garage, garden,

Cabinets crammed?

storage room, or even in the unused bed-

Piles spilling over?

room. Every room filled with stuff; something

Do just have way too much stuff?

we no longer use, some old objects from my

If you answered yes to any of those questions, you are not alone!

old’s parent house, and was getting messier. My siblings and I started to see it as a problem. Every weekend, my dad would ask us to organize our house. But he never got rid of anything. It was just very frustrating to reorganize things, move things over but it never looked better. We should have spent our weekends doing something fun, something pleasant not doing chores. This problem led to unhappiness and arguments between us. I always had thought about how to fix this problem, how to change my dad’s attitude through things. I consider myself a minimalist. Minimalism brings me happiness by giving me more room for my life, more time, and more freedom. This project gave me a chance to create something that would not only make me better but would help others realize the same thing as I do.

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Contents

01

8

02

Research

06

Branding

18

Topic for Investigation

08

Brand Framework

20

Interviews

11

Competitors

22

Brainstroming

12

Personas

24

Stakeholders

25

Moodboard

26

Typography

28

Color Palette

29

Initial Names & Logos

34

Logo Guidelines

40

Initial Sketches

46

Final Design

48


03

04

05

Deliverable 1: Event

52

Deliverable 2: App

74

Deliverable 3: Service

92

Initial Sketches

54

Initial Sketches

76

Initial Sketches

94

Ticket

62

Wireframe

78

Brochure

98

Name tags/Booklet

63

Final Design

80

Van Wrap & Staff Outfit

103

Share Idea Board

64

Cardboard Boxes

105

Talk

70

9


In the average American home, there are over 300,000 items. That’s true even though 1 in 10 Americans rent offsite storage.

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Chapter 1

Research


Research

01 11


Topic for Investigation

01 Hoard No More

02 Panic Attack

03 Stop Bullying

Fact: In the average American home, there

Fact: A person with panic disorder may

Fact: Approximately 160,000 teens skip

are over 300,000 items. That’s true even

become discouraged and feel ashamed

school every day because of bullying.

though 1 in 10 Americans rent offsite storage.

because he or she cannot carry out

Problem: Some people are willing to keep things that have not been used for years

normal routines like going to school or work, or driving.

Problem: Only a small percentage of children who are bullied, report it. The reason is that they do not believe adults will help them. 1 in

because they believe that someday in the

Problem: Panic attacks often begin in late

4 teachers see nothing wrong with bullying

future, these things will be useful or gain value.

adolescence or early adulthood. Many times,

and will only intervene 4% of the time.

Objective: I will look into how to encourage the audiences to purge things they don’t actually need. Also, I will study how decluttering things would make their lives better.

people don’t realize they’re having a panic attack so they don’t think it is something they need to do about it. Objective: I will investigate panic attack

Objective: I would like to examine how important a teacher is in the bullying situation. And why some teachers see nothing wrong with it.

symptoms and basic management to help people understand how it works and how to cope with it.

References: https://www.lifehack.org/611115/a-declutter-formula-to-help-you-throw-stuff-away-without-regret [1] Los Angeles Times: For many people, gathering possessions is just the stuff of life [2] NPR: Behind the Ever-Expanding American Dream House [3] The New York Times Magazine: The Self-Storage Self [4] Credit Sesame: How Long Are Americans Staying in Their Homes? https://www.pcpasf.com/panic-disorder https://www.dosomething.org/us/facts/11-facts-about-bullying http://time.com/4646116/film-photography-inspiration/ https://www.usatoday.com/story/news/nation-now/2017/05/30/why-americans-waste-so-much-food/355864001/ http://time.com/4949554/how-to-get-over-a-break-up/

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Chapter 1

Research


04 Film’s Still Alive

05 Your Food Matters

06 Breakup Rehab

Fact: The digital camera technology has

Fact: Up to 40 percent of the food in the

Fact: Breakup can be agony. According to

become a major effect of film disappearance.

