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APRIL 2011 ISSUE 01

FROM EDITOR BREAKING NEWS // P01 NEW YEAR, NEWLOOK//P03HIGHLIGHTS@SINGAPOREEXPO // P05 UPCOMING EVENTS @ SINGAPORE EXPO // P08 FROM EDITOR BREAKING NEWS // P01 NEW YEAR,NEWLOOK//P03HIGHLIGHTS@SINGAPORE EXPO // P05 UPCOMING EVENTS @ SINGAPORE EXPO // P08 FROM EDITOR BREAKING NEWS // P01 NEW YEAR, NEW LOOK // P03 HIGHLIGHTS @ SINGAPORE EXPO // P05 UPCOMING EVENTS @ SINGAPORE EXPO // P08 FROM EDITOR BREAKING NEWS // P01 NEW YEAR, NEW LOOK // P03 HIGHLIGHTS@SINGAPOREEXPO//P05UPCOMING EVENTS @ SINGAPORE EXPO // P08 FROM EDITOR BREAKING NEWS // P01 NEW YEAR, NEW LOOK // P03 HIGHLIGHTS @ SINGAPORE EXPO // P05 UPCOMING EVENTS @ SINGAPORE EXPO // P08


FROM THE EDITOR While everyone was revelling in the Christmas and New Year spirit, Singex was likewise abuzz with activity and had much to celebrate in the last month of 2010 and the first quarter of 2011.

Over at the Singex-managed Singapore EXPO Convention and Exhibition Centre, the event calendar for the past four months was jam packed. Singapore International Auto Parts Expo in December 2010 was followed by Airfield Engineering and Asset Maintenance 2011 and the record-breaking NATAS Travel in February, and three tradeshows in March – International Furniture Fair Singapore, MTA 2011 and Tyreexpo Asia 2011. Over at the Singex-managed Singapore EXPO Convention and Exhibition Centre, the event calendar for the past four months was jam packed. Singapore International Auto Parts Expo in December 2010 was followed by Airfield Engineering and Asset Maintenance 2011 and the record-breaking NATAS Travel in February, and three tradeshows in March – International Furniture Fair Singapore, MTA 2011 and Tyreexpo Asia 2011.

Having soft-launched a brand new suite of solutions – Market Intelligence, Conference and Exhibition Project Management, Venue and Ancillary Services, Market Representation – during the 77th UFI Congress in November last year, Singex officially switched into full gear and stepped up its event management capabilities by co-organising Leading in the 21st Century in on 21 January. However, the biggest news on EXPO would surely be the launch of its new convention wing, MAX Atria, during our annual Lunar New Year Lohei Luncheon on 8 February. We took the auspicious festive period to not just thank our industry and media friends for a successful 2010, but also to share this eagerly anticipated development through a video showcase. Till we catch up again at the end of next quarter, and we’re sure there will be lots of exciting updates then, here’s wishing everyone much prosperity and success!


APRIL 2011 ISSUE 01

BREAKING NEWS New Convention Wing at Singapore EXPO

Singex, a MICE veteran with over thirty years of industry expertise, has announced the development of new meeting facilities for Singapore’s largest purpose-built meetings, incentive, conferences and exhibitions (MICE) venue. MAX Atria @ Singapore EXPO will feature 23 new meeting rooms and spacious pre-function areas, adding some 8,000 square metres of space to EXPO’s inventory.

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Redefining Conventions

Specially designed to bring nature “inside” and meetings “outside”, MAX Atria will incorporate lush, green elements that will harness the enlivening power of nature to inspire minds and stimulate business discussions and networking. The new wing will also be built in line with Singapore’s Building & Construction Authority Green Mark Platinum standard, a benchmarking scheme which incorporates internationally recognised best practices in environmental design and building performance. Aloysius Arlando, Chief Executive Officer of Singex, said, “Singex is refreshing the way the regional MICE venue business has been operating by introducing a novel meeting concept complemented by a dedicated team that takes pride in delivering quality experiences. MAX Atria will present a conducive and natural environment that invigorates minds and sparks new ideas. Business event organisers can look forward to an oasis-like experience designed to make meetings meaningful and rewarding for all participants, without the distractions associated with the bright lights and bustling sounds of the city.”


APRIL 2011 ISSUE 01

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Exposure-Typo