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2014 AL-GLR

STYLE GUIDE PROPOSAL WEB / PRINT


Color

Primary Palette

Consistant use of color is the easiest and most effective way to establish and communicate a visual identity. A unified and consistant color palette helps establish continuity.

The Primary Palette should dominate the visual identity to show a brand consistency. The Secondary Palette should be used in combination of the Primary Palette as a compliment and only as an accent; they should never dominate or overshadow the Primary Palette.

HEX: #414141

HEX: #414141

HEX: #414141

HEX: #414141

RGB: 65 65 65

RGB: 65 65 65

RGB: 65 65 65

RGB: 65 65 65

CMYK: 67 60 59 46

CMYK: 67 60 59 46

CMYK: 67 60 59 46

CMYK: 67 60 59 46

Secondary Palette

HEX: #414141

HEX: #414141

HEX: #414141

HEX: #414141

RGB: 65 65 65

RGB: 65 65 65

RGB: 65 65 65

RGB: 65 65 65

CMYK: 67 60 59 46

CMYK: 67 60 59 46

CMYK: 67 60 59 46

CMYK: 67 60 59 46

bluetube // AL-GLR 2014 style guide

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Typeface Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. It’s inspired by signage from Ulanovsky’s Buenos Aires neighborhood of the same name. It is open source, web safe, and free for personal and/or commercial use.

Montserrat & Montserrat Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ

Montserrat Bold should generally be used for headlines, headings, and other main points of emphasis. Short headlines or labels should be all caps, otherwise headlines and subheads are sentence case. Montserrat Regular should primarily be used for body copy and other general text. Avoid using Montserrat smaller than 9pt.

abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+

HEADING 1 - BOLD - 32pt - 42p x - 2.5em HEADING 2 - BOLD - 15pt - 21px - 1.3em PARAGRAPH 1 - REGULAR - 12pt - 16px - 1em PARAGRAPH 2 - REGULAR - 10.5pt - 14px - 0.8em

bluetube // AL-GLR 2014 style guide

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Button & Link Styles

NORMAL

HOVER

ACTIVE

Take the Pledge

Take the Pledge

Take the Pledge

bluetube // AL-GLR 2014 style guide

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