United States is never eaten. But at the same

scientific research, this is because of the

time, one in eight Americans struggles to put

same areas in the brain are activated when

enough food on the table.

we feel heartbreak and when we feel

Problem: The masses of digital camera users believe that film is outdated and less

physical pain.

convenient to use. However, many people

Problem: The research shows that Americans

don’t know that film provides something that

are conditioned to seek out the freshest, most

Problem: A researcher, professor, Janice

digital can’t. The unexpected palette, the

nutritious food. So they tend to throw away

Kiecolt-Glaser explains that breaking up

grain and dynamic range on offer all give

food out of a desire to eat the freshest food

could cause both physical and mental

personality and delicate nuance to the

which is too soon.

problem including lost appetite, some related

finished result. Objective: I will research how today

Objective: I will investigate how unwanted food could be delivered for people to need it.

technology could maintain film demand.

to stress, depression and other breakupinduced emotional responses. Objective: I will study the facts about breaking up and understand why we feel, think and behave as we do after a break-up.

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Hoard No More

If Not Now, Then When

Have Less, Be Happier

Judgement or Compassion

Question: How can I encourage people to

Question: How can I educate people on

Question: How can I encourage people not to

purge stuff they don’t need, and become less

how to be less, and how it makes their

judge hoarders for what they do? Instead, try

obsessed with objects?

lives happier?

to understand and help them.

Summary: Some people think that things

Summary: People are having trouble getting

Summary: Some people think that hoarders

might end up needing in the future or gain

rid of stuff, making a hard decision, tired of

are dirty, lazy, or even disgusting. I would like

value so they usually procrastinate to get

clutter. I would like to tell people that

to educate people on hoarding is a mental

rid of stuff. I would like people to change

theyshould have productive lives just by

illness which is very difficult to treat. So they

the perspective.

being less. Dump more!

need compassion, care, and understanding from people around them or society.

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Chapter 1

Research


Interview

Name: Taiwei (A Student)

Name: Samantha (A mom)

Age: 25 years old

Age: 40 years old

Relationship: Friend

Relationship: Friend

Q1: How things important to you? Why you

Q1: As you have school, work, and a kid, do

keep those stuff?

you have time to organize your spaces at

A1: When I was 22, I had a lot more stuff.

home? How do you manage time to do it?

Before I moved to the current apartment, I

A1: I make time. Honestly, I’m a stress cleaner

realized I had too much shit. I could get rid

and anxiety organizer. I clean and organize

some of them but some of them I couldn’t. I

to find some semblance of control over my

am very attached to my stuff because they

busy/crazy life. It helps to ground me.

keep my memories. Sometimes I think I will need it in the future. I used to be an impulsive buyer, but I have changed. I want to save money for the necessary stuff. Q2: How do you organize your spaces? Do

Q2: How your possessions important to you and how they affect your life? A2: I’m okay with letting things go. I don’t like clutter but I am nostalgic.

you have any problems doing it?

Q3: What do you think about Minimalism?

A2: Well, I take care of really good my stuff. I

A3: I live a minimal life, only bringing into it

organize them very well. I clean and put them

the things I truly need. I’m not an advocate of

where they belong. I am happy to see them

owning “things” less is better in my opinion.

around in my room. Sometimes, I have difficulty finding things because I still have a lot of stuff. But overall I handle it very well. Q3: Would you need an organizer to help manage your spaces? A3: I don’t need anyone to tell me what to throw away and what not. An organizer is a good idea as long as I don’t have to pay.

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Thoughts

Compulsive Hoarding Disorder

Thing will be needed Things will gain valu e Fear of becoming poor Fear of making wrong decisio n Fear of forgetting Feel secure with more objects

CAUSE

Perfectionist Genetic OCD Procrastinating

Unable to identify craps Sentimental reasons

HOARDING

ONESELF Emotional

Mental

Anxiety Stress Loneliness Distress Impairment

Financial

Physical

Rental storage Storage containers Eat out Junk food

Health Allergy Injury by falling ite ms Fire hazard

EFFECT


Family

Traumatic event s

Were never taught to organize Grew up with a hoarder Had a terrible childhood

Social

Most common age: 50 Isolation Judgement or compassion

Began 11-15

OTHERS Family/Partner

Community

Friends

Embarassmen t Having few visitors

Code enforcement Human services Police / Fire Mental health agencies Animal contro l Housing authority

Space

Living spaces can ’t be used Clutter


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Chapter 1

Research


Wall Brainstorming: It helped me understand my topic very profoundly. The research was based on the hoarding problem and investigate both the effects and causes.

