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ࢤӯஐୋ 9VKIOGR'J\OYKXY И֢ी࡝չी࡝ԗٗગ‫ٗו‬Џԣѫ௙‫٭‬ு୼幏‫ޢں‬ Chief Adviser of China Petroleum & Petrochemical Equipment Industry Association, Zhao Zhiming И֢ߊ⣚ԣѫ‫ߊ؁ރ‬⣚ӣѫѫ୸୛渗؋ President of Digital Branch of China Periodicals Association, Qian Pengyu И֢௤ॠ‫܉‬фЏԗू९ѫԀࣲз୸؄‫ءۉ‬ Vice President of China High-Tech Industrialization Association, Ji Hengkuan ӐঌৱѫઑঌӦத֝嗋з୸㬮‫ޤټ‬ Оॡ 5]TKJH_ И֢֌Џ৻ՠѫ China General Chamber of Commerce ‫ جܗ‬-[OJKJH_ ֌ԇୂҒऀٗҁԄҸ‫ ؜‬Credit Ofce of Commerce Ministry Оԃ 6XUJ[IKJH_ И֢֌Џ‫ކ‬ԗू९ѫ China Commercial Culture Research Committee Ӟ࢝ԤѸ6[HROYNKJH_ 澦Հѫৱ澧ߒ‫ں‬৚૾ୂ Participants Editorial Department ֢ӄ৏▲⣚՚͹CN11-3456/G0 ֢எ߶ӕ⣚՚͹ISSN1006-4117 ֢ӄՇ੧͹Ԙч١‫ܕ‬⣚Շ੧‫ق‬ ଽՇї՚͹ 82-42 ֢‫י‬Շ੧͹И֢֢எ֣а帢‫ۈޣ‬Ҹ՛ ଽՇї՚͹BM1414 ։џ͹ыࡇ٠ 70 ҫͧИ֢‫ם‬ஏͨ ࢔ ٠ 100 Њͧ࢔ࢫՖ֪Ԛͨ ২ ୐ 12.5 Њ ͧҿѕ֢‫؟‬չ֪Ԛͨ ؑ‫ݱ‬যॊ=KHYOZK www.participants.org.cn ؒ‫ސ‬Ԩ‫ ͨࡾޏؚͧ‬Weibo(Sina) @ Հѫৱߒ‫ں‬ ߎ⣚࣍ߓ۱߄ All Rights Reserved ߛҒЊ܎७ Contact us tinazh@participants.org.cn ޳‫ڹ‬डड֬ )UTZGIZ[Y Їࢁ١୸悿૨ 15 ՚‫૷ޚז‬ўⴃ A ㎣ 901 ‫؜‬ Room 901,Tower A,Fudan Software Park,Changyi Road No.15,Shanghai,China ଽ৚ PostcodeḬ200441 ৚૾ୂऄઢ Editorial Department TelephoneḬ Ḛ021ḛ63931899-2104 ‫ٺ‬ճୂऄઢ Advertising Department TelephoneḬ Ḛ021ḛ63931899-2088 Ѯऱ FAXḬḚ021ḛ68407633

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Chairman of CDMC Events:Lawrence Lee И֢⼪⚷ս৻ՠѫ‫ٯ‬ԇԀॢа୸؄ଌަ Deputy Secretary General of China Luxury Industry Association, Morgan Ji И֢ѫ‫ي‬৆ࡺू९ѫ‫ٯ‬ԇԀѫ୸ஐ࡫䎏 Executive Vice President of China Convention&Exhibition Society, Chen Zeyan 澦ѫઑ澧ߒ‫ۈں‬৚૾ࣦறଳ

Meeting General Editor:Wang Qingdao

঩્З‫ ڵ‬+JOZUX)KTZKX ‫ۈ‬৚૾͹㬕௤ّ General Editor :William Ԁ‫ۈ‬৚૾͹ு䨶 Vice General EditorḬGavin ‫ۈ‬ঌӦ͹‫〯ڙ‬ Chief PlannerḬTina П৚͹ߜ攙 Chief Editor: Vicky ‫ۼ‬੧П৚͹‫ڙ‬操䄣ߜ҉ Executive Editor: Abigale, Cristina ௙‫٭‬ઓৱ͹Ө杖梁 Chief Reporter: Bela ৚૾͹ஐறյߥறࡊ‫ڶ‬㬮‫ڧ‬Ө㔫 Editor :Mia Sisi Alina Nancy Laura

‫ٹ‬ղਗଵЗ‫' ڵ‬J\KXZOYOTM9GRKY)KTZKX ଍ੈ৆ࣲ͹䰶䂠 Operating Manager: Leo ս࣎৆ࣲ͹՗ਪ Brand Manager:Leyna ‫ۯؚ‬৆ࣲ͹㬕◒㩮  ӨⰧ  愍㮳ࢎ  㬮ެ‫  ڸ‬劏䙻  ࡂ㩮щ  劏〯 Advertising ManagerḬTheresa,Michael,Doris,Alex,Peggy,Adams,Olivia ‫ۯؚ‬ПѠ͹ࡓࡋ⥣  શ࢛  ؎޲ Advertising ExecutiveḬJimmy,Cindy,Sunny





ो佪䇁 SIDELINES

“Participants” and the Chinese Dream 2013 is the first year that the Chinese dream begins to bloom. In the start of this year, 251 cities in the world celebrated the Chinese New Year. In the start of this year, Chinese elements lit up Times Square in New York City. Unique Chinese spirit demonstrated in delightful panda dancing and beautiful Chinese scenery promotion video impressed the whole world. This year, China begins to show extraordinary talents on the world stage, and descendants of the dragon are realizing the Chinese dream in their own way. Ang Lee who won three Oscars for different cross-cultural themes keeps exploring the East and Western worlds. After accomplishing both success and fame, he still spares no effort to grasp 3D and other new technologies and obtain the diving license for monitoring underwater shooting, showing his admirable professionalism. Jackie Chan became a winner of just-ended Huangding Awards for the film CZ12. This year, the 52nd Annual Conference of the International Congress and Convention Association (shortened as “ICCA”) will be held on November 2-6 in Shanghai. It is the first time for the ICCA annual conference to be held in China, reflecting the increasingly important role and status of China’s conferences industry in the international arena. I also have my Chinese dream. Participating in business conferences is essentially a behavior of investment. For participants, valuable conference time, round-trip travel time, registration fees, travel expenses and other costs are sure to get much larger return. The most valuable to senior professional managers is time, and the most important is to choose and participate in the right conference. From the first issue, we hope “Participants” magazine can discover the world’s best conferences with senior managers. As we get involved in many industries, selecting the most accurate conferences is both challenging and exciting. Helping you find better conferences and achieve the maximum effects is our duty that offers us the sense of accomplishment. From the database with 3 million pieces of data accumulated in the past over 10 years, we carefully select 500,000 pieces for peer-to-peer publishing at home and abroad, focusing on government agencies, industry associations and senior managers of the most viable companies in industries with great potential in the world. In the continuous exploration and improvement, our positioning will also become increasingly clear, and the target readers will become even more precise. We will double our efforts to help you work more efficiently, reshape the leading edge in times of change, and dedicatedly make your career entertaining and enjoyable.

Zhang Ting


Column: Information- Vision

Luxury Brands Expansions Slow down in China Chinese government’s ongoing anti-corruption and European market’s uncertain economic environment have affected the performance of luxury brands. On April 15, the first quarter financial report of 2013 recently released by the famous French luxury LVMH Group with Louis Vuitton, Cartier and other luxury brands shows that its sales reaches 6.95 billion Euros with a year-on-year growth rate of 6%. Compared with 25% growth in the same period in 2012, it increasingly highlights that LVMH, No. 1 in luxury industry, is weak in growth. In this regard, LVMH says in the financial report that “under the circumstances that the economic environment remains uncertain, especially in Europe, LVMH will continuously devote to developing its own brands, strictly control costs in the future, and sustain investment in product quality and innovation”. The latest report from World Luxury Association shows that from January 20 to February 20 in 2013 in Chinese Mainland luxury consumption amounted to $830 million, nearly 53% less than that during the Spring Festival in 2012. Thereupon, news came one after another that Gucci, Louis Vuitton and other luxury brands slowed down expansion in China. Executives of Louis Vuitton said they would fully control the expansion, and would not continue to open stores in second-tier and third-tier cities in China. A person in charge of Gucci also expressed they would maintain the number of stores in China and no longer open stores in any city. Forbes Global Top 2,000: ICBC Ranks First Forbes released “2013 Global Top 2,000”. 136 companies of Chinese Mainland are on the list. ICBC ranking 5th last year surpasses Exxon Mobil becomes the world’s largest company, and China Construction Bank ranks 2nd. It is reported that last year the net profit of ICBC was up to 238.69 billion yuan, about twice as many as that of China Mobile, 18 times as many as that of Tencent, 22 times as many as that of Baidu, and 1,200 times as many as that of Sina.


China’s Informatization Has Stepped into Intelligent and Mobile Era The First Quarter Situation Analysis and Trend Prediction of Informatization in China in 2013 recently released by CCID Think Tank says that as China accelerates its pace to develop smart cities, the market demand will replace policies guidance and drive the development of Internet of Things of cloud computing, and China’s informatization has stepped into the intelligent and mobile era. Transactions in mobile e-commerce market have reached 110 billion yuan. It is predicted that China’s cloud computing market will grow from 16.731 billion yuan in 2010 to 117.412 billion yuan in 2013. Cooperation between Giants in Big Data Era On the evening of April 29, Sina announced that Alibaba Group acquired $586 million of preference shares issued by Sina Microblog Company, accounting for about 18% of the company’s total shares. In the future, Alibaba will have right to increase its shareholding ratio to 30%. Alibaba connects social media platforms. In a more profound sense, this is a historic event that opens the door to the era of big data. The cooperation of the two platforms helps Weibo find a new business pattern and makes e-merchants increase new social dimension. More importantly, both sides have 100 million active users. Based on this, the connection of data of the two powerful platforms will extend the social connotation of network community, and the entire eco-system is likely to be re-constructed. Just as Ma Yun said, the future development is expected to promote distribution and development of e-commerce in mobile Internet, and also to provide more special, healthy, long-lasting service for Microblog users.


Information - Face Performance Cars Debut at Shanghai International Automobile Industry Exhibition At 2013 Shanghai International Automobile Industry Exhibition, visitors are dazzled by various exquisite and matchless exhibited cars. Among the firstly released cars, the following performance cars are most amazing.

Veyron Grand Sport Vitesse WRC Dynamic parameters: 1200hp/1500N•m 0-100km/h acceleration time: 2.6 seconds At this exhibition, Bugatti exhibited Veyron Grand Sport Vitesse WRC (World Record Car). The car has just created a top speed of 408.84km/h and the world’s fastest record of mass-produced roadster; the dominate black with supplemented orange makes it look very aggressive.

2014 Nissan GT-R Model Dynamic parameters: 553 hp/628N•m 0-100km/h acceleration time: 2.7 seconds How can “God of War” GT-R be neglected among performance cars? 2014 Nissan GT-R is officially released in the market. In power, it is equipped with 3.8T V6 engine used in the current model. The power parameters are slightly improved, with maximum power output of 553 hp and amazing speed of 0-100km/h in 2.7 seconds.


Lamborghini Aventador LP 720-4 50° Anniversario Dynamic parameters: 720hp/690N•m 0-100km/h acceleration time: 2.9 seconds Aventador LP 720-4 50° Anniversario adopts totally new mixed color “Giallo Maggio” with a limited amount of only 100 cars in the world. The 50th Anniversary badge is embedded on each car body. The sequence code on the badge highlights the unique identity of each car.

Ferrari LaFerrari Dynamic parameters: 963hp/900N•m 0-100km/h acceleration time: Less than 3 seconds LaFerrari is Ferrari’s latest hybrid flagship model – a car born for battle and speed. The car body uncompromisingly demonstrates aerodynamics design. Exaggerated front air intake, active aerodynamics system diffuser vanes and chassis turning vanes show off its cutting-edge technology.

Porsche 911 GT3 Dynamic parameters: 475hp/440N•m 0-100km/h acceleration time: 3.5 seconds If 911 is the elite of Porsche, 911 GT3 can be one of the purest sports cars in 911 series. Light weight, rear-drive sports car, and natural air intake make it very attractive. It seems not too expensive to afford at the price of 2.1953 million yuan.

Audi R8 V10 Plus Dynamic parameters: 550hp/540N•m


0-100km/h acceleration time: 3.5 seconds Judging from the appearance of the new R8, the most obvious change is that it is equipped with newly designed strip-shaped LED daytime running lights. In addition, it adopts completely newly designed front air-inlet grille and bumper. Another significant change is the addition of 7-speed S-tronic dual-clutch gearbox for consumers to choose.

Mercedes-Benz SLS AMG Electric Drive Dynamic parameters: 750hp/1000Nâ&#x20AC;˘m 0-100km/h acceleration time: 3.9 seconds Mercedes-Benz SLS AMG Electric Drive adopts full electroplating design in appearance with excellent visual effects. Currently hailed as the most powerful AMG sports car by Mercedes-Benz, it is equipped with pure electric system powered by 4 electric motors, and it can continuously run 249 km.

Volvo S60 Polestar Dynamic parameters: 508hp/575Nâ&#x20AC;˘m 0-100km/h acceleration time: 3.9 seconds


Attractive Art for Luxury Brand Development Chen Yan Focus Media


Editor’s Note Chinese society keeps pace with the times. As the times continue moving forward, game rules are constantly changing. In the interactive multimedia era, with rapid changes in people’s lives today, how to communicate with target groups more effectively has become a new topic faced by luxury brands. As one of China’s urban mainstream media platforms, Focus Media has conducted some researches.

Industry Changes: Changes in Communication Pattern Is Very Critical At the 7th China Luxury Summit 2012 jointly held by China Luxury Industry Association, domestic brands gather together to learn better about international frontier luxury brands on the market and acquire experience in operating industry pioneer brands. Despite their different purposes, participants share their own opinions and discuss issues about industry development. Chen Yan, Focus Media’s chief strategy officer, says she usually attends national conferences such as China International Advertising Festival and the like, and some public welfare meetings. As for the luxury industry, China Luxury Summit is one of the few business conferences she participates in the country. As a media agency, Focus Media communication platform mainly covers medium and high-income people aged between 25 and 45. The platform can influence nearly average 300-million high-income and high-consumption people in commercial buildings, luxury residences, hotels and malls every day. The target population incidentally promotes cooperation between luxury brands and Focus Media. Yan Chen believes the media play a very important role in the process of branding and internationalization of Chinese high-end products. Against today’s overall background, the idea of “Good wine needs no bush” has been out of date. Many century-old stores have gradually declined in China due to ignoring brand dissemination. Media are essential communication channels from the perspective of either publicizing products or improving popularity. Once without brand communication channels, consumers would have never known. It is no use discussing development even if nobody knows? Meanwhile, with changes in dissemination channels, it is also very crucial to select dissemination mode based on development of the times and target population’s consumption behavior. Integrated Marketing: Changing Dissemination Themes and Media Mix Different brands have different product lines, and each product line has its own target population. With a wide span, the mainstream consumer group of luxury products ranges from the successful people born


in the 1960s as the leading part to the current people after 1985 and 1990. Studies on China’s new rich population show that in the past year 87.1% of the main consumer groups who bought luxuries focus on those of 25-45 years old. In recent years, the group gradually shows two significant features. On the one hand, consumers of different ages in this group have different opinions about luxury brand. The post-60s focus on luxury brands and quality, while the post-80s consumers are more concerned about brand connotation, culture and history. Different demands of target population for luxury brands stimulate brand dealers to adopt different communication means for different groups of people. Showing off and flaunting status at the beginning, consumers are now more concerned about the philosophy behind brand and focus on high-quality life experience brought by products. And themes of luxury dissemination also change from highlighting brand logo to paying more attention to product details and the expressed idea; advertising form changes from “star + typical products” to long commercials with emotional appeals to touch consumers by contents and stories. Therefore, luxury brand dealers need to know more about target population to understand their emotional appeals. Only with real understanding of consumers can differentiated positioning be made according to their demands to achieve effective dissemination and communication. On the other hand, the lifestyle of luxury consumer groups has undergone tremendous changes. In China, in addition to the consumers in well-off class, white collars, business people, affluent families, from work to home, during business activities, at friend’s parties or during weekend shopping, they have the opportunity to obtain different information in each different place. Meanwhile, the time they spent on each place is shortened, and the information they obtained is more fragmented. In this trend, audience has increasingly lower chance to focus on a certain media. The combined dissemination of one or two media in the past is not the most effective way to communicate. Luxury dissemination changes from simple use of fashion magazines at the beginning to the introduction of some television media, airport media and to integrated forms of media marketing such as magazine media, outdoor media, and television media. Nowadays, luxury media mix is stepping into emerging fields, for example, more and more luxury brands appear on televisions in Focus Media’s building. At the same time, a growing number of luxury brands try to adopt new media technologies. If permitted by technology, the use of multimedia marketing mix to interact with consumers will enhance consumers’ stickiness to brands and lead to purchasing power. Therefore, brand dealers need to think about how to achieve effective interaction between the traditional media and the emerging digital media. Interactive marketing is conducted by micro blog, Wechat, buildings and traditional media to achieve second dissemination.

