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bloomtide

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WE CREATE INSPIRING BRAND CONTENT


bloomtide

IMAGE Felicity J Lord Article: Summer in the city

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03 BLOOMTIDE WAS ESTABLISHED IN 2003 HAVING REBRANDED FROM THE MARKETING CAFÉ IN FEBRUARY 2012. WE ARE A MULTI-SKILLED AGENCY FOCUSING ON CONTENT MARKETING DISTRIBUTED THROUGH VIDEO, THE WEB, APPS AND PRINTED MEDIA. OUR IN-HOUSE EXPERTISE EXTENDS TO VIDEO PRODUCTION, WEB DEVELOPMENT, DESIGN AND COPYWRITING. THE BLOOMTIDE CREATIVE SPIRIT IS PARTNERED WITH STRONG MARKETING LEADERSHIP AND THE BELIEF THAT ALL WORK MUST BE DELIVERED TO THE HIGHEST QUALITY IN ORDER TO DRIVE RESULTS.

Key Team Players Ian Palmer Founder, Managing Director

Hollie Miller Account Manager, Copywriter

Ian formed the agency in 2003 after more than 20 years experience in marketing management within the publishing and electronics sectors. The experience on the client side helps to ensure bloomtide is an agency very much in touch with the challenges and needs of each customer.

Hollie joined the agency in May 2011 as our Account Manager. She brings with her 6 years experience within the creative industry working both agency side and as a freelancer. A Copywriter by trade, Hollie effectively blends writing skills whilst building client relationships to deliver quality editorial for every project.

Claire Coetzee Creative Designer

Gillian Durham Creative Designer

Since graduating as a Graphic Designer in 2004, Claire has had 8 years experience working within award winning agencies in both London and Australia. After spending 5 months travelling the world, Claire has returned to Glasgow and has happily taken on the role of Creative Designer at bloomtide.

Gill is a highly experienced design professional with more than 15 years of experience. As well as web, packaging design and branding Gill is passionate about magazine layouts. Having worked on a number of national publications she is able to bring a wealth of ideas and creativity to our customer magazine projects.

Graham Hollinger Multimedia Designer

Linsey Miller Web Development

Working primarily in motion and video post production Graham’s experience covers the broadcast and corporate industries. This has involved producing quality media output over all disciplines encompassing sound design, graphics, web design and physical media production.

With over 11 years of industry experience and a BSc(Dist) in Multimedia Technology, Linsey passionately brings brands to life. Her design and development skills combined with knowledge of information architecture, online marketing and an ability to “get to grips” with client requirements ensures project success.

on your side we create inspiring brand content


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Digital

Video

bloomtide can help guide you through the digital world. We have significant experience in database driven websites, CMS, mobile applications, e-commerce websites, video content sites, HTML5 and social network integration.

A revolution is taking place in the world of marketing communications. Central to that is the growth of video on the web giving brands an amazing opportunity to communicate with their audience.

Design Visual aesthetics and practical navigation work in harmony to produce effective and accessible web design.

Script Writing We research and test ideas to develop words that truly reflect the video’s message.

Content Development The dual purpose of digital content is to engage an audience and perform within search engines.

Storyboards An illustrated storyboard helps to plan a video production shot by shot.

Content Management Systems We are experienced in choosing the most suitable CMS to publish, edit and modify your web content.

Motion Graphics Using video footage or animation technology we create the illusion of motion.

E-commerce For companies that sell products or services an online shop is your global store front.

Voiceovers This creative device can add depth and provide an interesting audio commentary.

Email Marketing Reach an audience and lead them on a journey with an intuitively designed email campaign.

Presenters bloomtide work with the most experienced artists offering a professional and friendly approach to your video.

Banner Ads An eye-catching banner advert can help increase traffic to a website and generate sales.

All of our videos can be formatted to play on any web or mobile device as well as to broadcast standards if required.

at your service we create inspiring brand content


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Customer Magazines

Branding

Your customers are increasingly turning to marketing communications that entertain them and add value to their experience. A customer magazine can achieve this like no other form of marketing. As the world around us becomes more sophisticated, so must you – bloomtide can help.

Branding is much more than just a logo, it’s the personality of your business and it requires an emotional response from those who engage with it. It’s what people think when they hear your name being mentioned and how they feel when they see it in print.

We can develop great content for your own customer publication to captivate your audience and build your brand. We are journalists, designers and project managers rolled into one. Each of these elements is crucial in making a successful customer magazine worthy of your brand. We research articles thoroughly, write gripping copy and feature only the most engaging content that will keep your readers coming back time and time again. With customer magazines increasing brand loyalty by 38%*, the question is, why not?

A nice shiny new logo isn’t going to change the culture of a business or its values. So when customers come to bloomtide and ask us to help develop a new identity or revise a current one we ask questions. These questions are designed to challenge you, get you thinking about who you are, where you are and what you want to be.

Source: Association of Publishing Agencies (APA) Advantage Study

Sometimes the result is that fundamental changes need to take place in the business, staff need to be trained and customers re-educated. It’s an exciting journey that affects the soul of the business with an end result that should inspire everyone that comes into contact with you. You shouldn’t settle for anything less.

Advertising We have many years of experience creating advertising campaigns for a wide range of clients from jewellery retailers to legal firms. We work with you to help identify targets and develop the right message. The focus is to inject great creativity to ensure the piece attracts the response you are looking for. Advertising can take many forms across a vast array of mediums. The traditional methods have become less effective over the years, instead bloomtide aims to develop a strategy that makes the most of today’s emerging technologies.

delivering brand loyalty we create inspiring brand content


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Clients

Industry experience

• Andrew Yule Insurance

• Online retail

• Barony Universal

• Insurance Brokers

• Cello Electronics

• Estate Agents

• Chard Estate Agents

• Charity

• Children in Scotland

• Public Sector

• Corum

• Hotel & Leisure

• Cystic Fibrosis Trust

• Legal Industry

• Fairmont

• Consumer Electronics

• Felicity J Lord Estate Agents

• Engineering Consultancy

• Fine Estate Agents

• Manufacturing

• Glasgow City Council • Haart Estate Agents • Medical & Dental Defence Union of Scotland • Prestonfield House Hotel • Scottish Chamber of Commerce • Scottish Enterprise • Sense Scotland • Sigtec • Spicerhaart • Stewart First Aid Training • Thamesview • Tods Murray LLP Solicitors • Trafalgar Villa Estates • TV Village • Urbicus

happy clients we create inspiring brand content


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Suite 29 Unit 1 Spiersbridge Business Park Spiersbridge Way Glasgow G46 8NL T 0141 621 3900 F 0141 638 4736 E hello@bloomtide.com W www.bloomtide.com twitter.com/bloomtide

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how to get in touch we create inspiring brand content


IMAGE Tods Murray Dispatches Article: Lunch Time

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We Create Inspiring Brand Content