This post is by John Sturino, issuu VP of Product Management and Operations.
Starting today, you may notice the interface of issuu’s site will only be available in English. This won’t affect the content in any non-English language publications; it’s simply that the text, buttons and links you use to navigate will no longer be available in German, Spanish, Portuguese, French or Italian. This was a hard decision to make, and I understand this change might be upsetting for some of our users.
Saying ciao for now to the localized issuu experience
issuu is a globally diverse company and proud of it. Our readership is global. Our publishers are global. Our team is global. So, it seemed to make sense to translate the site into the most common languages on the issuu platform.
But translations are tricky things.
We are committed to connecting content to people. The effort to correct issuu’s translations was interfering with our mission to make it easier and better to find, enjoy and share publications on any device. Doing translations poorly gives the impression that we don’t care enough about our service and our users to get this right.
So we’re pulling out translations — not because we don’t think they are important, but because they are.
Your country’s best content
As we continue to work on making our service better for people everywhere, we’re introducing a new way to find localized content. On the Explore page, you’ll see a new “Popular in Your Country” stream to help you find the most meaningful content from your native language and region.
In addition, you’ll soon see some improvements to make our site’s navigation more visual and intuitive, and less dependent on language.
My mother used to tell me, “A thing worth doing is worth doing well.” So we are also taking a step back and reworking how we do translations so that when we do them, we do them well — which means that we say everything we want to say, and that it’s clear real people are saying it.
In the meantime, I hope that you are discovering and loving the great content in your preferred language on issuu.
John Sturino is issuu’s VP of Product Management and Operations. Follow him @jcsturino on Twitter.