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April 2015 Issue 26

Wisconsin school of business Student magazine

Featured article:

Company Profile - UW Credit Union Learn about the new class “Financial Life Skills� (p.14)




Letter from the b.Line President Hello Readers! I honestly can’t believe it has been a whole school year! Us b.Liners can’t thank you enough for your readership. Before you start studying too hard for your midterms and embark on summer vacation, grab a copy or two and take a quick study break with us. A sneak peak of what to find in this issue: - Study Tips to Finish the Year Strong - How to Distinguish Yourself to Land an Internship - Social Media in Business and on Campus - Top 10 Fun Facts About UW-Madison - And much, much more!

Pictured Left to Right

Becky Lin (Marketing) Brianna Witte (Design) Sophie Greensite (President) Catherine Alpeter (Funding) Samantha Stubitz (Writing)

As always, check us out online at, follow us on twitter @ blinewsb and like us on Facebook! Have a wonderful summer! Sophie Greensite b.Line President

Not Pictured

Vanessa Khoo (Membership) MARKETING


b.Line Members

Alec Iacone Amber Xin Becky Lin Brianna Witte Carlos Ramirez Catherine Alpeter Emily Sweet Jake Geller Jennifer Chen Jose Navarro Katherine Steward Kevin Castro Kristin Hagen Martin Kimmel Mckensie Barmore Samantha Stubitz Sunni Porps-Hummell Syaza Nazura Binti Noor Azmi Sydney Heyler Vanessa Khoo



Featured Articles

Table of Contents


Study Tips to Finish the Year Strong


study abroad: living the dutch life


active learning: the where and the why


Major Spotlight - Actuarial Science


Internship Spotlight - KPMG


company profile - UW credit union


how to distinguish yourself to land an internship


Wisconsin school of business fig


senior profile & advice column


Cover Story: Company Profile UW Credit Union

In every issue


Student Advice: Dear Bea Line Student Org Spotlight: Student business incubator


social media: In Business & On Campus



Wisconsin evening MBA


Faculty SPOTLIGHT: Clara Burke


what’s up with Grainger 3290?


Alumni Spotlight: Neil Shapiro


TOP 10: fun facts about UW-Madison




Dear Bea Line Student Advice Column by: Vanessa Khoo

Dear Bea Line, I’m graduating next year and I’m freaking out! I changed my major during the second semester of my sophomore year, and I thought I had everything planned out, but now I’m not so sure anymore. I’ve heard stories of people who couldn’t graduate because they didn’t take a class or two, and while I’m sure I’ve got all the necessary classes covered, I don’t know what I’d do if I were in that situation. How do I go about making sure that I’m on the right track? Yours sincerely, Panic Junior

Dear Panic Junior, It’s good that you’re deciding to reach out to seek help now, at the end of the first semester, rather than wait until the second semester of your senior year, which could be a hassle. Changing your major during college is an extremely normal thing – lots of people enter college with one major in mind but end up switching to something completely different. You’re not alone. That being said, it’s always important to check out the major requirements for your selected major to see the classes you have to take. Here at UW-Madison, there are a multitude of resources available for you to make sure that you’re on the right track to graduating. The first is one that’s obvious: your advisors. They have probably been there for you since SOAR, where you were first introduced to college life and the daunting task of selecting your classes. Advisors at the BBA Offices are available for drop-in advising or appointment-based advising from Monday through Friday, and they are trained to help you with a variety of tasks such as selecting classes, career advising, as well as planning out your journey towards that graduation cap! Another method of checking your graduation plan would be with something that is slightly more confusing – the Degree Audit Reporting System (DARS). You might have heard about DARS during SOAR, or when you’ve visited your advisor in the past. This is an online system that helps identify what courses you’ve taken! You can also use it to check what other requirements you need to fulfill in order to graduate, such as GPA, number of credits, as well as any other electives needed for your major. Your advisors use DARS to help track your progress, too. While complex, DARS is actually a great tool to use if you wish to track your planned courses on your own! Under your course guide on myUW, there is a link that is labeled “Degree Planner,” in which you will see a chart with all the courses you’ve taken under each semester. You can also add courses to future semesters, and reshuffle these classes in order to suit your future plans. With this planner, you can then implement the DARS tool to assess your planned and completed/in-progress courses to see if you would be able to complete your major requirements. Still, I would advise you to go see your advisor, as you might not be interpreting the DARS report accurately! Best of luck, Panic Jr.! Sincerely Yours, Bea Line 4

Study Tips To Finish the Year Strong by: Carlos Ramirez

The weather is getting a little warmer, the semester is almost over, and finals are coming up fast. Here are some quick tips to study for those last exams so that you can finish the semester strong. Get Enough Rest: This tip has been preached to us time and time again. As college students, we don’t normally take sleeping too seriously. However, at least seven hours of sleep every night can help our cognitive function and give us a lot of energy to study for those difficult tests.

Pace Yourself: Cramming or procrastination seems like a good idea until the night before the exam. A great way to make

sure you get an A on your test is to study a little bit every night. Over the long run you will actually be studying more and it won’t feel like it.

Find a Study Spot: Different people prefer different places to study. Some people like places that are very quiet and some people like places that are kind of noisy. Regardless of which you prefer, it is a good idea to find a spot where you can study the best and continue to go there.

Go to Office Hours: One of the most underutilized resources on

campus is office hours. Students oftentimes feel intimidated to go to their professors for help due to various reasons. This is unfortunate because office hours are a great place to ask questions about test material from the person who is writing the test. There is no better place to get answers to your questions than your professor.