Trends: Consumers Become More Rational and Industry Development should be More Confident In recent years, the world is wondered at China’s rapid growth in the luxury consumer market and strong spending power of Chinese tourists. China’s luxury consumer groups increasingly attract the attention of


Western top brands, and the major luxury brand dealers earned a lot although fully suffered from the European debt crisis. In addition, China Luxury Report released by KPMG shows that because the overall affluence of Chinese consumers is not high, the majority of them spend on clothing, perfumes, watches and other personal items, which belongs to commodity-driven consumption; in developed countries, consumers spend 4% of their income on luxuries, while many Chinese consumers spend 40% or more of their income on luxuries, which indicates that many Chinese consumers are not really rich enough to consume luxuries, but they consume some luxuries. Chen Yan believes that at the moment the reason why China’s luxury consumption is subject to dispute is because we differ on the definition of luxury. Sports car worth over 10 million yuan and bags worth 300 to 500 yuan are all defined as luxury. We should redefine the luxury. If the personal economic conditions permit, the pursuit of better-quality products is not too much, and how individuals consume should not be disputed. The key is to change the consumption view of leading a luxury life after being rich to live within our means and consume rationally. In addition, although the Chinese luxury market maintains prosperous development, there are few Chinese private brands. In a questionnaire made by luxury Research Center of University of International Business and Economies, 2/3 of interviewees believe that it is hardly possible for China to develop its own luxury brands. This problem causes many people to think. “All luxury brands should have connotation and accumulation. I do not think Chinese people need to belittle themselves and believe that China does not have the basis for the development of luxuries. In fact, the development of China’s own luxury brand is only a matter of time”, Chen Yan said, “as far as those foreign top luxury brands are concerned, they originally started from small workshops. Because of years of historical accumulation, they have enriched their own cultural connotations, coupled with high quality, so they gradually develop into luxury brands. The historical accumulation of Chinese products is not enough, and product quality should also be strengthened. It must be successful to take longer time”. In fact, China does not lack talents and technologies. To develop its own luxury brands, China faces the following challenges. The first is design. China has been lacking outstanding design talents, but there emerge a number of promising young people. Many Chinese brands begin to attract foreign excellent designers; the second is product quality; the third is the continuity of brand, to maintain evolution of brand consistency in a very long time in history. When design creativity and product quality are guaranteed with rich brand connotation and certain historical accumulation, China will naturally have world-renowned luxury brands. Profile of Focus Media With original business pattern, audience-segmentation, vividness and coerciveness of media communication, Focus Media has won high recognition in the industry. It owns commercial building LCD TV, frame apartment print media, store terminal network, commercial building digital posters, interactive LCD screens, large-scale outdoor LED color media and other media networks. Profile of Chen Yan With a master’s degree in economics of Nankai University, she has worked in the government and sales management in foreign-funded enterprises for a very long time. In 2000, she joined ZenithOptimedia, organized and established Chinese Outdoor Media Department, and served as deputy general manager of Outdoor Media in China Region, and established China’s largest outdoor media professional team. After becoming Focus Media’s chief strategy officer in August 2005, she has been fully responsible for the Group’s development strategy, product strategy, media mix and pricing, media planning, media professional research, employee training, company brand building, public relations and other work.


Micro-Marketing Strategy in Big Data Era Chen Jiehao, MIGO


In this cloud era, the value of big data grows gradually. Faced with O2O and big data, how can enterprises manage customers? How to run the marketing campaigns? In this regard, MIGO Corp has a say. Participants: MIGO has successfully transformed from a software company selling EDM into an international CRM consulting company, and has established CEM innovative business model. What are the opportunity for transformation and factors contributed to the transformation? Chen Jiehao: I think it is very backward thinking for a company to run the marketing campaigns only with EDM. Customers need speed and communication. EDM can only be simply used for basic contact and it can’t be called marketing communication, so MIGO wants to help customers see the whole picture of marketing, absorb more data and interact with customers effectively in the shortest possible time. So two years ago, when I found Big Data and O2O were approaching, I actively communicated with directors and promoted the transformation. Fortunately the timing was just right. Concrete implementation in these two years has brought us a lot of big customers. MIGO also took the opportunity to improve its vulnerable aspects, so we can share many wonderful cases in the speech. Participants: These are development achievements brought by transformation. Then what is the next biggest challenge? Chen Jiehao: I think the biggest challenge is the company’s thinking. Because Big Data seems simple, and MIGO is also very clear how to operate it. But from the perspective of customers, they are long used to marketing from the traditional point of view. This is where MIGO and customers need to fit together. This is our challenge. We decide to help customers do well in details, and do not talk about theory. We actually operate and utilize Big Data to help customers solve immediate problems, and prove that it indeed can help companies save costs and create more revenue opportunities,. Then they will slowly accept our thinking. Excitingly, in just 8 months, Asus, Lenovo, Enphants and other customers have found that MIGO can use specific data to help them do business. We also find they are slowly changing their many traditional ideas. Participants: You mentioned valuing the customer’s big data several times. How does MIGO use customer’s big data in micro-marketing? Chen Jiehao: The big data we talk about come from many aspects, including customers’ choosing behavior in social networking platforms, mobile phones, TVs, and other physical stores, such as what they buy at what time. These are the ways to get the data. But we should pay attention to the macro height and dimensions when collecting data, rather than just focusing on some limited angles. In comprehensive data collection, MIGO has made a lot of efforts. Only on this basis can we do well in marketing with big data. Participants: S&P Consulting analysts believe that the digital marketing model will lead the future. What do you think are the development trends of digital marketing? Chen Jiehao: Internet and SNS platforms will continue to develop. Only by digitalization can we reach these platforms, so the digital marketing will certainly continue. In addition to contact points of thinking, enterprises are most concerned about whether customers’ thinking can accord with the data they have ultimately bought. Many companies may spend a lot of money on digital marketing and inviting pop stars for endorsement, but the marketing effect is very poor. These are challenges faced by digital marketing. They should have a company such as MIGO involved, helping the company and brands establish the best way to communicate with consumers through data analysis, so that the company can achieve the most optimized communication effects in marketing planning in the future through the most effective allocation of resources. Participants: What innovative moves will MIGO take in digital marketing? Chen Jiehao: The beauty of digitalization lies in its traceability. We believe that in the future there will be more breakthroughs in development and application of digital marketing. But data tracking should pay attention to both height and perspectives and cover different channels. When collecting data, you should learn to trace the source and then get larger data resources hidden behind them, and apply them in marketing planning after sophisticated analysis of the data. Marketing are very different from ERP (Enterprise Resource Planning). ERP requires specific precise plan of using every penny, while marketing does not, but it needs to have the assessment criteria. MIGO believes that to continue developing digital marketing, the data must be rich and data analysis must provide the basis for the


customer’s decision-making and the next development plan. This is also what MIGO will make efforts for. Participants: You have proposed that “The future of CRM lies in ‘the world of curation’”. How to understand it? Chen Jiehao: Now every enterprise needs to collect vast amounts of data and try to interpret and analyze them. Take Asus as an example. Consumers buying Asus products have different requirements from a decade ago. They not only buy a computer, but also learn about different information to understand all aspects of computer via different platforms, and immediately confirm whether the product meets their expectations. If Asus still operates in the old model a decade ago, it will be separated from consumers. So how do to avoid that? We must attach importance to curation and let consumers create the data. Take ddmap.com as an example. In the past, it used to knock on the door to collect data and information, but if we apply the concept of curation, we can let consumers evaluate what is good, and create consumer-to-consumer guidance and persuasion by collecting and analyzing collective views of consumers. In short, compared with hiring a team of more than 15 people to write articles, draw pictures and heavily, it is much better to let specialized curation designers find the matching content by topic, extract suitable existing data resources, integrate them and show to the customers. Like the news we can read now, you will see contents excerpted from different platforms on the same theme. Although the contents may not be entirely original, they provide a comprehensive and logical point of view. This is very good expression of curation. I think what companies need to do is take good use of data and let curation designers choose the right content. Then after adding their own brand logos, they can directly release it. This is the beauty of logos. Participants: In the trends of Big Data and O2O, what are the focuses of MIGO’s development in the next few years? Chen Jiehao: MIGO will take three steps to take advantage of big data and fully utilize O2O. Firstly, we will carry out data research to analyze sites, contents, consumer behaviors, etc. Secondly, we will cooperate with related companies in data exchange. Thirdly, we will focus on the payment behavior. By doing well in these three aspects, we can realize the change from online to offline. In such an ECO-system, the more we do, the better our services will be. Participants: As a participant, to participate in such an industry exchange conference, what goals do you mostly want to achieve? Chen Jiehao: There are still too few Chinese brands. In many industries, foreign brands have absolute advantage. MIGO hopes to help China’s branding businesses understand how to use data, how to analyze data and how to promote the brand. MIGO fully understands Asian people and Asian markets. We will continue improving our team, and serve more brands with MIGO’s Eco-system. In short, MIGO hopes to use our own originality to provide customers with concepts, to help customers execute and implement, and to change the mode of thinking of Chinese brand development to serve them. Profile of Chen Jiehao He graduated from Department of Information Technology of University of San Diego, and won his master’s degree in information technology from Boston University. He had founded two software companies in the United States, and is a CRM consultant certified by Siebel. With over 15 years of accumulated practical experience in CRM, he is familiar with the technology mergers and acquisitions, technical sales, strategic leadership, and has extensive expertise in cloud computing, ASP enterprise application and operation areas. Now he is CEO of MIGO Corp. In 2012 he won the title “100 Most Valuable Managers” by “Manager Today”. In his two-year term, he successfully transformed MIGO from a software company mainly selling EDM to a world-class CRM consulting service provider and established CEM innovative business model, standing out conspicuously in the trends of Big Data and O2O.


Out of the Puzzle of Eco-city Projects Zhu Yuejun, CEO of Dongtan Consultation In 2005, 2 high-profile eco-city projects - Shanghai Dongtan and Liaoning Huangbaiyu, marked the beginning of China’s eco-city construction. Thereafter, everywhere followed suit across the country. Chinese cities’ pursuit of eco-city can be seen everywhere, and it is out of control. Although there is no worldwide standard to measure eco-city, this does not affect the enthusiasm of Chinese cities. As large and small “eco-cities” are built (under construction), pessimistic views about China’s eco-cities gradually begin to emerge. People can not help questioning whether China’s eco-city has been lost.


In fact, although the process of China’s eco-city is not satisfactory, it does not need to be too pessimistic. Just as Zhu Yuejun, CEO of Shanghai Dongtan Investment Management Consultation Co., Ltd. (referred to as “Dongtan Consultation”) said, “eco-city is more an urban concept than a project. Eco-city is an infinitely process of approaching. From a realistic point of view, ‘city ecologicalizaton’ is more practically significant than ‘ecologic urbanization’.” Thinking Determines Behavior Participants: You served as strategic planning director in several listed companies to take charge of the companies’ strategic planning, manage a large number of government projects, and provide consulting and planning, planning design and investment services. In the process, what changes were brought to you when your work focus was transferred? Zhu Yuejun: I think the first is the change in thinking. Enterprise strategic planning is to consider how to sell products and how to develop and grow company from a more microscopic perspective of products and the company, while development planning of cities, regions, and parks rises to Madhyamika with the idea of making platform. This helps government build the platform well and attract enterprises to come here and get developed. Of course, familiarity with and understanding of the behavior of economic decision-making of enterprise can make us grasp the correct market mode. Construction of the platform is fitter for enterprise decision makers’ investment psychology to meet their service requirements, and thus can better help the government. After I get engaged in district development planning, it is a long-term process from developing strategies to achieving results. The value of work is difficult to be measured through economic reports. The virtually endowed historical mission and responsibility has become an important support for us to go forward. We especially desire to make our ideas about regional economic development become reality, even if it is a small part, which will make us quite content. Participants: How to understand one-stop service of Dongtan Consultation? Zhu Yuejun: At the earliest when we made strategic plans for development for SIIC (Shanghai Industrial Investment Co., Ltd.) and local governments, we found strategic visions we put a lot of efforts on could not be realized well at the level of spatial planning due to communication problems with planning and design agencies, so we decided to extend the industrial chain to be engaged in planning. Strategic planning and spatial planning were carried forward side by side so that they could be tested mutually. Thus, bold imagination of strategy and scientifically special arrangement could be mutually coordinated. As most of the regional development projects started in vast wild land, the construction of infrastructure needs a lot financing, and it was more urgent for industrial investment project to enter. Because of our deep understanding of the project and familiarity with relationship, various suitable suppliers and appropriate industrial resources would be introduced into the district, so we had certain inherent advantages. As a result, we naturally started integrated service from consulting, planning and attracting investment. Reform and Construction Are Different but Equally Satisfactory Participants: Urban development is closely related with early planning. How to avoid the issue that urban development is restricted by planning? Zhu Yuejun: To avoid the issue that urban development is restricted by planning, the planning must be “forward-looking, human-oriented, and flexible”. First, a city must endure test for at least several decades, centuries, or even a longer time. If we lack prospect, it is difficult to make a plan to adapt to future development. Not only do we see the future from today’s perspective, but we also see today from the point view of future. We should learn from development experience in the developed countries and advanced areas. We should have insight and vision. Second, cities serve people, and planning should be human-oriented. Cities are built not for sake of cars. There should be a focus in urban planning and comprehensive and in-depth consideration of human needs. Third, we should have flexible planning concept. No one can accurately predict future, so our planning must be flexible and adjustable. Based on actual situation, we should adjust our planning in each year or at every stage. If these 3 points can be followed, I think this issue can be avoided to a great degree. Participants: According to experience in planning of new districts in towns, industrial parks, tourism areas and other projects, do you think urban reconstruction and new town construction in full swing are similarly satisfactory?


