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Specialist Marketing & Creative Recruitment

Clientside Salary Survey for 2014 • Marketing Salaries • Creative Salaries

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blueskiescareers.co.uk Blue Skies Midlands & South West

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Marketing Salaries A message from our Consultants Overall 2013 has been another exciting year in the Marketing industry with a further rise in brand and employer confidence. Whilst we have continued to see a steady number of departmental restructures as businesses respond to changing marketing strategies, many of our clients and candidates have reported permanent headcount increases within their teams and the demand for marketing talent remains strong across most industries. On the consumer side Travel, Retail and Consumer Goods have all seen increased job flow, with the return in demand for middle management. The B2B sectors have seen the biggest step change towards digital as they embrace new and emerging technologies in addition to their more traditional channels. Digital marketers will remain highly sought after in 2014, particularly those with mobile expertise, and personalisation remains a key challenge for 2014 as consumers and businesses alike expect tailored experiences across multiple channels so we anticipate an increased need for experience here too.

In 2013, the economic climate in the Midlands and Home Counties continued to be challenging for contract and interim marketing and communications professionals but the level of optimism as we head into a new year has most certainly increased. There were positive signs of recovery in certain sectors including most notably a positive upturn in demand for temporary staff across the financial services and utility sectors across all skills in the marketing mix. As Blue Skies launched its specialist temporary and interim marketing division this year alongside its well established freelance creative team, we are now better able to provide an insight into the market as we head into 2014. Overall we have seen a healthy increase in the demand for interim and contract skills at all levels which has been up year-on-year, as budgets were set aside to enable recruitment on a project-byproject basis. This is somewhat fuelled by businesses continuing to try and balance cautiousness about permanent headcount plans and avoiding being left behind by advances in social media and mobile marketing. More and more businesses now recognise that social media and digital marketing via tablets and smart phones is

With more than a third of marketers confident of a payrise in 2014, salaries are expected to continue to increase but with many employees working longer hours than ever, it’s not simply an increased salary that candidates are chasing, career moves are being driven by the promise of greater career progression and greater overall job satisfaction. At Blue Skies, our consultants strive to ensure that we promote your business and not just your vacancy to help you attract and secure the very best candidates for each and every role. Blue Skies enter 2014 with confidence that marketing recruitment will continue to grow over the next twelve months. However, we are recommending clients monitor salary levels carefully and to take a candidate-bycandidate approach when calculating what packages to offer as increased competition for the best marketing talent is certainly back on the agenda. Holly Wilkinson - Associate Director Clientside

a cost-effective and engaging way to gain and retain customers and as a result, there has been a continued appetite for digital and e-commerce professionals. Alongside this, as the continued pressures being felt by existing staff members has continued, many clients are undertaking a review of their internal communication strategy to motivate and engage their teams. As we move through 2014, we need to be conscious that candidates will continue to think long and hard before they commit to a career move. Therefore, to secure the best talent, organisations across all sectors will need to demonstrate the right engagement strategy as well as committed headcount plans and robust, innovative and engaging recruitment strategies. In the meantime as the permanent recruitment market certainly shows signs of recovery, the contract and interim market will continue to act effectively at plugging the skill gap and to undertake those proactive project based assignments. We look forward to 2014 with gusto as our clients firmly put recruitment back on the list of key priorities for the New Year and start to review existing skills and invest in key hires with their marketing teams! Chris Sims and Rosemary James Clientside Marketing Temp Consultants


Marketing Salaries Position

Salaries

Salaries

Day

Brand

Average

Maximum

Average

Head of Brand Brand Manager Brand Executive

36k 24k

95k 48k 35k

290-500 155-280 90-135

100k 65k

350-650 280-480

45k 30k 22k

140-280 100-120 60-90

55k 36k 25k

95k 55k 35k

210-395 140-27 90-135

60k 37k 25k

70k 50k 35k

200-380 140-260 90-120

55k 40k 28k 28.5k

80k 55k 35k 35k

200-350 145-250 90-150 95-150

55k

120k 60k 28k

250-460 150-300 95-120

75k

260-400

50k 32k

105-260 95-130

45k

Marketing General Marketing Director Head of Marketing

Marketing Manager Marketing Executive

72k 50k 36k

18k

Marketing Assistant

25k

Product Marketing Head of Product Product Marketing Manager Assistant Product Manager Direct Marketing Head of Direct Marketing Direct Marketing Manager Direct Marketing Executive CRM/Marketing Research/ Insight & Data Head of CRM/MR/I&D CRM/MR/I&D Manager CRM/MR/I&D Executive CRM/MR/I&D Analyst Public/Media Relations Head of Public Relations PR Manager PR Executive

