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CREATIVE VIS CREATIVE VISUALS


BluEdge has it all. Whether you’re working on a large- or smallformat print project, our experts in creative visuals will revitalize your collateral materials, brighten your image, and capture all the colors of your brand. Our user-friendly cloud-to-print system makes things even more efficient and affordable.

CREATIVE VISUALS


OUTDOOR WIDE FORMAT


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INDUSTRIAL GARAGE DOORS ARE ADORNED WITH COLORFUL ADHESIVE VINYL

\ 3M ECO FRIENDLY NON-PVC “ENVISION” CONTOUR FITTING GARAGE WRAP WITH PROTECTIVE GLOSS OVER LAMINATE

Quad Communities Development Corporation is well known for its economic development initiatives designed to attract new and retain existing businesses. They wanted to add a splash of color and fun designs to an otherwise unattractive row of industrial garage doors. BluEdge introduced Quad to an innovative wrap concept for the doors. This turned out to be a perfect solution to accomplish their goals.

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ROOFTOP BAR GRAPHICS

\ 3M ECO FRIENDLY NON-PVC “ENVISION” CONTOUR FITTING BUILDING WRAP WITH PROTECTIVE GLOSS OVER LAMINATE \ BUILDING WRAP \ ACRYLIC PANELS ATTACHED WITH STAND OFF’S \ TURN-KEY INSTALLATION

D+K Architects’ designers wanted a quirky look for a high-end Chicago bar’s rooftop patio. There

were several cinder block structures where they wanted graphics to appear as if they were painted on them. BluEdge suggested a building wrap film which was designed to conform to the surface it is applied to. The result was exactly the effect the client was looking for. Additionally over the bar the designer envisioned a back lit ceiling measuring 8’x 17’. BluEdge’s solution: custom build a large format frame designed to hold fabric. Print a durable dye-sub fabric print suitable for back lighting and install with stand-off’s over the ceiling light array. At night special lighting plays off the black and white graphics to create a dazzling show of patterns.

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MLB NEW YORK METS CITIFIELD- FLUSHING, NY

\ INNOVATED METHOD TO KEEP SIGN COVERED FOR UNVEILING AT PRESS EVENT \ PRINTED AND CNC ROUTER CUT 4” THICK SINTRA BOLTED TO ALUMINUM SUB STRUCTURE \ PRINTED ADHESIVE VINYL INSTALLED ONTO SHEET METAL OF SUB STRUCTURE

This project required collaboration between the existing licensed rigger, hired to rig the structure

onto the stadium wall, and our BluEdge associates. The event involved the creation and unveiling of a large sign acknowledging the launch of the Mets All Star Game. The installation called for our BluEdge associates to devise and stage the unveiling methods for multiple rehearsals and finally the live event. The opening of the All Star Game was an enjoyable success!

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MAJOR LEAGUE BASEBALL

\ PRODUCED AND INSTALLED MESH BANNER \ PRINTED SINTRA CNC ROUTER CUT ADHERED WITH VELCRO TO PREEXISTING STRUCTURE

During the 3 distinct MLB All Star Game events, BluEdge produced, installed and staged graphic displays and signage inside Citifield Stadium as well as special venues outside the park, and way faring signage for adjacent Corona Park.

These pieces exhibited BluEdge’s ability to customize our products to the spaces required by our clients. Pieces were fit to endure the elements and promote the highly anticipated event.

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PENNSYLVANIA BALLET

\ OUTDOOR APPLICATION \ VINYL BANNERS \ CUSTOM POLE POCKETS

Pennsylvania Ballet was established in 1963 and is one of the premier ballet companies in the United

States. Pennsylvania Ballet annually presents a season of six programs. BluEdge was honored to help produce the banners for Swan Lake. The client was looking for an outdoor application to display their Swan Lake premier. BluEdge recommended a large outdoor vinyl banner finished with custom pole pockets to fit Pennsylvania Ballet’s existing framing system.

