Welcome to the November edition of Bloom Magazine, East Belfast's FREE lifestyle magazine delivered to households every month and stocked across the area in cafes, shops, community groups etc. We have a huge variety of features this month. We look at the launch of the new book from SD Bells marking 125 years in business. We meet the Lund family and talk about their extraordinary history in furnishing yarn and how you can be a part of it. We get the inside track on who Horatio Todd was from Emma Dunn. The Secret Day Spa share their beauty tips on preparing for winter and our Rising Star is the very talented embroidery genius Deborah Toner. Check out and check in to our Local Legend, its the Park Avenue Hotel. Food Focus is Ruby Tuesdays and our cookbook is by one of cookings most talented and noted stars, Rachel Allen, who shares three recipes from her latest book; Cake. Plus of course local businesses that are right on your doorstep. East Belfast is in Bloom.