Utilize Academic Resources: There are plenty of great

resources around campus that can help you prepare for your next exam. Useful resources include Tutor by Request, Greater University Tutoring Service, Business Learning Center, The Writing Center, etc. Understanding the different programs that can help you the most can lead to a better grade on your next exam. Photo Courtesy of Jeff Miller, University Communications

Happy Studying!



by: Syaza Nazura Binti Noor Azmi

Hana Ruslan, Study Abroad Fall 2014

Management and Human Resources - Management and Entrepreneurship focus International Business - European Track Maastricht, the Netherlands - School of Business & Economics, Maastricht University What made you feel like applying for a study abroad program? It is a requirement as an International Business major to spend a semester abroad. What made you chose that country / university / program? My criteria in narrowing down the perfect study abroad program: No language requirements (all classes taught in English), Central Europe location for easy traveling and good reputation. Also, as a student affiliated with a Malaysian scholarship, I was restricted to only a handful of universities that specifically offered twinning-exchange programs. The deal sealer was when I found out that Maastricht University practices a unique teaching method called the PBL, or problem based learning system, where students are the ones teaching on a daily basis and tutors are there only to facilitate the class. I was excited to try something new.


How was the preparation process (i.e. applying, preparing mentally/physically, getting the logistics and accommodation and all?) The application process was very straightforward. All prospective study abroad students took a compulsory one credit ‘Study Abroad Prep’ class for a semester before leaving, where we discussed about the history, culture and expectations of our study abroad so I didn’t really experience that much of a culture shock, especially since I moved around a lot when I was younger. In terms of accommodation, I was introduced to the sublet group on Facebook and I was lucky enough to find a sublet in a house with two other Dutch girls at a very reasonable price, compared to on-campus housing. The only aspect of the application process that was tedious was the visa applications. I had to drive all the way to Chicago twice to get my visa done and to pick it up two weeks later. Besides that, it was pretty smooth sailing.

What was the best (one or two) experience(s) you’ve had while you were abroad? All the great experiences I had abroad involved traveling through Europe. Almost every week, right after my Thursday morning classes, I would go straight to the airport to catch my flight to my next destination. The best part of it all was that the flight tickets for low cost airlines like Ryanair and Easy Jet are super cheap. My round-trip to Venice cost me only 20 Euros. Thus, as expected, I’ve pretty much covered all of Europe with a great bunch of friends. What was the worst (one or two) experience(s) while you were abroad? There was nothing in Maastricht that I can possibly complain about. The only things missing were my boyfriend and my cats. I hated being away from them for so long. Thank goodness for Skype!

How did it feel when you were flying off to the country and how were the first few days there? I was really nervous and excited for my study abroad. I was the only person from UW-Madison in the exchange program with Maastricht University. All my other friends had other people to go through the whole experience with, in terms of traveling and accommodation, but I didn’t. I wasn’t too worried though. I purposely bought a flight ticket with a long transit in Stockholm so that I could go out and have my first solo city exploration.

“My first few days in Maastricht were a lot of fun. My housemates brought me around town and helped me get my first Dutch bike. It was definitely a good introduction to my semester.”

What’s your advice to the other students who are thinking about applying for a study abroad program? Do you have any tips for them in choosing a country or a program to go to? My advice would be to do as much research as possible before making a choice on your study abroad location. Although I am really happy with my choice, I did not do that much research on Maastricht before applying. It was pure luck that I was situated in the perfect location and environment I could have asked for. In fact, I was very close to applying into the University of Vienna instead and based on my trip to Vienna, I’m glad I did not. Besides the location and living conditions, also check the teaching methods as they vary significantly within Europe. A cultural fit is also an important consideration. If you are very competitive, I suggest you apply for programs in Germany as based on my experiences, they are very driven towards excellence in their studies. Not so much in Italy, where they are more easygoing with studies but focus more on the relationships built out of the classroom. My friend told me that he had lunch with his Italian professor almost every day after class. These aspects might be pretty obvious, but if not done right, you might not be able to get the best out of the experience.


Active Learning: As a student, active learning should be on your radar. Active learning can help you achieve greater success in your classes with less studying. It helps you to become the best student possible and really “get it.” It is also present here on campus.

Professor Korinna Hansen, economics department, teaching Economics 101

Business Learning Center in action.


Professor Korinna Hansen and Professor Gwen Eudey agree that active learning occurs when students engage in classwork, start to learn from classmates, and apply the material they are being taught. Applying active learning techniques in a classroom setting benefits students as they can teach each other the material, thus learn it more thoroughly, and retain the material better compared to cramming for midterms or finals. Research repeatedly proves that lecture on its own tends to be passive learning which does not benefit the students’ recollection of material as much as active learning. Some professors here at UW-Madison have already started implementing these strategies into their classes. One such individual is Professor Korinna Hansen, who teaches Economics 101. She was first exposed to active learning techniques in the classroom at Wellesley College where she attended a seminar from an organic chemistry professor, Julia Miwa, who had the challenge of teaching students large amounts of difficult material quickly. Hansen said, “There are a lot of different forms that active learning can take. Anytime you are engaging students to participate in the communication of information while learning, that is active learning.”

She now promotes active learning in her Economics 101 classroom by having weekly learning guides and reading, as well as practice, individual, and small group quizzes. She began running class in this manner after asking herself, “How can I help my 101 students not feel like a number? So that they can really learn? How can I help them create a sense of community in this large classroom?” She decided to try setting up groups for active learning as she previously had in a smaller classroom. Her TAs run the small group setting because although she can interact with students in lecture, setting up groups there would be nearly impossible. Through trying this she found, “it keeps students on their toes… they have a group to work with even outside of class, and TA office hours aren’t as busy because my students have more friends to work with.” She began implementing these techniques when she started teaching here in spring of 1999. She taught a smaller accelerated economics class and knew she needed to do something to motivate her students to learn material thoroughly and quickly. She said having a good textbook is important, “because students have to do so much learning on their own from it.” She tried that among other techniques described previously as

