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Straight to the Bizz

Vol. 3 2009

What’s Inside? Financial Crisis of 2008 Major Perspectives UW Athletics Embarrassing Internship Stories





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Badger Business Buddies by: Lauren Tellock

A brand new admissions process to the Wisconsin School of Business brings about many admission questions from undergraduates, especially freshmen. Many students wonder about the new process and requirements that need to be met to apply to the School of Business. Other students are unsure of student organizations, tutoring programs or study areas within Grainger Hall. Badger Business Buddies, an organization that branched off from the Students in Free Enterprise (SIFE) organization, is a program designed to help inquisitive prebusiness students obtain answers to questions regarding the Wisconsin School of Business. Badger Business Buddies strive to match pre-business students with upperclassmen to establish a long-term mentoring relationship. The organization is headed by an executive board of 10-12 School of Business students. The executive board is responsible for matching the mentors and mentees based on major and interests. The mentors and mentees build their relationship by getting to know one another through meetings and discussing various topics such as school, admissions and campus life. Any undergraduate student interested in business as a major is welcome to become a mentee. Mentors in the program share their experiences in the School of Business and give advice to underclassmen in an attempt to better prepare pre-business students for the rigors of the School of Business. Mentors also feel it is important for underclassmen to be aware of how to sequence classes. For example, an experienced business student can advise his/her mentee about the

work load of particular classes to help them create a successful schedule. Also, a mentor can help his/her mentee with questions regarding classes, professors and resources in Grainger Hall such as the Business Learning Center. Buddies get together as often as they would like and are encouraged to attend special events hosted by Badger Business Buddies.

Badger Business Buddies strive to match pre-business students with upperclassmen to establish a long-term mentoring relationship. Badger Business Buddies holds beneficial events for underclassmen. Last fall, the organization teamed with the Undergraduate Academic Service (UAS), Business Career Center (BCC), and Accenture Leadership Center (ALC) to design a scavenger hunt throughout Grainger Hall during “Wisconsin Welcome Week.” For the hunt, underclassmen had to find key locations within Grainger Hall. The scavenger hunt led students to places such as the BLC and the ALC, where treats awaited the hunters upon arrival. The scavenger hunt concluded with ice cream and rewards for participants. Badger Business Buddies also holds a seminar series on the first Wednesday of every month. Some seminar topics include meeting mentors and picking classes. During the class seminar, buddies can discuss courses and compare professors. Also, students have the opportunity to pick the brains of School of Business faculty members during one of the seminars. Badger Business Buddies hopes to expand events and continue to grow as an organization in the future. Any admitted business student with interest in giving back to the Wisconsin School of Business community can be a mentor for Badger Business Buddies. Mentoring is a perfect opportunity for business students with busy schedules. Mentoring allows a flexible time commitment and requires easy tasks. Kyle Oiness, a member of Badger Business Buddies’ executive board, highlights a major benefit to being a mentor. “As a mentor, finding answers and giving direction is very easy. Mentors already know where to go and who to see within the business school.” Also, any student interested in taking more of a leadership role can join Badger Business Buddies’ executive board. The board meets every Wednesday at 8 p.m. Current projects the executive board is working on include seeking corporate sponsorships and creating new events for the organization.

Mentoring is a perfect opportunity for business students with busy schedules. Joining Badger Business Buddies is rewarding for all involved, from the executive board to the mentors and mentees. The executive board and mentors are able to assist mentees and the School of Business by strengthening the potential of prospective students and exposing useful resources in Grainger Hall. Mentees benefit from having a centralized resource and a mentor is always merely an e-mail or phone call away. Worries involving class enrollment, exams and Madison in general are just a few issues that can be promptly addressed for involved mentees. When the spring semester sneaks up, underclassmen will be more than prepared to take on new classes and submit applications to the Wisconsin School of Business thanks to Badger Business Buddies.




! a e d I r e e r I Need a Ca

I know what you’re thinking. It’s already second semester, I haven’t found a job or an internship yet, and the economy is shedding jobs like dead skin cells after a really bad sunburn. Time to panic? Yes! No, just kidding. Even though finding a job right now may be much harder than in the go-go years of the late 90s, there are still plenty of options to consider. If you’re like many of your undergrad peers who are still looking for an idea for what to do with yourself after graduation, then keep reading. If you’re one of the lucky ones who have found a job, stop gloating, the rest of us are jealous. The b.Line sat down with Jake Martin, a recent Wisconsin School of Business grad, to see what he is up to in these days of economic turmoil. b.Line: Now that you’re out of school, where are you working and how did you end up there? Jake: I’m currently working for a Habitat for Humanity affiliate in a northern Chicago suburb as a full-time AmeriCorps Volunteer. b.Line: What exactly is AmeriCorps? Jake: The best way to describe AmeriCorps is that it is like a domestic Peace Corps program. AmeriCorps members work with non-profit organizations across the U.S. in every field imaginable. AmeriCorps members are given a living stipend to help defray living expenses so that you can focus all of your time on being a full-time volunteer. Plus, you receive an education award of about $4,000 at the end of your service that can be put toward current student loans or future student loans. One nice aspect of AmeriCorps versus Peace Corps is that it is only an 11-month commitment (instead of 28 months in Peace Corps) so if you’re looking for a fun, meaningful gap year between undergrad and your career or grad school this is a really great option. b.Line: Why did you choose to work for Habitat for Humanity? Jake: To be honest, I knew very little about Habitat for Humanity, or about building houses for that matter, before I started working for them. However, this past summer while I was job hunting, I had some extra time on my hands, so I decided to start volunteering. Fortunately, there is a Habitat affiliate right here in Madison, so I started volunteering with them two to three times per week. The Habitat employees started to recognize me after a few days and mentioned to me that I could help build houses full time if I signed on as an AmeriCorps member. Ultimately, I chose Habitat because I liked the work and I loved the mission of the company.


by: b.Line Staff

b.Line: How exactly does Habitat for Humanity work? Jake: One of the biggest misconceptions about Habitat for Humanity is that it is a give-away program. It’s not. The goal of Habitat is to get people out of crowded or unsafe living conditions while also helping to create some financial stability through home equity. Habitat homeowners actually buy their houses. However, Habitat helps to make it as affordable as possible by utilizing volunteer labor and providing a 30-year loan at 0 percent interest. Habitat is able to finance this loan because the house is typically paid upfront by corporate sponsors and individual donors. One interesting fact is that Habitat has just completed its 300,000th house globally and is shooting for 1 million. b.Line: What is your role as an AmeriCorps volunteer for Habitat for Humanity? Jake: I am a volunteer crew leader. My job is to teach and lead groups of volunteers. I demonstrate how to carry out the task at hand and supervise the volunteers to make sure that the work is being done safely and properly. I work year round and help to take about 10 homes from groundbreaking to completion. b.Line: What would you suggest to a current undergrad that is looking for something to do this coming year? Jake: If you’re confused about which direction your life is headed, or you just want to take a year before you jump into corporate life or more schooling, then relax. Take a year to figure out what you want and do something meaningful in the process. Whether that means AmeriCorps, Teach for America, Peace Corps or any other full-time volunteer program, go for it. I can’t tell you how many volunteers have come up to me at the end of the day and said how much they wished they had done something like this before they had started their career, their family and the rest of their life. Right now you have the benefit of youth. Use it while you still can. To find out more about AmeriCorp and Habitat for Humanity, contact Jake at:


wo Badgers, Ted Durkee and Brandon Gador, united with a green vision that is the basis for their new business, Powered Green. Powered Green is a Madison-based company that provides individual wind energy sponsorships for $16. Each sponsorship pays for new wind turbines to generate the amount of energy a typical laptop computer uses in its lifetime. This initiative directly supports new wind turbine projects, prevents millions of pounds of carbon dioxide emissions and helps to reduce our dependence on polluting energy sources. Included with each sponsorship is a recycled aluminum emblem called an Energy Seal that can be placed on the outside of a laptop that represents the sponsorship and allows individuals to show their support for renewable energy. Durkee is currently completing his fifth year at UW-Madison, majoring in mechanical engineering. His partner Gador is a first-year alumnus who graduated from the Wisconsin School of Business with a degree in marketing. The guidance and opportunities these small business owners received while studying at the University of WisconsinMadison assisted them in pioneering their business and is now the catalyst powering their success.