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Con


Bluspace is casual, caring, and inspiring.

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Chapter 2

Branding


Branding

02 23


Brand Framework

Bluspace is an ideological brand selling an idea of “Minimalism.� It is a way of eschewing the non-essential stuff in order to focus on what is truly important. Minimalism is a tool that can assist people in finding room for their lives; room for more time, more passion, and more freedom.

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Chapter 2

Branding


Category:

Ideological & Service

Location:

Located in San Francisco + Website

Purpose:

We aim to help people have a meaningful life by having less and making room for their lives. The target audiences are someone who has difficulty g  etting rid of stuff or organizing their spaces, someone whohas too many unnecessary things and does not have time t o organize their clutter. We serve to help people identify unnecessary things and o  rganize their spaces.

Scope: SWOTS:

United States Strengths: Bluspace expertizes at organizing spaces. Also, have the network amongprofessional organizer in the United States. Bluspace is competitive in graphic design a  nd visual communication. Weakness: Bluspace is a new brand which has less experience than the others. T  he brand still lacks patent or certificate to create trust from the clients. Opportunities: Bluspace will use the trends of social media and today’s technology t o build the deliverables. There will be some events that could benefit the brand s  uch as Minimalism– A Beginner’s Guide Workshop in San Francisco. Threats: The audience’s perception may easily change by competitors in the market. T  he audience isn’t likely to maintain the habit of being minimalism.

Tone:

Casual: Casual can indicate friendly, informal talk, conversational. It is the appropriate t one to persuade people to change their habits or attitudes. Casual can also imply a g  ood atmosphere among the tasks. Caring: Caring can refer to both to compassion and how well the brand understands t he audience. Plus, caring shows love, concern and humanity which reflect what the b  rand does. Inspring: Inpiring speaks of encouragement and support. To change a habit people n  eeds inspiration. Inspring can also be an effective way of how the message should b  e perceived.

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Competitors

The competitions are both ideological and service brands. The ideological b  rands provide the ideas of being a minimalist. They focus on how to e  ncourage and educate people to be a minimalist by talking about the m  eaning and the benefits of minimalism. The deliverables are books, b  logs, social media, and media channel. Only some of the ideological b  rands have a strong visual identity. The service brands are more p  rofessional in organizing rather than persuading. They focus on helping t ough works such as hoarding disorders, transporting, packing and u  npacking. Bluspace will provide information that focuses on more s  tep-by-step progress. The deliverable can be more practical than just a  n essay. Bluspace will focus more on persuading and changing perceptionUsing graphic design principles can help strengthen the ideas of m  inimalism. Bluspace will also provide chatting and in-person organizing w  hich can differentiate it from the competitors.

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Chapter 2

Branding


The Minimalists

Minimalism Life

Rachel Jones

Joshua and Ryan help 20 million people live

Minimalism Life is based on the idea of what

Rachel Jones is a space specialist who lives

meaningful lives with less through their

one can p  ossess is of high quality, long-last-

as a minimalist. S  he helps people organize

website, books, podcast, and documentary.

ing, carefully considered, and draws on

their spaces and find freedom in minimalism.

They also serve to mentor people to solve

minimalist sensibilities. They publish weekly

Her website provides courses, podcasts,

the problems. They have strong b  ackground

journal articles and monthly newsletters, as

minimalist’s home tours, and g  uide to do the

and experience. They are trustworthy, fun,

well as allowing people to share stories. Their

organizing tasks. Her strategy is intuitive,

and young.

strengths are beautiful graphic design and

instructional and e  asy to follow.

strong brand identity.