The Where and the Why by: Sunni Porps-Hummell

Wendy (Gwen) Eudey Director, Business Learning Center Faculty Associate Business Learning Center, Finance, Undergraduate Academic Services

an experiment. Just in case it was not as beneficial as normal lectures or students disliked it, she ran an anonymous poll after her first two group classes. It was unanimously in favor of continuing all of her implemented aspects of active learning which are very similar to those in her 101 class. In both she said, “My students’ like it a lot and I see very positive comments which is good.” Professor Hansen is thankfully not the only one around the business school that uses these techniques. For example, Professor Gwen Eudey has also utilized frequent quizzes and groupwork, encouraging active learning and enthusiasm in her economics courses. While she said that many textbooks, on economics in particular, are evolving to incorporate active learning, her in-class and written problems are still one of the best ways she has engaged students. She also incorporates practice problems and group work in her work with the Business Learning Center here at UW-

Professor Eudey encourages students to be engaged by attending discussion sections and voluntarily getting help from the BLC. This can raise students’ long term understanding of material, which is helpful for more challenging courses with cumulative material. Registration is through the BLC tutorial page from the business school website under Academic Support. They also provides drop in hours and a Moodle site for practice problems that are available to all students. Professor Hansen and Professor Eudey recommend the BLC as a convenient way for students to personally engage in active learning.

Madison to create a more effective learning environment for students who may not be exposed to active learning in their classrooms. In an email she said, “BLC tutorials have, since 1988, been offering what is now called an ‘active learning’ environment.” The BLC embraces the Wisconsin School of Business teaching methodology, which is KDBIN. KDBIN stands for Knowing, Doing, Being, Inspiring, and Networking. These terms may seem like jargon when strung together, but they promote group-work, students having personal connections to academic help for difficult classes, and discussion; all of which are forms of active learning. Students struggling or even just needing a little help with the math content of business courses can go there to achieve the same level of learning as other students whose professors use active learning techniques.

Photo courtesy of Jeff Miller, University Communications



Major Spotlight:

Actuarial Science by: Amber Xin

The future is full of uncertainties. Uncertainties mean risk, and risk means there are chances of undesirable results. We see risk as opportunities, and that is when actuaries, experts in managing risk, can help. Actuarial science majors learn how to analyze risk using math and statistics. They also learn how to use their findings to solve management problems in insurance and other businesses. Actuarial science includes a number of interrelated subjects, including probability, mathematics, statistics, finance, economics, financial economics and computer programming. There are risks in all industries, but the insurance industry is the most risky. Actuaries develop price and manage insurance products. They are involved in defining and creating pension and retirement plans for organizations. Besides the insurance industry, actuaries also work with Social Security, the Department of Labor and Medicare to manage social programs and to develop regulations. Is Actuarial Science the right major for me? It would help if you... - Like the idea of using math and statistics to solve different business and social problems, - Are a self motivated, goal-oriented communicator. - Love using computers to solve problems

How long does it take to become an Actuary? It is required to pass a series of examinations to earn an actuarial designation through the Casualty Actuarial Society or the Society of Actuaries. It can take up to 6足-10 years to pass all of the exams, but you can begin working as an actuary assistant usually by just passing the first two exams.

How much money can I make as an Actuary? An experienced actuary can earn up to $150,000 to 250,000 annually, and some earn higher. The median annual wage for actuaries was $93,680 in May 2012

Career Path Forecast - According to the U.S. Department of Labor Bureau of Labor Statistics, employment of actuaries is expected to grow rapidly through 2016. - Employment of actuaries is projected to grow 26 percent from 2012 to 2022. - New employment opportunities for actuaries increase every year as the demand for actuaries in life insurance grow rapidly as a result of the rise in popularity of annuities. Photos courtesy of Jeff Miller, University Communications

The Actuarial Science, Risk Management, and insurance program on the UW-Madison campus is nationally recognized as the Center of Actuarial Excellence. The department boasts a rich history in Actuarial Science.

We are risk evaluators, are you ready to take the risk to become an actuarial science major?


Student Organization Spotlight:

Student Business Incubator

by: Marty Kimmel

A few weeks ago, I sat down with Elias Meyer-Grimberg, one of the Student Business Incubator’s directors. Founded in 2009, the SBI is a student-run organization that fosters entrepreneurship on campus. They do this by acting as the central hub for graduate and undergraduate students trying to start a business. What are the primary ways that the Student Business Incubator interacts with it’s members? The SBI prides itself in providing a plethora of resources and opportunities to aspiring and early-stage entrepreneurs. Experiential learning opportunities in the coworking space are available to all members. In addition, numerous resources such as office space, office supplies, mentors, regular events, a strong community and an incubation program are provided in order to aid business growth.

What exactly is the incubation program? The newly created incubation program consists of two private spaces where semester members have their own pod. Each semester, new startups submit an application and pitch to receive working space free of charge the following semester. Once accepted, the SBI aids these startups in establishing or improving profit margins, becoming a self-sustaining business, and achieving short and long-term goals.

What are some of the businesses that benefited from SBI’s help? Recently, we have assisted a number businesses with their aspirations, but there are three in particular that stand out. The first was Deneb Outdoors, a company that produces llama fiber insulation. The second one was Envoy, a student-to-student food delivery app that delivers from places like Chipotle, Panera and Noodles. Finally, the third was Spectrom, a color 3D printing company.

Who is eligible to work in the coworking space? Any small business or entrepreneur! The coworking space applications are reviewed on a rolling basis, but anyone can participate in our three larger events; the next ones are both at 5:30pm on March 12th at 100 State and April 9th at the SBI offices.

How many members does the SBI have? Including the coworking space and student org component, the SBI has over 60 graduate and undergraduate members.

What are the future plans for the SBI? The SBI would like to improve their presence on campus by collaborating with groups such as Transcend, The Hub and Badger Entrepreneurs. Essentially, we would to be the focal point of their activities and promote their groups within the SBI.

What is an SBI member meeting like? At the beginning of the year, members are placed into one of four teams: finance, marketing, coworking, or operations. The weekly meetings are on Thursdays, and they consist of these teams checking in and updating other teams of recent progress. Each team has specific responsibilities, and strives to attain goals that are set early in the year. The SBI strongly believes that any good entrepreneur or businessman has goals, so we emphasize goal and expectationsetting and executing to exceed those.

Who is the coolest guest speaker that has appeared at an SBI meeting? An especially intriguing speaker that recently came in was Curt Campbell, a past participant on the show “Shark Tank”. He invented the Oilerie®, a business where you can bottle and buy fresh olive oil. His business started in Door County, and took off after he competed on Shark Tank. While speaking with us, he talked about his entrepreneurial background and the process of expanding his business. In addition, he shared details from up his amazing experience on Shark Tank and some interesting behind-the-scenes insights on the show.

Intern Spotlight:

Andrew Debbink for KPMG by: Emily Sweet

Working as an audit intern for KPMG in Milwaukee this semester, senior Andrew Debbink has been in charge of reviewing several companies’ financial statements to ensure validity and truthfulness. KPMG represents one of the largest public accounting firms in the world that cater to their clients’ needs through audit, tax and advisory services. As an accounting major, Debbink credits his success at KPMG to student organization involvement, participation in IMAcc (Integrated Master of Accountancy) and student leadership positions. I had the opportunity to sit down with Debbink to learn more about his role in the company and what he did to prepare. Andrew Debbink, BBA ‘15, KPMG Intern Q: What is your responsibility as an intern?

A: I review the information that companies send out in their financial statements to the general public to ensure the validity of those numbers and representations of them. The purpose of that is so people can rely on the statements and trust that no companies are forging numbers. So far, I’ve audited a variety of companies in different industries, including manufacturing, health service, insurance and banking companies.

Q: Why did you choose KPMG?

A: First of all, for the company culture. When I was interviewing, I felt the most comfortable with more people from their firm than any other. Second, I liked that it was located in Milwaukee. A lot of people tend to lean towards the bigger Chicago office, but I liked the smaller size of the Milwaukee location. Being in smaller offices, you work in smaller teams and you get to work with more clients. Because of the smaller number of people on the engagement teams, interns are given the opportunity to take on more responsibility. As an intern, I’ve already worked for multiple clients in various industries, and it’s been nice to have a variety of tasks.

Q: What is the work environment like?

A: Very fast-paced. Right now (January – March) is our busy season, because most companies file their financial statements during this time. The hours are long, but they don’t feel like it because every task is different. Everything is always challenging and stimulating.

Q: What did you do on campus that prepared you for this internship?

A: I was on the board of the Finance and Investment Society, which helped a lot. It was less about what we were doing and more about the interaction with people and working as a team. Essentially, what you’re doing is working to get the organization to function in the right way and effectively communicate with the other members of the board. That type of interaction is really similar to what we do every day on the job here at KPMG. You have to be able to bounce ideas off of each other, and you can’t be afraid to bring something up that you think might be an issue.

School of Business and the accounting major does a great job of showing the basics of accounting and the technical side of things. But what I’ve really learned from the internship is how to be successful in client interactions. We learn a lot about the black and white accounting situations and how to handle them at school, but when you actually get into the field and see real world situations, there are always outside factors that come into play that are hard to simulate in the classroom. It really gives you excellent real world experience.

Q: Do you have any advice for students preparing for internships?

A: Find an organization that you really believe in and get as involved as you can. Student organizations are some of the best and most important experiences I’ve had and have absolutely prepared me for the internship. It’s not about how many things you’re involved in, but more about what you do in what you’re involved in. I think, as in anything you do in life, you get what you put into it.

Q: What is the most important thing you’ve learned working for KPMG?

A: I’ve learned a lot about the qualitative parts of a job. I think the UW-Madison


Company Profile:

UW by: Mckensie Barmore

UW Credit Union established in 1931 on

the University of Wisconsin-Madison campus, was founded on the belief that a not-for-profit business would best serve the community’s financial service needs. Since then, the credit union has grown steadily and now has over 200,000 members. The organization’s guiding principle is “Your best interest always comes first.” As the credit union grows, they continue to expand services and products to best serve their members’ needs. Since UW Credit Union was founded on the UW-Madison campus, they have expanded to other UW university communities including Milwaukee, Whitewater, Green Bay, Oshkosh and Stevens Point, in addition to Madison College. Not only did they expand their locations to benefit students, they also built a portfolio of services that help students become financially independent.

Services for Students UW Credit Union wants to help students learn the ropes of managing their own finances, so they offer free services and online tools in order to make the road to becoming financially independent a little less intimidating!

Some of their student-friendly services include: l l l l

Visa® Student Credit Card Free Debit Card (with a “Jump Around” design, might add!) Mobile App with Mobile Deposit 5 Branches & 30+ Free ATMs On or Near Campus

Serving the Community In addition to their student services, UW Credit Union is also committed to giving back to the Madison community and beyond. They offer free financial education seminars, donate to charities in surrounding communities and sponsor local events, all of which focus around improving financial literacy, supporting the University of Wisconsin and Affiliates and improving the quality of life by meeting basic human needs. They have also created needs-based scholarships to help dozens of students pursue undergraduate degrees at universities throughout Wisconsin each year.

Exciting Online Presence UW Credit Union has a member e-newsletter called Limelight that is tailored to students! Subscribers can access financial tips, advice for school, and more in short and easy-to-read articles. Plus, check them out on Facebook to get involved in their giveaways and get connected to helpful financial articles. They keep their online presence friendly and make sure their members are getting relevant and helpful financial guidance. 14

Credit Union A Look In:

Interview with Jaimes Johnson Director of Community and Campus Relations

If you could give three financial tips to students what would they be? They all relate to budgeting…

1. Take two weeks and write down every single thing you spend money on. 2. At the end of the two weeks, review the list you created. 3. Ask yourself, what didn’t you really need or even want?

What is the most common financial mistakes students make? 1. Spending without thinking. 2. Not understanding how credit works when they start using a credit card.