Brandon Gador: On recent success and what powers the future Powered Green: The Idea, the Reality It all started with an idea Ted had to install smallscale wind turbines on telecommunication towers. The approach was an attempt to eliminate a lot of the upfront costs of installing the turbines to generate electricity. Ted ran the structural feasibility through the engineering department at UW-Madison, and I ran the financial feasibility in a venture creation class that the School of Business offers. We both concluded that the idea was not feasible, but it laid the seeds for what is today Powered Green. We were then stuck on this notion of providing a

Powerful Education turned... by: Kimm VanDen Heuvel

visible representation for something intangible within the green movement. A lot of students on campus have laptops that are out in public in coffeehouses, libraries, etc. and people already put stickers on their computers to identify themselves. We instantly saw the connection in offering students an opportunity to make a difference on an individual level through their laptop. In this way, students can make a difference with something they already have.

How UW-Madison Powered their Success There is no book or one resource out there that is full of answers on how to start a company. Thankfully, being involved in entrepreneurship on campus I had been exposed to a lot of the issues in dealing with forming a company. Through my classes, I had met and talked to many different entrepreneurs in the area, and they became amazing resources over the last year. We contacted many of the guests in my classes for an assortment of advice as we were getting started, and their guidance was instrumental in helping us get going. When they were starting their businesses someone helped them, and returning the favor by helping another is just a major part of entrepreneurship I feel.

It’s that network of entrepreneurs helping each other out that makes this an amazing experience.

Powering Their Future It has always been about the energy and making the largest impact possible. It is our goal to provide as much renewable energy that would be equivalent to powering a community of 6,000 homes in the first year.

Laptops are just the Beginning Our initiative also works nicely with large corporations’ efforts towards investing in renewable energy. We are currently in talks with several companies who are interested in Energy Seals for their company’s laptops. We see our efforts with large companies as important as the individual sponsorships. The larger the company, the more wind energy they are sponsoring and having overall a greater effect. In the end, these large companies are going to be a major driving force in this transition to cleaner energy sources.

The Bucky Advantage It wasn’t until I took my first entrepreneurial class with Phil Kim in MHR 422 that I realized starting a business right after college was a viable opportunity. I was immediately hooked on this idea of becoming an entrepreneur, and Phil Kim opened my eyes to the opportunities out there besides accepting a corporate job out of school. The entrepreneurship program is truly amazing because it really gives you a look into what it takes to develop an idea into an actual business. In class, they bring in entrepreneurs from around the area and allow them to share their stories. I was hooked.

If you are interested, visit Powered Green’s Web site at


Taking this leap after college is actually feasible because of those experiences in class that provide you with the tools to be successful, along with being able to surround yourself with local entrepreneurs. If it weren’t for Phil Kim’s classes and guidance over the last year, Powered Green would be a completely different story. Get involved. Be proactive. Utilize all resources within the Wisconsin School of Business to power your future.


Study Abroad:

A Summer in Paris by: Jenna Lenz

This time last year Sara, an accounting and English major; Whitney, an international business and marketing major; and Jessy, an actuarial science major, were complete strangers. However, after six weeks together in Paris last summer, the trio had many stories to tell and much to laugh about when I met with them recently.

Why a summer program? The girls chose to participate in a summer study abroad program for various reasons. The principle reasons behind their decision were their desire to not miss an entire semester of classes, which would postpone their graduation, and the reduced cost. As a huge Badger fan, Whitney couldn’t bear the thought of missing football games at Camp Randall or basketball games at the Kohl Center!

What about cultural differences?

Sara and Whitney had both visited Paris before and enjoyed their time in the city. They both speak French and wanted an opportunity to improve their language skills while still having the option to revert back to English when necessary (many of the people they met recognized they were American and wanted to practice English with the girls.)

In general, everyone was very laid-back. There was no rush to be anywhere on time (including class) and long lunches were an everyday occurrence. Different stores, such as the grocery store, were closed on Sundays (and occasionally Mondays), which created a problem in the beginning. The passion for soccer was also very evident. Being in Europe during the Euro Cup, the girls saw an outpouring of support for each country’s soccer team. Everyone was engrossed in the Cup and matches could be seen during class time. People were always decked out in their respective country’s colors and the bars were crowded with screaming fans.

Was there a language barrier?

How were classes?

The class, Negotiations, the three took was taught in English, so there was not a problem with their schoolwork. However, a lot of their fellow students were not native English speakers so some phrases we casually use were misinterpreted.

As previously mentioned, the three of them took Negotiations, a MHR class that was taught in English. It only met twice a week so there was plenty of time to travel. The material was not difficult (the girls knew this before arriving in Paris because of the course reviews that are available in the Study Abroad Office.) In general, the class work consisted of simulations of negotiations. The students had to role play and stand in the shoes of

Why Paris?

Outside the classroom the trio encountered a few more problems. For


example, when they went to the store to purchase a phone card, they were given a pack of cigarettes. It also took a few tries to get stamps that would get letters “across the ocean”.

people from different parts of the world. Additionally, Whitney and Jessy chose to take MHR 300 online while traveling. What about the housing situation? The girls stayed in student housing with other U.S. students for six weeks. The dorm rooms did include a kitchenette and a private bathroom so there weren’t many complaints! Unfortunately, they were not very close to the campus but the public transportation was easy, clean and affordable to get to class. What are your favorite memories? Interestingly, their most memorable experiences were not the big sightseeing trips other travelers cherish. Instead, they loved sitting by the Eiffel Tower with raspberry Champagne and chocolate one afternoon and strolling down by the river on beautiful days. Jessy, a big Chopin fan, gushed about the private tour she received of his museum. They also have fond memories of, what else, food –especially flower-shaped gelato and fruit crepes. What did you miss from home? They missed “American” food – McDonald’s (it’s not the same in Paris) and Oreos. Not surprisingly, they also felt lost without a cell phone. Their phones were locked once they left the U.S., so the three had to rely on pay phones to call family or arrange outings with friends. Where else were you able to go? Even with a short summer program, the girls still managed to travel a lot. There were trips to London, Amsterdam and Germany. Whitney also took a couple of weeks after the program had ended to do the traditional backpacking trip around Europe. She visited many places, including Berlin, Munich, Venice, Rome and Madrid. How has this trip changed you? Before traveling, Sara and Whitney were under the impression a lot of the world had a negative attitude toward Americans. However, they quickly learned if they were willing to reach out to people, they received a friendly response. After seeing many historical sites, they had a new appreciation for many of the things they had been taught in history classes over the years. Finally, what advice can you give to other students? Go out and explore. The worst thing you can do is sit in your room. All three girls struggled in the beginning as they tried to adjust to the new environment. Only after getting out of their rooms and discovering what Paris had to offer did they start to feel more comfortable and have fun together. Make friends. This goes hand in hand with the first piece of advice. You can’t be afraid to talk to people, whether it’s someone in your class, the waiter or the person living next to you. Jessy even made a friend, and eventual travel companion, while meandering through the cemetery! Don’t be afraid to spend money, but do it wisely. Chances are it’s going to be a long time before you get to experience a foreign city again. Don’t get so caught up in the prices, just enjoy yourself while you can. However, be smart about what you do and how you spend your money. If you go out every night, you will soon find yourself broke (drinks were very expensive, roughly $10 each).




g embarrass nnternship stories “It was a typical night out on the town in Chicago with my internship coworkers. We were out with a few of our bosses and we decided to go to a karaoke bar. One of my friends decided it would be funny if we sang “I’ll Make Love to You” by Boyz II Men to our boss. So we entered our names, and when it was our turn I looked around for my friend, but she was nowhere to be found. I figured I had nothing to lose, so I sang it by myself. I’m definitely not a singer, and it was awful! Yeah, they wouldn’t let me do karaoke for the rest of the summer!”- AJ Stoll This summer I interned for a production company in Hollywood, CA. One week the assistant there went on vacation and I was responsible for all of his duties. Before I had finished work, I left quickly to run an errand and when I returned, I realized I had accidentally locked myself out.  My briefcase was inside that contained my cell phone, keys and wallet!  All of the computers were still running and I hadn’t finished a couple of end-of-the-day tasks! Panic set in.  I desperately looked around for a solution, refusing to lose face by getting the lot’s security to contact my boss.  I began to pace outside of the office when suddenly I looked up and noticed the small window to the office bathroom was cracked open, but it was too high up to reach!  Being resourceful, I looked around for something to boost me up.  Bike.  Too unstable. Potted plant.  Too short. Suddenly, I spotted a trash can across the parking lot and when it looked clear, I ran over and grabbed it.  I brought it back, flipped it over and hoisted myself up- barely reaching the ledge.  I then mustered every muscle in my upper body to do a pull up, un-crank the window further and lift my body through.  My legs were flailing for a few seconds, and I prayed the lot’s security wasn’t making its rounds.  As I crashed headfirst to the floor, barely missing the toilet, I burst out laughing and tears streamed down my face.  I quickly ran outside, flipped the trash can back over and kicked the trash back in.  After finishing up my duties, I locked up the office and coolly walked away.  No one from the office knows of that afternoon’s events and when the assistant returned and asked if everything went smoothly, I couldn’t help but smirk as I said, “yeah, no problems whatsoever...” –Nicole Belisle

“I was working for a cage-free egg company, but I was under the impression that my “sales internship” meant I would be doing office work with sales. Instead, they sent me to their production facilities for two weeks in Indiana, and the first night I learned how to load and unload chicken off a semi-truck for eight hours! To top it off we couldn’t do this during the day because it was too hot for the chickens, so we had to unload them during the night from 9 p.m.-5 a.m. We had to wheel all of the chickens off the truck and then pull them from their cages and throw them over a fence into a pen. There would be some of them that were dead because they got trampled by the other chickens. So you had to pick up the dead chickens and throw them to the side. Not quite what I had envisioned for my first day of work.” – Anonymous

It was the first week of a finance internship I had this summer in Madison. The dress at this company was business casual and I was wearing a short/medium length skirt (it was smoldering hot outside and the company’s air conditioning was finicky at best, cut me some slack.) There was a long glass window that separated the finance side of the office from the accounting department. I thought this window was tinted, and I was the only one on my side of the window. I was extremely sore from an intense workout the day before so I decided to do some quick stretching exercises. I didn’t think anything of it until I walked past the break room on my way to the bathroom and overheard two men, one of whom was my boss, talking about how much they enjoyed the scandalous free show I had just given the accounting department. Apparently the view through that window was crystal clear. - Anonymous

I interned this summer at a magazine in Chicago. I did writing and marketing related activities almost exclusively, but one day the person who normally handled the front desk and answered the phones was sick and my boss asked me to fill in. I didn’t have a very good handle on all the different administrative tasks and definitely didn’t understand all the buttons for the phone and door. The CEO stopped by the front desk and told me that if anyone called for him, tell them he wasn’t there and to email him or leave a message. So, not five minutes later somebody called asking for the CEO and I said, “he’s not here right now but he said you can just email him or leave a message.” The person on the other end of the line responded with, “Well, how in the world would you know that if he isn’t there? I’ll just call his cell.” It turned out to be an important business partner and needless to say I wasn’t asked to answer the phones again. –Jake Fowler

It was my second day at my internship this summer at a New York marketing firm. We had a meeting in a conference room to discuss the first project we were going to be working on. There were six other interns, two project managers and the main boss of the company sitting around a table. I was the last person to walk in the room and it was completely silent. I rushed into the room, set my notebook on the table and bent down to sit in my chair. As soon as I started to bend down, I “broke wind” extremely loudly. There was a moment of dumbfounded silence before the boss broke out in laughter. I tried to laugh along but I turned all red and used the “Happy Gilmore” line, “I’m just easing the tension baby, just easing the tension.” The rest of the summer everyone lovingly called me wind. -Anonymous


Queries Theories


by: b.Line Staff

A section designed for you! Instead of reading what your authors think is important, you have the opportunity to read what you want to hear. Do you have a question about the Wisconsin School of Business, classes, involvement, campus life, the “real world”, etc? If so, please email your “queries” to and our staff will give their “theories” about your questions.


What do the X and O really mean in the front of Grainger?? The letters are solar powered and were designed by artist R. Stuart Keeler through the Wisconsin Arts Board. They actively scroll money market information from the NYSE, NASDAQ and up to 23 global money markets in languages of business and commerce, also serving as a time zone clock. No, the X and O are not symbols for hugs and kisses, they are intended to represent neverending forms that radiate information and power, according to Keeler. The use of the circle goes back in history and its whole, cyclical form serves to symbolize the continuity of information and sharing in the world today. The X references the architecture of the building as well as charts, graphs, and data collected in a business context. The work is alive and in motion– the same as the X and O forms which conceptually are never ending.


How do I change my major? It’s actually quite simple. There is a form on the Undergraduate Academic Services website ( On the left hand side there is a link called FORMS. On this page you will find a form called Business Major Declaration Form. Fill out that form and submit it to the UAS office (3150 Grainger).


If I’m not a business student yet, how can I get a business advisor? If you have an assigned advisor outside of the Wisconsin School of Business, go to the Undergraduate Academic Services office (3150 Grainger) to arrange a meeting and get assigned a business advisor.


How often should I meet with my advisor? It is recommended you meet with your advisor at least once per semester. To schedule an academic advising appointment, call (608) 262-0471 or stop into the Undergraduate Academic Services (UAS) office on the 3rd floor of Grainger (3150). Advisors do not schedule appointments via email. As you can imagine, there are certain times during the semester when there is a high demand for business advising. During some of the busiest days last semester, the advising office was helping 75+ students during their 4-hour walk-in advising. The first peak time that the UAS office becomes very busy is during the beginning of the semester. The first few weeks of the semester many students have questions about class enrollment and scheduling. There is also a high demand for academic advising the weeks before and during enrollment for the following semester. This is a time when you may want some guidance as to your course sequencing. Try to plan ahead and schedule an appointment for mid-semester because time slots fill up quickly!


How much did the new addition to the Wisconsin School of Business cost? The new addition cost a grand total of $40.5 million. The funding was made up of 75 percent gifts/grants and 25 percent state funds. A $20 million gift, one of the largest in the history of the university, was given by The Grainger Foundation. In addition to the $20 million Grainger gift, $10.5 million in gift funds and $10 million in general fund-supported borrowing will complete the project budget.



Laying the Foundation for 20 Years: The Business Learning Center Celebrates Its 20th Anniversary by: George Ryan

Initiatives are routinely taken in the business world with the intent to improve upon something, such as efficiency or consumer relations. The Business Learning Center (BLC) received an initiative 20 years ago and has since expanded and flourished into something the Wisconsin School of Business can be proud of today. The Wisconsin School of Business founded the BLC in 1988 as part of the Madison Plan, former Chancellor Donna Shalala’s campus-wide initiative to increase the diversity at the University of Wisconsin-Madison. It was the responsibility of the BLC to increase the number of minority students in the School of Business. James Hickman, the dean at that time, wanted students to have support in college quantitative courses, especially for those who came from a high school with a weak mathematics program. Hickman determined quantitative courses

such as accounting, economics, business statistics, and finance were barriers to students’ admittance, and eventual success, in the School of Business. The BLC began working with students in the fall semester of 1988 under the direction of Brenda Pfaehler. With a staff of only four, the BLC started with 202 undergraduate and graduate students in several different courses. The BLC office hid on the top floor of Bascom Hall down a long hallway in the rear of the building. At that time, the School of Business outgrew its space in the Commerce Building (now Ingraham Hall). The overflow from the Commerce Buildingincluding some business professors’ offices, the secretarial office and the Business Library-were placed in Bascom Hall. When the School of Business moved to Grainger Hall in the 1990s, the BLC received a prime location in room 2240 on the second floor by the Business Library. This visibility made more students aware of the resources provided by the BLC and the number of students participating in the BLC program grew over the 20 years since its conception. While underrepresented students were the targeted population, the BLC is open to all students on a space-available basis. Any student who is interested in utilizing the service of the BLC is admitted. Currently under the direction of Judy Cary, the BLC mentors roughly 800 students per semester in courses such as Accounting 100, Economics 101 and 102, Finance 300, Business Statistics 303 and Finite Mathematics 210, as well as several others. By providing Cary with their schedules, she is able to accommodate most students’ schedules and place them in small groups that meet twice a week throughout the semester. These groups, taught by a TA, are directly related to the specific courses the students are enrolled in and are completely free to all students. Cary emphasizes students should regularly attend classes to ensure a strong foundation. This basic framework allows them to understand more complex problems and will allow them to be successful in higher-level business courses. Additionally, the BLC TAs hold office hours to provide individual support to those who desire it. These office hours are held in 2240 Grainger.

...completely free to all students The candidates for TA positions in the BLC are evaluated by Cary and must display not only course skills, education and experience, but also a compassionate, professional demeanor. Those chosen as TAs by Cary maintain a comfortable, yet effective environment to best facilitate learning for the students. Also, the TAs use several strategies to cater to the different learning styles and abilities the members. Chris Luckmann, who used the BLC as a student in Accounting 100, is now one of the TAs for the Accounting 100 study groups in the BLC. “When I used


the Business Learning Center as an undergrad, the sessions gave me more exposure to the material from a different point of view. Now, as a TA in the learning center, it is a great opportunity to give the students the same benefits I received as an undergrad.” The BLC TAs work closely with the professors and teaching assistants for the individual courses the BLC supports. This interaction develops an excellent channel of communication that gives the students the most efficient and comprehensive support and best allows them to succeed. Professors for courses supported by the BLC are strong advocates of the learning center and especially want their students to excel. In the BLC’s early years, many professors even asked for the BLC to be expanded to accommodate more of their students, because they saw the students partaking in the study groups were doing better in class. Even though athletes have their own study center, several athletes who were business majors have used the BLC to their advantage to be successful in their business classes. For instance, Ebba Gebisa, the former UW women’s basketball team’s top free-throw shooter (2002-2004), attended BLC group sessions. Additionally, the former UW men’s hockey team’s goaltender Graham Melanson (aka “Golden Graham”, 1999-2001) was a BBA Finance major and used the BLC for several of his courses in the School of Business. In addition to providing students with study groups throughout the year, the Business Learning Center has also conducted another retention activity during its existence: the Math Review (or as the students called it: Math Camp). The

BLC initiated this so-called Math Camp in 1993 and coordinated the Math Review for incoming MBA students from 1993 to 2004. This week long, 9 a.m. to 4 p.m. program reviewed mathematics concepts to prepare students for graduate, quantitative-based business courses. One student found this course so beneficial that he postponed his honeymoon until after the Math Review session. Talk about dedication to the pursuit of an education. Furthermore, the business academic component of the PEOPLE Program has operated out of the Business Learning Center since 2003. This program introduces accounting, management, marketing, economics and finance concepts to 20-30 high school students from Wisconsin who attend classes in the morning and participate in internships in the afternoon at Madison businesses. The BLC is a resource dedicated to helping students succeed in their academic endeavors. The mission of the BLC has not changed since day one. Its purpose is to help students excel by providing ancillary academic support in quantitative-based, business-related courses. On behalf of the b.Line staff, I would like to congratulate the Business Learning Center and those involved for being so successful over the past 20 years. We hope this success continues into the future. For further information, stop by the BLC office in 2240 Grainger or visit the BLC’s Web site at

Professors for courses supported by the BLC are strong advocates of the learning center...



The Effects of Grainger Artwork

by: Michael Sambar


U W At h l e ti c s G e t D o w n to B u s i n e s s by: Scott Schoenwaelder

“Show me the money!” Tom Cruise says this in his classic movie, “Jerry Maguire,” and some people might think this movie portrays everything that is sports business. But in reality, there is more to sports business than Hollywood reveals. Right here on our campus, UW Athletics works tirelessly every day to carry on the storied tradition of Wisconsin sports. There is a lot of work that goes on behind the scenes many diehard Badger fans never consider when screaming their lungs out at the games. Such activities include: selling tickets, marketing, promotions and taking care of the players. Adam Ahearn, the Assistant Director of Marketing and Promotions, and his team work just as hard as the athletes on the field to make sure everything runs smoothly. “[The thing I like most about my job is] getting to work in a high-profile and fast-paced environment,” Ahearn said. The UW Athletics office is located in Kellner Hall, the administrative building attached to Camp Randall, and this is where the magic of Badger game day begins to take shape. One of the main tasks taken on by the UW Athletics office is ticket sales. Different types of ticket packages are offered including individual tickets, season tickets and group tickets, and each package has its own unique marketing plan. Season tickets are sold over longer periods of time and have a more structured plan. This is done mainly by e-mails, direct mail or other forms of internet-based efforts. Individual ticket sales are not as consistent as season ticket sales and are marketed mostly on Promotional events are important to growing a fan base and keeping existing fans coming back for more. One initiative in particular Ahearn works on is called “Generation Next.” This program aims at young kids to try and create the next generation of Badger fans. They have events such as “Kid’s Day at the Kohl Center,” which allows kids to enjoy a day at the arena and meet some of the men’s and women’s basketball players. Events like these are also a great way to get families to come to UW Athletic events. Another successful promotion UW Athletics conducted last year was for the women’s hockey team called, “Fill the Bowl.” The goal of the promotion was to fill the lower 100 seating level at the Kohl Center and break an NCAA attendance record for women’s hockey. Second Harvest Food Bank sponsored the event and donated $1 for each person in attendance. Along with this generous donation, fans were encouraged to bring a food item to donate. UW Athletics met their goal of filling the bowl while setting an NCAA attendance record of 5,377, donating nearly $6,000 to charity and collecting eight barrels of food. “It was a

tremendous success,” Ahearn said. Many smaller, more intricate details need to be planned and organized by UW Athletics to make Badger sporting events such special occasions. Every song that plays over the loudspeakers, every picture that comes up on the jumbo screen, and all other miscellaneous aspects of game day are tediously thought out by UW Athletics staff. What would football games be without the student section race or basketball games without the kiss cam?

UW Athletics met their goal of setting a NCAA record of 5,377 fans in attendance, donating nearly $6,000 to charity, and collecting 8 barrels of food. UW Athletics wants games to be as fun and safe for students as possible. One of their main goals is to create customer satisfaction. Student football ticketholders are sent emails after every game and asked questions about what they liked/ disliked about their experience. These surveys are taken seriously, although there is usually only a 10 percent response rate. The surveys are reviewed after every home game and presented at a football operations meeting. Any changes are then discussed and implemented. For example, the seating policy at football games was changed back to the old policy this year after students complained


and it was clear the new seating procedure wasn’t efficient. Every successful business needs to take care of its employees, and if you think of UW athletes like employees, UW Athletics does exactly that. They offer the athletes the Champs (Challenging Athletes Minds for Personal Success) Life Skills program. The five components of this program are commitment to academic excellence, commitment to athletic excellence, commitment to personal development, commitment to career development and commitment to community service. The UW Athletic Department deems it crucial for athletes to excel in other areas beyond sports and to think about life after sports. Athletes also receive special academic services, like tutoring programs, to help them balance school and athletics. Making Badger game day so unique is obviously a lot of work, but the reward is definitely worth it. “Seeing a sold out arena or venue with a lot of Badger fans having a good time [is the most rewarding part],” Ahearn said. It isn’t all fun and games working for the Badgers, however. UW Athletics runs like any other business and needs dedicated business professionals to operate effectively. Ticket sales, promotions, advertising and human resources are all integral parts of the business that sometimes get overlooked. So next time you’re singing “Sweet Caroline” with your friends in the student section at a football game be grateful for the people behind the scenes, and remember: when it comes to UW Athletics, Bucky means business.


