Great Digital Ideas That’ll Drive Sales For Your Brick-and-Mortar Business

By Stephanie WarnerMay 11, 2020Last updated on May 17, 2020Editorial

4 Great Digital Ideas That’ll Drive Sales For Your Brick-and-Mortar Business

We’re living in a “new normal.” Right now, thanks to the global pandemic, digital is a key marketing channel for your business—whether big or small. The value of digital content is in its potential to not only drive people to your website—but, more importantly, to drive sales to brick-and-mortar stores, restaurants and local services. 

Over the next few months as many country and state economies reopen, digital content can help local businesses attract foot traffic, curbside pick-ups and generate word of mouth.

Fortunately, Issuu has always been a powerful tool for small businesses—we know our platform can support local businesses seeking new ways to sustain business during this crisis.

You need more than a PDF

To get noticed and create an impression, reopen your business with more than just a PDF of products, menu items or overview of services. Make a splash with sleek digital content in the style of a catalog that is optimized for all screen sizes.

Whether your customers are doing their research at home on a smartphone or laptop, use Issuu to easily transform your PDF content into flipbooks you can quickly embed on your website or share with your Facebook followers. Create a custom catalog to represent the range of products or services you’re offering. Even include your business story and history to encourage locals to shop with you. 

To make creation even easier, we’ve put together a few free catalog templates.

Save Time & Cost With Digital Menus

We understand that supply chains and products have been affected as well during this pandemic. For restaurants and retailers, you may have a constantly changing and evolving menu or product offering. Printing menus or catalogs is too costly for these times—but you still want to communicate accurate offerings to your customers on a daily or weekly basis. 

Did you know Issuu subscribers can make unlimited uploads so content changes are easy? Just upload the most current menu and in a few seconds you’ll have updated materials to promote your business. Then seamlessly distribute your menu on Facebook, Twitter—even easily embed it on your website. 

New Procedures Mean New Communications

Many brick-and-mortar businesses, such as restaurants and cafes, will have to make changes to their business model— offering deliveries, curbside only pick-up and limited in-restaurant dining. Plus, you’ll have important cleaning procedures and employee health and safety measures you’ll want to share with your customers.

Easily create and distribute employee and customer communications such as FAQs, “How To’s” and more through your website, marketing emails and social. With Issuu, you can embed video on your website. You might even consider creating a fun video to show take-out customers how to enter and exit when picking up dinner.

Digital Coupons to Generate Foot Traffic Again
a sign on a wood table

Need to make a splash with a promotion to drive customers back into your store? Put together digital coupons or a special offer flyer that you can share on your website, post to social media and send to your email subscribers.

A coupon or promotional flyer on it’s own might not seem like the most exciting content, but on Issuu you can create engaging Visual Stories to share on Instagram, Facebook, and Twitter that links right back to your coupon. Engage your audience with photos of your business, employees or customers. Tell your story and ask for support during these challenging times. At the end of the Visual Story, link to the digital coupon for a strong call-to-action.

New Tools You Can Use for Years to Come

Getting through this global pandemic isn’t going to be easy for local businesses. Making structural adjustments to how you do business in order to reopen or find success in today’s “new normal” may require new ideas such as the ones we’ve offered in this blog. Hopefully, in the face of these challenges and changes, you will find new tools and best practices that increase sales and connect you with your customers today, as well as ideas you can leverage for many years to come.