Zhu Yuejun: Essentially, reconstruction of old city and new town construction are rearrangement of utilization pattern of land resource so as to achieve comprehensive coordination and sustainable development of economy, society, and environment. Either reconstruction of old city or new town construction must be economically, socially and environmentally feasible. In addition, both of them have the same assessment criteria, namely, whether people in the region achieve their happy and beautiful lives. Participants: What is the focus of urban reconstruction? Zhu Yuejun: The purpose of urban reconstruction is to explore the more efficient economic lifestyle and achieve greater industrial efficiency, better life, economical feasibility, and social harmony. The key is to find a better effective economy and life experience to replace the original state, to cover the cost of reconstruction, and to create greater value. How to Integrate City and Ecology Participants: You mentioned in your personal lecture that eco-city is the future of urbanization in China. But some believes that China is taking the industrial civilization urban road and lacks realistic basis to develop eco-city. How do you think of this? Zhu Yuejun: Eco-city and industrialization are not contradictory. It is hard to imagine without industrialized cities. Since our development zones and industrial parks in suburbs were far from urban construction in urban area in the past years, this leads to separation between industrial economy and urban economy. The deficit of industrial economy is ultimately compensated by the urban economy, which to some extent becomes one of the factors that cause high land price and high housing price. Connotation of eco-city should be 4-dimensional ecology - economic ecology, social ecology, environmental ecology and resource ecology. The blend between urban economic and industrial economy is the key connotation of industrial chain of eco-city. Among them, the top priority for eco-city is to select correct mode of economic development, maintain vibrant regional economy, sustainable prosperous development and growth, and achieve economic ecologization. Social ecology needs to realize harmonious coexistence among different classes and people with different earnings. Meanwhile, we should pay more attention to the protection of the natural environment and active restoration, and utilization pattern of innovative resources to achieve reuse and recycling of resources. Industrialization is the basis of eco-city. Without industrialization, urbanization would have not been realized. Our problem is that urbanization and industrialization are separated, but at present a lot of development zones are in transformation and upgrading. Construction of new industrial town is aimed at making up for the urban economy and promoting integration and development between industrial economy and urban economy. However, another problem will emerge: we have city but not economy. The city only has framework but no content. The urban economy has three significant connotations: public economy, service economy and consumer economy are systematically planned and orderly carried forward. Participants: Can you introduce the basic situation of the current eco-city construction in China? Zhu Yuejun: Eco-city construction is in full swing in China, but the problem is obvious. In many parts eco-city is devalued as environmental problem, and environmental problem is belittled as greening. Overall, the eco-city construction is not fruitful. Currently, there are no exact standards to measure eco-city all over the world. I personally think that eco-city is more a concept than a specific development project. Eco-city is an infinitely close process, and there are no specific constraints, so I come up with two concepts: “Urban ecologization” and “ecological urbanization”. “Urban ecologization” is to reconstruct the original city ecologically to soften its originally rigid planning and design. “Ecological urbanization” is based on the concept of 4-dimensional ecology to construct new urban districts. In comparison, “Urban ecologization” and “ecological urbanization” are more practically significant. Participants: What measures will Dongtan Consultation take to implement eco-city ideas and promote local economic and social development? Zhu Yuejun: The common expression I use in planning industry is “one body with 2 wings”. “One body” means that the industrial chain of consulting - planning - investment will be built more solidly. One of 2 wings is to establish research center, research business dynamics, project resources, and intellectual products, lay solid foundation for company, and provide support for consulting and planning and investment. The other of 2 wings is to set up training division, spread influence of Dongtan Consultation, and expand investment resources and customer market. We hope not only to write research reports and


advisory programs, but also to affect more government workers so that planning concepts of Dongtan Consultation can be promoted in a faster and better way. Recalling years of work experience, Zhu Yuejun said what he was most satisfied with is that he influenced some people and succeeded in something. Understandably, Dongtan Consultation either directly participated in planning or impacted thinking of designers and policy makers through training. We hope that the influence of these thoughts and behaviors can play some role in the process of walking out of lost situation. Profile of Zhu Yuejun With a masterâ&#x20AC;&#x2122;s degree in economics of Renmin University of China, he served as strategic planning director in several listed companies. Currently, he is executive director, president and senior partner, and chief advisor of Shanghai Dongtan Investment Management Consultation Co., Ltd. As a regional development expert, park economy expert, urban complex expert, and expert in modern service industry, he is committed to regional development planning, ecological urban planning, park development planning, urban complex planning and other researches and practices. He has over 10 years of research and consulting experience related to the profession. He has chaired many government projects in Shanghai, Qingdao, Langfang, Heilongjiang, Ningbo, Huzhou, Dali, Yancheng, Nantong, Wuxi, Lianyungang and other places. He repeatedly went to Japan, Korea, Europe and other places for investigation, exchanges and visits.


Walk out of Haze and Explore Beautiful New Horizon In the winter of 2013, when it was still cold and the spring did not approach, Beijing residents had not yet prepared to “meet” sand storm that certainly “visited” every spring, but they were plagued by haze.

Being misty is quite artistic in poetry, but in reality, it is very bad to be seemingly very far though it is very close. And the haze weather was caused by severe pollution. Furthermore, the fog could not disperse. Not only was Beijing contaminated, but also the surrounding areas such as Langfang, Baoding, Tianjin, Xingtai and other places were polluted to varying degrees. Under the haze condition, high-concentrated gaseous pollutant was prone to causing chemical change so as to increase PM value and result in increasingly serious pollution. During that time, many Beijing residents were afraid of going out. They would be “fully armed” if they have to go out. From the picture below, we can easily see the seriousness of the haze in Beijing. Over a half of upper parts of high-rise buildings was immersed in the haze. As we are more worried about the haze weather in Beijing, experts in the relevant fields have new discoveries. Now we follow experts to visit five cities that are managed quite better in China to seek beautiful new horizon as well as inspiration for us to protect environment.

Qingdao: A Charming Seaside City Qingdao is a very famous tourism city in China under the jurisdiction of Shandong Province. Shandong people’s warmness and cheerfulness is well-known all over the country. Numerous buildings are of European style in Qingdao, so it is known as “Oriental Switzerland”. In addition to beautiful maritime scenery, Mount Lao in Qingdao is also worth visiting. Because tens of millions of tourists visit this city


each year, presumably pollution is very serious. But in fact seawater of the offshore sea in Qingdao is very clear, and we will not find contaminants in Mount Lao. And the streets in the entire city of Qingdao are also very neat and clean. Certainly, this has a direct relationship with the local climate, but the most important and critical is local people’s concept to govern and value environment. Among the main attractions in Qingdao, patrol cars publicize environmental protection at any time and clear up garbage immediately if found, and the concept of environmental protection is deep-rooted in the minds of Qingdao citizens. If environment is expected to become more beautiful, the concept of environmental protection should be deeply rooted in people’s minds. Qingdao is a typical example. The locals do not think that environmental management is not only a matter of government but also a matter of their own duty. In this way, Qingdao can leave a good impression on all visitors.

Guilin: World-renowned for Strange Mountains and Water Guilin has topped the list in cities with best environment in China for many years, which is also a famous tourism city under the jurisdiction of Guangxi Zhuang Autonomous Region. Guilin is a city with beautiful scenery such as Li River and Stone Forest, but few know that Guilin is rich in metallic and non-metallic mineral resources, and water and animal resources are very abundant. There is Asia’s first over 1,000-meter high head power plant here. Generally, the places rich in resources are often relatively easy to be polluted, because when people develop resources, it inevitably causes environmental damage. However, for 5 consecutive years, the environmental quality in Guilin was near the top among 46 major cities nationwide. Meanwhile it is the best among the inland cities. Guilin local government attaches great importance to sewage treatment and purification, and is also very concerned about forest coverage rate. At the same time, it pays attention to environmental protection in the exploitation of resources. So indicators of sewage treatment rate, garbage treatment rate and forest coverage rate are very high in Guilin all over the country. Happiness and quality of life of the local residents are very high.


Suzhou: Heaven on Earth Suzhou located in the Yangtze River Delta has a long history and is highly modernized as a central city in Jiangsu Province. The design of the Classic Gardens of Suzhou is internationally well-known. Suzhou is known as “a city in the garden”. It is very near to Shanghai, but indicators of environmental quality show that it is on the red list while Shanghai is on the black list. Why? Because Suzhou has a long history, there are many historical sites and ancient towns. The local authorities did not pursue economic efficiency to destroy them in the development, but kept the original historical sites. In this case, not only are the historical sites protected, but the local ancient customs and culture in Suzhou have also been preserved. The quality of the natural environment can be improved. Additionally, in recent years, Suzhou also adopts modern technology to deal with garbage and sewage. Sewage conversion rate and waste disposal rate are very advanced in the country.

Zhuhai: Seek Development and Environmental Protection Located in the south of the Pearl River Delta, Zhuhai City is one of China’s 5 special economic zones. Although the city is small, it has powerful momentum to develop and pays attention to environmental protection in the development. Therefore, it is known as “a garden and romantic city”. In fact, in the world, many emerging cities in the initial stage of development are caught within bottleneck, that is, they develop so fast that they ignore environmental management. After the urban development reaches a certain level, the environmental quality declines, and happiness and quality of life of urban residents have greatly decreased. This development mode of “first pollution, later treatment” makes many cities and even country suffer losses. Therefore, Zhuhai learned this lesson in the development, slowed down the pace of development, and focused on the urban environmental protection in the development. So, now Zhuhai tops the list in economy, and its environment is also very good. The rate of reaching standard for drinking water is 100% in Zhuhai. Through the data, it is not difficult to see the standard for the environmental management in Zhuhai is very high. The most obvious impression on the friends visiting Zhuhai is “relaxed”, as the saying goes that haste makes waste, so environmental protection and development should be equally valued. Such a way is worth learning and taking as an example. Now many friends in inland cities are willing to spend exorbitant money to buy houses in Zhuhai. They go there for recuperation on vacation, and intend to “migrate” to Zhuhai after they are aged.


Diplomatic Manners Shui Xin On March 26, 2013, at the square in front of Pretoria Federal Building, the President of South Africa Jacob Zuma was welcoming Chinese President Xi Jinping with the highest local courtesy. What should be arranged when Chinese national leaders visit a foreign country? What are the details behind? Special Plane It takes a total of 19 hours from Moscow to Johannesburg and then to Pretoria. Such a distance is a test for leader special plane aircrew and logistical support. Before President Xi Jinping’s visit, the CAAC spent a month preparing for the visit. Meanwhile, the CAAC Special Plane Office also called to notify the Air China. Special plane for leader’s visit is generally provided by the Air China. Yin Ganting, captain of special plane for 3 sessions of Chinese leaders and former director of CAAC North China Regional Administration, recalls that because in the 1950s there were no real special planes, special planes for the early Chinese leaders were quite frugal, even a little shabby. As national strength increases, the CAAC gradually has its own “special plane brigade” fully responsible for leaders’ visit activities. Special plane for leaders is accordingly improved to match our national strength. Cabin layout of special plane for Chinese national leaders is very similar to “Air Force One”. The first half is for head, the middle for ministers, and the behind for some guests, reporters and escorts. There are seats for staff and security personnel between seats for ministers and guests, most of whom are bodyguards and security guards. Faculties and equipment on the plane are relatively luxurious than airliners but not as luxurious as imagined. From pictures in news reports we can find special plane for Chinese leaders keeps simple interior decorative style. It is unknown that whether special plane for Chinese leaders has air office function and nuclear password like America’s “Air Force One” and Russian president’s special plane, but it is certain that the communication function on the plane is powerful enough to keep contact with the country during visit. Chinese government took international practices about special planes for President, Vice President, Speaker of the House of Lords and the House of Commons, Prime Minister, Deputy Prime Minister as reference and stipulated rules as early as in the 1950s. By rules, special planes used in Chinese leaders’ visits are generally provided by the Air China. Plane provided by the Air China to undertake visit task for


top leaders is generally Boeing 747-400. Boeing 737 and Airbus 332 are sometimes used for other leadersâ&#x20AC;&#x2122; visit task. The Number of Escorts According to Rules of Strict Control of Leadersâ&#x20AC;&#x2122; Visits Abroad Stipulated by General Office of CCCPC and General Office of the State Council issued on August 17, 1989, the total number of escorts with the Party and national leaders to visit abroad shall be no more than 20 people, and accompanied reporters shall be reduced. If other leaders of CCCPC visit abroad, the total number of escorts shall not exceed 10. If provincial and ministerial leaders visit abroad, the total number of escorts shall not exceed 5. If some special groups for some special reasons exceed the required number, they should be reported for approval. The number of groups to attend multilateral and bilateral international conferences or other professional meetings shall be reported for approval according to actual demand. Escorts with national leaders are usually divided into official entourages (escorts), consultants, staff and so on. If a delegation visits abroad, the official entourages are delegation members. Large delegations are also categorized by professionals, such as official members, consultants, protocol officers, security officers, information officers, technicians and reporters, aircrew and others. If the wife accompanies, she shall also be listed. The common list order for her is right after the husband, but she also can be arranged alone according to her position. Procedures of Farewell Ceremony Counterpart leaders and a certain number of senior officials of the host nation attend the farewell ceremony. Some also inform all (or some) foreign ambassadors to attend, present flowers, and play national anthems of the both countries. State guests accompanied by the host review the guard of honor. They air gun salute and escort. Some countries send several aircraft fighters to escort visiting foreign leaders on special planes. They generally welcome about 100 km away from the capital, send salute signal to the special plane, and then fly to the airport in formation. After the special plane lands, escort aircrafts fly around the airport and leave. Some countries begin to escort when the special plane enters the territory of the host country. Deliver a speech. Some countries arrange both sides to give a speech at the welcoming ceremony. Some do not arrange formal speech or only distribute written speech drafts on the spot. Welcome people. Welcome people are mostly youngsters, singing and dancing. They stand along the route where the state guests pass to give a warm welcome. Some only arrange a small amount of people at the ceremony site. Certainly, different countries have different arrangements for the above items. In recent years, most countries do not arrange escort. But most countries arrange the first 4 items. Gun Salute Gun salute is determined by the identity of the visitors. The present international practice is to air 21-gun salute to welcome Head of State or other people at correspondent ranks, 19-gun salute to welcome head of government or other people at correspondent ranks, 17-gun salute to welcome vice prime minister-level officials, and so on, and singular number is taken. Our country officially began to air gun salute for foreign visiting leaders in June 1961. It was cancelled in 1966, and now this etiquette is reset. Many countries also air gun salute at a grand ceremony, but the number and airing time are varied in different countries according to their specific circumstances, for example, 62 for British monarchâ&#x20AC;&#x2122;s birthday, 41 for opening and closing ceremony of Parliament; 28-gun salute was aired at our grand founding ceremony because it happened to be 28th anniversary of the Chinese Communist Party. National Banquet National banquet can be divided into lunch and welcome dinner, personally invited and presided by head of state of the host country. Lunch is relatively short. Some African countries will arrange theatrical performances at welcome dinner, singing and dancing. Russia and African countries use their own distinctive Western food to treat state guests. Russian national banquet usually contains famous Russian black caviar, red caviar, Borsch Soup of Moscow, etc.


National Gifts to 5 Sessions of New China Leaders

Time: 1972 People: U.S. President Richard Nixon presented to Mao Zedong National Gift: porcelain swan When Nixon visited China in 1972, he brought a carefully prepared gift - a porcelain swan symbolizing “Peace Messenger”. Swan is a popular favorite mascot for American people. Legend has it that it can bring people happiness and luck. The designer vividly sculptured the swan’s demeanor of reproducing, feeding and caressing its baby swan. The happy swan family, cheerful worms, and exuberant flowers and grass are all vivid, lifelike, and full of fun, which shows a tranquil, peaceful and beautiful picture and conveys the good wish that American people and Chinese people can live in peace with each other. This porcelain swan was kept in the Palace Museum later. After the establishment of China Friendship Museum, it becomes the greatest treasure of the museum.

