__MAIN_TEXT__
feature-image

Page 1

Brand Guidelines UPDATED: March 2020

WWW.MONEYMAKINGCONVERSATIONS.COM


Money Making Conversations Brand Guidelines

Table of Contents.

Table of Contents.

1

The Logo.

2

Logo Master

2

Design Elements

3

Minimum Sizing

4

Alternate Versions

4

Incorect Use

5

Social Media

11

Typography. 6 Color Palettes.

7

Primary Colours

7

Secondary Colours

8

Examples. 9 Letterhead 9 Responsive Website

Visual Identity Table of Contents

10

1


Money Making Conversations Brand Guidelines

The Logo.

Logo Master The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.

The 2020 Money Making Conversations logo is crucial to increasing brand awareness and perception. It may not be altered in any way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.

Chrome Logo with Slogan

Flat Logo with Color Bands and Slogan Visual Identity The Logo

Chrome Logo without Slogan

Flat Logo with Color Bands without Slogan 2


Money Making Conversations Brand Guidelines

Colored Outter Bands - Interchangedable but cannot be changed without permission from owner

Design Elements The logo is compiled of the following elements that can be used seperate from the imprint, when approved to help echo the style of the brand.

Inner Circle Background - Interchangedable but cannot be changed without permission from owner

Brushed Metal Background w/ Chrome Bevel Accent

Chrome Bevel Accent

Visual Identity The Logo

3


Money Making Conversations Brand Guidelines

Minimum Width

Alternate Versions

The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.

The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.

40 mm / 120px

40 mm / 120px

Monotone logo on black

Monotone logo on white

Logo without bands

Logo without bands and slogan

When to use Alternate Versions Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications. If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied. Alternate Versions can be applied using both the chrome or bands style. Alternate versions must be approved by the owner before final use.

Visual Identity The Logo

4


Money Making Conversations Brand Guidelines

Incorrect Use Do not rotate the logo.

Do not rotate the logo.

Do not scretch the logo.

Do not scretch the logo.

Here are some examples on how not to use our master logo.

Visual Identity The Logo

5


Caswell Brand Money Making Conversations Brand Guidelines Guidelines

Typography. To ensure the integrity of the 2020 Money Making Conversations brand consistent typography is to be used throughout all communications as specified below.

Visual Identity Typography

Didot Regular

Source Serif Variable Bold

Sample Text

Sample Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*

6


Money Making Conversations Brand Guidelines

Color Palettes.

Primary Colors

The 2020 Money Making Conversations color palette consists of Primary and a Secondary color palettes.

Visual Identity Color Palettes

PANTONE

PANTONE

1805 C

Black 6 C

RGB: 169 31 35 CMYK: 22 100 100 16 HEX #: a91f23

RGB: # 0 0 0 CMYK: 100 100 100 100 HEX #: 000000

7


Caswell Brand Money Making Conversations BrandGuidelines Guidelines

BRUSHED METAL PATTERN

Secondary Colors + Patterns Secondary colors are shades of the primary colors and that are approved to be associated with the original imprint.

DARK CHROME

CHROME METAL

#9D9D9C

PATTERN

C M Y K

R G B

157 157 156

LIGHT GREY

WHITE

#BDBEBF

#FFFFFF

C M Y K

Visual Identity Color Palettes

41 33 35 1

26 20 20 0

R G B

189 190 191

C M Y K

0 0 0 0

R G B

255 255 255

8


Money Making Conversations Brand Guidelines

Examples.

Print 111111 Anyway Place - Atlanta, GA 123.456.7890 email@moneymakingconversaions.com

These are examples for printing or documentation match with brand identity.

To John Smith

Spicy jalapeno bacon ipsum dolor amet t-bone hamburger excepteur picanha boudin quis, deserunt tongue pancetta ribeye kielbasa lorem bresaola cupidatat. Prosciutto short ribs sint tail pork velit pork chop eiusmod pig cillum. Beef ribs capicola pork chop, short loin veniam rump pork belly short ribs prosciutto nostrud hamburger. Ex beef ribs qui esse tempor shoulder ham occaecat duis do. Tail sirloin eiusmod jowl kevin burgdoggen. Ut ribeye dolore culpa dolore boudin voluptate. Ea flank filet mignon, shoulder spare ribs non in excepteur. Tri-tip swine filet mignon cupidatat venison officia. Shoulder burgdoggen jowl dolor swine, chuck duis pancetta beef magna. Boudin ad in cupidatat ham lorem alcatra ham hock short ribs velit doner buffalo. Ad cow irure exercitation nisi meatloaf ham hock meatball sed. Commodo jowl enim pastrami exercitation dolor fatback ipsum in alcatra. Corned beef consequat ham commodo, deserunt ad voluptate bacon adipisicing. In labore frankfurter voluptate dolor irure. Alcatra porchetta swine consequat tail, corned beef cow hamburger rump id tongue kielbasa. Tongue non commodo pastrami, spare ribs tail ground round t-bone velit brisket fatback filet mignon excepteur ribeye. In nulla brisket meatloaf reprehenderit kevin. Sint ribeye meatloaf sunt. Boudin occaecat cillum short ribs. Turkey tempor jerky tri-tip bacon, flank venison cillum in pork belly. Beef ribs et tri-tip irure est voluptate. Excepteur ad buffalo fugiat venison, ut commodo ham hock adipisicing pastrami shank capicola. Jerky elit ribeye chuck pork sausage ham hock pork chop. Ground round consectetur bacon shank ipsum t-bone. Brisket lorem occaecat, ullamco ex filet mignon turducken. Cow pork chop venison buffalo cupidatat aute boudin ut, enim sirloin burgdoggen pork loin eu. Cupidatat in in beef ribs kevin bresaola salami sirloin. Does your lorem ipsum text long for something a little meatier? Give our generator a try… it’s tasty!

Regards

www.moneymakingconversations.com

Visual Identity Examples

9


Money Making Conversations Brand Guidelines

Website Desktop & Mobile

Visual Identity Examples

10


Money Making Conversations Brand Guidelines

Social Media

Visual Identity Examples

11


Chief Design Consultant: Brandyce Romer 404.828.0674 info@blrprodesign.com www.blrprodesign.com

Profile for BLR Productions

Official BLR Brand Guidelines Document for Money Making Conversations Logo  

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded