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Specialist Marketing & Creative Recruitment

Clientside Salary Survey for 2014 • Marketing Salaries • Creative Salaries

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blueskiescareers.co.uk Blue Skies North

0161 631 2781


A message from our Consultants Overall 2013 has been another exciting year in the Marketing industry with a further rise in brand and employer confidence. Whilst we have continued to see a steady number of departmental restructures as businesses respond to changing marketing strategies, many of our clients and candidates have reported permanent headcount increases within their teams and the demand for marketing talent remains strong across most industries. On the consumer side Travel, Retail and Consumer Goods have all seen increased job flow, with the return in demand for middle management. The B2B sectors have seen the biggest step change towards digital as they embrace new and emerging technologies in addition to their more traditional channels. Digital marketers will remain highly sought after in 2014, particularly those with mobile expertise, and personalisation remains a key challenge for 2014 as consumers and businesses alike expect tailored experiences across multiple channels so we anticipate an increased need for experience here too.

In 2013, the economic climate in the North continued to be challenging for contract and interim marketing and communications professionals but the level of optimism as we head into a new year has most certainly increased. There were positive signs of recovery in certain sectors including most notably a positive upturn in demand for temporary staff across the financial services and utility sectors across all skills in the marketing mix. As Blue Skies launched its specialist temporary and interim marketing division this year alongside its well established freelance creative team, we are now better able to provide an insight into the market as we head into 2014. Overall we have seen a healthy increase in the demand for interim and contract skills at all levels which has been up year-on-year, as budgets were set aside to enable recruitment on a project-byproject basis. This is somewhat fuelled by businesses continuing to try and balance cautiousness about permanent headcount plans and avoiding being left behind by advances in social media and mobile marketing. More and more businesses now recognise that social media and digital marketing via tablets and smart phones is

With more than a third of marketers confident of a payrise in 2014, salaries are expected to continue to increase but with many employees working longer hours than ever, it’s not simply an increased salary that candidates are chasing, career moves are being driven by the promise of greater career progression and greater overall job satisfaction. At Blue Skies, our consultants strive to ensure that we promote your business and not just your vacancy to help you attract and secure the very best candidates for each and every role. Blue Skies enter 2014 with confidence that marketing recruitment will continue to grow over the next twelve months. However, we are recommending clients monitor salary levels carefully and to take a candidate-bycandidate approach when calculating what packages to offer as increased competition for the best marketing talent is certainly back on the agenda. Holly Wilkinson - Associate Director Clientside

a cost-effective and engaging way to gain and retain customers and as a result, there has been a continued appetite for digital and e-commerce professionals. Alongside this, as the continued pressures being felt by existing staff members has continued, many clients are undertaking a review of their internal communication strategy to motivate and engage their teams. As we move through 2014, we need to be conscious that candidates will continue to think long and hard before they commit to a career move. Therefore, to secure the best talent, organisations across all sectors will need to demonstrate the right engagement strategy as well as committed headcount plans and robust, innovative and engaging recruitment strategies. In the meantime as the permanent recruitment market certainly shows signs of recovery, the contract and interim market will continue to act effectively at plugging the skill gap and to undertake those proactive project based assignments. We look forward to 2014 with gusto as our clients firmly put recruitment back on the list of key priorities for the New Year and start to review existing skills and invest in key hires with their marketing teams! Chris Sims and Rosemary James Clientside Marketing Temp Consultants


Marketing Salaries Position

Salaries

Salaries

Day

Brand

Average

Maximum

Average

Head of Brand Brand Manager Brand Executive

55k 36k 28k

95k 50k 35k

290-500 155-280 90-135

72k 50k 36k

120k 65k

350-650 280-480

25k 18k

50k 28k 24k

140-280 100-120 60-90

60k 36k 25k

85k 50k 30k

210-395 140-27 90-135

60k 40k 25k

70k 50k 35k

200-380 140-260 90-120

55k 42k 28k 28.5k

80k 55k 35k 35k

200-350 145-250 90-150 95-150

55k

90k 45k 25k

250-460 150-300 95-120

75k

260-400

50k 32k

105-260 95-130

Marketing General Marketing Director Head of Marketing Marketing Manager Marketing Executive Marketing Assistant Product Marketing Head of Product Product Marketing Manager Assistant Product Manager Direct Marketing Head of Direct Marketing Direct Marketing Manager Direct Marketing Executive CRM/Marketing Research/ Insight & Data Head of CRM/MR/I&D CRM/MR/I&D Manager CRM/MR/I&D Executive CRM/MR/I&D Analyst Public/Media Relations Head of Public Relations PR Manager PR Executive

35k 20k

Campaign Marketing 55k 38k 26k

Head of Campaign Marketing Campaign Marketing Manager Campaign Executive

All figures are shown in ÂŁ sterling. Source: Blue Skies Marketing Recruitment

10k

20k

30k

40k

50k

60k

70k

80k

90k

100k


Marketing Salaries Position

Salaries

Salaries

Day

Category Marketing

Average

Maximum

Average

Head of Category Category Manager Category Executive

55k 44k 25k

80k 50k 25k

180-350 120-260 95-120

60k 38k 26k

75k 50k

260-480 105-250

35k

90-120

Ecommerce/Online Head of Ecommerce/Online Ecommerce/Online Manager Ecommerce/Online Executive

Creative Salaries Position

Salaries

Salaries

Day

Creative

Average

Maximum

Average

Creative Director Senior Desiger Midweight Designer Junior Designer Senior Artworker Midweight Artworker

55k 35k 25k 17k 28k 22k

75k 45k 28k 22k 33k 28k

350 250 180 150 180 160

Junior Artworker Senior Art Director Senior Copywriter Midweight Copywriter Junior Copywriter

20k 45k 48k 30k 23k

130 280 220 200 150

Production Director Production Manager

35k 32k

45k 38k

200 160

Studio Manager Photographer

30k 32k

40k 38k

200 300

All figures are shown in ÂŁ sterling. Source: Blue Skies Marketing Recruitment

10k

17k 37k 38k 26k 18k

20k

30k

40k

50k

60k

70k

80k

90k

100k


Creative Salaries Position

Salaries

Salaries

Day

Web

Average

Maximum

Average

Senior Web Developer - Back End Senior Web Developer - Front End

45k 42k

300+ 300+

Midweight Web Developer - Back End Midweight Web Developer - Front End

30k 30k

35k 35k

250 250

Junior Developer - Back End Junior Deveoper - Front End Digital Project Manager

22k 20k 28k

25k 25k 38k

200 200 200+

40k

300

28k 22k

250 180

38k 35k

Digital Designers Senior Designer Midweight Designer

Junior Designer

All figures are shown in ÂŁ sterling. Source: Blue Skies

35k

25k 18k

10k

20k

30k

40k

50k

60k

70k

80k

90k

100k

Marketing Recruitment

Clientside insight Salary Increases & Decreases

40% Increase

9%

Decrease

Benefits received

51%

Neither

Gym

Car

Bonus

Data obtained from 500 completed surveys of Blue Skies live candidates

Laptop

Health care

Mobile

Pension


Salary Survey 2014 | North | Clientside