Time: 1982 People: British Prime Minister Margaret Thatcher presented to Deng Xiaoping National Gift: silver cigarette case When British Prime Minister Margaret Thatcher visited China in September 1982, she had previously learned that Deng Xiaoping had a habit of smoking, so she presented to Deng Xiaoping an exquisite silver cigarette case. For this silver cigarette case, “rice” character pattern is carved on the lid edges by chisel with the central part slightly elevated, and there are no other carvings. The cigarette case was made of purer silver and in line with the tradition silverwares which Europeans prefer to use; it has concise appearance and lively shape, widely different from oriental gold and silver wares with complicated decorative styles. It also complies with aesthetic taste of British crafts; Deng Xiaoping liked to smoke. This great man’s personal hobby seems to be known by the whole world. A cigarette case seems to be a very good gift to a smoker.


Time: 2009 People: Belgian royal court presented to Xi Jinping National Gift: a new-generation diamond “Blue Flame” When the then Vice President Xi Jinping led a Chinese government delegation to visit Belgium in October 2009, Diamond Kingdom of Belgium performed extraordinarily. Its royal family presented a 2-carat new-generation diamond “Blue Flame” as a national gift to Chinese government representatives. A Chinese national flag and the characters of “1949-2009” are engraved on the diamond surface to commemorate the 60th anniversary of the founding of new China, enclosed with a diamond lab certificate. The diamond was cut by TESIRO’s special “Blue Flame” and released in Antwerp in January 2009.

Time: 2011 People: U.S. President Barack Obama presented to Hu Jintao National Gift: oil painting of “8 U.S. Presidents and the Great Wall in China” On January 18, 2011, the former President Hu Jintao arrived in Washington and began a state visit to the United States. At the dinner, Obama presented to Hu Jintao an oil painting of “8 U.S. Presidents and the Great Wall in China”. The painting is 86 inches long and 68 inches wide. All are China’s lucky numbers. The painters are Zhou brothers, Chinese artists from Obama’s hometown of Chicago. The 8 presidents are the then American presidents since U.S. President Richard Nixon visited China in 1972. They all made contributions to the development of Sino-US relations. The Great Wall represents China’s long history of 5,000 years. On the upper part of the painting, a spiral, winding red line represents development history of Sino-US relations as well as a better vision of future relations between the two countries. A thick black line stands vividly on the lower part of the painting on behalf of the unique Chinese “brush and ink culture”. Two blue segments on the upper left of the painting and red and white lines on the right side symbolize the American flag. The whole painting symbolizes that the growing Sino-US friendship will be always inherited.


Cooperating to Hold Conferences Becomes an Irresistible Trend - Associations, media and independent conference organizing companies jointly build successful conferences Li Qingxing Today, a single factor or aspect has increasingly lower influence on the success of conferences, while the play of the overall effects is the key. Internationally, the conference organizer pattern includes industry associations, industry media and conference organizing company of independent brands. This is also the development trend of domestic conferences. Although various types of organizers have their advantages, some disadvantages are difficult to change. In this regard, the best strategy is to cooperate, integrate resources, complement advantages and seek for win-win. 9 elements of successful conferences Successful conference planning involves all aspects of the conference and is a dynamic system engineering, rather than only simple combination of “conference agenda”, “expressions” and other single conference technical means. Specifically, the conferences have the following 9 success factors: First, the organizational structure of the conference; Second, choosing the right industry; Third, focusing on the theme, namely, grasping the pulse of the industry; Fourth, a reasonable expression form; Fifth, having attractive topics; Sixth, all-around three-dimensional, specialized marketing; Seventh, professional strong sales; Eighth, professional customer services and conference services; Ninth, a scientific evaluation system for future improvement. These nine major elements must have a guiding principle of having the awareness of brand-building so as to cultivate high-yield conference. All successful international conferences have gone through 5-8 years or even longer operating time. It usually takes 3 years to build a brand and more than 5 years to show the brand strength. Therefore, identifying the industry development tendency, building the brand and integrating resources are the top priority of successful conference planning. Associations, media and independent conference companies will become the main body of conference organizing Business conference refers to the conference which requires a fee. The conference “revenue” we mentioned here refers to the revenue brought by every conference participants to the conference organizer, that is, the revenue generated per person. Statistics by China Decision Makers Consultancy (hereinafter referred to as “CDMC”) suggest a domestic conference of 200 participants can generate 400,000 to 400,000 yuan of revenue, an average of 2,000 yuan brought by each person. According to statistics, for foreign conferences, such as DMG Events, a 200-person conference can almost create 10 million yuan of revenue. The highest revenue brought by each participant can reach more than 50,000 yuan, which fully reflects the influence and professionalism of the conference. Internationally, the conference organizer pattern includes industry associations, industry media and conference organizing company of independent brands. According to industry statistics, such association conferences account for about 54% of international conferences, but only 16% of domestic conferences. (The remaining 60% of organizers are governments or enterprises, and 24% are research institutions, consulting firms, public relations companies, advertising agencies, government agencies, etc. From the point of view of international experiences and practices, such conferences are not sustainable.) Therefore, the future trend is that China’s main conference organizers should also be the above three institutions. Referring to international experience, China’s future development trends of conference organizing are as follows: First, the proportion of association conferences in China’s conferences will gradually increase in the future, and its growth will be much faster than that of corporate conferences; Second, these three organizing institutions will play increasingly leading roles; Third, these three institutions will conduct in-depth cooperation in the future. The pattern of international business conferences has two characteristics. The first is the high proportion of conferences organized by industry associations, industry media and independent brands; about 54% of all conference organizers. The second is these


three institutions cooperate with each other. Abandoning the “top-down” thinking of conference organizing At present, the domestic and international conferences are different in organizing form. Foreign industry associations are major operators of some industries and are self-organized. Everything they do is “down-top” and from the perspective of members. Such thinking and organizational structure determine that the conference organizing aims to create value for the industry. In contrast, domestic industry associations are mostly semi-official agencies which undertake a certain amount of government functions, so their behaviors needs to take two aspects into consideration. They need to take into account the interests of members, but the members’ interests are often weakened, which may affect the starting point of “value creation”, thus resulting in the fact that many industry associations hold the “top-down” thinking. Domestic industry media have many similarities with industry associations and huge differences with foreign counterparts. Foreign industry media are mostly business organizations, and their activities and conferences revenue account for 30% to 40%. Their purpose of organizing conferences is to create value for the industry, and the content often interacts with the media and complements each other. They have huge database and good conference brands. While the domestic industry media have not yet fully met market demands for content and other aspects, and their appeal is far below the industry associations. As the domestic media are monopolies which lack independence, resulting in that it is difficult for them to compete with foreign media in business and operation modes and the conference organizing revenue is only 10% or so of their income. In addition, the media organize conferences not only for the purpose of revenue, but also for strengthening the marketing function of conferences, which also affects conference topic setting and other aspects. (As shown in Figure 1)

Figure 1: Advantages and disadvantages analysis of the organizers of domestic and international business conferences (association conferences) 

Foreign assassination s

Advantage s

Disadvanta ges

Domestic assassination s

Foreign media

Domestic media

Domestic conference organizing company of independent brands

“Down-top” value creation

Strong appeal

Huge database Professional planning

Monopolized industry

Having more comprehensive success factors.

Lacking cohesion Internal conflicts interests

“Top-down” thinking Leading officials awareness Lacking professional staff for conference organizing

Self marketing Deviating from the market

Institutional constraints Lacking independent self marketing

Conference organizing has not yet become an industry. Professionalism of planning and marketing has not attracted enough attention.

of

When compared in the performance in nine aspects of conference success factors, industry associations, industry media, brand conference companies show their respective advantages and disadvantages apparently. (Shown in Figure 2)

Figure 2: Factor comparison of domestic and international conference organizers (Based on the results of participant surveys at 100 international business conference venues)

No.

Conference factors

success

1

Conference organizational structure

Foreign industry associations

Domestic industry association s

Foreign media

Domestic media

Independent brand conference companies

Strong

Strong

Ordinary

Strong

Weak


2 3 4 5 6 7 8

9

Choosing the right industry Focusing on the theme Reasonable expression form Attractive topics All-around three-dimensional, specialized marketing Professional strong sales Professional customer services and conference services Scientific evaluation system for future improvement

Strong

Strong

Strong

Ordinary

Strong

Strong

Ordinary

Strong

Ordinary

Strong

Ordinary

Ordinary

Strong

Ordinary

Strong

Strong

Ordinary

Strong

Ordinary

Strong

Ordinary

Weak

Ordinary

Ordinary

Strong

Weak

Weak

Ordinary

Weak

Strong

Strong

Weak

Ordinary

Ordinary

Strong

Ordinary

Weak

Strong

Weak

Ordinary

Complementing advantages to achieve win-win The above analysis shows the organizers certainly have their advantages play, but they also have some disadvantages. Some disadvantages need to take the time to change, but some disadvantages are difficult to change. Since it is difficult to change, the best strategy is to cooperate, integrate resources, and complement advantages to achieve win-win. Domestic and foreign independent brand conference companies are also different. Foreign brands conference companies are usually very professional, seek for long-term brand development and have a development history of 20 to 30 years. Thus, in the field of international conferences, independent brand conference companies, industry associations and industry media form the “trisection” development pattern. Some independent brand conference companies also have mutual stake rights with industry media. Some foreign conferences of industry associations are planned and organized by independent brand conference companies. Those three parties have cooperative relationship. In China, business conferences are not organized by industry associations or media, but independent brand conference companies. Take CDMC as an example. The revenue of a 200-people conference can reach 1.2 to 1.4 million yuan, up to 6,000 to 7,000 yuan person, higher than the average revenue of national conferences. This is because the company has focused on learning from international conference mode for many years, and conducted localization and innovation in Chinese market. Without doubt, the independent brand conference companies also have disadvantages, that is, they have not yet been considered as an independent industry. The market has not given enough attention and respect to conference companies, has not been aware of their existence and value. However, this industry is indeed quietly growing. There have been three companies which can organize over 50 conferences each year. In the future conference pattern, the development of the independent conference companies will show more powerful influence. Thus, the cooperation among domestic industry associations, media and independent conference companies is an irresistible trend. In this regard, CDMC also tried. Since 2004, CDMC started to cooperate closely with industry associations, alternative energy conferences, China Electricity Council and its subordinate “China Power Enterprise”. We also cooperate with Chinese Society of Power Engineering to organize conferences which have been successfully held for 8 years and have certain brand awareness in the international arena. In addition, CDMC also helps some associations and media plan conferences, hoping to bring more “win-win” conferences. The development of the conference industry is the expression of a country’s “soft power”. We’ll strengthen our confidence, work together to organize more international high-end conferences and enhance China’s influence and “speaking right” in the international arena!


COLLEGE ؅ୢ

Unveiling The Essentials About Choosing And Attending Conferences 嘠嘻嘲嘽嘮嘻噡嘕嘪嘻嘻噂 Q: What drives senior managers to attend conferences? A: The following 9 demands are summarized for more efcient work by professional managers: 1) To understand status quo, development situation, applicable policies and future trend of the industry; 2) To understand the pattern of both the upstream and downstream chain of the industry in the world and layout of its development in Chinese market; 3) To know trend of the industrial leaders, competitors and partners; 4) To build valuable connections with the governments, partners and customers; 5) To formulate enterprise development strategy, marketing strategy and strategic plan; 6) To pay attention to human resources status of the industry and select and recruit experienced talents in the industry; 6) To plan oneýs own career development for chance of a better job; 7) To detach oneself from trivial routine work and distill clear thinking; 8) To learn as an investor the best way in entering an industry; 9) To initiate publicity and promote products. All the above demands can be met at high-end industrial conferences. For sponsors, participants and award selection bodies, conference is a practical marketing place. Event marketing is to promote brand products of a company through sponsorship to or active participation in conference organizing. It is the most efcient opportunity for a senior manager of a modern enterprise to efciently and rapidly convey product quality, conception, corporate value and plan and quickly seize high-end customers. The reason is very simple: customers you see at the conference are all highend, differentiated, highly oriented and accurately targeted through strict selection by the conference organizers. As a result, following the future trend of marketing, event marketing as effective crowd promotion (towards industrial segments rather than the public) will be wonderfully protable far better than any single effect created by advertising and advertorial promotion. For example, a highend industrial forum gathers industrial leaders, governments, enterprises and the up/downstream parts of an industry to build a publicly authorized invisible platform for the industry, while participants express and demonstrate themselves at the platform to invisibly improve position, image and discourse power of the enterprises, leaders or senior managers. This is potential value of the conference to the enterprises, senior managers or marketing departments of the enterprises.

42

Q: How to choose international business conference? A: Business conferences have developed very mature in Europe and Americas, where associations, media and independent conference companies, from the leaders to the employees, help the enterprises and senior managers further develop in line with demand of the customers and through scientific induction and sorting and perfect design. Such conferences can win recognition from the participants and attract participation or sponsorship from the large and regular foreign-funded enterprises each year by large budgetary grants. However, in China the current situation of conferences admit of no optimism with disordered pattern. For example, far from professional, planning of most conferences leads to empty form with neither substantial contents nor spirit and soul. Then, what do the foreign conference companies experience after entering Chinese market? The answer is not encouraging. Due to most special nature of the conference principals, the foreign companies feel at loss in the complex business and social environment of Chinese market. They can create a small number of excellent conference products, but their strategic blueprint is hard to roll out in China. As a result, they have to retreat with lost hope and courage. Then, against the large background of China, the participants shall pay attention to the following five points in choosing a conference: firstly, examining the organizer; secondly, analyzing contents of the conference; thirdly, reviewing form of the conference; fourthly, considering speakers of the conference; fifthly, comprehensively examining depth and comprehensiveness of the organizer and planner in studying the industry and demand of the customers. Specifically, it is, as it were, the simplest and surest way by examining qualification of the organizer to evaluate quality of the conference. Typically, it takes a researcher four to five years to understand an industry. As a result, to accumulate some professional talents, a company must have over ve years of conference experience. Meanwhile, for a quality conference, one needs to choose a large qualified and reputable company; in addition, we need to know whether an organizer has prestigious senior management team. One can hardly imagine the planners or managers of a conference company, who are young fellows around 30 years in age without any experience as senior managers in some large enterprises nor without business school MBA education backgrounds, could be qualied and capable to understand senior managers and design customized products. In addition, reputation is also important. For some conferences held by many domestic companies, the promotion material presents an effect far


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from that on the site for many reasons, e.g. the conference organizers are not professional in conference nor familiar with conference organizing though with some knowledge on the industry. Furthermore, we need to judge quality of 镁conference每 in other aspects. Firstly, contents of a conference: Whether the theme grasps the pulse of industrial development and the topic follows the current industrial hotspot; Whether the topics are logically linked. Secondly, format of a conference: Whether the conference is to create a free, relaxed, lively and flexible environment for warm communication and set rich links of pre-event training, high-end exhibition, award presenting, post-event visit, etc. Thirdly, authoritativeness of the invited speakers. Whether the speakers can make speeches of actual effect in line with the theme of the conference and the topic interesting to the participants rather than show senior titles and positions or luxuriousness. Fourthly, resources of the planners. Whether the organizers have many social resources from the related industries and industrial database, which is equally important for a proper choice of conference. Hard to choose, you may consult a neutral institution with rich information, a senior ofcer of a peer company and neutral media (e.g. Participants, Meetings China and other journals). Q: How can I attend a conference and acquire the desired value? A:It is actually an investment to attend a business conference. The participants must hope to gain much valueadded return for their valuable time spent during the event and travel, registration fees, travel expenses, etc. The essence of attending a conference is purchasing some service, which requires participation and interaction. For example, by participation, we seem to enter a treasure, i.e. full harvest by digging or no return by idling around. Actually, effect of participation depends on preparation and full engagement of the participants. According to statistics, at a conference of 100 participants, you may want badly to know and communicate with 5-8 persons among them and study and understand in depth 1/4 of the themes. For the best participation effect, pre-conference, midconference and post-conference are very important links, which need to follow the following process. Pre-conference: The participants shall keep communicating with the planner of the organizer from the day of participation and remain updated with progress of the conference, profiles on the participants, real-time change of the businesses, etc. you may mark any business you are interested and make your schedule for full participation; midconference: we suggest that the participants learn from the

westerners initiative in communication and find the person or persons you are interested in for communication through one-2-one meeting, exchange of business cards, in a cocktail party or by help from the organizer; post-conference: participants are matched with each other for active interaction after the event through industrial club set up by the organizer or via Linkedin, Facebook, Weixin, micro-blog or other mobile socializing tools. Q: What is the difference between CDMC and other companies in conference organizing? A:CDMC has international senior management team with sound culture and foundation to plan and design the most effective business conferences. It has established branches in Singapore, Philippines, Shanghai, Beijing and Qingdao and held over 260 conferences in 6 industries across Asia. For ten years throughout the development of CDMC, some governments, associations, media and loyal senior ofcers have kept staying with us and helped promote reputation for joint growth. So far, CDMC has established close communication and strategic cooperation for conference with exhibition centers, media, publishing houses, training agencies, business schools, etc. Besides conference, CDMC also operates research report, commercial books, training, exhibition, award selection, overseas investigation, industrial club and private highend tourism to provide all-around service to enterprises and professional managers. Among the conferences held by CDMC, some enjoy high reputation, including Annual Asia Gas Congress, China Luxury Summit, Annual China Nuclear Energy Congress, Annual China Industrial Real Estate Summit, etc. However, frankly, some CDMC conferences still fail to fully satisfy the customers and want further improvement. During rapid development of the Company and preparation for listing, CDMC will follow a consistent principle, i.e. to follow and truly understand customer demand, plan better conferences, create more derived value for the customers through the conferences and meet demand of the customers through allaround service.

