umbrella of services
What Services Do We Provide? Strategy Strategy is the most important aspect that directs all other marketing activities. Many clients begin with our strategic marketing plan that is based on extensive external and internal research. Since you are not asking for a complete strategic marketing plan, a scaled down approach to audience and competitive research will suit. Creative Better ads work better. Everybody wants more impact for their money, and that’s exactly the mission of our creative product. For each new concept our creative team puts together, we provide three viable options for our clients to review. Your BluFish team will always make a recommendation based on research, experience, your competition, and what we believe will make the biggest impact. Advertising Planning and Research BluFish adheres to a disciplined planning process, which involves your input up front and throughout. The result is advertising that demands attention, increases audience involvement and, most importantly, effectively sells the client’s company and its product. This process is critical and BluFish will be sure it’s done efficiently because no client has budget to burn. Media Planning and Buying Our seasoned media specialist is responsible for strategy development, planning, media research, negotiating, buying and placement of all advertising. Media Post-Analysis and Auditing The critical elements of monitoring and analyzing audience delivery, ad positioning and rotation, reproduction quality and reader inquiries are provided for every media plan (if appropriate). Cost depends on extent of measurments client desires. Public Relations Our Public Relations specialists are well-versed in crafting and implementing a wide range of tactics that serve as an integral ingredient in any marketing mix. We draw on expertise in media relations, internal marketing activities, internal or external newsletters that relay corporate news, and communications audits that help define public relations challenges, goals and objectives.
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