How is UW Credit Union making an impact at UW-Madison? Do you ever wonder why you have to learn complex calculus but never have been taught how to file your taxes? UW Credit Union is here to help. UW Credit Union has recently developed a series of one credit courses to be offered at UWMadison called “Financial Life Skills.” The courses deliver timely, relevant and actionable financial education to any university student. There are three courses to address the needs of students at different stages in their college careers: l The Early Stages (freshmen and sophomores) l Nearing Graduation (juniors and seniors) l After Grad School The “Early Stages” course is currently offered, “Nearing Graduation” is in pilot and will be offered in the fall and After Grad School will be coming soon. The courses are set up as a blend of online interactive sessions as well as in-class small group discussions with a peer educator. A few of the topics covered in the courses include credit cards, student and auto loans, housing-leases, income taxes, employment contracts and more. If you are interested, take a look at CS 501 in your MyUW Course Guide.


How To:

Distinguish Yourself to Land an Internship by: Katherine Steward

In today’s super-competitive market, scoring a valuable summer internship can often be difficult due to the large volume of other college students who have similar skills and abilities and who are interested in the same internships as you. Many times it’s your experience that helps you stand out among other applicants, but when you have limited experience and are searching for an interview for the purpose of gaining experience, making yourself notable to potential employers is a daunting challenge. Here are a few ways you can distinguish yourself to land an internship:

1. Ask a memorable end-ofinterview question.

The chance for questions at the end of interviews may seem trivial and unimportant, but could be the most important aspect of the interview. Many resort to asking mundane questions that leave employers feeling as though the interviewee has no real interest in the company, but some end their interviews on a positive note by asking insightful, carefully-thought-out questions which impress—and may even stump—the employer. According to Business Insider, some strong examples include: • What distinguishes this company from its competitors? • What is the ideal candidate for this position? • What constitutes success with this company?

Photo courtesy of Jeff Miller, University Communications are an active and caring member of your community but also shows that you are a hard worker. According to the New York Times, LinkedIn recently found that 41% of employers consider volunteer work equally as important as past work experience. So, check out the Morgridge Center for Public Service or other non-profit organizations and begin on the path to a stronger resume!

4. Do preliminary research on the company to be prepared for any unexpected questions and to This may seem obvious, but the difference between a mediocre demonstrate your genuine interest in working for cover letter and an exceptional one is even more significant than them. it appears. Things you can do to make your cover letters go from 2. Have an outstanding cover letter.

“ok” to “wow.” • Emphasize what specifically interests you in the company. • Address the letter to an actual person, not a hiring team or “To Whom it May Concern.” • Don’t be generic. Most companies read dozens of cover letters, so making yours distinctive and unique will automatically make you memorable. • Accentuate your skills and interests not included on your resume.

3. Boost your resume with volunteer work.

Even if you are a sophomore or junior, it’s still very likely that your resume appears bare and lacks substantial experience. One way to fix this problem (while becoming a more altruistic person) is by volunteering. Volunteering not only shows that you 16

This includes researching the company’s financial status, culture, main competitors, and core values. You might also find out if they have been in any recent news or have any new products.

5. Send thank you notes to those that interview you.

Yep! Even for an internship it’s important to send a thank you to the person that interviewed you. According to “The Ladders,” an online job-matching service, 75% of interviewers claimed that receiving a thank you letter altered their decision making process in some way. Basically, all you have to do is show your appreciation for the opportunity and reiterate why you’re the person for the job/internship.

Faculty Spotlight:

Clara Burke by: Jennifer Chen

Clara Burke is a professor of General Business 300: Professional Communication here at the Wisconsin School of Business. The recently redesigned syllabus has helped her teach the “portable communication skills that employers really value, and are specialized to help students decide their careers.” Teaching at UW-Madison

Hobbies And Personal Life Burke enjoys reading, exercising outside, and cooking. She strongly recommends “The Brief and Wondrous Life of Oscar Wao,” by Junot Diaz. Outside of teaching at WSB, Burke’s dream occupation would either be a wildlife conservationist or a ballerina. Ultimately, Burke would like to be intellectually stimulated and also be able to connect with others on the job, which is why she considers teaching at WSB the perfect occupation for her.

Advice for Students Burke also has a piece of advice for business students: “Take advantage of the opportunities here at the Wisconsin School of Business. WSB is unique in the amount of resources it invests in its undergraduates.” She also urges students to “practice and hone your communication skills. It’s these soft skills that are so important within business.”

Professor Burke has been teaching General Business 300: Professional Communication at WSB for the past five years. She states that “communication is learned through a lifetime, and is a way of putting the Wisconsin Idea to action.” When asked how professional communication fits in with the WSB’s motto, “Together Forward,” Burke answered in two parts. Communication relates to “Together” as it inspires ideas and brings people together through speaking and writing. As for “Forward,” Burke believes that communication fosters people who are inquisitive when using knowledge to produce new ideas that have impact. The class itself is a core requirement for new business students at WSB, as it is highly recommended as well as important: “GB300 lays strong foundations early on and helps students think and write better critically.” It has also gone through a recent course redesign that Burke hopes to hear input about by current students for the future. One thing that Burke has learned from teaching GB300 is how “students “Practice form a community and come together to and help each other out, which is fantastic to see.” hone your

Education and Experience

communication skills. It’s these soft skills that are so important within business.”

Clara Burke studied at UC-Berkeley as an undergraduate and at UW-Madison for her Master’s and PhD in English, specializing in writing and contemporary American literature. Before teaching professional communication, she taught writing and communication classes within the English department and the Writing Center at UW-Madison. She was also a part of the Summer Collegiate Experience, an intensive writing and arts class; the Center for Educational Opportunity as a writing consultant; and the Community Writer’s assistants.


