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BLUEMUNGUS

CREDENTIALS DOCUMENT 2013/14


WELCOME FROM BLUEMUNGUS The world of marketing has changed dramatically over the past years. CEOs and Marketing people ask the same questions wherever we go: • How do you increase sales in a cluttered world of traditional media? • How do you make your website stand out? • How do you use social media to gain new audiences? • What use are mobile apps? Although this document is an introduction to Bluemungus, we hope it also answers some of these questions and gives you inspiration to start to move in a new direction with your marketing. We hope you find this useful, if you think we can help you then please visit our website at www.bluemungus.com.

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BLUEMUNGUS A CREATIVE AGENCY WITH A DIGITAL HEART

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WHY CHOOSE BLUEMUNGUS

OUR SERVICES

WHAT WE DO

Return on Capital Employed is a key measure of the success of any business. But traditionally marketing has always been difficult to measure and as everything has now changed what then for Retorn on Marketing Investment?

Underpinning all our services are three key elements of what we do. All three are vitally important and the strength of Bluemungus as a business partner is that we have depth in all three.

On top of the three vital elements of our business: Creative, Technology and Digital, we have delivered many great solutions for our clients.

Whatever the results our customers looked for our teams were able to bring our considerable skills to bear and always with an eye to growth and success.

The third element of what we do is in Digital Marketing. It’s no use having a great website that no one visits, or driving lots of visitors and not getting leads. Our digital marketing is all about growth and driving leads and sales.

We believe that you should have full disclosure and all the work that’s done in the name of the business is transparent and easy to understand so that you can make the right decision.

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WHY CHOOSE BLUEMUNGUS?

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SO WHAT IS IT THAT WE DO? OUR THREE KEY BUSINESS ELEMENTS GIVE US A WHOLE RANGE OF SERVICES THAT WE CAN DELIVER FOR OUR CLIENTS

WHY CHOOSE BLUEMUNGUS?

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HOW WE DO WHAT WE DO? WE USE OUR CREATIVITY, OUR EXPERTISE IN TECHNOLOGY AND OUR KNOWLEDGE OF THE DIGITAL SPACE

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CREATIVITY

CREATIVITY

WHY CHOOSE BLUEMUNGUS? QUITE SIMPLY WE TAKE THE PAIN AWAY IN HELPING YOU GET RESULTS THROUGH OUR PROCESSES, SKILLS AND KNOWLEDGE

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WHY CHOOSE BLUEMUNGUS?

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WHY

WHAT

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It’s all about growth after all and it’s also about return on investment.

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A key problem for many companies is understanding the impact of the marketing budget on the bottom line. We are experts in getting more from less. As more budget is moved from traditional media to online, the received wisdom is that it’s easier to measure. Our experience however is that digital has become a bamboozling, moveable feast which business people have trouble understanding and harnessing for the good of the business.

The second is Technology. Our background is in mobile and web and this means that we can realise your vision technically, whether that’s in building a stunning website or creating a new app to capture customers.

In the following pages you can read about the creative solutions we’ve created for our clients and the results they were able to realise from their investment in Bluemungus.

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Bluemungus takes away the pain of marketing for CEOs and hard pressed Marketing Directors. Our primary goal is to help you realise real value from all aspects of your marketing, be that your website, social media, mobile apps or traditional media.

The first is a creative streak that permeates the business – whether we’re working with you in design, mobile, apps or digital, we bring this increasingly rare discipline to bear.

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THE TEAM Return on Capital Employed is a key measure of the success of any business. But traditionally marketing has always been difficult to measure and as everything has now changed what then for Retorn on Marketing Investment? Bluemungus takes away the pain of marketing for CEOs and hard pressed Marketing Directors. Our primary goal is to help you realise real value from all aspects of your marketing, be that your website, social media, mobile apps or traditional media. A key problem for many companies is understanding the impact of the marketing budget on the bottom line. We are experts in getting more from less. As more budget is moved from traditional media to online, the received wisdom is that it’s easier to measure. Our experience however is that digital has become a bamboozling, moveable feast which business people have trouble understanding and harnessing for the good of the business. We believe that you should have full disclosure and all the work that’s done in the name of the business is transparent and easy to understand so that you can make the right decision. It’s all about growth after all and it’s also about return on investment.

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PORTFOLIO 2013/14

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CLIENT EXPERIENCE

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TIMESPAN MUSEUM & ARTS CENTRE MUSEUM WITHOUT WALLS IPHONE APP

An award-winning museum and public contemporary art gallery in the remote far north of Scotland Timespan wanted a special way to commemorate the 200th anniversary in 2013 of the Highland clearances and to tell the tale around Helmsdale and the Strath in a new and creative way using digital technology. Not only did we design and build the app but we supplied the original photography and illustrations to back up the wealth of archival information that Timespan had collected over the years. This app will also help open that period of history to the user, whether in place or in the comfort of their own home. The Museum Without Walls project is not just an app. There is also a physical trail up the Strath of Kildonan with marker posts situated at the various points of interest highlighted in the app. Included on the posts are QR codes linking to the app so visitors can take part in an interactive treasure hunt game. Not only fun but educational too.