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Personas

Sofia

Abigial

Liang

Age: 40 years old

Age: 54 years old

Age: 61 years old

Ethnicity: American

Ethnicity: African-American

Ethnicity: Chinese-American

Location: Colorado

Location: New York

Location: San Francisco

Occupation: Teacher

Occupation: Marketing Manager

Occupation: Retired

Status: Single

Status: Married, 1 kid

Status: Married

Income: $96,570

Income: $124,800

Income: $48,000

Hobby: Reading

Hobby: Shopping

Hobby: Gardening

Clutter causes dust, I don’t like it. I love party

I will always organize them later because I

My garage filled with stuff that I have been

and hanging out with my friends but I feel

don’t have time. Sometimes, I think where

collecting since I was young. I don’t need

ashamed having them come over my house.

would these stuff go when I am not around

anyone to tell me what to keep or what to

I sometimes find some things that I don’t real-

anymore. I buy things impulsively because I

get rid of. I tried to get rid of my stuff but

izeI still have them; some things from my

can’t resist the clearance sales. I wish I could

I can’t keep doing it because it’s pretty much

childhood. I have a dog, his name is Sushi. My

change. I found that I have to buy more

laborious. I spend most of the time taking

mom usually buy him clothes and stuff so I

storage boxes. I often have fights with my

care of my plants my garden and my cat. I

try not to. I have hard times finding things

husband. He always convinces me to get

sometimes discuss with my child if he wants

sometimes because there are always clutters

rid of stuff I don’t need. I barely have time

to keep my belongings after I pass away.

in my house. I love reading fiction in my bed-

hanging out with my friends because of work

I consider myself as an introvert. So I spend

room because the living room is unpleasant

and being a mom. I love to spend my week-

most of the time with myself. My home is

to sit. My mom always says “I don’t know

end with my son. I don’t want to spend time

always a place where I can relax. I want it to

what to throw a  way. I am afriad I will need

on organizing my piles.

be organized.

Chapter 2

Branding

them in the future”.

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Stakeholders

Family

Roommates

Junk Removal Companies

The whole family can benefit from minimal-

When there is less clutter in sharing spaces,

Junk removal companies can benefit from

ism. S  ince there is less stuff, less clutter, the

roommates can be happier. Less clutter also

Bluspace. Bluspace will encourage people to

family can enjoy the functional spaces. Also, it

creates a better environment. More clutter

get rid of stuff which means they might need

could reduce arguments b  etween the family

and unorganized habits c  ould lead to fights

a service that could take those junk. Even

members about getting rid of stuff. So that

as well. Minimalism can very be b  eneficial

though Bluspace serves to o  rganize spaces

could bring gthe happiness into the family.

to everybody who shares rooms or areas.

but the brand doesn’t focus on removing  all the junk.

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Moodboard

Freedom: Freedom from consumerism is liberating. Freedom is one of the goalsto be a minimalist. It is something that people want. It can refer to the better life,freedom from debt, freedom from clutter, and freedom from worry and stress. Lucid: Minimalism is always simple, clear, and lucid. Lucid can imply the idea of e  liminating unnecessary things in order to focus on what is really important. L  ucid can be relevant to negative space which is the essence of the minimalism. Characteristic: Everybody has their own ways of looking at things. Some people k  eep things for sentimental reasons. Some people think stuff are their memories.Characteristic can refer to an individual decision or thing. The relationship b  etween a thing and people is unique.

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Chapter 2

Branding


31


Typography

Gotham

AaBbCc1234

60pt

Variable

Regular Bold

22pt

Pangram

AaBbCc1234 Variable

Regular Black

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Chapter 2

22pt

Branding

60pt


Color Palette

C M Y K

82 67 0 0

R 67 G 97 B 173 #4361ad

C M Y K

0 10 15 0

R 254 G 230 B 211 #fee5d3

C M Y K

20 76 85 7

R 192 G 89 B 58 #c0593a

C M Y K

0 0 0 100

R 0 G 0 B 0 #000000

C M Y K

0 0 0 0

R 255 G 255 B 255 #ffffff

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Use Gotham Bold for headers -10 tracking, +6pt leading

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Chapter 2

Branding


Use Gotham Bold for subheads +10 tracking, +4pt leading

Use Pangram Regular for body copy +10 tracking, +4pt leading

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Less


is more


Initial Names & Logos

BluMinimalist Simpleblu Blumal Bluspace To be minimal Less Simple No plain no gain Benimal Mimalist Minify Splear Spless Simpless Mernist Minimis MNML (minimal) BAM (be a minimalist) WSP (white space) MNMLST ZMPLE CLEARR Zimple Minimore Spacesm Purism

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Chapter 2

Branding


Bluspace The word “Spless” can remind a negative word; sleepless. Blu is my name. I finally chose “Bluspace” to work toward. All sketches designed carefully, some typefaces don’t work well as another. Some icons are not being simplified enough.