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D P O GF S F O DF ! J O GP S N BU JPO

ЗАԩ‫ݖ‬ѕِѪ‫ל‬Ѫ  Card & Payment (Middle East) Convention 2014

͗ᝫ˞ᮤ

ᫍḬ2014 ࣱ 3 త 18-19 ௅

DATE

March 18th-19th,2014

‫ڠ‬

ཁḬᤓર

LOCATION

Dubai

͗ᝫ᜺ഴḬ300 ̠

SCALE

300

˞ҨӬͮḬфንᏧ͗ᝫንѲᬶ‫ڃ‬

ORGANIZER CDMC Events

߽ழᎩቢḬwww.cdmc.org.cn

WEB

www.cdmc.org.cn

˖ˋКီӐஂ̶ࣉ‫ڣ‬ᄉளध‫ݼ‬

͗ᝫ௅ር 3 త 18 ௅ ·КီԢ˖ˋஂ̶ᛠˉԦࡘ्Ҹ ·ஂ̶ᛠˉᄉःၸԦࡘ 3 త 19 ௅ ·ሧҮஂ̶ᛠˉᮖЎԦࡘ ·ஂ̶߶Кˀζোγએ ͗ᝫ̜ཁ ࿗ʶ௃̃ᄉˀКီᮆጞஂ̶ᰳክतበСጆᄉࠂ᠛఺͗ ˀᛠˉ˃ࠑРՎଉᝦ‫ʹݟ‬ᝌфᛠˉԦࡘ᭦˙ᄉణጊᤔ᫇ᮤ

ज़ࡒ᝿͈þॡ‫ݝ‬ᄉ͗ᝫḞѸᤴ˿ʶ˓ॡ‫ݝ‬ᄉଉጉ֖଍ҮᎩʼஂ̶ԦࡘᄉࣰԻnjÿ úú̈ᐎᎩஂ̶঳ፂူḞ߷ලᆂ þ͗ᝫᝦ᝶˿ॡܲథ਒˦ᄉពᮤḞጷጺ३ॡ‫ݝ‬nj‫ࠕى‬ᄉ໥ᝮॡϘ३ʶեnjӠѫϘ३в൒ԟҪᄉ͗ᝫnjÿ úú˖‫ڍ‬й‫׷‬ᛠḞႂߔᩏᛠ঳ፂူḞ࠺᫹ þӠѫᰳТᑞఝܲ‫˿ڠ‬ᝌҁ˖‫̶ஂڍ‬ᛠˉᄉԦࡘḞ៘៘˞Ҩழnjÿ úú་ܷѽ֖̍ள᜴Пᩏᛠᬶ‫ڃ‬థᬌМՂḞᰳጞፂူḞDavid MARULLI

THEME New Start: Play on the Globalized Payment Market in Middle East AGENDA AT A GLANCE Mar.18th

·Global and Chinaýs Payment Landscape ·Payment in Industry Applications

Mar.19th

· Mobile Payment Takes a Lead ·Payment Security and Data Protection

HIGHLIGHTS Seize the unique opportunity to network with the leading executives. Access a comprehensive overview and debate how it can be improved. SEE WHAT YOUR PEERS SAID þA very good conference and platform to explore and boost future development of Chinaýs online payment.ÿ úúSong Hanshi, General Manager Internet Payment Department, China Union Pay þA well organized event with good range of topics. Presentations were informative and delegates are knowledgeable. Well worth attending again!ÿ úúShang Yang, General Manager of E-Banking Department, Shanghai Rural Commercial Bank þIt has been great to nd out more details on the payment industry in China. Thanks for the organizer.ÿ úúDavid MARULLI, Senior Manager-Application Delivery, Australia and New Zealand Banking Group Limited

50


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ॕԜ‫ن‬З֡ߟৗ֡ଢ଼‫ל‬Ѫ  10th Annual China Nuclear Energy Congress 2014 ௐ

ᫍ : 2014 ࣱ 4 త 17-18 ௅

DATE

‫ڠ‬

ཁ : ˖‫·ڍ‬ӑ̚

Apr.17th-18th,2014

LOCATION

Beijing, China

͗ᝫ᜺ഴ : 300 ̠

SCALE

300

˞ҨӬͮ : фንᏧ͗ᝫንѲᬶ‫ڃ‬

ORGANIZER CDMC Events

߽ழᎩቢḬwww.cdmc.org.cn

WEB

www.cdmc.org.cn

͗ᝫ˞ᮤ ನႂ᧗ըḬૌੌ֖఺᥄ ͗ᝫ௅ር 4 త 17 ௅ ·ˆႌನႂጪ᜾ ·˖‫ڍ‬ನႂ᧗ը֖ణளᤈࡘ 4 త 18 ௅

·᝹‫੾֖ܫ‬శΘः‫׷‬ᝇऎḬ‫ʹݟ‬໗ᡛ˖‫ڍ‬ನႂᄉణள߶Кಕэḱ ·᨟྆஧Θः֖˫྆஧‫ူܪ‬ ·ᄇࠑ́ᲝḬʽʶ̼ನႂ੾శ

͗ᝫ̜ཁ ԟˀՎᛠᆐᝦ͗ḞСซణᤂੌ႔Ḟѫ̙ణ·ࠃ᡺ ˀࣂథ֖໷‫ڙ‬ᄉឞ‫۪ڠ‬ణ᧗᜵ᄉᝌфழ಴ଡΘழतበՋͺ͖ͦСጆ ज़ࡒ᝿͈ þឞ͗ᝫଡΘ˖‫ڍ‬ನႂԦࡘᄉణளζোḞ̾Ԣˀᥦ̎लᮖ˖‫ڍ‬ನႂԦࡘᄉ̠տतበՋͺᄉ఺͗njÿ úúSeth Grae, Lightbridge Corporation þ˖‫ڍ‬ನᑞܷ͗ጷጺథ్ʿጇᏪ˄˃ˉব౜ुnjÿ úúSteven Breeding, Exelon Nuclear Partners þੇ᭣࣡‫؝‬൓ᤇ‫͗ڣ‬ᝫnj᤯᣾ᤇ‫͗ڣ‬ᝫḞੇࠪ˖‫ڍ‬ನႂࣉ‫ڣ‬థ˿ఝܲᄉ˿ᝌnj‫̾ݟ‬ՐᤆˠҨḞឯնᅻੇ͂njÿ úúJonathan Hinze, The Ux Consulting Company, LLC

THEME NEW START: Challenges and Opportunities AGENDA AT A GLANCE Apr.17th ·World Nuclear Power Outlook ·China Nuclear Restart and Latest Development Apr.18th ·From Supplier Side:How to Meet China Nuclear Energy Safety Requirement? ·Uranium Supply and Spent Fuel Disposal ·Contending:Next Generation of Nuclear Technology HIGHLIGHTS Participate in workshops on the latest strategies, share best practices with your market peers. Establish partnerships with the most important solution providers doing – or planning to do – business in the region. SEE WHAT YOUR PEERS SAID þThe conference provided the most current information on nuclear developments in china and networking opportunities with people leading nuclear projects in chinaÿ úúSeth Grae, Lightbridge Corporation þThe conference was well organized and professional.ÿ úúSteven Breeding, Exelon Nuclear Partners "I enjoyed the conference very much, and I was happy to learn a lot more about the situation in China as well. Please keep us informed of future events." úúJonathan Hinze, The Ux Consulting Company, LLC

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D P O GF S F O DF ! J O GP S N BU JPO

ॕԜ▁‫ࡍن‬ӓ䑗੥ֳ  11th Clean Coal Forum 2014

͗ᝫ˞ᮤ

ᫍḬ2014 ࣱ 5 త 15-16 ௅

DATE

May.15th-16th,2014

‫ڠ‬

ཁḬ˖‫·ڍ‬ӑ̚

LOCATION

Beijing,China

͗ᝫ᜺ഴḬ300 ̠

SCALE

300

˞ҨӬͮḬфንᏧ͗ᝫንѲᬶ‫ڃ‬

ORGANIZER CDMC Events

߽ழᎩቢḬwww.cdmc.org.cn

WEB

www.cdmc.org.cn

ᐐཤԺ૆፝Ԧࡘੌ႔ʽᄉผы཯̖ˉ੾శԦࡘ

͗ᝫ௅ር 5 త 15 ௅ ·̖ˉ᝶‫ڲ‬úúࣉ‫ڣ‬ഏ᜾ & ґ෸ผы཯੾శ ·཯චӐ੾శᐐཤúú੾శӐԦࡘˀ‫ˉ׷‬Ӑ̖ˉᤈር 5 త 16 ௅

·ґ෸੾శúú཯ᣀӐˀѽၸ

ѫ᝶‫ ڲ‬I

·ผыᑞຸḞ‫ࠃʹݟ‬ဗ཯༺ᄉᰳ஌ѽၸ

5 త 16 ௅

·̃Ӡʶˆጡ̃ඬӐᇎ૬ᬶḞѽၸˀ࠯ߚԦࡘ˧஺

ѫ᝶‫ ڲ‬II

·཯චӐᐎՋ९ဖԦႂˀܲᐎ̖

͗ᝫ̜ཁ 10 ͷͮᛠˉ˃ࠑРՎንѲḞ 6 ˓˃ᮤઐն๯ᄥ̖ˉᩖʼʽຣnj ज़ࡒ᝿͈þ͗ᝫጷጺ᭣࣡ѢॐḞ˝ܷࣸԟ̼͗ᛪଡΘ˿ʶ˓̈᤯̓ึḞѫ̙ॶ३ᄉࣰԻnjÿ úúBarbara N. MCKEEḞ‫ڍ‬ᬄ̂ҫҝүԆḞᎾ‫ڍ‬ᑞຸᦉ þ˞ҨழଡΘ˿ʶ˓᭣࣡ೡᄉࣰԻፋ‫ڍ‬Юܰᛠˉ˃ࠑԜѫ̙ᛠˉள᜹ཁḞࣲࡂ˖‫཯ڍ‬Ӑࢹ̖ˉᄉԦ ࡘԦᛪ᝴ܲథत᝹ব਒˦ᄉ᜹ཁḞ̠̽ԩᄝәุḓÿ úúࡼ‫ڍ‬Ḟҝ঳ᜆḞ˖‫ڍ‬ᇷӧ཯҃ෳӐߥథᬌМՂ þвʶ൒ԟˀᤇ‫ڣ‬ᄨ͗ , ᑞܴ˝ᡁү‫౎ࣛ׷‬᭣࣡థ͈ϘᄉѽᄝḞՎௐ˝ԟ̼͗ᛪѸᤴ˿ʶ˓᭣࣡‫ݝ‬ ᄉ͗᭦఺͗njCDMC ঳ᑞܴʼ໥ዴॐᄉᛠˉᄨ͗njÿ úúPhil AMICKḞචӐᦉ‫׷‬ҫ঳ᄢḞPhillips66 THEME

Asiaýs Premier Coal Event: Sustainable Development Focus

AGENDA AT A GLANCE May.15th

·Market Overview & Advanced Technology on Clean Coal ·Gasication Worldwide – Technical & Commercial Issues & Progresses

May.16th

·Informed Insights: Coal Conversion and Utilization

Stream ć

·Principles and Suggestions for Efcient and Clean Development

May.16th

·IGCC and IGCC Poly-Generation

Stream Ĉ

·The CCUS Journey to a Sustainable 21st Century

HIGHLIGHTS 10+ senior industry experts jointly plan. Six thematic reports cover the industrial chain from upstream to downstream. SEE WHAT YOUR PEERS SAID þA very well organized conference. It should provide the environment for knowledge sharing and networking.ÿ úúBarbara N. MCKEE, Deputy Assistant Secretary for International Affairs, DOE þThe organizer has built this wonderful platform for international & domestic experts to share their industrial views and discuss constructive ideas to Chinaýs coal chemical industry development." úúYue Guo, Vice President, China Shenhua Coal to Liquid and Chemical Co., Ltd. þAgain this year, the Clean Coal Forum was both a great platform for the sponsors and network for the participants. CDMC always puts on a good show.ÿ úúPhil AMICK, Commercial Manager-Gasication, ConocoPhillips

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ॕԜ▁‫ن‬нࡔ‫ِࠩ࢐ם‬Ѫ  11th Asia Gas Congress Japan 2014 ௐ

ᫍḬ2014 ࣱ 11 త 13-14 ௅

DATE

Nov.13th-14th,2014

‫ڠ‬

ཁḬ௅ఴ·ܷ᫵

LOCATION

Osaka, Japan

͗ᝫ᜺ഴḬ330 ̠

SCALE

330

˞ҨӬͮḬфንᏧ͗ᝫንѲᬶ‫ڃ‬

ORGANIZER

CDMC Events

߽ழᎩቢḬwww.cdmc.org.cn

WEB

www.cdmc.org.cn

͗ᝫ˞ᮤ ᤜᢍКီҮখ ҃߿̍ฮੌ႔ ͗ᝫ௅ር 5 త 15 ௅ ·КီԢ̍ฮܸཨචࣉ‫ڣ‬Үখ ·ੌ႔ˀᮉᄫḬ˻ழˀӭழᄉধਆᇋୢ 5 త 16 ௅ ·LNG: Ժ૆፝Ԧࡘᄉల౎ ·ܸཨචክ᥊त᝹ˀѫᩘ ͗ᝫ̜ཁ ԟ͗Ꮷ໗਒ऎ᣹ 97% ̾ʼ Վయˠᛠ 80 ܲ˓ʶࠪʶ‫׷‬ҫิៀ ज़ࡒ᝿͈þ᭣࣡ೡᄉ͗ᝫḞॡ‫ڠݝ‬ᐐᬶ˿˻ӭԤழnj˞Ҩழ˝଍Ү౎ࣱ͗ᝫ੆ҩ̶Ѣ˿ࢼܷᄉҰҦnjÿ úúᭂ͹ᴜܸཨචМՂ , Кီҝ঳ᜆ , Audie Setters þᤇ൒͗ᝫ௦᣼̬ੇ੝ԟҪ᣾ᄉణ‫ݝ‬ᄉܸཨචࢎ͗˧ʶnjᝫᮤ֖໥ᝮᦏ࡚̅ᛠˉᄉణೡᄉnjÿ úúDaniel ChanḞˉҫधԦᦉҝ঳ᜆḞຠӧ྆ච þ௃᝶ࠪӭழᤆ௦˻ழḞᦏ௦ʶ൒᭣࣡థ਒˦ᄉ͗ᝫnjÿ úúEddy PurwantoḞҝ˞ࣝḞBPMIGAS