… w e n K y l n O If I The Buried Treasures Inside Grainger Hall by: Denise Fesik

GRAINGER HAS THREE VERY USEFUL RESOURCES TO HELP YOU LIGHTEN YOUR HEAVY LOAD. Lockers: Hundreds of lockers are available each year for undergraduate and graduate business students on the 1st and 2nd floors of Grainger Hall. These lockers are a great way to give your back a rest and get rid of some of those extra books you may not need for the night. If you are interested in getting assigned a locker, please contact Nancy Thompto at In your locker request, please include your name and desired semester(s) for use of the locker – fall, spring, summer or full academic year.

Laptop Rentals: Maybe you don’t feel like bringing your laptop with you to class everyday, or maybe you prefer a portable computer so you can get work done in the quiet part of the library. If so, you might find it helpful to know laptops are available to rent for up to three days at the front desk in the Business School Library. Textbooks on Reserve: If you’re tight on money, or simply don’t like carrying your textbooks around, the UW Business School Library may have some of your books on reserve available to checkout for up to two hours! Some books are required to stay inside the library, but either way, it is a convenient service and especially useful when you just have a short homework assignment.

BUSINESS SCHOOL RESOURCES TO HELP YOU IN YOUR CLASSES: Librarians: Have you ever had trouble researching a specific topic and you didn’t know where to turn? In the Business School Library, at the reference desk, there are specific people dedicated to helping students seek out topics they are having trouble finding information on! The librarians can be a great source of information by providing you with helpful search techniques and informing you about all the databases and subscriptions you have private access to as a UW student! Librarians are available Monday-Thursday 9 a.m.10 p.m., Friday 9 a.m.-8 p.m., Saturday 1 p.m.-5 p.m., and Sunday 1 p.m.-10 p.m.

Business Learning Center (BLC) Sessions: The Business Learning Center provides students the opportunity to get extra academic support through BLC sessions where lecture concepts are reinforced, homework help is provided and preparation for exams takes place. These BLC sessions are definitely worth the 50 minutes per session compared to the time it would take you to teach yourself the concepts outside of class! Many of the instructors have taught a specific class for several years so they really cater the session toward preparing you for the exams. The BLC is located in room 2240 of Grainger Hall. Stop by and complete a short form that will help place you in a session convenient for your schedule.

HELPFUL BUSINESS SOFTWARE/DATABASES ON LIBRARY COMPUTERS: There are several programs on select computers in the Business School Library that are helpful when writing papers and preparing other class projects. Part of our tuition money goes toward purchasing these software/database packages, so we should definitely be utilizing these helpful programs that are right at our fingertips! Three of the least known and most helpful databases are:

Simmons Market Research Bureau (SMRB): This program is a huge database that allows you to search through data on consumer buying patterns. SMRB is very flexible so you are able to search by product type, brand, demographic, form of media and numerous other variables. This program is installed on only one computer in the library and would have made my Marketing 300 project 100 times easier!

RefWorks: Does creating your works cited page take you almost as long as actually doing the research? If this is the case, RefWorks is the perfect program for you! This program allows you to format bibliographies and citations automatically while you research, create and organize a personal research database online you can access it from any computer in the library! RefWorks can save you a lot of time and has the ability to instantly format your citations into over 400 bibliographic styles! OneSource: Whether it’s for a prospective job interview or a class project, OneSource is a great database for doing research on particular industries and on companies expanding across the globe. With information on over 16 million U.S. and Canadian firms, as well as the top 100,000 international companies, this database can serve as a great resource to you! OneSource also provides information on industry trends, analysts’ reports and information on 18 million executives. Refworks and OneSource can be accessed through the computers in the undergraduate lab and Business School Library, but also from the comfort of your own home. To view a list of helpful databases available to UW-Madison students, log on to where a brief description of each database is provided.


THE BUSINESS CAREER CENTER (BCC): The Business Career Center, located in room 3290 of Grainger Hall, is one of the most helpful resources contained in the Wisconsin School of Business! This office is staffed with knowledgeable people who are excited and enthusiastic about helping you find a job, achieve your career goals and refine your interview techniques. The BCC offers several beneficial services that can truly give you a competitive advantage—which is especially important with today’s challenging economy and competitive workforce. Here are some of the resources available:

BuckyNet: This online system is one of the most efficient ways to search for full-time, part-time and internship opportunities! Look at hundreds of position postings across the country, while posting your resume and allowing employers interested in UW-Madison students to contact you directly about position openings! BuckyNet also has other useful features, like the ability to find out when different companies will be interviewing on campus or delivering their information sessions. Resume and Cover Letter Drop-Off Service: Wouldn’t it be nice to have your resume critiqued by a professional in your field? The BCC offers a fast, convenient drop-off service for undergraduate and prospective business, Certificate in Business, Master of Accountancy and Master of Science students. Students can drop off their resume or cover letter at the BCC counter anytime throughout the day and it will be reviewed and ready for pick up 24 hours later!

Sample Resumes/Cover Letters Guide: Over the years, the BCC has collected School of Business students’ resumes and cover letters and compiled them into one very helpful collection! The resume sample book is conveniently sorted by major, making it very easy to get ideas from peers who have had similar experiences. The collection of resumes and cover letters can also be found online at

Spice Up Your Weekly Poker Game: Terrified of those mind stunting interview questions you could quite possibly be asked? Pick up a special deck of cards from the BCC and begin enhancing your interviewing skills! This valuable deck of cards contains strategies for answering today’s most challenging interview questions, closing questions to ask your interviewer and even tips on how to make a powerful first impression—essentially an interview survival kit in one compact card deck. Mock Interviews by Major -- Practice Makes Perfect: All the internship experience, excellent grades and leadership roles mean next to nothing if you can’t successfully pass an interview. The BCC provides students with the opportunity to practice their interviewing skills with business professionals in your major. This is a great opportunity you should not pass up! The tips, strategies and advice you receive are invaluable!

Business Cards (50 free business cards): Are you looking for a simple, free way to connect with business professionals and have them remember you? The BCC provides business students with the opportunity to print 50 customized business cards each semester! A template is available online so you can either print them from your home or from the BCC. Whether attending a career fair, a professional dinner or even a non-professional event, these cards are a fast and efficient way to give out your contact information and leave a professional impression.



Top Ten



roommate habits by: b.Line Staff

#10 #9 #8 #7 #6 #5

Putting the toilet paper unrolling from the bottom – just a little thing, but super obnoxious! Even worse: not even bothering to put the roll of toilet paper on the holder. Is it really that hard to load the roll onto the spring rod? It will take 5 seconds, I promise. Seriously, are you talking that loudly at 2:00 in the morning? Take it down a few decibels, por favor! A mounding pile of dishes in the sink, on the counter, on the kitchen table, coffee table, etc. left for so long they become crusted together and emit a terrible odor. AND THEN...your roommates deny the dishes are theirs! Is a 45-minute shower necessary? You have sufficiently drained the entire hot water heater! Finding your milk you bought yesterday is completely gone. Are you really a human garbage disposal?

#4 #3 #2 #1 14

If you live with a couple, you will identify with this one: kitchen groping! Thinking they are the exception to all house rules. Hate to burst your bubble, but you are not the center of the universe – only in your mom’s eyes! Two words: drunk puking Finding your roommate’s grease-ball boyfriend using your hairbrush! Eew!

