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Specialist Marketing & Creative Recruitment

Agency Salary Survey for 2014 • Public Relations

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blueskiescareers.co.uk Blue Skies London & South East

020 8241 9070


PR Agency Trends 2013 has seen a marked increase in the demand for talent within the PR industry. The majority of the global networks are continuing to report highly respectable earnings and it would appear that in a time of continued caution surrounding large advertising budgets, PR campaigns have been heavily utilised to reach audiences on a mass scale and build stronger brand awareness. The mainstreaming and continued growth of digital activity have also contributed to an industry emerging from the recession in robust health, and one capable of generating strong margins. The current salary survey aims to accurately depict present remuneration levels. However, we must also bear in mind that security of a role, location, an agency’s core offering, the agency environment and career development opportunities are all part of ensuring a role is attractive to high-calibre agency professionals and can have a marked effect on the package on offer. Blue Skies continues to recommend to agency clients that a candidate-by-candidate approach is the most sensible route to calculating and formulating the right offer. Service demands We have witnessed a continued candidate shortage around the mid-level experience (AM, SAM and AD) highlighted by

the increasing trend of candidates receiving multiple job offers during their search.  Salaries at this level have risen in line with this demand, with a large number of Senior Account Managers salaries tipping into the £40k+ bracket. Perhaps even more encouraging is the number of new junior roles that we have taken on this year. Clearly, increased market confidence has led to the majority of agencies looking to grow their talent from within and strengthen their offering at a junior level. Freelance day rates have seen a smaller rise than permanent salaries, and the demand for freelancers has remained consistent with levels seen in 2013. The Year Ahead Blue Skies expect to see the trends witnessed in 2013 continue well into the new year, with a gentle uplift in overall packages in the PR industry. With the government introducing compulsory work place pension schemes, employee benefits will be bought to the forefront of candidate’s attention and could be playing a greater role in candidate’s employment choices moving forward.  Cherry Macdonald Managing Consultant


PR Salaries Position

Salaries

Salaries

Day

PR B2C

Average

Maximum

Average

Managing Director Group Director

65k 60k 50k 45k

125k 80k

400+

Associate Director Senior Account Director Account Director Senior Account Manager Account Manager Senior Account Executive

48k 40k 32k 28k 23k

30k

Account Executive

PR B2B

Average

Managing Director Group Director Associate Director Senior Account Director Account Director Senior Account Manager Account Manager Senior Account Executive Account Executive

39k 32k 26k 22k

10k

25k 20k

20k

30k

40k

120k 75k 65k 55k

160-180 120-150 N/A

Maximum

Average

135k 85k 72k 60k

400+ 350+ 300+ 280-350 210-280

55k 42k 35k 28k 24k

48k

50k

350+ 300+ 280-350 210-280 180-210

70k 55k

37k

All figures are shown in ÂŁ sterling. Source: Blue Skies Marketing Recruitment

100k

60k

70k

80k

90k

180-210 160-180 120-150 N/A

100k


Agency insight graphs and diagrams Salary Increases & Decreases

12%

Decrease

42%

Neither

Benefits received

46%

Increase

Car

Gym

Bonus

Pension

Laptop

Data obtained from 500 completed surveys of Blue Skies live candidates across all sectors

Mobile

Health care


Salary Survey 2014 | London & South East | PR