THEME Better Understand the Gas Industry Dynamics in the Uncertain Times AGENDA AT A GLANCE May 15th

·Global and Asian Gas Industry Outlook ·Strategies and Projects to Secure Gas Supply

May 16th

·LNG for a Sustainable Future ·Pipeline and Distribution

HIGHLIGHTS 97%+customer satisfaction. 80+ one-to-one meetings. SEE WHAT YOUR PEERS SAID þGreat job trying to get suppliers and buyers at the same conference. Good inch for ongoing efforts next year.ÿ úúAudie Setters,VP & GM,Business Development,Chevron Asia Pacic Exploration and Production þIt is a very benecial conference for both seller and buyers side.ÿ úúEddy Purwanto,Deputy Chairman,BPMIGAS þI have found the second annual conference very informative and useful. I would be delighted to return next year.ÿ úúAzfar Shaukat,Oil & Gas Director,Mott MacDonald

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3


Column: Vision The 3rd International Summit on Airport Construction and Development Date: 4-5 June, 2013 Location: Shanghai, China Sponsor: Shanghai Society of Aeronautics Organizer: Civil Aviation Administration of China, Shanghai Airport (Group) Co., Ltd., Shine Media Co., Ltd. Theme: hub construction, green & low carbon, smart technology Introduction: In 2013 China will continue to increase investment in the construction of the airport. It is expected that by 2015 there will be 70 newly built airports, 15 relocated airports, 101 renovated and expanded airports, and the industry-wide infrastructure investment will reach 425 billion yuan. But meanwhile, with the development of economic globalization, the competition among airports becomes increasingly intense. This summit focuses on airport construction and development, and shares the latest cases of airport construction and management. Contact: Phone: 86-21-58356666 Email: frank.chen@shinemediaworld.com

The 5th China Cloud Computing Conference Date: 5-7 June 2013 Location: Beijing, China Sponsor: Chinese Institute of Electronics Organizer: China Cloud Computing Technology and Industry Alliance, Committee of Experts on Cloud Computing of Chinese Institute of Electronics Official website: http://www.ciecloud.org/2013 Introduction: The conference will discover global cloud computing trends from a new international perspective, and discuss cloud computing and big data, cloud computing and mobile Internet, cloud security and cloud computing industry applications and other hot topics from the perspective of the application. The cloud computing services display area is especially set up to exchange the latest research results of international cloud computing, show the development achievements of domestic cloud computing pilot cities, share development experiences of cloud computing, and promote global cooperation on cloud computing innovation. Contact: Phone: 13311266939 Email: ciecloud@csdn.com

Paris International Air Show 2013 Date: 17-23 June, 2013 Location: Paris, France Organizer: French Aerospace Industries Association


Introduction: The formal name for “Paris Air Show” is “Paris-Le Bourget International Aviation and Aerospace Exhibition”. Now with a history of 104 years, it has witnessed the rise and thriving of the world’s aviation industry, and become the world’s oldest, largest and most prestigious international aerospace exhibition. The last Paris Air Show has attracted more than 2,000 exhibitors from 46 countries to showcase 115 aircraft of various types. Through the number of orders at the air show and other related industries promoted by the air show, you can learn about the development situation of the global aviation industry. Contact: Phone: 0592-2688132 Email: fair@eintop.com web3988@showguide.cn

China International LNG Conference 2013 Date: 19-21 June, 2013 Location: Beijing, China Organizer: Organizing Committee of China International LNG Official website: http://www.lngchina.org Introduction: China International LNG Conference (LNG CHINA) is committed to showing the market conditions, technology trends, basic materials and process innovations, and other latest progress of the global LNG industry, publicize the significance, market potential and policy environment of developing the LNG industry in China. Currently, it has developed into the wind vane of the development of China’s LNG industry. This session will focus on the theme of “Exploring the future of China’s LNG industry”, highlight “Clean Energy, Better Technology” and serve the industry development! Contact: Tel: 010-87577786 / 87577796 / 87577885 Email: lng@lngchina.org

World Rail Industry China Expo 2013 Date: 27-29 June, 2013 Location: Beijing, China Sponsor: World Rail Transit Development Research Institute, Beijing Railway Society, Shanghai Railway Society, China International Exhibition Center Group Corporation Organizer: Beijing Islay Information Co., Ltd., Beijing CIEC Exhibition Co., Ltd. Official website: http://2013wrc.ally.net.cn/ Introduction: At World Rail Industry China Expo (WRC), advanced technologies and innovative system solutions of various fields will be integrated and applied in rail transport to create the best conditions for efficient rail transit construction and operation. Senior international industrial, traffic and political decision-makers will discuss current and future rail transportation related topics, and will lead the future of the rail transportation. Contact:


Tel: 010-51662622-809 / 819 Email: wrc.m@worldrailway.cn

The 5th China (Shanghai) International Petroleum & Petrochemical Technology and Equipment Exhibition 2013 Date: 20-22 August, 2013 Location: Shanghai, China Organizer: Beijing Zhenwei Exhibition Co., Ltd., China Petroleum and Petrochemical Equipment Industry Association, Chemical Industry Branch of China International Trade Promotion Committee Official website: http://sh.cippe.com.cn/2013/cn/ Introduction: As Asia’s largest petrochemical exhibition, China (Shanghai) International Petroleum & Petrochemical Technology and Equipment Exhibition (CIPPE) fully demonstrates the growth of Chinese enterprises, so more Chinese exhibitors become more confident. 2012 CIPPE attracted 600 well-known exhibitors. Strong buyer resources were impressive. More than 80 purchasing delegations at home and abroad were attracted missions and the procurement amounted to nearly 5 billion dollars. Contact: Phone: 010-58236555 / 58236588 Email: cippe@zhenweiexpo.com

2013 Cologne Gamescom Date: 22-25 August, 2013 Location: Cologne, Germany Organizer: Koelnmesse Group Official website: http://www.gamescom-cologne.cn/ Introduction: Cologne Gamescom in Germany is Europe’s largest, most authoritative, most professional comprehensive interactive exhibition of game software, information software and hardware, and is also Germany’s only large international show focusing on game software, hardware, entertainment equipment, information software and equipment. Nearly 300 exhibitors from 25 countries get registered in the exhibition, making it a large professional game exhibition of the same scale of E3 in Europe and North America and TGS in Asia. Contact: Liu Xuelin Tel: 010-65907766-717 Email: sh.liu@koelnmesse.cn


China International Financial Exhibition 2013 Date: 5-8 September, 2013 Location: Beijing, China Organizer: China Financial Computerization Corporation Sponsor: People’s Bank of China, China Banking Regulatory Commission, China Securities Regulatory Commission, China Insurance Regulatory Commission Introduction: China International Financial Exhibition is the only international financial exhibition in China approved by the Ministry of Science and Technology and the People’s Bank of China, and is also the largest financial event with the greatest influence in the Asian-Pacific region. After the development in two decades, it has attracted more than 300 financial exhibitors, of which nearly 100 international companies and nearly 50 major financial institutions. The exhibition area reaches over 24,000 square meters. Theme: Innovate Information and Finance, Serve Society and Livelihood Contact: Phone: 010-57687805 Email: cif@ciftee.com.cn

The 14th FPSO Convention Date: 17-18 September, 2013 Location: Singapore Organizer: IQPC Official website: http://www.fpsoasia.com/ Highlights: over 450 attendees, 45 exhibitors, 50 + presentations. Contact: Kenneth Thevarajah Phone: +65 6722 9410 Email: sponsorship@iqpc.com.sg

CSIEF China (Shanghai) International Energy Forum 2013 Date: 27-29 October, 2013 Location: Shanghai, China Organizer: China Energy Research Society Organizer: Shanghai Pudong Branch of China International Trade Promotion Committee Official website: http://www.csief.com/ Introduction: CSIEF 2013 will focus on the new development direction of global and China’s energy industry, especially shale gas, new energy, distributed energy, energy storage, smart grid and other hot topics.


There will be nearly 100 domestic and foreign distinguished guests delivering speeches and nearly 1,000 elite participants. Contact: Li Qinglan Phone: 021-36411800 Email: acy@aiexpo.com.cn

World Shale Gas Conference (Equipment and Technology Exhibition) 2013 Date: 4-7 November, 2013 Location: Houston, United States Sponsor: British CWC Company Organizer: Beijing Dongfang Ruiji International Exhibition Co., Ltd. Introduction: Shale gas, the world’s important unconventional energy resource, is treated as the world’s major energy source which can replace oil in the future. The U.S. shale gas technology and equipment are advanced and have been successfully used in abundance. This exhibition is a great opportunity for shale gas shale gas equipment companies to learn about the U.S. shale gas market and the world’s most advanced technology and equipment and to develop their export market. Contact: Hu Yanan Phone: 13651132520 010-59693239 Email: tianshi20060723@163.com

The 27th International Electric Vehicle Symposium & Exhibition Date: 17-20 November, 2013 Location: Barcelona. Gran Via Venue Organizer: World Electric Vehicle Association (WEVA) Official website: http://www.evs27.org/ Introduction: The World Electric Vehicle Symposium and Exposition (EVS) series is recognized as the premier event for academic, government and industry professionals involved in electric drive technologies. This 27th edition of EVS will have two main activities: the Congress (+ The Projects Dissemination) and the Exhibition (+ The Ride & Drive). Theme: Feel nature, move electric


God Helps Those Who Help Themselves Yang Risheng, Zhongtian Technology

In 1966, Dr. Charles Kun Kao, “Father of Fiber Optics”, predicted that fiber could be used in communication. Since then for 47 years, fiber optics industry, like stocks, experienced wave-style development. Through the downturn from 2003 to 2006, the current fiber optic industry develops steadily. Zhongtian Technology Co., Ltd. (referred to as “ZTT”) is China’s first enterprise producing special fiber optic cables. Dr. Yang Risheng, the chairman representative, witnessed the development path of the fiber optics industry in China. He shares his experience in these years with Participants magazine. The experiences of being engaged in research on microwave and optical fiber and studying in Germany are not his personal intentions. Yang Risheng experienced the sentiment that “after endless mountains and rivers that leave doubt whether there is a path out, suddenly one encounters the shade of a willow, bright flowers and a lovely village” many times. As for ups and downs in life, he believes the most important thing is to remain unbiased. Participants: You initially majored in atomic physics, and later transferred to the field of microwave technology. What was the background to change your major? What difficulties did you meet? Yang Risheng: I majored in experimental nuclear physics in Department of Engineering Physics of Tsinghua University. During the Cultural Revolution, people who wanted to be engaged in atomic physics research should go through strict political examination. Among the 35 students in our class, 22 students failed, and I was one of them. I was assigned to the troops and began to do farm work, and later I was sent to a microwave radar factory in Guizhou to do researches. At that time, the greatest difficulty for me was that I did not understand the theory of microwave and had no practical experience. Due to conditional limits, I could only teach myself microwave theory and techniques through textbooks to improve my professional proficiency. Years of self-study in Guizhou and the work in a radar factory laid a foundation for me to enter the fields of microwave and optical fiber communication in the future. So, I chose University of Electronic Science and Technology of China (Chengdu Institute of Telecommunication Engineering at the time) when I took part in the postgraduate entrance exams, and I was lucky to become a postgraduate of academician Lin Weigan. Participants: After you graduated in 1981, you chose to study abroad, but your destination changed from the United States to Germany. Then how was the environment for going abroad? What was the most difficult for you after going abroad? Yang Risheng: After I graduated as a postgraduate, I stayed in Institute of Applied Physics of Chengdu Institute of Telecommunication Engineering and participated in the then national organized English exam for going abroad. Luckily, I passed the exam and became qualified for further study in the United States, and successfully got full scholarships of teaching assistant and research assistant provided by the University of Oklahoma. However, because of strained Sino-US relation caused by “Hu Na Incident”, Chinese government reduced the quota to the United States. And because I was younger than those who were admitted to go abroad at the time, our school asked me to change and go to Germany. Because I did not understand German, our school sent me to Guangzhou Institute of Foreign Languages Overseas Training Center to learn German for half a year. So, for me, it was coincident for me to get engaged in fiber optic and later microwave and studying in Germany. After I arrived in Germany, the biggest problem was the language barrier because German is difficult to learn. Participants: At the end of 1983 you studied in Germany, and you passed the doctoral dissertation debate in 1988. Can you introduce your study in these years? Yang Risheng: I went to Germany to learn as a visiting scholar. Friedrich-Ebert-Stiftung could provide me with two years of financial support. Professor Unger, my German teacher, is very famous in the field of microwave and optical fiber. When I was a postgraduate, my teacher had high expectations for me, and always wrote to me to encourage me to get a doctor degree, but I must use German to read PhD in Germany, and it was impossible to get a doctor degree in 2 years. If I continuously insisted on reading PhD in Germany, I would be faced with the dual pressures of language and economy. So I contacted


Professor Sophie in University of Manitoba in Canada, but because I mainly studied the field of optical fiber communication in Germany, and his research field is microwave, he could not judge and evaluate researches in the field of optical fiber communication. So, he also recommended me to Professor G. L. Yip (Professor Ye Jialin) in McGill University in Montreal, Canada. His research was just optical communication. Professor Yip was also willing to accept me to and provide financial assistance. In early January 1986, bidding farewell to Professor Unger and my colleagues at high frequency institute, I officially went to Canada to learn. But coincidentally, 9 months later I went back to Germany, and I eventually obtained my doctor degree from Professor Unger. Participants: After obtaining your doctor’s degree, you stayed in a German company. Then what was your career aspiration? Later, what opportunity prompted you to return home to work? Yang Risheng: In fact, at that time I did not plan to work in Germany all the time or want to return home. At that time, I undertook a project of German General Cable Company, so I hoped to gain practical experience in the company and then returned home. But later, due to the greatly different learning environment at home and abroad, if my daughter returned home, she could not adapt to the learning at home, so we stayed and worked in Germany. Later, in 2003, German RIBE (Shanghai) Electric Power Fittings Co., Ltd. was established, while my daughter has gone to the United States to read and work. I returned to China. Participants: After returning in 2003, what are the differences between the domestic development environment and the foreign development? Young Risheng: Things are not fettered by rules and regulations at home unlike in Germany. Domestic enterprises are more competitive than foreign companies: In addition to lower prices, domestic enterprises react very flexibly and offer better after-sales service. When problems arise, at first they help customers solve problems, while the foreign processes are more complicated. However, it is precisely this “rigidness” that contributes to the convincing quality of German products and keeps German economy thriving on the European continent singly during the economic crisis in Europe. In general, domestic enterprises may lag behind in technologies, but the powerful production capacity and good service can well compensate for their lack of technologies. Participants: Since 1966 when Dr. Charles Kun Kao, “Father of Fiber Optics”, predicted that fiber could be used in communication. Till now, in the 47 years, the optical fiber industry has undergone tremendous changes. How do you view the whole development situation of global optical fiber and cable industry at present? Yang Risheng: In these 47 years, the optical fiber communication technology has gone through extremely rapid development in the world, and it has been widely used. After optical communication market experienced downturn from 2003 to 2006, the optical fiber market has maintained a steady growth. In 2012, probably 228 million core km of optical fibers are laid globally, 1 and the Chinese market accounts for about 130 million core km. Global and Chinese optical fiber markets will continue to grow. Of course, the growth rate will decline. Participants: The total global demand for optical fiber has been rising. China is the world’s largest optical fiber market. Can you introduce the development of China’s optical fiber market? Yang Risheng: From 2006, the rapidly growing demand for optical fiber in the world is mainly due to strong growth of demand in the Chinese market. FTTx (Fiber-to-the-x, x = H for home, P for premises, C for curb and N for node or neighborhood, O for office, SA for service area) construction, transformation of 2G network and full launch of 3G network construction promote the rapid development of optical fiber and cable in the Chinese market. But meanwhile China optical fiber market has 3 problems: First, the domestic companies expand production, which leads to overcapacity. Second, in profits of the entire production chain of optical fiber (perform - drawing (optical fiber) - cabling), preform accounts for 60%. Although in recent years, China’s preform production technology made some progress, still 50% needs to be imported, so most of the profits of the entire optical fiber industry chain are earned by foreign enterprises; third, most high pure silicon tetrachloride (SiC14) used in the preform production still needs 1