What’s a Widget?

by: Andrea Webb

an etymological study

Etymology: the study of the origin of words and how they have changed over time. Let’s do a little informal etymological investigation with the word “widget”. Although the following analysis is by no means scientific, just take it for what it’s worth. You may have heard of a widget when reading an economics book or in business lingo, but the term has definitely evolved over time. A widget traditionally referred to any type of device, product, machine, etc. that can be used for hypothetical illustrations. Its purpose was to use a theoretical thing to explain a phenomenon instead of having an actual product interfere with an illustration. An economics professor pointing at the chalkboard with a supply and demand chart might say, “As the price of widget A decreases, the demand for widget A increases.” So, what does a widget actually look like? Well, as you can imagine, every person in the world likely envisions a widget differently. Can a widget ever really have qualities? In the past, you’d probably say no, but it seems the term has been given qualities by Internet and technology users. Now, with the infiltration of blogs and the Internet, we find the widget has taken on a more tangible meaning. It can refer to any application you add to an Internet site. For example, it can be any special gadget or link you put on a personal blog that can be used to customize a Web site. Even with this explanation, I think many people still find it difficult to really grasp the concept of what a widget is. The truth of the matter is, a widget is a something that is ridiculously hard to define. The term has changed drastically from merely a hypothetical thing and now has developed into something we can physically see and use. Who knows where this widget concept will evolve to next? Maybe we’ll be using it as a verb in the near future. Ten years ago, if you said, “I’ll facebook you” to someone – people would have thought you were crazy. Maybe 10 years from now you’ll be saying “I’ll widget you” and everyone will know what you mean.

Entertainment Page Answers Taco Bell: Chihuahua, Aflac: Duck, Nasonex: Bumble Bee, Charmin: Bear, The “old” WB: Frog, Hollister: Seagull, Lunesta: Butterfly, NBC TV: Peacock, Budweiser: Clydesdale, Cheetos: Cheetah, Pacific Life: Whale, Tootsie Pop: Owl, Fruit Loops: Toucan, Energizer: Bunny, Kellogg’s Frosted Flakes: Tiger, Geico: Gecko, Lacoste: Alligator, MGM: Lion, Walt Disney: Mouse, Target: White Dog, Fruit Stripe Gum: Zebra, The Hartford: Deer ANIMAL MASCOTS

Horizontal: 1. Trump 2. Philadelphia 3. Kodak 4. China 5. CV 6. Reagan 7. Ely 8. Knetter 9. Oros 10. Kohls

Vertical: 1. Think 2. Paulson 3. Collateral 4. Core Competency 5. Kroc 6. TARP 7. FDIC 8. Gold 9. Target

CROSSWORD “People grow through experience if they meet life honestly and courageously. This is how character is built.” – Eleanor Roosevelt CRYPTATION



Kimm’s Korner by: Kimm VanDen Heuvel Photos Courtesy of NBC Studios

UW Madison Marketing Alum turned Stylist Extraordinaire

As students at the University of Wisconsin-Madison, we have access to a multitude of resources that will enhance us intellectually and socially. Our classroom experiences only account for a portion of our college career as we learn the most valuable life lessons through personal trial and error, ultimately bringing us greater success in the future. It is important we don’t lose sight of our motivations and dreams and realize our degrees serve a greater purpose: to be a vehicle to our select final destinations.

Soifer M.D. Turned Marketing Guru Gail Soifer is a 2005 School of Business alumnus. As an eager freshman at UW- Madison in 2001, Soifer originally declared biology as her major. However, the summer before her junior year, Soifer retired her microscope and test tubes as she experienced a change of heart. She quickly applied to the School of Business, was accepted, and declared marketing as her new major. Despite her hasty switch, she was able to graduate in a timely four-year manner while acquiring a certificate in religious studies along the way.

Crossroads—Marketing Boulevard vs. Cut, Color, Highlight Junction After earning her degree from UW-Madison, Soifer decided to further her education by pursuing her long-time passion for cosmetology. She received top-notch training at an Aveda Institute and later received expert direction from Sebastian professionals in the art of updos, along with TIGI Collection training.

“Find Your Passion” Currently, Soifer is self employed at Salon Lofts in Columbus, Ohio. She works in the salon as a manager, stylist and make-up artist and her daily undertakings include: managing clientele, placing product orders and working on marketing and promotions.


Gail Scissorhands In 2007, Soifer went on a business trip to reality TV paradise. A friend convinced her to drive to Chicago to audition for Bravo TV’s reality hit show, “Shear Genius.” The show features the artistic abilities of twelve talented hair stylists from across the nation. Contestants are immersed in a hair-cutting battlefield and judged by an expert panel that eliminates one contestant each episode. The victor receives $100,000 from Nexus hair products and the opportunity to style Allure magazine’s feature fashion spread.

“I have never been so scared in my life.” Soifer was eliminated in episode five when contestants were dually challenged to create an easy style for a surfer dude as well as custom-cut fashion wigs for balding females. Soifer fondly recalls her favorite shear challenge that required contestants to create a glamorous look for their clients to make them red carpet worthy. Her least favorite challenge required contestants to be blindfolded while they cut their client’s tresses. “I have never been so scared in my life,” Soifer said.

To Infinity and Beyond Soifer has high hopes for the future as she returns to her successful salon in Columbus, OH. In 10 years, Gail sees herself running a successful salon. She also hopes to be a top educator for a product company she has pioneered and marketed.

Alumnus Advice for All

Praise to Thee, our Alma Mater Soifer looks back on her four-year Madison adventure with great nostalgia. “My experiences at UW-Madison helped me to succeed by giving me a very broad education. I was able to take classes in all sorts of areas ranging from business, religious studies, biology and art.” In addition, Soifer praises the translation of classroom coursework to real world entrepreneurship. “The marketing classes at UW are awesome. Each day I find myself using ideas taught to me by professors in daily business activity.”

So what advice does Soifer have for current UW students? “Find something that you love to do, that makes you feel good—get outside more, volunteer, or get a part-time job you actually like! FIND YOUR PASSION.” There is no greater time than this moment to follow your passion. Figure out what gets your adrenaline pumping, and figure out how to combine career with passion. If you are able to intertwine the two, success will be on the horizon. And if you’re lucky, your passion may soon become a challenge-orientated hit reality show like “Shear Genius.”

“The most valuable life lessons are learned through trial and error.”



The Good, the Bad and the

by: Peter Olesen


The financial crisis of 2008 can be best defined in one word: volatility. Since the so called “credit crisis” (see side note) began in August 2007, we have seen the Dow Jones industrial average peak at an all-time high of 14,164 points on October 9, 2007 to an intraday low of 7,552 points on Novermber 20, 2008 (yes, that is a loss of nearly 47 percent in one year.) The markets have been so volatile in September and October that the Dow Jones has moved more than 1 percent up or down in a given day 80 percent of the time. These are unprecedented levels of prolonged volatility – in 2007, movements greater than 1 percent only happened 22 percent of all trading days. The markets worldwide have been shaken as well with London, Japan and Hong Kong all down at least 25 percent over the past year. The roots of the financial crisis are deep and far too confusing to give justice in a two-page article. However, as you are enrolled in the Wisconsin School of Business during this unprecedented time in our nation’s economic history, there are a few events related to this financial crisis that perhaps you should remember.

August 9, 2007 – “The day the financial world woke up.” While many can argue how and when the over-lending and overleveraging began around the world, most people can point to August 9, 2007 as the day “the street” (aka the markets) saw the liquidity crisis emerge. On this Monday, the Dow Jones fell 2.8 percent. This first of billions of dollars in federal aid was injected into the financial systems on this day with the European Central Bank and the Federal Reserve injecting $90 billion into the markets.

Dow -2.8% Close at 13,271

October 9, 2007 – Dow Jones closes at record high Despite the on-going “credit crisis,” the Dow Jones closed at 14,164 points, an all-time record high. The Dow Jones would see nearly half of this value disappear over the course of the next year.

Dow +0.86%

January 21, 2008 – Trader single-handedly loses $4.9 billion Societe General, a major French financial services company, accused employee Jerome Kerviel of making fraudulent trades for the bank. Kerviel had been making unauthorized trades for a while and generated $1.4 billion in hidden profits in 2007 but later lost an estimated $4.9 billion in January 2008.

Dow -1.06% Close at 11,969

February 22, 2008 – British Northern Rock nationalized The British bank Northern Rock, one of the top five mortgage lenders in the United Kingdom, was taken into state ownership by the government, rejecting bids by Virgin Group as well as private equity firms Cereberus, JC Flowers and Lloyds TBS. At the end of 2007, the outstanding balance on the British government’s loan to Northern Rock was £26.9 billion.