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40

Chapter 2

Branding


41


Logo Guideline

42

Chapter 2

Branding


43


2Y

2X

2Y

2X

Only 90° rotated

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Chapter 2

Branding


1 Do not outline

1

6

2

7

3

8

4

9

5

10

2 Do not use drop-shadows 3 Do not rotate 4 Do not distort proportions 5 Do not shear or skew 6 Do not apply effects or filters 7 Do not alter letter spacing 8 Do not use a gradient 9 Do not use any off-brands colors 10 Do not use similar background color

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Posters

Initial Sketches

more ro for

om

your passion

Things don’t last forever, More room for your time

Eliminate complexities , experience real freedom and focus on what means most to you.

Getting rid of items can serve as a reminder that things don’t last forever , including us.

including us

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Chapter 2

Going through all of your things can serve as a reminder of who you are, how you see yourself and how you want others to see you after your death .

Branding


Getting rid of items can serve as a reminder that things don’t last forever, including us. Going through all of your things can serve as a reminder of who you are, how you see yourself and how you want others to see you after your death .

Feeling confined with

Plan ahead to lessen the burden on your loved ones.

too much stuff?

You will find

Getting rid of items can serve as a reminder that things don’t last forever, including us.

Getting rid of items can serve as a reminder that things don’t last forever, including us.

Going through all of your things can serve as a reminder of who you are, how you see yourself and how you want others to see you after your death .

Going through all of your things can serve as a reminder of who you are, how you see yourself and how you want others to see you after your death .

Only keep things

Only acquire things

Purchasing intentionall y lets you avoid ending up with a cluttered home full of things you neither use nor love.

you don’t need anymore, so that no one else has to do it for you after you pass.

that bring you joy.

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Only leave things

Get rid of all

Eliminate complexities , experience real freedom and focus on what means most to you.

that really means to you.

what is important in your life.

that avoid burdening your loved ones.


Final Posters

52

Chapter 2

Branding


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Chapter 2

Branding


55


Minimalism helps you more organized and live meaningful lives by having less which gives you more spaces for time, passion, and freedom.

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Chapter 3

Deliverable 1: Event


Deliverable 1: Event

03 57


Event

Initial Sketches

Three ways that could achieve the g  oals are a seminar, a one-on-one consultation, and a group workshop. F  irst, the seminar gives the audience an opportunity to learn from the t alker’s approaches and ideas. The slideshow presentation will also help increase understanding. Second, a one-on-one consultation more focuses on personal perspective. The consultant can evaluate the problems p  rofoundly and effectively. Lastly, a group workshop provides a more friendly environment. Not only a mentor that will help throughout the w  orkshop but also people can interact and share ideas with each other a  t the same time.

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Chapter 3

Deliverable 1: Event


59


60

Chapter 3

Deliverable 1: Event


61


Final Design The goal of the event is to r aise awareness and change the audience’s perception by introducingthe benefits of minimalism. Minimalism has helped people be more organized and live meaningful lives by having less which gives them more s  paces for time, passion, and freedom.

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Chapter 3

Deliverable 1: Event


63


64

Chapter 3

Deliverable 1: Event


65


Ticket: The ticket provides basic

Name Tag: The name tag

information about the

can not only make things

event such as time, seat

easier for people who are

number, QR code, and

good at connecting. It

floor plan.

can also make conversations possible for everyone else who struggles with “mingling.� The badge can be the social lubricant the event needs.

Booklets: These booklets will help you identify your possessions. You may find something surprising about your answers once you go through your thought. There are two sections that you should think about; what to purge and what to keep so that you will understand yourself from both perspectives.

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Chapter 3

Deliverable 1: Event


67


Sharing Idea Board: This board is where you first think about yourself, share your ideas, and get inspired by other people. Pick your card from the left side of the board. Write down your answers and put the card up.

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Chapter 3

Deliverable 1: Event


69


70

Chapter 3

Deliverable 1: Event


71


Talk: Bluspace is proud to present Matt D’Avella; a minimalist who found the new meaning of success. Matt will talk about how minimalism helps you more productive. He will help you find your own definition of your life.

