The Publisher’s Guide to Advertising on Issuu in 2022

By Nick BorbollaJuly 12, 2022Content Marketing, Tips

Examples of advertising and promotional partnerships with Issuu.

The Publisher’s Guide to Advertising on Issuu

So you’ve published on Issuu. Finally, the long days, months, or even years of work are over. Now you can rest and watch the reads flow in. Those who want to find your content will, and they’ll love reading it.

But what if you have stakeholders that need guaranteed metrics? What if you wanted to get your publication into inboxes throughout the world? What if you want as many eyes on your publication as possible? We hear you and that’s where we come in.

At Issuu, we offer promotional and advertisement partnerships to our Premium customers who want to grow their readership and get more results from publishing their content. We’re not only here to help your publication reach its audience, we’re here to help you reach your goals. Here are three ways you can advertise with Issuu.

1. Boost Your Metrics with Promoted Reads

Issuu’s Promoted Reads product is your key to broader exposure, guaranteed metrics, and a targeted marketing strategy. When you partner with us and purchase Promoted Reads, we display your publication in front of similar content within your targeted categories.

What does this mean? Basically, when a reader goes on Issuu to read something, they’ll be shown your publication first. They can then interact with it until they choose to either go to the page where your publication lives or exit out after a set amount of time.

Here’s the best part. Say you want to get specific and only display your publication in Australia to readers who enjoy automobile magazines. We will adjust the campaign so that you only target the ads to that demographic. By being precise with our targeting, we can ensure that you get your publication in front of the eyes that you want.

2. Increase Your Reach with Newsletter Promotion

Now, what if you wanted to promote your content to as many people as possible, regardless of category or geography? What if you wanted to instantly get your publication into the inbox of a hundred thousand— no, two hundred thousand— no, five hundred thousand people? If only there was an easy and cost-effective way to do that…

Fortunately, there is! Issuu’s AMPLIFY newsletter goes out every month to half a million of our most engaged readers and publishers. And every issue, we feature new content by our partner publishers. If you want to push your content to the world, this is a great way to do it.

3. Tell Your Story with Issuu’s Social Spotlight

We understand that a publisher’s best asset is their story. People who publish are people with drive, missions, and goals. People with stories to tell and we want to help you tell yours. Whether it’s an interview, a feature, or a write-up on how you use Issuu to reach your full potential, we’re here to help tell your story and spread it across Issuu’s social channels. Yup, that means Facebook, Twitter, Instagram, Pinterest, as well as the very blog you’re reading this on. If there’s one thing we love more than hosting content, it’s working with our partners to create more.

If any of these sound like interesting ways to boost your presence and increase your results, feel free to reach out for a custom quote and demo. We’d love to hear what you think and help deliver what you need.

Learn more about Promoted Reads, the AMPLIFY newsletter, and other partnership opportunities with Issuu. Happy Publishing!