BL!SSS Magazine | January 2018 | #125

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01. PRO-LITE X BALARAM STACK

Our very favorite New Yorker, Balaram Stack, has just inked a deal with California’s original surfboard bag manufactuer, Pro-Lite. He joins the ranks alongside top athletes Josh Kerr, Mitch Crews, Timmy Reyes, Keanu Asing and Cam Richards as a global ambassador to the growing line of Pro-Lite signature products. Never one to sit still, Balaram is a perfect fit as his travel schedule has him on the constant hustle and we’re sure his new Micro Dot signature pad they’re working on will be a banger.

02. TRAEGER GRILLS

The wood-fire revolution is on, and for those of you that are about to jump on the bandwagon may we introduce you to Traeger Grills. These amazing little units use 100% pure, natural hardwood pellets, giving you that amazing authentic flavor with minimal effort. And the Traeger pellets range from sweet cherry, savory mesquite, maple hardwood to hickory BBQ and everything in between. But the real bread and butter [in our humble opinion] are the hundreds of easy-to-use recipes and instructions available through www.traegergrills.com, making even the novice seem like a top chef. With the addition of Timberline 850 Grill [featured here] there are over a dozen different grills to choose from so there’s a perfect fit for every backyard, get yours now.

03. FORMULA FUN BOARDS

With the new year comes new boards as we just received a sneak peek at the first-ever locally sourced, American-made, 100% recyclable high performance soft boards – Formula Fun. With over two years in development these new “soft tops” come with all the bells and whistles: wax-free deck pads [absolutely no wax required], leash plug, performance rails and Future Fin systems. But the real kicker is that they are 100% recyclable, meaning you can turn your old beat up Formula Fun in at there facility and receive a $50 credit towards your next board. And starting at just $250, expect to be seeing quite a few of these in the lineup in the near future.

04. COR X REEF MCINTOSH

Pipeline specialist, big-wave charger and longtime friend of the mag, Reef McIntosh has just added yet another sponsor to his already long list of believers, COR Surf. COR is one of those under-theradar surf brands that have been around for over a decade, silently growing their empire of surf products. What started out as custom wood surf racks has turned into the largest surf and stand up paddle rack supplier in North America. Nowadays expanding business into the soft goods market, COR recently released their edition of the microfiber changing pancho – perfect for swapping in and out of boardshorts and/or your wetsuit. Be sure to check out everything they have on offer at www.corsurf.com.

05. VINYL JUNKIES

In an age of streaming services, downloads and bitcoin, Vinyl Junkies Record Shack wants to give you the real thing. VJ’s owner and record vet, Eric Howarth has partnered with local legend Tim Mays from San Diego’s rock mosque, The Casbah to create a beautiful new store in the walking neighborhood of South Park, at 2235 Fern Street, San Diego. Along with the best record selection in SD, the store hosts DJ nights and in-store band performances. Owner Eric Howarth says, “Records are a great way to enhance our lives through developing new relationships and deepening friendships. Collecting for the sake of collecting has its place but to me, using records to foster community and a mutual appreciation for the music contained on the record, with the social, economic, political messages inherent in the artist’s work, is more important than how rare that first pressing UK LP is. And that’s the sort of attitude we want to have with the new store, not losing sight of the big picture of how music enriches our lives.”

06. RIDE LOCAL, RIDE BEAR

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2018 is here and that means the local mountains are in full swing and up-and-running. The beginning of the 2017/2018 season hadn’t seen too much natural snowfall but that hasn’t stopped the Bear and Summit crew from blowing the manmade on the daily. We hope all that changes by the time this ink is hitting your fingers but either way that’s not gonna be stopping us from making the hour-long drive to our local mountains every chance we get. Hopefully Santa treated you right this year and it’s time to get the new gear up and on the mountain, we’ll see you there. ISSUE 125


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