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INTERIOR WIDE FORMAT


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AIA NEW YORK – CENTER FOR ARCHITECTURE

\ WALL APPLICATIONS \ MOUNTED BOARDS \ CONTOUR CUT ADHESIVE VINYL \ PRESENTATION BOARDS \ GRAPHIC INSTALLATION \ MIRRORED ADHESIVE VINYL

The Center for Architecture is home to the AIA NY Chapter and provides resources to the public and

building industry through exhibitions, programs and special events. Fit Nation was a collaborative exhibition with Pentagram Design and Abruzzo Bodziak Architects. It was inspired by New York City’s Active Design Guidelines and the annual Fit City Conference. The Center for Architecture called on BluEdge to produce and install all wall and window graphics, which satisfied both curatorial and design visions.

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WALL GRAPHICS ENHANCE THE ENVIRONMENT AT ALLSTEEL’S HIGH-END SHOWROOM

\ ADHESIVE VINYL WITH PROTECTIVE LAMINATE \ DIMENSIONAL ACRYLIC LETTERS

Allsteel’s sprawling showroom at Chicago’s Merchandise mart needed to depict their theme on

all their walls in a colorful way. Dimensional letters were also needed to display their name. The designers worked with BluEdge to make it happen, and happen quickly. This project was to be completed for their most important event of the year: Neocon Chicago. Since the showroom’s construction was not completed until shortly before show time this left little room for error. The show went on without a hitch.

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23 WINDOW GRAPHICS AT O’HARE AIRPORT HIGHLIGHT “AFTER SCHOOL MATTERS”

\ CLEAR POLYESTER, SELF ADHESIVE WINDOW CLINGS

After

School Matters (ASM) to creates a network of out-of-school opportunities, including apprenticeship and drop-in programs for teens in under served communities. With the assistance of the City of Chicago Department of Aviation, ASM contracted BluEdge to photograph and print 4 feet by 8 feet window clings of students’ artwork. The prints span the windows of T-1 and T-2 terminals at Chicago’s O’Hare International Airport. These bright, colorful images showcase images of Chicago landmarks, through the eyes of Chicago’s inner city teens.

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GENSLER RECEPTION AREA (CLOSE-UP DETAIL ABOVE)

\ PRINTING ON 4 FEET BY 8 FEET STEEL PLATES

Gensler wanted to create a memorable reception experience for clients coming to their Chicago

office. Their designers came up with a concept which included printing on several heavy steel plates measuring 8 feet by 4 feet each. The idea was to print past architectural plans directly to the plates while still conveying the substantial look of the steel itself. This posed many challenges for the digital print making process such as: extreme weight, hardware protrusions attached to the plates alignment, very tight printing tolerance’s across the plates. Through testing, production modifications and careful planning BluEdge came through with exactly what Genslers designers had envisioned.

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GENSLER FIRE DOORS HIGHLIGHT THE BUILDING’S LOUIS SULLIVAN STAIRCASE

\ PHOTOGRAPH ON FABRIC WALL COVERING \ ARCHIVAL INKJET PRINT

Gensler

had a problem. Their Chicago office has a beautiful Louis Sullivan staircase that, unfortunately, fire codes required be covered up by a fire door. Gensler’s creative teams’ answer was to photograph the stairway and employ BluEdge to come up with the most effective way to print and install the image onto the fire door.

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HYBRIS SOFTWARE ENVIRONMENT DEFINED BY UNIQUE WALL GRAPHICS \ TEMPERED GLASS COMPLETELY RECYCLABLE \ CONTOUR CUT DUSTED CRYSTAL VINYL AND VINYL LETTERS

Hybris Software, an ASP Company, wanted a hip new space in Chicago to reflect the company’s

creative and innovative approach to their business. Hybris’ Senior Designer was tasked with developing wall décor that was unique and reflected the company’s vision. The work environment is a critical component to the overall philosophy of an empowered work force at Hybris. Working closely with BluEdge, each installed graphic from bathroom signage to stunning glass encapsulated wall graphics created exactly the “feel” the client demanded.

