15
January 2015
The Lettering Craze
— 3 quick questions with Bloesem Class teacher, Veronica Halim
From wedding invitiations to greeting cards and art prints, a new trend in lettering has emerged that has
Veronica’s interest in calligraphy piqued when she first took a calligraphy class during her years in University.
many raving over – the newly dubbed modern calligraphy. If you think that calligraphy is passé and ain’t
After 9 years of experience in graphic design, Veronica established her own design studio 4 years ago.
cool enough for you, this new kid in the lettering scene will definitely make you think twice. It’s a little
Due to the importance of typography as part of the design elements in every project she encountered,
fresher, a little hipper, but still just as sophisticated. We interview Veronica Halim on her creative approach
Veronica started practicing calligraphy again and loves experimenting with different inks and methods. Last
towards calligraphy, and heed her advice on how one can get started on it.
year, she started conducting several basic calligraphy classes in Jarkarta and teaches regular crafts and diy workshops with gudily.com. If you haven’t heard… Veronica will be teaching a Bloesem Class on Gold Foiling
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We love the gold foiling calligraphy that you will be teaching in Bloesem Class, it is so unique! How or where did you pick
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Calligraphy, so sign up before it’s too late!
Many people think: “I can’t do calligraphy because my handwriting is so bad!” What would you say to them?
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How should someone interested in calligraphy get started doing it?
up this beautiful skill? I can say that my normal handwriting is quite bad too. I guess
Don’t be afraid to try, look up resources and inspiration online,
It was actually the technique that I adopted from hot stamping
because we never actually pay attention to each of the letters
be inspired by your favourite calligrapher and if you get a chance,
used in printing. Since I deal with a lot of offset printing with
when we write daily, and we normally write in a rush. With
participate in one of the calligraphy workshops offered in your
gold foil finishing, I thought it would be cool if we could actually
calligraphy you are somewhat forced to concentrate on the
area and just start from there. And keep on practicing!
apply a little gold foiling to small cards, business cards or some
shape of each letter, spacing and stroke. I believe that everyone
little things without having to print a thousand copies. Then
can do it, and having bad handwriting is not an excuse not to
one day I was sitting with my partner from my other hobby
take up calligraphy.
business Gudily (www.gudily.com) and we thought, hey, why not we try this with calligraphy! It turned out pretty cool. It is quite simple and straight forward. You can also apply it to any of your
Sign up shop.bloesem.co
drawings and doodles.
Photography courtesy of Veronica Halim