Page 42

5

ACTIVATE OUR UNIQUE IDENTITY

Fuel, strengthen, and share the Block’s particular model of a campus art museum.

The Block has brought imagination and entrepreneurial

To ensure that thought-provoking art experiences

spirit to “curating” its identity. It must now bring the same

are part of the everyday life on campus, the Block is

creativity to curating its reputation by building broader

exploring opportunities for commissioning temporary

familiarity with its approach, its program, and its niche

artworks responding to the unique spaces and context

among academic art museums. Attending to this as a

of Northwestern. The Museum’s Block Cinema program

continuing priority will build capacity. It will enable the

is highly regarded in Chicago and nationally. Improving

Museum to expand relationships with faculty, students,

its alignment within the Block’s overall identity will also

and peers; to attract new audiences; to help elevate

bolster the Museum’s visibility and reputation.

visibility of the University’s eminence; and to expand the

T H E B L O C K S T R AT E G I C P L A N

Block’s support base.

42

Excellence in the arts is among Northwestern’s most distinguished legacies. As an effective bridge-builder with

Disseminating the Block’s work through traveling

a prime location within the new Arts Circle neighborhood,

exhibitions and publications and sharing case studies of

the Block’s program connects the dots between visual,

its practices among cultural sector peers will continue to

performing, media, and literary arts. University investment

significantly amplify its reputation. The Block’s projects

in the Arts Circle’s marketing efforts has raised the profile

receive national media coverage, particularly when they

of all artistic fields as part of Northwestern’s identity. The

travel. Its publications feature landmark scholarship; a

Block has benefited immensely from its intersection with

recent book was named by The New York Times one of the

this University initiative.

best art books of 2017.

The Block Museum of Art - Strategic Plan 2018-2022  
New
Advertisement
Advertisement