Dow +0.79% Close at 12,381


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March 17, 2008 – Bear Stearns takeover Bear Stearns, one of the largest global investment banks, securities trading and brokerage firms, was sold to JP Morgan Chase in a last-ditch effort to avoid bankruptcy. After weekend meetings brokered by the Federal Reserve Bank of New York, Bear Stearns and JP Morgan Chase signed a merger agreement for $2 per share, or $236 million. Shareholders were infuriated at the price with the stock trading as high as $93 one month before, and the price was increased one week later to $10 per share, or $1.1 billion. Dow -0.18%

Close at 11,972

Close at 14,164

Financial Cri$is of 2008


September 7, 2008 – Federal takeover of Fannie Mae and Freddie Mac The United States Treasury seized control of Fannie Mae and Freddie Mac, the two government-sponsored enterprises that own or guarantee nearly one-half of the $12 billion mortgage market in the United States. The takeover made the United States Federal Government responsible for $5.2 trillion in outstanding debt.

Dow +2.58% Close at 11,510

September 14, 2008 – Lehman Brothers files for bankruptcy Lehman Brothers became the largest bankruptcy filing ever with over $639 billion in assets. With nearly 25,000 employees worldwide, thousands faced the threat of unemployment. Barclays has since purchased Lehman’s core operations for $1.35 billion which includes the Midtown Manhattan headquarters valued at $960 million. The Dow Jones reacted harshly to the news with the largest single day point drop ever. This record drop would be broken and re-broken within the month.

Dow -4.42%

Close at 10,917

September 19, 2008 – U.S. financial bailout plan announced Treasury Secretary Henry Paulson and President Bush announced their plan for a $700 billion government funded bailout of the financial services sector. The original bill, three pages long, called for the government to “purchase and insure certain types of troubled assets for the purpose of providing stability.”

Dow +3.34%

September 25, 2008 – Washington Mutual seized by the U.S. Government Washington Mutual, the nation’s largest savings and loan institution, was seized by the FDIC becoming the largest bank failure in U.S. history.

Dow +1.82%

Close at 11,143

October 3, 2008 – Federal bailout bill passed After a failed attempt to pass the bill through the House of Representatives, the bill was amended, increasing its size to 451 pages and providing much more governmental oversight. The bill was passed by both the House of Representatives and Senate and then signed into law hours later. Dow +1.50%

Close at 11,394


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Close at 10,325




October 13, 2008 – U.S. Buys Stakes in Nine Largest Banks



Citing a need to restore confidence in the banking system, Treasury Secretary Hank Paulson met with the CEOs of the nine largest U.S. banks in Washington. At the meeting, Paulson proposed the Treasury invest a total of $125 billion in the banks, effectively nationalizing part of the country’s financial system. Paulson is said to have requested all sign the agreement with no negotiations allowed. In anticipation of the deal, the Dow posted its largest single-day point gain in history, jumping 936 points.

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Dow +11.08% Close at 9,388

November 20, 2008 – Market Hits Bottom Both the S&P 500 and Dow Jones Industrial Average reached new lows for the year, making this bear market one of the worst in history. The Dow is down 43% for the year and down 47% from its October 2007 highs. The Dow has declined by more than its present amount only once in history, when it fell 53% in 1931. The market decline is largely due to fears amongst investors that banks still lack the liquidity they need to operate. Since the nine major banks received capital in October, their shares are down on average 46%.

November 25, 2008 – Federal Reserve Injects $800 Billion into Credit Markets With consumers defaulting on mortgages and finding it difficult to secure loans, the Fed announced an $800 billion stimulus package aimed at thawing the frozen credit markets. Of the total sum, $500 billion will be used to buy mortgage-backed securities from Fannie Mae, Freddie Mac and Ginnie Mae, an effort that will help drive down mortgage rates. An additional $200 billion will be allotted for credit card loans, auto loans, school loans and small business loans. This stimulus is separate from the $700 billion stimulus passed by Congress and brings total government obligations to over $7 trillion.

Dow +0.43%

Close at 8,479

Dow - 5.56% Close at 7,552

December 11, 2008 – Respected Fund Advisor Frauds Investors for Billions Bernard Madoff, a former NASDAQ Stock Market chairman and founder of Bernard L. Madoff Investment Securities LLC, was arrested by federal agents and charged with securities fraud. Madoff’s firm, long recognized for its consistent returns during both bear and bull markets, was actually a giant Ponzi scheme (see aside) operating at a giant loss. Counting charities, hedge funds, and wealthy individuals as clients, Madoff is said to have divulged to two employees the day before his arrest that he was “finished” and had “absolutely nothing.” Total losses from the fraud are estimated at $50 billion.

Dow -2.24%

Close at 8,565

December 1, 2008 – Economists Announce Recession Began December of 2007 Affirming what most already believed, the National Bureau of Economic Research announced the U.S. has been in a recession for nearly 12 months, beginning in December of 2007. The current downturn is amongst the longest since World War II. In determining when the recession began, the committee noted key economic indicators, including employment, real personal income, and industrial production, all peaked at the beginning of 2008 and have steadily declined ever since.

Dow -7.70%

Close at 8,149

Markets showed modest gains on the last trading day of the year, but moods could not be lifted after the devastating collapse in the financial markets during 2008. Not since 1931 has the Dow fallen by such a great percentage, with the 4,483 point drop the greatest in history. Commodities also plummeted during the year, with oil ending at $44.60 a barrel after reaching $145.29 earlier in the year.

December 19, 2008 – Facing Bankruptcy, Automakers Get Bailout A week after Congress blocked a $14 billion stimulus package to help distressed automakers, President Bush decided automakers would get $17.4 billion in aid from the Treasury’s $700 billion Troubled Asset Relief Program (TARP). The move comes as a surprise as the TARP program was intended for only financial institutions. The total package is split into two parts, with $13.4 billion available to Chrysler and GM in December and January. Dow -0.30%


Close at 8,579

December 31, 2008 – Dow Ends Year Down 33.8%

Dow +1.30%

Close at 8,776

t h g i l t o p S Staff loren kuzuhara by: Andrea Webb

The Love Behind The Laugh

Professor Loren Kuzuhara is known by students for a laugh that sets him apart from all other professors. If you’ve taken MHR 300, I’m sure you remember the first lecture when everyone heard his laugh for the first time. It inevitably causes the entire lecture hall to burst out in laughter. He has been sharing his contagious chuckle with the world for as long as he can remember. Loren says he would have laughing attacks in class as a kid and recalls the other kids saying something like, “there he goes again…”

Pink Carnations Save The Day Back in 1988, Loren was the TA for MHR 300 here in the Wisconsin School of Business. Not only is this where he found his love for teaching, but where he found the love of his life as well. Lavina Harjani-Kuzuhara, Loren’s wife, was a student in MHR 300 while he was the TA. Loren wants to make it clear that “she was NOT in my discussion section” – but Loren met her because he held the review sessions for the entire class. After the semester, they met again through a mutual friend and he mustered the courage to ask her out.

with his wife as well. He says the story of their relationship is similar to “The Little Mermaid.” Lavina is Ariel, Loren and “American life” are Eric and Lavina’s father is King Triton.

“not only do parallels exist between movies and management, but Loren makes parallels from movies to his relationship with his wife as well” Lavina was born and raised in Indonesia and was the first generation in her family to attend college. She was given the opportunity to come to the United States to study, just as Ariel was allowed to view the world above the sea at age 15. Lavina fit in well with American culture and became entranced with her love, Loren. However, this caused problems between Lavina and her father, who was still living in Indonesia. Lavina’s father assumed she would return home after her education to run the family business. Just as Ariel and her father encountered conflict over her desire to be human with Eric, problems arose between Lavina and her father as well. There was a point in their relationship when Loren and Lavina had to date secretly. The two remained together and eventually Lavina’s father accepted her decision to marry Loren and live in the United States. In the end, the relationships were mended and the couple is living happily ever after. What a fairy tale ending!

“when the flowers arrived, she had no option but to go – at least on one date” The story goes that Loren planned a special first date for a Saturday night and was extremely excited. So enthusiastic, in fact, he sent a dozen pink carnations to Lavina’s house on the Friday evening before the date. Loren came to find out later Lavina had planned to back out of the date and she had told her friends of her plan to cancel, but when the flowers arrived, she had no option but to go – at least on one date. From that point forward, the couple continued dating and to this day, Loren buys Lavina a dozen pink carnations on the anniversary of their first date.