Photo courtesy of Jeff Miller, University Communications

Wisconsin School of Business


by: Jose Navarro

I, like so many freshmen do every year, got to SOAR with absolutely no idea what I wanted to study in college. The only idea that kind of excited me was possibly studying at the Wisconsin School of Business. My brother had graduated from WSB just a few years earlier, and following in his footsteps seemed like a better plan than just taking random classes. A SOAR facilitator recommended that I sign up for the School of Business First Year Interest group. He told me spots were filling up quickly, so I had to do it fast, and before I knew it, I was registered in the FIG. This was one of the best decisions I have ever made. Being part of the FIG not only greatly helped me in getting accepted to Wisconsin School of Business, but it also helped me make new friends, get better grades, and become a better leader. In fact, I enjoyed the FIG so much, that this year, as a sophomore, I jumped at the opportunity to come back to it as a TA. So what exactly is the Pre-Business FIG? The linking classes change depending on the semester you choose to take it in. This Spring semester It’s two classes that a group of about 20 students take together, one being the main course that I’m a TA for, General Business 365: Leadership in the Global Economy, and the other being Philosophy 241: Introductory Ethics. In this article, I will focus mostly on the Leadership course. Like the syllabus for Gen Bus 365 says: “[The] course is designed primarily as a seminar and is likely to be quite different than the rest of your first [or second] semester schedule… a seminar involves extensive group discussion and an exchange of ideas around content derived from books, academic texts and journals, electronic media, and news sources.” It’s for this reason that I so greatly enjoy being a part of this FIG. Like the description says, the class is so different, and interactive, that it forces you to get immersed in the readings and ideas. One of the books that the students read is Stephen Covey’s “The Seven Habits of Highly Effective People.” This is found on more Fortune 500 CEOs’ bookshelves than any other book on leadership. It’s inspiring to be able to read these incredible texts, and reflect on them and connect them to our everyday lives. You’ll notice I didn’t say it’s just inspiring for the students, and that’s because as a Teacher Assistant I find new things in the books every time I read them. It is also very inspiring to see the students grow as leaders themselves. 18

The workload is heavy, but worth it. That’s probably my favorite part of the course, though. The projects and homework are unlike most classes, because everything done in the FIG is beneficial for you in your future. One of the assignments, for example, is to make a proper résumé. You need a résumé to even apply to the business school, so constructing one in class is a huge advantage. The FIG incorporates so much more as well; it’s amazing that it all fits in one semester. The students have the chance to hear from many of the Pre-Business staff, and learn about all the counseling, tutoring, and involvement opportunities in Grainger Hall. In class, the students work on figuring out their own strengths and weaknesses, on what career or major might best suit them, and how to grow and distinguish themselves professionally and academically. All this is related back to leadership, which is one of the most important and sought after characteristics in any field nowadays. At the end of the day, all of the students in the FIG have one big goal in mind: to get accepted into the Wisconsin School of Business. And speaking from personal experience, I can tell you that being a part of this First Year Interest Group will hugely help lead to your success. From day one, you meet the professor, Steve Schroeder, who happens to be the Assistant Dean of Undergraduate Programs at the Business School. You’re constantly interacting with other PreBusiness staff, who will all have a say in who is or is not accepted, amounting to invaluable face-to face time and networking with them. No class has ever taught me more. The skills I have gained from the Pre-Business FIG are ones that I use every single day. They are habits that have helped me grow, not just as a leader, but as a person. The texts are life changing, the projects are relevant and personally beneficial, and the friendship and support received is priceless. That’s why for anyone considering applying to the Wisconsin School of Business, I would not just strongly recommend, but insist that they register for this First Year Interest Group. More Info Course Readings include: -The 7 Habits of Highly Effective People, by S.R. Covey -True North: Discover Your Authentic Leadership, by B. George -Us+Them: Tapping the Positive Power of Difference, by T.L. Pittinsky


A d & v e l i c i f e o C r o P l u r mn o i en

b.Line had the opportunity to talk to one of the graduating seniors in the Wisconsin School of Business, Charles Chong. Chong came halfway across the world from Malaysia to study Actuarial Science. One of Chong’s favorite experiences about being in the Wisconsin School of Business was joining the Actuarial Club. Being a part of the Actuarial Club has given Charles the opportunity to meet and network with other actuarial students, professors and faculty members of the Actuarial Science department. He found his time in the club to be valuable as he was able to obtain advice about both his academic and career paths. He would have, however, if granted the time and opportunity to do so, done something that is unrelated to Actuarial Science, such as joining the BBA Student Government or taking up the ALC Leadership Certificate. According to Charles, “I feel like my circle of friends is not very diverse, and it can sometimes be difficult for me to understand other areas of business studies.”

by: Syaza Nazura Binti Noor Azmi

In his final semester at the WSB, he is taking business law under John Walsh. Even though most people find business law to be really tough, Chong finds it to be interesting. “You can really see how the things you learn apply in this world and you can also use the knowledge to protect your own interests and rights that you were not aware before this,” says Chong. Chong was an intern at Ernst & Young in Chicago over the summer break in 2014, and he will be returning as a full-time pension actuary after graduating this spring. His advice to other Business Badgers or the prospective Business Badgers out there is to be proactive in fighting for the WSB Experience. “Participate in as many activities as you can in order to meet more people. Never be shy in thinking that some experiences only belong to those who are much better. Take advantage of the connections that WSB already has.”