35k 21k

Campaign Marketing 55k 38k 27k

Head of Campaign Marketing Campaign Marketing Manager Campaign Executive

All figures are shown in ÂŁ sterling. Source: Blue Skies Marketing Recruitment

10k

20k

30k

40k

50k

60k

70k

80k

90k

100k


Marketing Salaries Position

Salaries

Salaries

Day

Category Marketing

Average

Maximum

Average

Head of Category Category Manager

55k 45k

80k 55k

180-350 120-260

60k 38k 26k

75k 50k 35k

260-480 105-250 90-120

Ecommerce/Online Head of Ecommerce/Online Ecommerce/Online Manager Ecommerce/Online Executive

All figures are shown in ÂŁ sterling. Source: Blue Skies Marketing Recruitment

10k

20k

30k

40k

50k

60k

70k

80k

90k

100k


Creative Salaries A message from our Consultants The freelance creative market has certainly gone from strength to strength this year and we had Sophie join us and alongside Emma they are helping both in-house creative teams and marketing agencies with talented freelance creatives. The main needs called upon still seem to be for creative artworkers and good all-round designer/artworkers who can come into a team and instantly and seamlessly work with the studio to deliver print ready artwork, but towards the end of the year, the call for senior creatives and Art Directors has certainly increased and many clients have seen the value of hiring some good senior conceptual talent as it gives an edge to their current team and has helped win many a pitch for some of our clients.

 Digital designers and developers are still being called upon as much as they were last year but the supply still is harder on these roles as there is simply not as many freelancers with this skill set, although many clients are seeing the benefit of using remote working freelancers as then you can pull on the right expertise and not be hindered by the client’s location.   We are thinking that freelance creative will continue to grow and expand into 2014 and work hand in hand with our permanent team to deliver the best possible talent to our clients. Emma Head Divisional Head / Freelance Creative Consultant


Creative Salaries Position

Salaries

Salaries

Day

Creative

Average

Maximum

Average

Creative Director Senior Desiger Midweight Designer Junior Designer

25k 18k

75k 45k 28k 22k

350 250 180 150

Senior Artworker Midweight Artworker Junior Artworker Senior Art Director Senior Copywriter Midweight Copywriter Junior Copywriter Production Director Production Manager Studio Manager Photographer

28k 25k 18k 38k 38k 26k 18k 35k 32k 30k 32k

33k 28k 20k 45k 48k 30k 23k 45k 38k 40k 38k

180 160 130 280 220 200 150 200 160 200 300

45k

300+

35k 30k 30k 22k 20k

42k 35k 35k 25k 25k

300+ 250 250 200 200

38k

200+

40k

300

28k 22k

250 180

60k 35k

Web Senior Web Developer - Back End Senior Web Developer - Front End Midweight Web Developer - Back End Midweight Web Developer - Front End Junior Developer - Back End Junior Deveoper - Front End Digital Project Manager

38k

28k

Digital Designers Senior Designer Midweight Designer Junior Designer

35k 25k 20k

All figures are shown in ÂŁ sterling. Source: Blue Skies Marketing Recruitment

10k

20k

30k

40k

50k

60k

70k

80k

90k

100k


Clientside insight Salary Increases & Decreases

49% Increase

15%

Decrease

Benefits received

36%

Neither

Gym

Car

Laptop

Data obtained from 500 completed surveys of Blue Skies live candidates

Mobile

Health care

Bonus

Pension

Salary Survey 2014 | Midlands & South West | Clientside  

UK salary statistics for in-house marketing, PR & creative roles in the Midland & South East

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