Local SEO Melbourne: How to Optimise Your Business Website The main purpose of your business website is to reach the consumers who are particularly looking for the products or services that you provide. Though there are various ways to reach your market online, ranking well in search engines is still the most reliable way to drive traffic to your website. Search Engine Optimisation or SEO can help your website land in the top pages of search engines like Google, Yahoo, or Bing. There are many outfits that offer SEO services in Melbourne. For a clearer idea on how the SEO process works, here are some ways to optimise your website: • Keywords – A successful SEO strategy is anchored on having the right keywords on your website. Aside from web content, you can place them in the domain name, page titles, meta tag description, and image file names to further optimise your site. Effective keywords should include terms that are specific to your website. Using specific terms as keywords will make your website more competitive in search engine rankings. Even consumers know that using specific search words will give them more relevant results. For example, if you are looking for an SEO specialist in your area, using the keyword “SEO” will give you results for SEO specialists from all over the world. But if you use “SEO Melbourne” you have better chances of finding an SEO specialist that is based in Melbourne. • Search Engine Marketing (SEM) – This is also known as Pay-Per-Click. Advertising through search engines can improve your website's rank and attract more traffic. With SEM, you only pay for the number of times a search engine user clicks your ad. Choose competitive keywords for your ads to make them cost effective. You can even fine tune your ad for it to appear only in certain locations and at specified times. • Link Building – Having links from other sites in your website is a tried and tested SEO method. Inbound links also provide credibility to your site. If other sites think your website is useful, then consumers will also think the same. Having other sites link back to you creates good and helpful content that can be shared with their audience. Optimising a website is a continuous process. You should regularly update your website content to improve your rank in search engines. An SEO in Melbourne can help you optimise your local business website and help you maximize your business. They do not just lend a hand in creating website that will appeal to consumers and search engines, but they can also track the progress of your SEO strategy and refine it for better results. Author: SCT have significant in-house experience in helping customers to rank well in Google offering beginning to end SEO services in Melbourne.