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MAC PROPERTIES HISTORIC LAKELAND HOTEL RENTAL CONVERSION - RECREATION ROOM

\ “GREEN GUARD” CERTIFIED ECO FRIENDLY DREAMSCAPE “MYSTICAL“ WALL COVERING

Historic Lakeland Hotel, former stomping grounds of Amelia Earhart, Al Capone and Jimmy Hoffa,

had loomed empty over the lakefront since the University of Chicago moved its students out in 2009. MAC Properties soon thereafter renovated the building as a high-end rental project. MAC’s designers’ goal was to incorporate graphics which mimicked designs found within the original hotel. The interior decor was designed with specific colors that also needed to be reflected in the wall covering. Working closely with BluEdge’s graphic experts led to the great satisfaction of MAC’s design team.

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ECO FRIENDLY WALL COVERING IN A KANSAS CITY CONDO RENOVATION \ “GREEN GUARD” CERTIFIED ECO FRIENDLY DREAMSCAPE “ARTIST CANVAS“ WALL COVERING

Silliman

Group, the design and construction arm of a fast growing real estate development company, partnered with BluEdge to manage their entire project from file preparation to out of state installation. The color, tone and “look” of the graphics were carefully prepared from small files provided by Silliman Group. Communicating closely with the designers through proofs, the graphics were prepared for printing. From these files, wall covering was printed nine feet tall and up to forty six feet long. Several common areas were adorned with custom graphics giving the old space a new look and feel.

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GUNLOCK’S SHOWROOM DISPLAY AT CHICAGO’S MERCHANDISE MART

\ “GREEN GUARD” CERTIFIED ECO FRIENDLY DREAMSCAPE “ARTIST CANVAS“ WALL COVERING

Silliman

Group, the design and construction arm of a fast growing real estate development company, partnered with BluEdge to manage their entire project from file preparation to out of state installation. The color, tone and “look” of the graphics were carefully prepared from small files provided by Silliman Group. Communicating closely with the designers through proofs, the graphics were prepared for printing. From these files, wall covering was printed nine feet tall and up to forty six feet long. Several common areas were adorned with custom graphics giving the old space a new look and feel.

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CUVEE CHICAGO NIGHTCLUB DÉCOR

\ CANVAS WALLPAPER

Designers chose as a backdrop an extreme close-up of a lotus, abstracted into swishes and swoops of purple. One image extends a full 36 feet behind the main bar, at a height of 7 feet, while a smaller 26-foot image runs behind a second bar, also with graceful arcs of color. We showed how different substrates, saturations and finishes would set off the colors and create different effects, presenting the client with a host of samples in a shared quest for perfection.

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VIRTUA

\ LARGE GRAPHIC IMAGES \ 13OZ VINYL BANNER \ TRACK HARDWARE WITH ADJUSTABLE SPRING HOOKS

Virtua opened a new health and fitness center in New Jersey, which included a state of the art gym

and indoor track that stretched the length of the interior perimeter was framed by an interior wall that could be viewed from the parking lot and front entrance. Working directly with Stantec, the architect who designed the new Virtua facility, BluEdge created a method to display graphics that would be large enough to cover the 25’ high x 50’ long wall that curved around the running track. Specialized track Hardware was mounted at the top and bottom of the banners allowing them to easily bend and form to the wall. This provided a smooth transition as the wall curved. Tension springs were used to attach the printed banners to the hardware allowing the banner to follow the curved wall. The result was stunning graphical images that contributed to the beautification of the building, while enhancing Virtua’s brand.

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EXHIBIT


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WILLOW CREEK COMMUNITY CHURCH’S “MISSIONS WALL”

\ FROSTED ACRYLIC ATTACHED WITH STAND-OFF HARDWARE \ ARTWORK PRINTED ON FABRIC

Willow Creek Community Church in Barrington, IL had a goal to create a wall that displayed the

church’s many missions throughout the world to it’s visitors. Artist Marg Rehnberg produced a stylized map background that set the stage for the graphics. Their vision was to create panels that would be offset from the map to tell specific stories. We suggested printing on translucent frosted acrylic so a softened background would be visible within the panel. White was printed behind selected photographs and text so they would stand out prominently from the background. The result was a multi dimensional graphic that has a balanced cohesive look.