by: Kevin Castro In today’s world, technology has taken center stage and the business world is no exception. Companies in every industry are finding new, more efficient ways to use technology every day. One of the most prominent examples is something that many of us use every single day--social media. There are tons of people that can be reached through social media. It presents a unique blend of both challenges and opportunities to those in business. So how can social media be used effectively? Who can social media reach? It’s certainly a very cost effective way to do marketing and advertising, but it’s a significant challenge to be “the one” that breaks through the clutter in users’ Twitter feeds. Still, it’s not hard to see businesses using social media to their advantage. There are plenty of companies producing great, clever content on Facebook, Twitter, Instagram, and others. In doing so, a business can reach thousands to even millions of people. To find an example of an organization successfully using social media, we need to look no further than right here at UW-Madison. To learn more about social media on campus and in business, we spoke with Nate Moll, University Communications’ Social Media Specialist (a.k.a. @UWMadison), and Devin Lowe, a junior at UW-Madison and an intern for the Wisconsin School of Business who works with accounts such as @UWBusiness. Both of these accounts can be seen as their own different “brands,” as they’ve developed their own unique voice and style of posting. When it comes to @UWBusiness, Lowe says, “The Wisconsin School of Business has a diverse group of followers, including BBA and MBA students, WSB alumni, companies and recruiters, and professionals from a variety of fields. Because there are so many different people tuning in for different reasons, we try to balance the areas from which we pull content.” She emphasizes including media in their posts (images, videos, etc.) as it “definitely drives engagement and catches people’s eyes as they’re scrolling.” This idea of grabbing users’ attention can be useful for any brand: “the more brands bolster their presence on social, the more they can enhance brand image and voice,” says Lowe. “Social media gives brands so much potential!” Moll echoes this, stating, “Social media is a great space for brands to build affinity and drive customer loyalty. Brands that give you a reason to follow them and keep you engaged are the ones that truly excel in the space.” It takes thoughtful, well-designed content to really get noticed in social media marketing and advertising. Says Moll, “Too often I see businesses backing themselves into a corner with stuffy posts and boring content. They need to take a step back and ask, ‘Would I want to interact with this?’ If not, it’s time for them to rethink their voice.” 20

When it comes to @UWMadison, Moll says, “the goal of @UWMadison is to advance the university’s brand.” Again, we can see social media being used as a valuable and successful branding tool. You might not automatically think, “branding” whenever you’re scrolling through your Twitter feed, but that’s precisely what organizations and companies are doing with every single post. “Madison is a remarkable place — we’re a world-class public research institution filled with talent, knowledge, energy and excitement — and it’s my goal to tell that story,” says Moll. While the two accounts have different audiences, both have made an impact on the UW-Madison campus through social media. @UWMadison (and the other official UW-Madison accounts) are widely loved by students, alumni, and many others. How is this accomplished? “The Wisconsin Experience is no longer tied to just the physical world. There’s a great need for curating an online experience where students, #futurebadgers, alumni and Badger fans alike can interact with the university. Through tools like Twitter, Facebook and Instagram, we have the potential to reach every smartphone, every tablet, every Internet

device in the world, and we’re getting closer to that goal every day,” says Moll. The Wisconsin Idea is something that we can see expressed in numerous ways, with social media being just one of them. When commenting on the well-known humor of @UWMadison, Moll noted, “I like to think of it [the social media accounts] as a digital Wisconsin Idea, and if I make you laugh along the way, then I’ve really done my job.” Impacting the UW-Madison community through social media is something seen from the business school’s accounts as well. “A lot of what we put out there really is relevant to students of all majors,” says Lowe. She highlights posts about business faculty research and issues in the workplace that we all face, such as conflict and financial responsibility. “Because so many of our professors’ research areas are universal, I think their expertise is something we want to reach beyond the walls of Grainger Hall.” As we can see right here on campus, social media has emerged and continues to grow as a valuable tool for businesses and organizations alike. Where this industry will stop growing is unseen - so keep an eye on that Twitter feed.


Wisconsin Evening MBA by: Kristin Hagen

The Set-Up:

+ 30-month program + Meets twice a week for two classes in the fall and spring semesters + Meets for a short course over winter break + Meets for one course during the summer semester + Students placed into a cohort group with whom they complete the majority of their courses together + Opportunity to focus on management, finance, or marketing through elective in the second and third year + Global learning experience at the end of the second year

Student Insight: Heather Kopec

What is it like balancing school and a full-time job? It’s been a good opportunity at work to manage time better. It’s easier to explain why things have to be done differently, why I can’t meet deadlines in the same way. The nice thing is that coworkers respect it and find it interesting to know what I’m learning about. I can apply what I’m learning about right away instead of learning and then applying, I can do it all simultaneously.

Wisconsin Evening MBA Program Ranked #11 by US News & World Report

among public universities for part-time MBA programs in the “Best Grad Schools – Business 2015” category.

How is this program designed to help alleviate stress and manage time? We are assigned cohorts of 5 to 6 students that we do all of our work with. These six students are ‘my people’ for the entire time. This creates a good level of understanding amongst us because we are really busy working when we’re not in class. When we do get together, the time is spent focusing on the tasks at hand. We put a lot more effort into planning how our meeting time is spent and setting objectives ahead of time so that we’re more productive. Technology is really helpful in facilitating productivity too. We’re more reliant on meeting virtually and the program provides us with a conference line that we can all access to communicate through.

“The program also challenges you to think about familiar concepts and apply them in new ways.” 22

How do you feel about the Global Learning Experience? I’m really looking forward to it. Year 2 is largely spent preparing for the trip and learning about cultural differences. My cohort will be going to Sao Paulo, Brazil and Lima, Peru for about ten days. We’ll be touring and learning about the local emerging economies, especially Brazil as it thrives post-World Cup 2014 and pre-Summer Olympics 2016. I also studied abroad during my undergraduate in Buenos Aires so I’m really excited about going back!

What’s Up with Grainger 3290?

by: Sydney Heyler

Ever get directed to the mysterious room of Grainger 3290? Wonder what exactly this place has to offer? Grainger 3290 is home to the Wisconsin BBA Program and three of its largest components: Admissions, International Programs and Student Life. Next time you’re around, be sure to stop by and check it out!

