ACTIVATE OUR UNIQUE IDENTITY
Fuel, strengthen, and share the Block’s particular model of a campus art museum.
The Block has brought imagination and entrepreneurial
To ensure that thought-provoking art experiences
spirit to “curating” its identity. It must now bring the same
are part of the everyday life on campus, the Block is
creativity to curating its reputation by building broader
exploring opportunities for commissioning temporary
familiarity with its approach, its program, and its niche
artworks responding to the unique spaces and context
among academic art museums. Attending to this as a
of Northwestern. The Museum’s Block Cinema program
continuing priority will build capacity. It will enable the
is highly regarded in Chicago and nationally. Improving
Museum to expand relationships with faculty, students,
its alignment within the Block’s overall identity will also
and peers; to attract new audiences; to help elevate
bolster the Museum’s visibility and reputation.
visibility of the University’s eminence; and to expand the
T H E B L O C K S T R AT E G I C P L A N
Block’s support base.
Excellence in the arts is among Northwestern’s most distinguished legacies. As an effective bridge-builder with
Disseminating the Block’s work through traveling
a prime location within the new Arts Circle neighborhood,
exhibitions and publications and sharing case studies of
the Block’s program connects the dots between visual,
its practices among cultural sector peers will continue to
performing, media, and literary arts. University investment
significantly amplify its reputation. The Block’s projects
in the Arts Circle’s marketing efforts has raised the profile
receive national media coverage, particularly when they
of all artistic fields as part of Northwestern’s identity. The
travel. Its publications feature landmark scholarship; a
Block has benefited immensely from its intersection with
recent book was named by The New York Times one of the
this University initiative.
best art books of 2017.