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CABRINI SHRINE MUSEUM GRAPHICS

\ FROSTED ACRYLIC ATTACHED WITH STAND-OFF HARDWARE \ TYPE II VINYL WALL COVERING \ ARCHIVAL INKJET PRINTS MOUNTED TO SIGN ALUMINUM/MATTE LAMINATED \ VINYL WALL LETTING \ TURN-KEY INSTALLATION

Architectural

firm Sullivan Goulette was tasked to renovate and design a museum space to commemorate St. Carbine’s vast accomplishments to Chicago and the world at large. When it came to the graphics for the Museum space architect Chris Payne turned to BluEdge to work their magic. With a rough concept of what graphics Chris wanted BluEdge presented options, costs and solutions to best communicate the shrine’s message. With an extremely tight deadline the project was completed on time with stunning results.

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NATIONAL CONSTITUTION CENTER – BRUCE SPRINGSTEEN EXHIBIT

\ PICTORIAL NARRATIVES \ OPTICALLY CLEAR FILM PRINT USING CMYK AND WHITE INK \ DIRECT PRINT TO PVC BOARD \ ADHESIVE VINYL \ PVC DIMENSIONAL LETTERING

The National Constitution Center Museum hosted the exhibit ‘From Asbury Park to the Promised Land:

The Life and Music of Bruce Springsteen.’ Visitors had the ability to travel with Springsteen from the boardwalks of small-town New Jersey to packed stadiums around the world. Throughout the exhibition, listening and viewing stations featured interviews with Springsteen, previously unreleased songs from some of his early musical groups, and footage of some of the most famous performances of his career. More than 150 artifacts—including family photographs, notebooks filled with handwritten song lyrics, the Fender Esquire guitar from the cover of Born to Run, the outfit Springsteen wore on the cover of Born in the USA, posters from all phases of his career, and his 1960 Chevrolet Corvette—helped paint a complete portrait of the famous singer/songwriter.

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NATIONAL CONSTITUTION CENTER – THE EMANCIPATION PROCLAMATION

\ LARGE INFORMATIONAL GRAPHIC \ ADHESIVE VINYL WITH LAMINATION \ DIRECT PRINT TO PVC BOARD \ MOUNTING CLEATS

25 of the original 48 printed copies of The Emancipation Proclamation signed by President Lincoln

remain in existence today—one of which was on view for a limited time in a special exhibition at the National Constitution Center. BluEdge created a large informational graphic that covered the entire surface of two large walls that were built to create the exhibit space. Inside the exhibit area BluEdge printed graphics onto adhesive vinyl that were then applied to the wall surfaces. Additional information graphics were printed direct to ridged boards, routed to size and cleat mounted off of the vinyl to create interesting spatial design and a sense of rhythm.

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MAJOR LEAGUE BASEBALL

\ CNC CONTOUR ROUTED DIMENSIONAL SIGNS (MATERIALS VARYING IN ULTRABOARD, DIBOND, ACRYLIC, AND MAGNETIC MATERIAL) \ CNC ROUTER CUT NAME DRAFT BOARD WITH MAGNETIC FACE DISPLAYING NAME PLACARDS \ ILLUMINATED PODIUM AND DESK SIGNS \ CUSTOM STUDIO FLATS FEATURING FAUX BRICK AND STONE

It’s that time of the year again, MLB draft time that is.

The MLB demanded visuals fit for this highly anticipated annual event. They aimed to match their studio’s surroundings, by printing faux brick and stone in addition to the creation of the draft board.

