Now more than ever, SEO is crucial for any website to gain organic traffic. The trends of SEO are consistently evolving and it’s essential to stay informed. Here are insights from the last year to start 2020 on the right foot.
In Zazzle Media’s “The State of SEO in 2019”, their survey found that 97% of marketers agree that SEO is important to their overall marketing strategy. So why has the average budget decreased over the last year? One of the challenges marketers find is proving the value of SEO, despite its importance. Thankfully, SEO is technical and data-driven, making it easier to prove value and justify spending. Marketers must gain an understanding of 2020 SEO by staying regularly informed. Here are the top three sources marketers have been using to find their knowledge over the last year.
– From some of the world’s first experts on SEO, Moz has been providing regular, in-depth research that aids brand marketing.
– Gaining a lot of steam over the last year, Google Webmasters provides news on their own evolving system.
– SEL covers daily the breaking stories and industry trends of digital marketing.
In the pursuit of staying informed, half of the marketers surveyed have been keeping track of the competition. It’s a powerful resource to utilize, to find both what works and what challenges a strategy can face. But something else to consider is the fact that the same amount of people are keeping an eye on your brand as well. If you want to be at the forefront of trends, it’s necessary to consider how to protect your own brand. Prevent other companies from beating you to the punch by making this a focus of your strategy.
The creation of new content ranked number one for improving search performance, which isn’t surprising. What is interesting is the fact that 54% of marketers are unable to access rich media production (such as video and audio) for their brand. As we enter the new decade, it’s important to implement new formats, especially when others are falling behind. This gap can be the key to standing out in a competitive market.
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