Photos courtesy of Jeff Miller, University Communications

Admissions The Admissions department, under the direction of Ilsa May, is a great resource to Student Life pre-business students and interested high school students alike. This department works hard to put on weekly information sessions for incoming Badgers, providing the tools needed for a successful journey into the business school. BBA Student Life is a Ambassadors (current upperclassmen in the business school) are also a part of this dynamic department that houses program, providing tours of Grainger Hall on a nearly daily basis. Both Ilsa and the Compass Program, the Accenture the Ambassadors are extremely helpful for questions pertaining to admission to Leadership Center and all of the business the school, application tips/requirements and general inquiries about what the school’s student organizations. Kelly Cuene Wisconsin BBA Program has to offer. is the director of Student Life and is assisted by Dani Barker, Carrie Bero and Tanya Cutsforth. The International Programs Compass Program works hard to give all admitted International Programs is home to the Wisconsin School of business students the most well-rounded experience Business’ 30+ study abroad programs. It is also a great resource possible. This experience incudes a one-credit Compass and source of contact for international students currently Course, applied business opportunities, professional studying in Grainger Hall. This department is headed by Joseph development workshops and more. The Accenture Leadership Halaas, who is assisted by Sarah Melin and Deedie Robinson. Center (ALC) provides business students with opportunities With over 30% of BBA students studying abroad each year, to become more successful leaders both in and outside of the these three individuals work hard to make the experience as classroom. The two largest resources that students can take smooth as possible, offering various information sessions, advantage of are the LeaderShape Summer Camp and the advising appointments and more! Drop-in peer advising is Leadership Certificate. Both of these awesome opportunities can also available on a daily basis; feel free to stop by and chat be discussed in drop-in peer advising on Monday-Thursday in with students who have already gone abroad and explore all room 3290. The student life department is also a great resource of the programs that the BBA Program has to offer. for all business student organizations within Grainger Hall. If you’re interested in forming a new student organization, have Grainger 3290 is open Monday-Friday from 10:00am-4:30pm. questions about your current one, or need to pick up any mail Please feel free to stop by with any questions, or email in your org’s mailbox, Grainger 3290 is the room for you. today!


by: Jake Geller

Neil Shapiro graduated from the Wisconsin School of Business with a BBA in Accounting in 1992. Since graduating, he has worked for companies including KPMG, Arnhold and S. Bleichroeder, and GF Capital Management & Advisors, which is where he is currently employed.

b.Line: How would you describe your experience at the University of Wisconsin-Madison? Neil Shapiro: I had a fantastic experience at UW-Madison. I received a top-rate education from an engaged and accomplished faculty. I met many new people and forged life-long friendships. I learned how to work hard, but at the same time, have fun.

b.Line: What was your major and how has it shaped who you became today? Neil Shapiro: I was an accounting major. From school I went directly to KPMG and audited major financial services firms. I got unbelievable training in both the “work” as well as the “soft” skills one needs to be successful. I quickly learned I didn’t want to audit financial services firms, but rather work at one. I’ve been on wall street ever since.

b.Line: How did the business school prepare you for the real world? Neil Shapiro: My business school experience provided me with the foundation to succeed. Not only did I learn the necessary information to graduate with an accounting degree (Wisconsin professors literally authored our textbooks), but I also learned how to be self-disciplined, work in groups, deal with my boss (the Professors) and find and pursue the topics that interested me.

b.Line: How did the business school fuel your career interests? Neil Shapiro: The graduates from Wisconsin School of Business are very, very successful people. I looked up to their accomplishments and believed I could follow in their footsteps. This aspiration pushed me. I knew I had the foundation to be successful. The rest was up to me.

b.Line: What is your most fond memory at the University? Neil Shapiro: That is a very unfair question! I would have to say it was Senior year; late spring. We were hanging out on the Memorial Union Terrace. Before we knew it, hours had gone by and what started as a few people became our entire group of friends. The moment of all being together, relaxed and at the Memorial Union was amazing.


Top 10 Fun Facts about UW-Madison Did you know...


Science Hall is the only building on campus with punctuation. If you look closely, there’s a period after “HALL.”

by: Samantha Stubitz


A total of 30 Pulitzer prizes and 17 Nobel prizes have been awarded to UW-Madison alumni and faculty.


The process for adding Vitamin D to milk was invented by UW-Madison alumni Harry Steenbock.


Bucky’s full name is Buckingham U. Badger.


Vitamin A and Vitamin B were discovered by a UWMadison scientist. They were discovered in 1913 and 1916 respectively by Elmer V. McCollum.


No buildings are permitted to be taller than or overshadow the State Capitol building.


The Onion was founded by two UW-Madison students in 1988 by Tim Keck and Christopher Johnson, who were juniors at the time.


UW-Madison’s mascot at football games used to be real-live badgers that were brought on the field. The animals became too unruly to handle, so the Bucky mascot that we know and love today was created.


During the Civil War, Camp Randall was used as a military training ground.


Walking up Bascom Hill burns the caloric equivalent to a Cheeto. Hopefully the puff version!

Hopefully these fun facts come in handy to help you win a game a trivia or give someone an interesting tour around campus! Or even to just sound cool to your friends.

Photos courtesy of Jeff Miller and Bryce Richter, University Communications


Spot the Differences, there are 8!

Photo Courtesy of Jeff Miller, University Communications

For Your Entert


Rules: Players take turns joining two horizontally or vertically adjacent dots by a line. When a play completes the fourth side of the box, initial the box and play again. When all boxes have been colored, the player who has initialed more boxes wins.

Dots & Boxes

ai nment

Answers: 1) Nike logo missing from the shoe of individual seated at table; 2) Straw has disappeared from drink of individual seated at table; 3) Basket in the background on the counter has changed color; 4) Cap of plastic water bottle on table on the right has changed color; 5) garment on chair has changed from pink to green; 6) There is an additional leafy bush at the base of the photo; 7) Paper laying over the edge of the table is now orange; 8) The bill of the individual’s cap on the far left has lightened

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b.Line staff would like to thank the following: Wisconsin BBA Program Steve Schroeder Amanda Kenny Cover Photo: Jill Rickert

Profile for Bline Magazine

b.Line Issue 26, April 2015  

b.Line Issue 26, April 2015  


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