6th Annual Cupcakes for a Cause
September 21-27, 2009 Exciting Local Store Marketing & Fund Raising Program for BloomNet Professional Florists! • Differentiate your Shop with an Exclusive BloomNet® Florist Program & Signature Fresh Floral Product • Receive a Free Point of Purchase Kit - Poster, Counter Top Display Stand & Local Press Release • Boost Local Store Marketing and Community Outreach Efforts • Team up with Local Bakeries to Raise Awareness and Donations for CancerCare for Kids • Increase Retail Sales and potential to receive up to 2 times the Orders for the 1-800-Flowers Cupcake in Bloom™ • Save 10% Off Cupcake in Bloom™ Kit for all Participating BloomNet Florists • Donate 10% of local Retail Sales of the Cupcake in Bloom™ to CancerCare & Support a Great Cause! • BloomNet Florist Recognition on 1-800-Flowers.com & CancerCare Websites and Facebook Pages Go to www.cupcakesforacause.org/florist to Sign up Today!
6th Annual Cupcakes for a Cause
September 21-27, 2009 This year, 1-800-Flowers.com® and BloomNet® have teamed up with CancerCare to support Cupcakes for a Cause® Week September 21-27, 2009. 1-800-Flowers.com® will donate 10% of the net proceeds of our signature 1-800-Flowers® Cupcake in Bloom™ to CancerCare for their Kids program. We’re encouraging BloomNet Professional Florists to get involved locally by signing up to donate 10% of the net proceeds from the sale of the Cupcake in Bloom in their shop during Cupcakes Week. Additionally, Florists can host events within their community and with local participating Cupcakes for a Cause Bakeries. BloomNet Florists can sign up at the Cupcakes for a Cause website www.cupcakeforacause.org under the Florist sign-up tab now thru August 15th
About CancerCare Founded in 1944, CancerCare is a national nonprofit, 501 c(3) organization that provides free, professional support services to anyone affected by cancer: people with cancer, caregivers, children, loved ones, and the bereaved. CancerCare programs—including counseling and support groups, education, financial assistance and practical help—are provided by professional oncology social workers and are completely free of charge. CancerCare provided individual help to more than 100,000 people last year, in addition to the more than 1 million unique visitors to its websites, www.cancercare.org and www.lungcancer.org.
Here’s just another terrific example of how by working together we truly can make a change!
1-800-FLOWERS.COM® Participation Benefits • Increased Orders for BloomNet® Professional Florists! • We anticipate over 100% increase in 1-800-Flowers® Cupcake in Bloom™ order volume during the Cupcakes for a Cause® Week. • 1-800-Flowers.com® will donate 10% of the net proceeds from the Cupcakes for a Cause® collection to CancerCare for Kids. • Raising Consumer Awareness of BloomNet Florist support for a great Cause! • Online collection dedicated to CancerCare for Kids – Cupcakes for a Cause. • Incremental impressions will be generated via emails. • Home page placement on 1-800-Flowers.com during Cupcakes for a Cause week. • Anticipated media coverage by various TV, Print and Online outlets. • Social Media Blogger outreach to influential Cupcake Bloggers and Supporters. • Press Releases - Trade Press Release by BloomNet and a Joint Press Release by CancerCare and 1-800-Flowers.com.
BloomNet Professional Florist Participation Benefits • SAVE 10% OFF BloomNet Products Cupcake in Bloom™ Kit Sign up to become a participating Cupcakes for a Cause Florist by August 15th and you’ll receive a Promotion Code for 10% OFF the Cupcake in Bloom Kit. • Marketing Support - FREE Local Store Marketing Kit • 22” x 28” Retail/Window Poster. • 8 1/2” x 11” Counter Top Display Stand for the first 200 participating BloomNet Florists. • Local Press Release template. • EXCLUSIVE Program for BloomNet Professional Florists • Differentiate your Shop and local store marketing events from the rest with this EXCLUSIVE Cupcakes for a Cause program only available to BloomNet Florists! • Increase Store Traffic! • Cupcakes for a Cause reported that local participating Bakeries have reported an increase of up to 3 TIMES the retail foot traffic during Cupcakes for a Cause week!! • Online • Participating Cupcakes for a Cause Florist’s Names will appear on both the Cupcakes for a Cause and 1-800-FLOWERS.COM websites. • Rights to utilize the Cupcakes for a Cause Logo for your Website and Email campaigns. • Social Media • FaceBook – 1-800-Flowers.com fan page will highlight the Cupcakes for a Cause campaign. 1-800-Flowers’ Facebook page has over 1,000 fans and is growing it’s fan base rapidly - excellent opportunity for the BloomNet Florists to show their support for the cause.
How Can BloomNet® Florists Get Involved? Through participation in Cupcakes for a Cause® week, you can help raise much needed funds for the CancerCare for Kids program, which provides free support services to children affected by cancer and their families. Below are some tips to help make your Cupcake in Bloom™ event a success. • Participation decision • Participating BloomNet Florists are responsible for making the 10% donation from local Cupcake sales to CancerCare. • BloomNet Support! To help offset a large portion of your 10% donation, BloomNet Products will provide participating BloomNet Florists 10% OFF your purchases of the Cupcake in Bloom™ Kit. • Sign up your Shop at www.cupcakesforacause.org/florist to receive your free marketing kit! • Team up with a local bakery in your area for cross-promotional opportunities or to host a joint event • Call the local bakeries listed on the Cupcakes for a Cause website to see if they would like to participate in a co-branded event. • Log on to www.cupcakesforacause.org/bakery/participating.html to find a list of participating bakeries in your area. • Host a “How to Make a Floral Cupcake” event or Birthday party in your Shop. Publicize your event in advance to generate interest • You will receive a Cupcakes for a Cause Kit in the mail the 1st week in September including marketing materials and information on Cupcakes for a Cause™ week. • Place your Cupcakes for a Cause Week promotional poster in a prominent location in your Shop. • Create some Buzz! Use the Press Release template provided to reach out to local media – Radio, Newspapers and Television. • Send emails your to customers, business partners and potential buyers. • 7-10 days prior to event • Day of event (reminder) Plus, if you have a BloomNet Hosted Website we’ll send an Email on your behalf at No Additional Charge! Leverage the Event for the upcoming Holiday season! • Hand out your company’s brochures, catalogs, and invitations to those Fall Open Houses. Be sure to include your Shops location and email address on everything! Post-event Success! • Celebrate your event’s success knowing you supported a great cause. Mail check for the amount payable to CancerCare, 275 Seventh Avenue, 22nd Fl, New York, NY 10001 Attn: Cupcakes for a Cause • Let us know your success! Send your event write up’s and photos to firstname.lastname@example.org for your chance to be featured in BloomNet, Floral Industry, and CancerCare emails, Publications and websites!
This year, 1-800-Flowers.com® and BloomNet® have teamed up with CancerCare to support Cupcakes for a Cause® Week September 21-27, 2009. 1-80...