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BLUE CHIP FEED Training manual

THE SUPER CONCENTRATED RANGE Our Super Concentrated balancers are easy to store, carry and feed and RRP at £24.95

OUR LOYALTY SCHEME

FROM HACKER TO ATHELETE

Customers can collect tokens from the bags and tubs to receive free merchandise and feed from Blue Chip

Blue Chip have a range of feed and supplements to suit all types of ponies, horses and disciplines.

A BIT ABOUT THE COMPANY Clare Blaskey founded Blue Chip Feed in 1996 by Clare Blaskey and named after her horse ‘Blue Chip’. Blue Chip brought Feed Balancers to the UK and has since revolutionised the way we feed horses today. In 2016 Blue Chip launched the Super Concentrated range which has proved extremely popular.


BLUE CHIP BALANCERS OUR UNIQUE INGREDIENTS: Digestive Supplement: Aids digestibility and digestive health PrimoVento™: Respiratory Supplement De-stressor: Magnesium to settle digestion SoundHoof™: Biotin for hoof strength and quality Redjuvenate™ A blood-building supplement with organic iron, organic copper, vitamin B12 and folic acid. Redjuvenate™ aids oxygen transportation and ensures optimum fitness and recovery rates; found in Blue Chip Pro. AcidBal™, an acid buffering agent comprised of Lithothamnion, derived from marine minerals and can help the natural pH balance of the gut by slowly releasing calcium, magnesium and silicon, over a prolonged period, enhancing the buffering effect it has on stomach acids. Found in Blue Chip Super Concentrated Ulsa-Cool Balancer.


BLUE CHIP BALANCERS ALL OF OUR BALANCERS CONTAIN: A full digestive supplement Our 'PrimoVento' respiratory supplement 'SoundHoof' supplement High quality probiotics Nucleotides to support immunity, stamina, cell replication and repair of cell damage High quality oils: Soya oil and linseed oil – natural, vegetable sources of omega 3 and 6 fatty acids. Combined with zinc the oils ensure healthy, scurf-free skin and a glossy, gleaming coat Full vitamin and mineral package Antioxidants: Selenium, Vitamin C and Vitamin E to aid the ‘mopping up’ of free radicals and promote a healthy immune system

ALL OF OUR BALANCERS ARE: Completely molasses free Low in sugar and starch Whole cereal free Designed to be fed alongside a high fibre diet Pelleted


Tailored for horses in light to medium work Promotes: • Topline and condition • Healthy coat, skin and hooves • Digestive health • Overall health and well bring • Correct daily intake of nutrients RRP £39.95 Tailored for competition horses Promotes: • Muscle tone and fitness • Healthy coat, skin and hooves • Digestive health • Performance related health & wellbeing • Faster recovery rates • Enhanced daily intake of nutrients RRP £41.95

Tailored for horses and ponies prone to metabolic issues Feed for: • Weight Loss • Healthy coat, skin and hooves • Digestive Health • Weight Bearing & Stance • Overall health and well-being RRP £29.95


Tailored for Native horses and ponies Feed for: • Topline • Native Horses and Ponies natural condition • Healthy coat, skin and hooves • Digestive health • Overall health and well-being • Correct daily intake of nutrients RRP £31.95 Tailored for nervous, stressy or anxious horses Feed for: • Stressed, anxious or worried behaviour • Healthy coat, skin and hooves • Contains a triple active calming agent • Digestive health • Overall health and well being • Correct daily intake of nutrients Tailored for senior horses and ponies over 14 years Feed for: • Cushings supplement to help prevent and manage Cushings • Joint supplements to support and maintain healthy joints • Healthy coat, skin and hooves • Improved digestive health • Overall health and well being • Correct daily intake of nutrients


Tailored for Horses and Ponies in light to medium work Feed to: • Maintain optimal daily health • Healthy coat, skin and hooves • Digestive health • Overall health and well being • Correct daily intake of vitamins, minerals and nutrients

Tailored for horses and ponies prone to digestive problems Feed for: • Correct stomach acid balance • Keep to stomach fuller for longer • Contains ActiBal and digestive supplements • Healthy coat, skin and hooves • Overall health and well being • Correct daily intake of nutrients Tailored for horses and ponies kept at grass Promotes: • Healthy coat, skin and hooves • Digestive health • Garlic and turmeric supplements help improve anti-inflammatory responses • Increased Garlic content helps with flies and respiratory • Overall health and well being


Formulated for joint support and maintenance • Pelleted joint supplement • NOT a balancer • Reduce stiffness • Assist performance • Maintain mobility • Facilitate optimal bone development • 20kg Bag • RRP £41.95 Formulated for joint support and maintenance • Liquid Joint Supplement • Maintain mobility • Assist soundness • Support overall performance • Aids the body’s own natural antiinflammatory process • 1 litre bottle lasts approx. 40 days • RRP £44.95 Formulated for stressy, nervous or spooky horses • Liquid Calming Supplement • Most efficient form • Loading dose for stressful situations • Magnesium, L-Tryptophan and vitamin C • Vanilla flavour/smell • 1 litre bottle lasts approx. 40 days • RRP £28.50


Pure Liquid Garlic supplement for daily use • Fly and insect repellent • Respiratory benefits • Easy to use • Faster and better absorbed • Organic garlic • 1 litre bottle lasts approx. 66 days • RRP £14.99

Formulated as a paste and syringe for easy administration • Same ingredients as Karma • 3 measures of calmer in one syringe • Given 1 hour before required • Non-Drowsy • Free Display • 30ml syringe • RRP £12.50 Specifically designed for Stallions, developed with Stallion AI Services • Breeding supplement in powder form • Improves sperm motility by up to 20% • Improves sperm velocity by up to 33% • Improves overall sperm viability by up to 24% • RRP £49.95


BLUE CHIP FEED LOYALTY SCHEME Our Free feed and clothing scheme for loyal customers

HOW IT WORKS On the back of each bag there is 1 x loyalty point and 1 x merchandise tokens. 9 tokens need to be collected and sent into our head office to claim a free product of their choice Merchandise tokens are collected and sent in to claim their free clothing product (see website for more details)

Thank you for reading, if you have any questions please call: 0114 622 6200 or email: info@bluechipfeed.com

Blue Chip Training Manual  

We have put together a short training manual for trade customers to use as part of staff training and referral during product queries.

Blue Chip Training Manual  

We have put together a short training manual for trade customers to use as part of staff training and referral during product queries.

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