case in point Title: Dynamic Dashboards for Capturing Consumer Pulse Service: Analytics Country: UK based multinational
The Challenge The client wanted business insights about product category: • Capture the consumer pulse for the product categories for various consumer segments • Competitive and comparative study for product and brand level performance • Capturing awareness, familiarity and purchase drivers and barriers
Approach • Product tracker providing detailed drill down of category/ product/ brand level performance • Enhanced and speedy decision making in terms of which markets to focus and how to improve products • Behavioural and functional parameters of the brands/products depicted or formulating marketing strategies
Result • Segment of less preferable customers is formed based on the recursive partitioning of data. • Out of 3000 customers we identiﬁed a list of 450 customers with • low sales, low proﬁt margins and • low sales/proﬁt per order • potential for growth blueoceanmi.com | 1
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Contact: Durjoy Patranabish Senior Vice President, Analytics firstname.lastname@example.org
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Published on Mar 3, 2014
Blueocean Market Intelligence case study on capturing the consumer pulse for the product categories for various consumer segments and also c...