SERVICES UI Design Graphic Design Apps Web Illustration Photography

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SCHUH

IPHONE APP DESIGN Schuh have been on the UK high street since 1981 and online at schuh.co.uk since 1998. But with the advent of mobile and apps they wanted to be in their clients pockets as well. Schuh approached Bluemungus with a view to building an app that their customers could use to choose their next pair of shoes. Bluemungus built the interface and graphic design for the app from conception right through to the handing over of the assets to the Schuh developers. Not only does it look great but it is extremely easy to use and choosing your new shoes has never been easier while on the go.

SERVICES UI Design UX Design Graphic Design Apps Web

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BRIDOR BOOK DESIGN

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SERVICES UI Design UX Design Graphic Design Apps Web

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OPTIMA CONNECT CLIQUE APP & WEB EXPERIENCE

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SERVICES UI Design UX Design Graphic Design Apps Web

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GTC SCOTLAND

THE PROFESSIONAL STANDARDS VIDEO & ANIMATION The General Teaching Council for Scotland (GTC Scotland) approached Bluemungus with the idea to create four animations to help relaunch and illustrate the new Professional Standards for teachers. They wanted to make these animations available on the internet and be usable on large screens for presentations We created four animations highlighting the three Professional Standards for teachers around the theme of growth. This theme helped to communicate, in a simplified manner, the core values of the Professional Standards from its roots to its loftier aspirations. As well as designing, illustrating and producing the animations, Bluemungus also supplied the music and recorded the voice-over in-house. The animations are now viewable on-line to help student teachers and qualified teachers reach the standards that are required of them. The animations have also been used in presentations in schools and colleges throughout Scotland.

SERVICES Graphic Design 3D Animation Illustration Web

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THE NATIONAL LIBRARY OF SCOTLAND GREAT ESCAPES : MORAY IPHONE APP

The National Library of Scotland were looking for an app that combined The National Library’s extensive collection of material about the Moray/Lossiemouth area, local libraries and museums as well additional content from local schools. Working closely with the team at the National Library we looked at old maps and guidebooks to establish the look and feel we wanted. With this as a visual guide we visited the schools in Elgin and Lossiemouth to help point the kids in the right direction with the content creation. The app features 20 geo-located locations within the area and the user also has options to download extra old maps. This, combined with the information about the locations, gives the user an insight on how the area has changed or in some cases remained the same, through the last one and a half centuries.

SERVICES UI Design UX Design Branding Graphic Design Apps

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RBS 6 NATIONS PROJECT NAME TO GO IN HERE

The National Library of Scotland were looking for an app that combined The National Library’s extensive collection of material about the Moray/Lossiemouth area, local libraries and museums as well additional content from local schools. Working closely with the team at the National Library we looked at old maps and guidebooks to establish the look and feel we wanted. With this as a visual guide we visited the schools in Elgin and Lossiemouth to help point the kids in the right direction with the content creation. The app features 20 geo-located locations within the area and the user also has options to download extra old maps. This, combined with the information about the locations, gives the user an insight on how the area has changed or in some cases remained the same, through the last one and a half centuries.

SERVICES UI Design UX Design Branding Graphic Design Apps

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ADVENTUREM-APPS TREK THE WORLD

AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there. Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICES UI Design UX Design Branding Graphic Design Print Apps EBooks

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HIDDEN HISTORIES

EDINBURGH’S ROYAL MILE APP & EBOOK AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there. Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICES UI Design UX Design Branding Graphic Design Photography Apps EBooks

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SECC

MARKETING CAMPAIGNS AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there. Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary

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photographs from the AdventureMapps team and building them in the app alongside the words and the maps themselves.

SERVICES Art Direction Graphic Design Illustration Marketing


INFINITE SCOTLAND WEBSITE, APP & MARKETING MATERIAL

Infinite Scotland is an exploration of a country’s DNA – one strand is its biodiversity, the living and inert elements it is made of: rocks, insects, animals, plants, soil and fish – the other strand is the culture of the human beings that live in it. Bluemungus were approached by Creative Services Scotland who were commissioned by Creative Scotland & Scottish Natural Heritage to produce an App, website, branding and print collateral for the project which would also feature a documentary style theatre show. The project was part of The Year of Natural Scotland.

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Bluemungus created the app to display the Infinite Scotland content in a unique and immersive manner. From the core concepts of Infinite Scotland Bluemungus created full project branding and all print collateral including CD’s, Posters, Theatre programme and flyers. All this content was put together to help reinforce the theatre show which toured Scottish venues in early 2013.

SERVICES Web App Branding Art Direction Graphic Design Illustration Print


THE CO-OPERATIVE CHRISTMAS CRACKER APP

AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there. Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICES UI Design UX Design Branding Graphic Design Photography Apps EBooks

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MULLER WISEMAN THE ONE

AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there. Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICES UI Design UX Design Branding Graphic Design Photography Apps EBooks

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FOR FURTHER INFORMATION PLEASE CONTACT : BLUEMUNGUS EDINBURGH

BLUEMUNGUS GLASGOW

BLUEMUNGUS LONDON

23/3 Mitchell Street Leith, Edinburgh EH6 7BD Tel : 0131 555 4505

20-23 Woodside Place Glasgow G3 7QF Tel : 0131 555 4505

Office opening soon

or visit our website : www.bluemungus.com, or email us at : info@bluemungus.com

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Credentials