Loren’s Relationship With His Wife Parallels... ”The Little Mermaid?” If there’s only one thing you remember about MHR 300, it’s either Loren punting the piece of fat he cut off a slab of meat across the lecture hall or his countless video clips. Yes, not only do parallels exist between movies and management, but Loren makes parallels from movies to his relationship



ENTERTAINMENT Crack the code by figuring out the following quote. Each letter represents a different letter of the alphabet. Figure out the words by the placement or prevalence of letters and punctuation. Each letter corresponds to only one other letter. If M stands for B, B does NOT necessarily stand for M. For example: “HOLPPF LQ WTHNDMHH” would be “SCHOOL OF BUSINESS.” HINT: I = M.




8 3 10 7




1 6 2 7 3







DO YOU KNOW... what animal mascot corresponds with each product?


Taco Bell __________

Tootsie Pop __________

Aflac __________

Fruit Loops __________

Nasonex __________

Energizer __________

Charmin __________

Kellogg’s Frosted Flakes __________

The “old” WB __________

Geico __________

Hollister __________

Lacoste __________

Lunesta __________

MGM __________

NBC TV __________

Walt Disney __________

Budweiser __________

Target __________

Cheetos __________

Fruit Stripe Gum __________

Pacific Life __________

The Hartford __________

© Kevin Stone [] Answers found on p. 15



1. The producer of the reality TV show The Apprentice.

1. IBM’s motto.

2. The city of America’s first stock exchange.

2. U.S. Secretary of the Treasury under George W. Bush.

3. The company name George Eastman invented in 1888.

3. Assets that can be pledged to guarentee a loan.

4. The first country to use paper money.

4. Fundamental knowledge/skill critical to achieving competitive advantage.

5. A sum of your qualifications.

5. Founder of McDonalds.

6. The first president to visit NYSE.

6. Acronym for U.S. Government $700 billion bailout program .

7. UW professor who founded American Economics Association.

7. U.S. Government program which provides deposit insurance.

8. Dean of the Wisconsin School of Business.

8. Precious metal up over 30% since 2007.

9. Managing Director of J.C. Flowers & Company, Alum 1971.

9. This Minneapolis-based company sponsors the home of the timberwolves; _________ Center .

10. One of the largest corporate donors to the Wisconsin School of Business.



Major Perspectives:

site sex? o p p o e h t h lp you wit e h r o j a m r u How does yo Everyone knows a degree from the Wisconsin School of Business equips students with valuable job skills they can utilize in the employment market. But under the surface of exams and group projects other useful nuggets of knowledge can also be picked up on. Two “well-rounded” business students explain how expertise in their major help them be smooth operators with the opposite sex.

Nick Weisnicht Major: Finance

He said: “One of the major aspects of finance is evaluating any investment you are considering. Just as any finance major would analyze an investment in stocks, bonds, or say a company project, he would also analyze any investment he could potentially make in a lady. A significant part of security analysis is evaluating the amount of risk involved in an investment. Similarly, a finance major would assess the amount of risk that comes along with any girl. Things to measure risk might include age, interests, major; does she have ex-boyfriend drama or is she known to invest in a lot of “stocks” herself? When looking at the female market, one cannot evaluate on risk alone because sometimes high risk comes with high reward. It always depends on the risk preference of the individual. It is also important to value a female just as investors value stocks: based on its price, which is reflected by the information the rest of the market has about that stock. The number one rule in finance is to eliminate as much risk as possible through diversification of assets. This goes along with the popular saying “don’t put all your eggs in one basket.” Applying to ladies, it could be best to have a “portfolio” of potential women. This way, if one particular industry is creating tough times, it may be best to look toward another sector of the market. Talking about being a finance major generally goes two ways. They might realize getting into the School of Business requires a lot of hard work and finance requires being up to date in the social and business atmospheres. Otherwise, due to the recent tumble in the stock market, the conversation heads south when they begin to ask about the recent buyouts in the finance industry and the need for our stock market to be saved with a huge buyout. Because of this talk about the down economy I sometimes need to persuade the ladies about my future earning potential. As all business students have learned, the market is generally best described as cyclical: the ups come with the downs, and vice versa. So even though the market is going through some tough times right now, we like to hope there are blue skies ahead. UW-Madison is well respected as one of the best schools in the nation and known for preparing its students to get out in the real world and add something to society. Even though the economy is down right now, being a finance major from this university creates great potential to help move this economy toward the way up. Oh, and one last thing, ladies: I always beat the market.”


Laura Guenther Major: Real Estate

She said: “First, let me point out that Real Estate is a field dominated mostly by males – ahem, maybe a reason I chose to add a second major in this field? But seriously, what I’ve learned through studying my major could definitely be applied to my [mad] skills with the opposite sex. When dealing with the acquisition of a new property, for instance, one must assess the risks and rewards of such a venture – what type of financing, maintenance and management might this involve?  Naturally, I’m not going to go for just any guy on the street/bar/whatever without weighing my odds first – I mean, I’m not THAT desperate. The real estate major specifically leads to, and requires, the ability to understand real estate market analysis, site selection, investment analysis, economics relating to land use and professional services that support real estate transactions.  Being able to acquire a versatile degree such as this can mean big things in my versatility with the hombres.  Let’s take market analysis, what I may refer to as “scoping out the field”.  A definite “must” prior to any sort of interaction.  Does he meet my standards?  Can I see myself “getting to know him”? Are there wedding bells in our future (maybe a bit far…)?  Then again, maybe I just want to test the waters, just rent some space for a month or two and see how it feels, if you know what I mean. Additionally, while showing and buying houses is only a small aspect of the real estate field, it can provide some insight on how I might “show” myself - as a prime piece of real estate, of course. Purchasing real estate requires a significant investment, and each parcel of land has unique characteristics – and let’s be honest, most guys I’ve met in Madison have shown me a fair set of unique characteristics, including the ability to successfully creep the hell out of me post-bar time.  Faced with this situation (i.e. scoping out a hottie after some market and investment analysis – maybe he bought me a drink and showed me some gentlemen-like qualities – only to find he is a creeeeeeper in the end.) This is the point when you have to cut your losses and SELL, SELL, SELL.

The b.Liner


Andrea Webb

Jenna Lenz

Katie Pawley

Year: Senior b.Line Role: President, Writer Major: International Business and Marketing

Year: Senior b.Line Role: Director of Events, Writer Major: Accounting

Year: Senior b.Line Role: Director of Design and Layout Major: Art History

Kimm VanDen Heuvel

Rachel Christenson

Year: Senior b.Line Role: V.P. of Marketing & External Relations, Writer Major: Retail and Italian

Year: Senior b.Line Role: Designer Major: Marketing

Lauren Tellock

Denise Fesik

Colleen Welch

Year: Freshman b.Line Role: External Relations, Writer Major: Undecided

Year: Senior b.Line Role: Writer Major: MHR, Risk Management, and Insurance

Year: Junior b.Line Role: Designer, Writer Major: Real Estate

Peter Olesen

Scott Schoenwaelder

Nick Reichel

Year: Senior b.Line Role: V.P. of Finance, Writer Major: Finance and Real Estate

Year: Junior b.Line Role: Writer Major: Marketing

Year: Freshman b.Line Role: Web Designer Major: Undecided

Jake Fowler

George Ryan

Year: Senior b.Line Role: Editor-in-Chief Major: Journalism

Year: Sophomore b.Line Role: Director of New Member Recruitment, Writer, and UBLC Representative Major: Pre-Business

b.Line staff would like to thank the following for their support: Steve Schroeder, Assistant Dean of Undergraduate Programs and Director of Undergraduate Career Services Wisconsin School of Business Marketing Services Faculty Advisors: Loren Kuzuhara and Marty Blalock Jake Martin Joe Vruwink Brad Fedie


Spring 2009  

Third issue of B.Line Magazine. By students for students.

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