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VISUAL MERCHANDISING GUIDE >> YEAR END 2012 www.blendcompany.com


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>> PRESS RELEASE

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RUGGED GENTLEMAN Year end is a time for reflection: Are you in true harmony with the man inside you? And do you express it in the way you dress? BLEND Year End 2012 is the collection for the rugged gentleman. The tailored items create a classic look and cool shirts worn casually or a t-shirt will add the rough part. The silhouettes are inspired by classic tailoring twisted with vintage details. The styles are washed, crinkled and laundered for a rugged look. The colours are blue, brown and grey with splashes of bright orange and burgundy. Blazers come in washed down chambray and corduroy. Corduroy is also used as elbow pads, pocket details and shirt collars. Shirts vary from bold and playful checks and

mini stripes to timeless corduroy and chambray. Classic wool jackets are given a rugged look with heavy stitching and work wear details. Knits are warm and chunky with graphic cable patterns. Wear jeans and t-shirt by day and add a classy shirt and a fitted blazer by night for the season’s parties. Be a perfect, rugged gentleman. Main trends in the Year End 2012 collection - A dressed up collection with a mix of tailoring and traditional work wear - Wide range of classic shirts from mini stripes to checks - Modified base colours accent with flash colours


>> REASONS TO BUY

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REASONS TO BUY - A unique mix of tailoring and traditional work wear - A wide range of classic shirts from mini stripes to checks - Modified base colours accented with flash colours - Competitive price openers in all categories - Table offers with enforced mark-up


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>> THE FIVE CRUCIAL FUNDAMENTALS Pg. 6

BLEND BRAND VALUES - AUTHENTIC ROUGHNESS - COMMERCIAL CONSISTENCY - COLOURFUL CHECKED UNIVERSE - DESIRABLE PRODUCTS - DENIM HERITAGE


>> BRAND ID

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TOUGH FRIEND He looks tough. He is strong and self confident. But his friends know him as a good friend, pure at heart. Never asking permission from anyone or looking for recognition from others, he knows his way in life. He is grounded, standing strong on his feet.

Solid work wear and rugged jeans is his unmistakable masculine style. Inspired by tradition, but in tune with fashion. His everyday life is in the city. But he loves driving to the mountain cabin with good friends, fishing or skiing in the day, having good talks

and a few beers in front of the fire in the evening. He may talk about the past, or the time to come. But he is always calm and truly present in the moment. To be wherever you are, right now, that’s what matters.


>> CORE STYLES

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COMMERCIAL AND CONSISTENT BLEND is commercial. Blend brings a well branded, easily recognizable universe into your shop. Our collections, delivery structure and colour schemes are all developed with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.

BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round. The rich BLEND collections have a perfect mix of basic, core and profile styles. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.


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>> OCTOBER/NOVEMBER

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KEY COLOURS


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>> OCTOBER/NOVEMBER

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LOOKS We have highlighted these core styles for you to use when dressing your mannequins.

Shirt 2809

Denim 6820-796

Shirt 2821 Denim 6818-794

Scarf 9805

Denim shirt 6821 Denim 6824-700

Jacket 1806

T-shirt 4928 Denim 6822-792

Shirt 2807


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T-shirt 4817 Denim 6820-796

Shirt 2819

Shirt 2824

enim 6820-796 D

T-shirt 4820 Denim 6820-796

Shirt 2808

Knit 3834 Scarf 9805

Denim 6820-796

Shirt 2802

Denim 6823-793

Shirt 2806 Denim 6819-795

T-shirt 4821 Scarf 9813

Denim 6826-787

Shirt 2820 Scarf 9807

Jacket 1807

enim 6820-796 D


>> OCTOBER/NOVEMBER

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SOFT SHOP SUGGESTION 1

A perfect merchandising setup of your soft shop increases sales. Here are a few rules to follow: 1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2:

Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim. - Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix: - 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve Accessories are included to complete the ensemble.


>> OCTOBER/NOVEMBER

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CORE STYLES

1808

2802

2802

2802

2804

2804

3811

3814

4800

4800

5801

5802

5807

5810

6820-796

6914-789


>> OCTOBER/NOVEMBER

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SOFT SHOP SUGGESTION 2

A perfect merchandising setup of your soft shop increases sales. Here are a few rules to follow: 1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2:

Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim. - Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix: - 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve Accessories are included to complete the ensemble.


>> OCTOBER/NOVEMBER

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CORE STYLES

1802

1806

2802

2802

2802

2814

2814

2821

2825

3813

3813

3834

3841

3843

6819-795

6820-796

9813


>> OCTOBER/NOVEMBER

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TABLES & FLOOR RACKS SUGGESTION 1

Use your tables and floor racks to promote your basic styles. Show a few styles only, but in all available colours.

T-SHIRT 11,95 SHIRT 34,95 CARDIGAN 39,95

2800

3814

4801


>> OCTOBER/NOVEMBER

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T-SHIRT 11,95 SHIRT 34,95 KNIT 49,95 JEANS 49,95

2800

3831

4801

6823


>> OCTOBER/NOVEMBER

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TABLES & FLOOR RACKS SUGGESTION 2

Use your tables and floor racks to promote your basic styles. Show a few styles only, but in all available colours.

T-SHIRT 9,95 SHIRT 39,95 KNIT 49,95 JEANS 39,95

2814

3808

4800

4800

6826-787


>> OCTOBER/NOVEMBER

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SHIRT 34,95 SWEAT 39,95 KNIT 49,95 JEANS 59,95

2802

3812

5801

6819-795


>> BAGS, MANNEQUIN & HANGERS

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MERCHANDISING MATERIAL LARGE BAG 59,5 × 50 cm Style no. 9951-10 0802 Price per box (250 pcs.)

TEE HANGER Style no. 0115-10 8824

DKK 420,00 EUR 57,00 SEK 560,00 GB 50,00 NOK 467,00 IT 57,00

DKK 9,00 SEK 12,00 NOK 10,00

MEDIUM BAG 50 × 40 cm Style no. 9951-10 0801 Price per box (500 pcs.)

JACKET HANGER Style no. 0116-10 8816

DKK 541,00 EUR 73,00 SEK 722,00 GB 65,00 NOK 602,00 IT 73,00

DKK 12,50 SEK 15,50 NOK 14,50

SMALL BAG 36 × 30 cm Style no. 9951-10 0800 Price per box (500 pcs.)

PANTS HANGER 36 cm Style no. 0117-10 8817

DKK 265,00 EUR 36,00 SEK 354,00 GB 32,00 NOK 295,00 IT 36,00

DKK 8,00 SEK 10,00 NOK 9,00

MANNEQUIN EUR 150

EUR 1,18 GB 1,00 IT 1,18

EUR 1,69 GB 1,59 IT 1,69

EUR 1,05 GB 0,95 IT 1,05

JEANS HANGER 28 cm Style no. 0118-10 8825 DKK 10,00 SEK 13,00 NOK 11,00

EUR 1,35 GB 1,20 IT 1,35


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>> YEAR END 2012 www.blendcompany.com

BLEND A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001 www.blendcompany.com www.webshop.btx.dk

Visual Merhandising Year End 2012 Blend he  

Year End 2012 Visual Merhandising, Blend he