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PANACHE

\ TRADESHOW BOOTH \ 3D DIGITAL RENDERING \ PRINTED IMAGES TO SOFT KNIT AND HEAVY KNIT FABRIC

Panache

is one of the world’s leading designers and manufacturers in D plus lingerie. They participate in the trade show, CURVE NYC twice a year and CURVE Las Vegas annually as one of the more well-known & larger exhibitors. Panache requires the presence and aesthetics of their space to match their stellar reputation and refined product with every changing season. Before going to production, we always provide a digital rendition of what they can expect in their booth graphics.

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MUSEUM OF JEWISH HERITAGE

\ WALL APPLICATIONS \ GRAPHTEX WALL MURALS \ PHOTOGRAPHIC PRINT \ PHOTO RETOUCHING \ PRINTED ADHESIVE VINYL WITH PANTONE COLOR MATCH, MOUNTED TO MDF BOARD \ GRAPHIC INSTALLATION

The Museum of Jewish Heritage is a living memorial to the Holocaust in Battery Park of downtown New York City. BluEdge worked with the museum and exhibition designer, Yvette Lenhart, to create the town square of Oswiecim, Poland for their exhibition “A Town Known as Auschwitz”. The exhibition moves through town from the 16th century to post-World War II period.

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BOY SCOUTS OF AMERICA

\ VISUALLY ATTRACTIVE SPACE \ DIRECT PRINT TO PLYWOOD AND 100% RECYCLABLE OMEGA TERRAMAX PAPER COMPOSITE BOARD \ DYE SUBLIMATED FABRIC PRINTS \ POST-CONSUMER RECYCLED RIDGED SUBSTRATES

BluEdge teamed up with designer Nick Apice, a visual designer and illustrator hired by the Boy Scouts of America, to assist in building an engaging graphic environment showcasing the BoA’s dedication to environmental sustainability. The goal was to create a visually attractive space that visitors and guests could engage with while maintaining a informative message about BoA’s sustainability initiatives.

The result was the use of post-consumer recycled ridged substrates routed and milled into custom shapes. Direct printing was utilized to display information onto plywood that could later be reused as building material. Each display had rich visual graphics incorporated with informative content.

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MLB “GOING TO BAT FOR B.A.T. FUNDRAISING DINNER” MARRIOTT MARQUIS NEW YORK, NY

\ TABLE BANNER: PRINTED LOGOS ON STYRENE \ PODIUM: ACRYLIC LASER CUT, DIMENSIONAL LAYERED SIGN

This organization strives to serve members of the MLB family that are in need. The dinner celebrates

a year of fundraising efforts. The project called for designs to incorporate the spirit of the MLB community wherever possible within the space. The classic images produced reflected the history of MLB and personalized the space for the event.

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RETAIL


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GREEN BAY PACKERS 21,500 SQ.FT. RETAIL STORE AT LAMBEAU FIELD

\ CUT FROSTED VINYL \ SINTRA AND MAGNETIC GRAPHIC DISPLAYS

The Green Bay Packers commissioned 555 International to design and build their new 21,500 Sq. Ft. retail store at Lambeau Field. The project consisted mostly of slat wall fixtures that needed to be covered with Packer graphics to give the space its personality. 555 worked with BluEdge to come up with a stunning and durable solution that met the project’s goals.

BluEdge provided recommendations for printing and also samples to conceptualize the project, that were then applied to the prototype slat walls. The need of a backlit graphic came up for one of the large displays. This graphic needed to have the look of a jersey with stitched on letters. BluEdge presented 3 concepts for printing. As the project progressed, more graphics were requested. A unique cut frosted vinyl graphic for a large glass wall and many Sintra and magnetic graphic displays were added at the last minute. All graphics were successfully installed in time for the store’s grand opening.

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LA PERLA

\ PRINTED ADHESIVE BACKED TEXTILE MEDIA \ PRECUT AND INSTALLED ONTO UNEVEN CUBE STRUCTURE

Italian based lingerie company, La Perla, aimed to replicate their Italian retail stores’ display windows

at their Manhattan sites. The project required precut images to be installed onto the cubic structure that backed the display windows. Each store needed to be able to replace the images with ease in coordination with the changing seasons and collections.