Core km and cover km are two length measurement methods of optical fiber and optical cable. Different optical cables have different numbers of core optical fibers. The number of optical cable cores is generally 2 to 214 (all are even numbers). Cover km only indicates the length of cable instead of differences in core numbers; core km represents the total length of cable core. For example, if a 2-core cable is 40 km long, its core length is 80 km. Conversely, if the core length of a 4-core cable is 120 km, its cable length is 30 km.


to be imported. Quartz tube used to make preform is essentially dependent on importing products from foreign companies such as Heraeus and GE in the United States. Only a small amount of quartz tube products can be produced domestically, which is far from meeting the market demand. Participants: Optical fiber demand in the market will be fully satisfied. How to solve overcapacity? Does ZTT have any experience? Yang Risheng: The current domestic production capacity has exceeded the actual demand. Domestic demand in 2013 is about 140 million core km, while the production capacity is more than 160 million core km. The overcapacity only goes to overseas markets. ZTT is the only one enterprise with export of over $100 million in domestic cable enterprises. In 2012, the export volume exceeded $140 million. Currently, demand in many foreign emerging markets such as Southeast Asia, Middle East, Africa, South America and other markets has been growing. Therefore, ZTT built two new factories: fully foreign-owned enterprises will be completed in the second half of this year to manufacture OPGW cables in India (namely, Optical Fiber Composite Overhead Ground Wire); joint venture to produce optical fiber in Brazil will also be constructed in the second half of the year. The company attaches great importance to export. At present, there are 170 employees at overseas marketing department and over 20 overseas offices all over the continents. In 2013, ZTT will export $200 million, and it is expected it will reach $500 million in 2015. Participants: What are growth sources of ZTT in the next 2 to 3 years? Yang Risheng: In the next 2 to 3 years, the growth sources of ZTT are preform and submarine cable. Currently, ZTT has introduced Hitachi’s technology and researched and developed preform production technology of completely independent intellectual property rights. It is expected to achieve full self-sufficiency in 2014. In submarine cable, ZTT’s submarine cable technology is the most advanced in China. Sales of submarine optical cable and submarine photoelectric composite cable grow rapidly in the overseas markets. Profile of Yang Risheng

Graduated from Department of Engineering Physics of Tsinghua University in 1968, he obtained his master’s degree in Chengdu Institute of Telecommunication Engineering (now University of Electronic Science and Technology of China) in 1981 and doctor’s degree at University of Braunschweig, Germany in 1988. He served as senior engineer at Optical Fiber Development Department of German General Cable Company from 1988 to 1991. He worked as senior engineer at Production and Application Division of SIECOR Optical Fiber Co., Ltd. and technical director in the Asia-Pacific region from 1991 to 2000. He was marketing and sales director of Corning Optical Cable System Inc. in great China area from 2000 to 2003, marketing and sales director in German RIBE (Shanghai) Electric Power Fittings Co., Ltd. from 2003 to 2005. From April 2005, he has worked in Zhongtian Technology Co., Ltd. Now he is representative of chairman and part-time professor in Beijing Jiaotong University. He has published more than 40 papers and registered 6 patents in the field of optical fiber and cable in Germany, Europe and the United States.


E-Commerce Enterprises Should Pay More Attention to Incremental Users in Sinking Areas Cao Tong, Zhidian Media On April 18, 2013, the two-day Mobile Commerce World China Summit 2013 was held in Shanghai Hongqiao Hotel. As the only international mobile e-commerce industry summit in China in 2013, the summit attracted a dozen speakers and more than 300 professional participants from Samsung, IBM, MIGO Corp, HTC, Zhidian Media, China UnionPay, Miaozhen Systems, Appconomy and iResearch to discuss the development strategies, innovation and commercial applications of mobile e-commerce in China. At the summit, Cao Tong, CEO of Zhidian Media, gave the keynote speech “Armageddon 2013: Mobile Marketing Value Analysis of E-commerce Enterprises”, in which he depicted the chaotic and nice times mobile e-commerce enterprises are currently facing with rich data, introduced development achievements and challenges brought by mobility to e-commerce enterprises, and provided a great solution to “mobile e-commerce enterprises”, mobile marketing. Cao Tong said that mobile marketing had the following values to e-commerce promotion: first, serving e-commerce enterprises’ APP online and offline marketing, meet their needs of brand sinking, and better covering customers in e-commerce incremental market; secondly, helping e-commerce brand activities, and promoting advertising activities; Third, innovating interaction with mobile multi-dimensional technology, enhancing the user experience, and promoting the generation of final orders. After the summit, Cao Tong told at “Participants” exclusive interview that the early Internet enterprises used funds from VC (venture capital) to build advertising platforms to earn money from e-commerce enterprises. Then e-commerce enterprises used funds from VC. Money had been circulating in the industry and was not very closely linked to people’s life. In contrast, mobile Internet based on O2O is completely close to the daily life of ordinary people and other aspects. The development of mobile e-commerce is inseparable from O2O. Only when O2O is widely used to better meet people’s demands can mobile e-commerce get better development. According to Cao Tong, Zhidian Media aims to capture APP opportunities in second-tier and third-tier cities. Yimi Offline App Distribution Platform mainly utilizes multiple offline distribution channels (operators’ 3G operating offices, phone dealer/communications providers, mobile phone stores / stores, etc.) and Yimi machines for covering, and builds a boutique applications distribution platform for mobile Internet based on the precise classification and analysis of its large user groups. By recommending boutique applications to users with “one meter”, it can get in-depth understanding of users’ needs and promote the activation and transforming of e-commerce APPs. For consumers, the platform primarily makes users get interested in cell phone mobile shopping through content services and APP guiding. For stores, it can upgrade their profit models. So, how to make an APP with brand personality? Cao Tong believes that it is needed to extract the brand uniqueness and competitiveness from product positioning, market positioning, competitive analysis and user consuming behaviors and other aspect, and then transform the competitiveness into product selling points, features and functions; Secondly, it is needed to introduce VI ( Visual Identity) system and to ensure the creativity and differentiation of software design. It is also needed to add some self-spreading functions. As for Yimi user terminal released this year on schedule, Cao Tong says that when users need software or facilitating services in working and living places, this product will present such information in an aggregated way, recommend APPs and let users independently download APP that they need, which provides free service for users and change the passive APP promotion into active promotion. Talking about the current situation that e-commerce enterprises mainly provide services for elite users in central cities, Cao Tong points out that currently there are about 70 million to 80 million people in this group, but the consumption frequency and amount of these users will soon reach the peak. Nearly 200 million new mobile Internet users emerged each year will also use e-commerce quickly, and they are more inclined to use the phone, instead of PC, in purchases. Those incremental users concentrated outside second-tier and third-tier cities are untapped “gold mine” for mobile e-commerce enterprises. He


especially hopes that we can pay more attention to incremental users outside second-tier and third-tier cities, because their spending power can not be underestimated.

Profile of Cao Tong

CEO of Zhidian Media, MBA (mobile e-commerce) of Zhongshan University, senior wireless media and new media marketing expert, China’s mobile Internet industry, mobile marketing and wireless advertising explorer and practitioner. He won the honorable titles of “100 people that affect China Mobile Internet process”, “Top 10 Mobile Internet leaders”, and so on, and is now an off-campus mentor of Zhongshan University. With a decade of experience in Internet and telecom value-added service industry management, since 1998, he has been engaged in Internet ISP, ICP and E-business. He has rich experience in the development of the Internet industry, of which for 7 years he has been responsible for Greater China Region of Wireless Internet. In 2000 he founded the early Internet marketing and advertising technology companies in China. He then established Guangzhou Ewing in June 2003 and Zhidian Media in 2007 whose business covers various fields of mobile marketing, including WAP site media advertising, brand advertising of traditional industries, IN-APP advertising, mobile search advertising, mobile gaming, etc. It has become the best choice for advertisers when choosing one-stop mobile marketing services.


Change Advanced Technologies into Productive Forces Li Yansheng, Wison Engineering In 2012 the entire petrochemical industry in China overcame the downward economic pressure brought by financial crisis, actively promoted the adjustment, transformation and upgrading of industrial structure, realized the overall objective of making progress while maintaining stability, and achieved sales revenue of 12.24 trillion yuan, an increase of 12.2% , and a profit of 817.61 billion yuan. At the 7th China Petrochemical Focus Summit, Li Yansheng, Technical Director of Wison Engineering (China) Co., Ltd. (referred to as “Wison Engineering”), granted Participants an exclusive interview and shared leading technologies and applications independently developed by Wison Engineering. Participants: In recent years, what are the specific business applications of Wison Engineering’s MTO Technology? How about its progress? Li Yansheng: Wison Engineering’s MTO olefin separation technology uses self-developed “pre-cut and oil absorbent” core technology to replace conventional cryogenic methane removal system. The process is simple and needs less investment in equipment. Years of engineering experience promotes Wison Engineering to be more reasonable in design and can ensure high yield of ethylene and propylene in low power consumption. Currently, these five sets of equipment under construction employ MTO second generation technology: 680,000-ton/year DMTO-II equipment in Shaanxi Pucheng Complex Energy and Chemical Co., Ltd., butanol and octanol (including MTO) equipment in Wison (Nanjing) Clean Energy Co., Ltd., 300,000-ton/year MTO equipment in Shandong Yangmei Hengtong Chemical Co., Ltd., 680,000-ton/year MTO equipment in Shenhua Xinjiang Coal Chemical Co., Ltd. and 2.4-million-ton/year methanol MTO equipment in Jiangsu Sierbang Petrochemical. These devices all adopt MTO olefin separation technology developed by Wison Engineering. Among them, MTO equipment in Wison (Nanjing) Clean Energy Co., Ltd. progresses faster. It is expected to be completed in May or June and to be put into production in July or August this year. Participants: It is learned that Wison Engineering has already released its self-developed butene oxidative dehydrogenation for butadiene production technology. How does Wison regard the development of domestic butadiene market? Li Yansheng: Basic petrochemical raw materials are “three alkene” (ethylene, propylene and butadiene, referred to as “three alkene”) and “three benzene” (benzene, toluene and xylene, known as “benzene” in the industry). MTO equipment only produces ethylene and propylene without butadiene and more and more MTO equipment are built, which results in a significant increase in ethylene and propylene. The disproportion among “three alkene” requires a certain method to solve the problem of lacking butadiene. Seeing such a market demand, Wison Engineering independently researched and developed butene oxidative dehydrogenation for butadiene production technology. Participants: What are the advantages of butadiene technology independently developed by Wison Engineering? Li Yansheng: The advantage of this technology is firstly the improved catalyst. On the technological basis of conventional B-02 iron-based catalyst, Wison Engineering has developed a new catalyst with superior performance which can achieve 3 to 4 percentage points higher in one-way conversion and 2 to 3 percentage points higher in once-through yield than traditional techniques. A single butadiene production line can reach up to 10 tons a year. Secondly, Wison Engineering integrates and optimizes the energy of the technology. The separation section adopts extractive distillation technology, greatly reducing plant investment and energy consumption. Moreover, this technology also includes reactor technology which is suitable for mass production. Wastewater generated can be reused as its own make-up water after treatment to achieve recycling. Participants: As a high-tech enterprise, how does Wison Engineering ensure technology innovativeness? Li Yansheng: In technological innovation, Wison Engineering adheres to “autonomy and cooperation”. Independent research is the foundation, while cooperative R&D and technology transfer is supplementary. Wison Engineering self-developed WMTO technology and butadiene technology. In


cooperative R&D, new hybrid gasification technology co-developed by Wison Engineering and Shell has been applied in a demonstration plant in Nanjing. We also work with Tianjin University to develop the coal-ethanediol technology. As for introduced technology, Wison Engineering has also formed good partnership with many licensors. Participants: As a regular participant of industry conferences, what are your greatest expectations? Li Yansheng: I often attend industry conferences, such as China Petrochemical Focus Summit. Firstly, I would like to share research achievements of Wison Engineering, listen to peers and experts for their views and evaluation of new technologies. This will play a guiding role in our development. Secondly I also hope our advanced technologies can be promoted on this platform, so we can cooperate with customers with technical needs. Participants: I think this is exactly the purpose of the conference organizer, gathering industry elites of the whole industry chain and covering basic researches by academism and re-innovation in enterprise applications. Li Yansheng: Yes, just like the cooperation between Wison Engineering and Tianjin University. They carry out basic researches, and we manage to employ it in projects. Wison Engineering wants to play as such a bridge and eventually transform advanced technologies into productivity via cooperation. Profile of Wison Engineering (China) Co., Ltd.

Wison Engineering (China) Co., Ltd. (referred to as “Wison Engineering”) is an indirect non-wholly owned subsidiary of Wison Engineering Services Limited (the “Group”). The Group was listed on the main board in Hong Kong Stock Exchange on December 28, 2012. Stock code: 2236. According to an estimate by independent industry consultant CMAI (Shanghai) Limited, calculated by the contract revenue in 2011, Wison Engineering is China’s largest private chemical EPC (design, procurement and construction management) service provider, specializing in petrochemicals, coal chemical and refinery construction and technical services. From the pre-project planning, consulting to design, procurement, construction management, production and operational services, Wison Engineering can provide domestic and foreign customers with one-stop solutions. Rated as a “high-tech enterprises” Wison Engineering has been committed to R&D and innovation in ethylene process integration technology, coal chemicals, other energy-saving technologies and other areas. The company has a number of patented technologies, including HS-I, HS-II and HS-III ethylene cracking furnace technology, and MTO olefin separation technology.