74

Chapter 3

Deliverable 1: Event


75


76

Chapter 3

Deliverable 1: Event


77


The more you get rid of stuff, the more you will find it easier to be a minimalist.

78

Chapter 4

Deliverable 2: App


Deliverable 2: App

04 79


App

Initial Sketches

Three ideas that could achieve the goals for app design are creating a list that helps maintain the minimalism habits, providing declutter tips and service booking. Making a list of what to keep and what to purge is a simple way to remind yourself. Short tips and guidelines task is an easy ways to follow rather than reading articles or blogs. Booking a service is also an appropriate function for an application.

80

Chapter 4

Deliverable 2: App


81


Wireframe

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Chapter 4

Deliverable 2: App


83


Final Design An application is one of the important tools today. The goal of the design is to remind you to keep doing the organizing tasks until you reach your g  oals. The main functions are a reminder checklists and a memory box where you can keep the photograph of your removed stuff. You can also chat with our mentors and book an organizer to help your tidying task.

84

Chapter 4

Deliverable 2: App


85


Smile, breathe and go slowly.


88

Chapter 4

Deliverable 2: App


89


90

Chapter 4

Deliverable 2: App


91


92

Chapter 4

Deliverable 2: App


93


Minimalism can start with easy steps. If you don’t know how to start. We got your back.

96

Chapter 5

Deliverable 3: Service


Deliverable 3: Service

05 97


Service

Initial Sketches

The ideas that could achieve the goals for service are coaching and organizing. Mentoring can help people make significant changes in their lives: careers, health, decluttering, and a list of other areas. The organizer will help you go through your stuff and help you figure out the best process. We will use a simple, smart method that banish clutter forever. The best way to find out what we really need is to get rid of what we don’t. That is why we ask you to handle every item and ask yourself the question “Does it spark joy”?

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Chapter 5

Deliverable 3: Service


99


Final Design Bluspace is both organizer and mentors. Our organizing service offers simple, insightful solutions to complex organizing problems. We understand how you struggle with decluttering and we help you get through that. Our mentors are professional minimalists. We help you find your own definition of your life and start your journey to a more positive you.

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Chapter 5

Deliverable 3: Service


101


Brochure: The brochure delivers a preparation step before decluttering. It helps you mentally prepare before you need us.

102

Chapter 5

Deliverable 3: Service


103


Card Board Box

Van Wrap Design, Staff Costumes.

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Chapter 5

Deliverable 3: Service


107


108

Chapter 5

Deliverable 3: Service


Card Board Box: The cardboard boxes are designed to give you ideas of what to keep and what to purge. They help you separate wanted and unwanted items neatly.

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Summary

This project doesn’t only help me understand more about minimalism but also allow me to think about my life, my goals, my passion, and my priorities. So hopefully it would be beneficial for other people who want to find a new definition of their life. This project focuses o  n how to use graphic design principles to help reinforce communication. The goal is to help people figure out how they can be happier with less stuff. B  luspace is an ideological brand providing an idea of “Minimalism.� Clearing the u  nnecessary things helps people to focus on what is truly important. There are three deliverables and branding guideline as you might have seen in the previous pages. I started from digging into the problem, identify the solution, and move on designing a poster series. Once I understand the target audience, the goals, and the intentional messages, I was able to create the deliverables. What I have learned from this class are researching process, creating credible personas, writing copy, branding strategies, branding system, and many graphic design aspects, etc. I will definitely take away what I have learned to develop my future design.

Thank you to my instructor; Sandra Isla, and my peers, I appreciate all your help.

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“The secret of happiness, you see, is not found in seeking more, but in developing the capacity to enjoy less.” —Socrates

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Typefaces The text is set in Pangram Sans, designed by Pangrampangram Foundry The headings are set in Gotham, designed by Tobias Frere-Jones Software Adobe Creative Cloud Indesign, Illustrator, Photoshop Equipment 13-inch Macbook Pro Printing and Binding Blurb Date: December 20, 2018 Photography Unsplash Design and layout Š Paveena Klaisuban This is a student project only. No part of this book or any other part of the project was produced for commercial use.

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Design by: Blu

Throw this book away after reading

GR 620: Visual Thinking

Instructor: Sandra Isla

Profile for Paveena Klaisuban

Bluspace_Process Book  

Bluspace_Process Book  

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