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TOYS“R”US TIMES SQUARE RETAIL FEATURE SHOP

\ PRINTED AND INSTALLED OPTICALLY CLEAR POLYESTER WINDOW FILM USED IN SECOND SURFACE APPLICATION \ PRINTED ULTRABOARD WALL PANELS WITH CNC ROUTER CUT LOGO SIGN PLANTED ON PANELS

Wrestle Mania 28 came to Toys“R”Us, calling for a display that would ‘Rock’ the customers’ socks

off and promote the event. The project was split between surfaces in order to give the image depth for passersby. The split and design was created by the WWE creative team & printed and installed by BluEdge and Toys“R”Us staff.

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TOYSRUS TIMES SQUARE NEW YORK HOLIDAY DISPLAY WINDOWS

\ MUSICAL HOLIDAY RIBBON: ADHESIVE VINYL LAMINATED AND CONTOUR CUT \ DESIGNED LAYOUT AND INSTALLATION OF PRINT ONTO EXTERIOR GLASS AS WELL AS INTERIOR ELEVATOR DOOR COVERS

Toys“R”Us searched for a print that could reflect the holiday spirit. This whimsical, musical, holiday ribbon wrapped around the exterior glass of the building and crossed its revolving entryway.

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BABIES “R”US

\ RECYCLED FALCON BOARD (RECYCLABLE CORRUGATED GRAPHIC BOARD) \ CEILING DISPLAYS WERE PRINTED ONTO ½” THICK ULTRABOARD AND PETG CLEAR PLASTIC, BOTH WERE CNC ROUTER CUT \ CLEAR POLYESTER WINDOW FILM PRINTED AND INSTALLED BY BLUEDGE

Promoting Heidi Klum’s “Truly Scrumptious’ product line, Babies “R”Us needed to create a space that would truly represent the brand. The window film was both opaque and translucent allowing for natural light to enter the store while prominently promoting the new line. The falcon board was used to create an interactive space for children to paint on the wall during the launch.

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FAO SCHWARTZ ACTION PACKED FEATURE SHOP

\ ADHESIVE BACKED RED VINYL INSTALLED ONTO FIXTURE’S SLATWALL \ DIMENSIONAL LAYERED SIGNS: PRINTED ONTO ½” ULTRABOARD, CNC ROUTER CUT AND LAYERED

Talk about action packed! The beloved brand followed the design and promotion of their action

figures under brand guidelines. Toy kiosks were designed to match the action packed theme created to advertise FAO Schwartz’s product.

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FAO SCHWARTZ

\ DIMENSIONAL GLOBE IMAGE WITH CLEAR ACRYLIC STAND: DOUBLE SIDED IMAGE WITH CNC ROUTER CUT LETTERS AND GLOBE DESIGN \ TITLE PRINTED ON SINTRA PANEL \ CNC ROUTER CUT DIMENSIONAL LETTERS ADHERED TO PANEL \ IMAGE PRINTED ON BACKLIT VINYL

In order to properly promote this family film, FAO Schwartz was tasked with making their store come alive with the spirit of Tin Tin. The detail involved in the print and installation brought the characters of this popular film to life in the entranceway and window of this legendary store.

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HOW TO TRAIN YOUR DRAGON 2 – FAO SCHWARTZ & TOYSRUS TIMES SQUARE

\ BACK PANEL PRINTED ON STYRENE, ½” THICK ULTRABOARD CNC ROUTER CUT LUG-ONS \ BACKGROUND: PRINTED BACKLIT VINYL, FOREGROUND: PRINTED SINTRA PANELS ADHERED TO TOWER FIXTURE \ ½” THICK CNC ROUTER CUT LUG-ON ADHERED TO TELEVISION MONITOR

Need to make your displays come to life? Follow suit with these legendary retailers and allow us to create your promotional displays. Exceeding brand guidelines, these presentations of How to Train Your Dragon 2 took off with their customers’ imaginations.

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BluEdge Creative Visuals Brochure  

Overview of BluEdge's large and small format printing, and digital solutions.

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