Propane Dehydrogenation Industrial Chain Extension Should Be Diversified Yan Leping, Legend Holdings Propylene is the most important petrochemical product. In 2012 Chinese propylene market reached a new high for 2.14 million tons of imports. The huge demand gap provides business opportunities for domestic propylene development. Currently the construction of domestic propane dehydrogenation projects is in full swing. Participants exclusively interviewed Yan Leping, Director of Strategic Investment Department of Legend Holdings Limited (referred to as “Legend Holdings”), to review the development of domestic propane dehydrogenation projects. Participants: Please share with us the current general development status of domestic propane dehydrogenation industry. Yan Leping: Propylene is a basic raw material of the petrochemical industry. China needs to import a large amount of propylene each year. And many propylene derivatives are also dependent on imports. If the propane dehydrogenation industry can develop healthily, it will be able to provide enough propylene for domestic propylene equipment, while many propylene derivative devices can also complete construction simultaneously, thus improving self-sufficiency rate of propylene and its derivatives. Participants: Recently, Petrochemical Industry Monthly Report stressed the promising propane dehydrogenation industry. How do you view the development direction of this industry? Yan Leping: The implementation of propane dehydrogenation projects depends on three aspects: stable supply of propane resources, meet the propane storage conditions and the industrial chain extension. As the domestic refineries can only provide a small amount of scattered propane supply with higher sulfur content, the majority of domestic propane should be imported from the Middle East and North American markets in order to ensure continuous and stable operation of the devices. However, the current domestic propane dehydrogenation devices under construction accounts for a relatively smaller proportion of raw material demand when compared with liquefied propane market trade volume, so the resource supply can be guaranteed. And because of the substitution of natural gas at home and abroad, the amount of propane gas usage for civil fuel gas will significantly reduce, thus directly increasing propane supply for industrial use. So the stable supply of propane can be guaranteed. Secondly, the propane dehydrogenation project should be jointly built with companies with imported propane procurement channels and propane logistics and tank storage resources, which can reduce the project risk. As for the industrial chain extension, we should develop the downstream industry chain of propylene and hydrogen byproducts. However, behind the current flourishing development of domestic propane dehydrogenation industry, there are certain problems. Firstly, too many domestic enterprises rushed to carry out repeated construction of propane dehydrogenation devices. If all propane dehydrogenation projects with a total production capability of 6 million tons each year are finished and put into production as scheduled, domestic propane imports will double, which will most likely lead to excess production capacity of propylene and is detrimental to the industry development. Secondly, the downstream industry chain excessively focuses on polypropylene. Although China still needs to import polypropylene, but after so many polypropylene projects start production and release to the market in the future, it will sure cause large fluctuations in the market. We suggest the main products of propylene expand to downstream, and differentiate the design of downstream industry chain, construct epoxypropane, phenol-acetone and propenoic acid devices through direct oxidation. And the byproduct hydrogen only affects economic benefit as fuel. It is also expected to use it together with epoxy propane, caprolactam, coal methanol, and oil refining and realize in-depth utilization. Participants: Currently the production process of propane dehydrogenation mainly uses American UOP’s Oleflex process and ABB Lummus’s Catofin process. Are some Chinese enterprises also researching on the production process? Yan Leping: Among 16 sets of industrial propane dehydrogenation devices in the world which have put into production, 11 sets employ UOP’s Oleflex continuous moving bed technology and 4 sets employ ABB Lummus’s Catofin looping multi-reactor technology (another employs Uhde’s STAR process


technology). These two processes have been very mature for industrial application. For the production process, taking into account the input-output ratio, the domestic situation is basically like this: When there are investment opportunities for chemical products, if there are relatively foreign mature technologies technology and its licensing fees are affordable, the first choice is certainly to construct the equipment quickly and get back investment return after production. In this context, the domestic enterprises lack motivation to develop original technologies. Self-developed technology, after all, requires a certain period and takes some risk. Few can smoothly succeed in independently developing technologies. In addition, from the perspective of industrial development, large-scale production plants put more emphasis on technology reliability. When there are successful application cases, they will naturally be more inclined to choose to introduce the technology. But it is still possible for China to conduct research and development in the future. Currently the need for industrial development is rather urgent, so they mainly tend to introduce production technology. Participants: In this way, based on introduced technologies, to make improvements according to specific circumstances would be more feasible, right? Yan Leping: Yes. Currently Chinese enterprises do very well in this regard. They can quickly digest and absorb introduced foreign advanced technologies. On this basis, according to characteristics of the technologies, they can innovate and realize innovation after introduction and absorption.

Profile of Yan Leping

He was graduated from Central South University in 1991 with a masterâ&#x20AC;&#x2122;s degree in chemical engineering. He has 22 years of rich experience in large-scale petrochemical enterprises operation and management and in petrochemical investment research and consulting. He has served as Deputy Director of Production Department and Director of Caprolactam Business Department of China Petroleum & Chemical Corporation Baling Petrochemical Company, Deputy Chief Engineer of Shanghai Huayi Acrylic Acid Co., Ltd., Deputy General Manager of Investment Planning Department of Shanghai Huayi (Group) Company, Deputy Chief Engineer of Shanghai Huayi (Group) Company.


China Business Travel MICE Marketing Trilogy 2013 Builds a Communication and Marketing Platform for MICE Market Bao Qi, CHINABTMICE On April 22-23, 2013, “China Business Travel MICE Marketing Trilogy2013” was held in Crowne Plaza Sun Palace in Beijing. The event was organized by CHINABTMICE magazine. The trilogy includes Miracle Works Award Gala 2012, MICE Carnival and China Corporate Travel Meeting Forum 2013. On the evening of April 22, at Miracle Works Award Gala 2012, winners of 20 leading industry awards, such as 2012 Most Outstanding of the Business Travel and MICE Industry’s in Chinese Market and the most promising hotels, destinations, airlines, exhibition venues and other related agencies, were announced. Many industry leaders gathered to join the festivities. At MICE Carnival on April 23, South African Tourism, Garuda Indonesia and Diaoyutai MGM Hospitality gave three exciting professional promotion presentations. German National Tourist Board, Los Angeles Convention and Visitors Bureau, Diaoyutai MGM Hospitality, Crowne Plaza City Center Ningbo, CITS American Express Business Travel, Avis Car Rental, Beijing high-end MICE service agencies, and more than a dozen agencies set up booths there to discuss cooperation with nearly 200 industry and corporate buyers. HRH Communications Group, China Decision Makers Consultancy Group and Shanghai Off-Site Connections Co., Ltd. won “Best Conference Companies of the Year” Awards. Best MICE Destinations of the Year are Australia, South Africa, Germany and Macao.


Organizing Excellent Conferences - Cloud grows together with CDMC In Cloud’s view, Product R & D Department seems like a locomotive, the source for the entire train. And I think Product R & D Department is more like a bull’s-eye. Wherever it is located, other departments will surround it in circles. From the mass of topics, they need to pick popular, forward-looking and high-profile industries, and analyze whether the peer competition is intense. After choosing topics, they need to start researches and verify the authenticity and feasibility of materials. The next is product planning, analyzing, summarizing and organizing to form the first copy. Copywriting modification is a long process, and they also need to do the most important work, inviting conference speakers. Product R & D Team led by Cloud is just like the paver of CDMC. The road conditions decide whether the follow-up work is smooth or not. Before joining CDMC, Cloud has been engaged consulting for years. In CDMC, he worked in Sales Department for a time and then moved to Product R & D Department, growing from a product manager to the director of the entire development. Cloud summarizes the most important working skill is to learn how to communicate with others. Looking at his team’s younger members, Cloud expresses, “Now I can understand all their feelings. I just came from where they are.” When he first came to Product R & D Department, Cloud was often driven crazy by copywriting. Especially inviting conference speakers was the biggest challenge as the only information about the conference speakers were their office phone numbers and posts. The calls were mostly probably answered by secretaries, assistants or corporate communication departments. The next step was difficult to proceed. “Now the team members, just like me in the past, very young, without much life experience. They do not understand the society, or the official rules. They do not know how to deal with people. So it is natural to get refused often. After many failures, they will gradually find out the different communicating ways for people in different sectors. What do they want to hear? What kind of activities do they want to participate in? What topics are they good at? Such information can not be found from the Internet. Except from themselves, there is no way to find out. Finally there may be 20 speakers at the conference. In fact, we have probably visited 200 speakers.” Each time when inviting a conference speaker, Cloud fully studies his (her) background industry, the company and how to impress and convince him (her), and attract his (her) interest in participation. Why does Cloud work so hard? He says perhaps the spirit CDMC passes to him, a sense of responsibility, drives him to work so hard. The quality of copywriting and whether the spokesman can be invited are related to a person’s ability, which can’t be compelled, but an excellent staff must have a sense of responsibility. The materials sent out must not have any error. Possibly because of a typo on the promotional materials, the sales staff will have to spend 3 hours to restore the customer’s desire to attend. Since he came to the company in 2009, Cloud has grown together with CDMC for 4 years. He says that in his mind, the next goal is to organize influential conferences. “This job gives me a decent income, and the most important is a sense of accomplishment, that is, to influence those decision makers through conferences and affect more people through them.” People’s potential is infinite and unlimited. As long as you harbor dreams and work diligently and persistently, you will surely realize dreams one day. Product Director: Cloud


Modern Interior Designer Interprets Green Living in Six Degrees of Separation Sunny, Design Director of Golden Elephant Introduction: The pursuit of luxury living space is by no means the only desire of people who understand life. It is the initial manifestation of distinguished identity. Real rich people also seek for green luxury to ensure a healthier life with better taste in luxury. Speaking of life, everyone will think of the basic necessities of life. However, real rich people may pay more attention to the taste reflected in all aspects and people-oriented rationality, while the money is basically negligible for them. Real rich people have always been of the top class in nations. Whether from family or personal achievements, they can be described with the word “aristocracy”. They are distinct and pursue excellent taste. Their life experience is virtually true desire of all hearts. For centuries, having a classically designed residence has been a symbol of real rich people’s distinguished status as well as a necessity to maintain their life quality. By the high standards of fine and precision, designers have a better understanding that really good interior design is to give people a full range of freedom: the freedom of spirit, vision, habit, nature and even inner subconscious. Renowned designer Ronnie Choong, Chairman of Asia-Pacific Space Designers Association (APSDA), said, “The space design must focus on being people-oriented, rather than imposing on people. To achieve the customer’s needs and dreams, we must put the residents into the space design, forming an indivisible whole and increasing their sense of belonging and happiness towards the space.”


Many real rich people often hear designers’ such a question, “What are your favorite style?” At this point, since you want to get a very good home with perfect environment, you will naturally have a variety of comfort fantasy dreams of European style and local elements. But experienced designers will give you a warm reminder, “Nothing in the world has clear boundaries.” From a philosophical point of view, what you can see and understand is limited by time and space. All designs must center on the people living there, reflecting the habits, physical condition, family members, job descriptions, etc. Moreover, after repeated experience of time and human, templates of any style are constantly integrated and improved. If you just love the pure Chinese style, why not learn from another favorite excellent design of different style that you see in a friend’s house? Please bear in mind that “design should center on your lifestyle.” Sometimes a villa made of pure Chinese style will make people feel depressed. Why don’t we adjust the color? For instance, we do not fully employ Chinese style chairs and windows, but adopt large-area light color and lighting. Rather than pure Chinese style, those has Chinese flavor and can achieve the same good integration effects. So, people who know how to enjoy life require the designer to be aggregating. Real rich people also need to learn about whether the designer knows feng shui. The concept of “feng shui” is not superstitious, but the scientific and rational design of wind and water which can not only extend the life of expensive furniture, and more importantly, make residents healthy, refreshing, and naturally enjoy high efficiency and financial success. Such a design is worth owning of people who treasure time. It has often been mistaken that the outside beauty and functionality can not be perfectly combined, and sometimes we have to choose one of them. But real designers are magicians of the both. They can let beauty and function complement each other, and stand and fall together. Their consideration may involve acoustics, optics, color and morphology, reaching the perfect combination. Only experienced designers can provide the residents with the most basic functions and mobilize and induce their inner desire, so that the residents can appreciate cultural and spiritual feast brought by idea space and thus really feel comfortable and cozy. Careful but not hulking, luxurious but cumbersome, everything has its purpose, to please vision or keep smooth wind. Even a little bit of emotion can be reflected in the space. This is the real green living. Creative Director of Golden Elephant Decoration Group General Manager of Golden Elephant Art Refined Villa Recent works include: Taihu Tianque in Suzhou, Dushu Island, 81 Buildings, Modern Garden Villa, Wealthy Mansion; Pond in Moonlight in Kunshan, Lake Cheng Waterfront, Wuzhou International Decoration City in Wuxi City, Buckingham Hotel in Changsha City, etc.


10 Reasons Why Dubai Is Favored by MICE Dubai Convention Bureau


Reason 1: Easy Access Dubai, located at the junction of Asia, Europe and Africa, provides participants with direct flights to over 200 destinations and connects many world trade centers. In Dubai, city buses and taxis (there are also exclusive taxis for women) shuttle back and forth to every corner of the. The inter-city subway that makes Dubai a business and leisure resort city is the Middle East’s most comprehensive transportation system and fully controlled by computes. Reason 2: A Rich Selection of Hotels A large number of luxurious and cozy star hotels are one of the attractions of Dubai. The city currently has more than 75,000 hotel rooms and 15,000 service-oriented apartment rooms. There are 3-star, 4-star, 5-star hotels at different levels and of different prices, including urban hotels, beach hotels, desert hotels and other choices in locations. Reason 3: Fully Equipped Venue Dubai International Convention and Exhibition Center is located in downtown Dubai, just 15 minutes’ drive away from Dubai International Airport. It can provide 90,000 square meters of space for multifunction exhibition and conference, and the surrounding four hotels can provide meeting venues for up to 2,000 people, as well as the world’s cutting-edge facilities and excellent services. Reason 4: Strong Infrastructure Accessible international airport, spacious roads, light rail throughout the city, conference venues with advanced equipment, large shopping malls gathering many famous international brands and modern public facilities constitute a strong infrastructure network in Dubai. Convenient and humanity are its main features. Reason 5: Dubai Bid Alliance Dubai Bidding Alliance established by Dubai Conference Bureau is the achievement of cooperation among stakeholders in Dubai. They provide professional assistance and competitive bidding prices. Alliance members include Convention Center, Emirates Airlines, more than 58 hotels and professional conference organizers and destination management companies recognized by Dubai Conference Bureau. Reason 6: Unique Landscape After the conference, participants can experience thrilling desert adventure and maritime activities in Dubai, and enjoy traditional Arab culture from cultural sites. Desert adventure is an integral part of traveling in Dubai. Reason 7: Shopping Paradise Dubai preferential customs duty policies and dazzling high-grade goods attract visitors from around the world to go shopping here. Participants can feel the charm of the traditional markets in open-air markets, gold and spice markets and textile markets, and also experience the fun of shopping in modern shopping malls. Reason 8: Sufficient Sunshine Dubai has a subtropical dry climate. Sunshine and clear blue sky can be seen throughout the whole year. Participants can enjoy the aesthetic pleasure brought by sunshine, beach and sea all year round. Reason 9: Global Grand Banquet Dubai catering belongs to the Arab flavor. Like Western food, it generally includes appetizers, soups, salads, barbecue and desserts. Here in Dubai, United Arab salad, Shawarma, roast beef, lamb chops, desserts and date palms are Arab cuisine you can’t miss. Meanwhile, in Dubai, you can easily enjoy cuisine from Asia and other places. Reason 10: Perfect Medicare The crime rate is very low in Dubai. It is listed as one of the world’s safest cities with a harmonious social environment. Participants are very safe there. In addition, advanced medical facilities and services are an additional safeguard.


Dubai, a City Favored by MICE The rapidly developing Dubai is perfecting its tourism infrastructure in order to provide successive tourists with higher quality services. According to Government of Dubai Strategic Development Plan 2015, tourism is one of the main driving forces of Dubai’s economy. Aiming at increasingly sophisticated large-scale international conferences and potential MICE projects, Dubai Convention Bureau was thus established. Currently tourism accounts for 34% of Dubai’s GDP, of which MICE and business travel account for 15-20% of Dubai’s GDP each. Dubai is becoming one of the world’s best MICE destinations. Why would Dubai be favored by MICE? Let us find out. Dubai Economy: Craze VS Rationality Ruler of Dubai His Highness Sheikh Mohammed said, “If we were antelope, we would be eaten by the lion when we stop. If we were lions, we would be starved when we stop.” For the fear of too little oil reserves and oil depletion, Dubai is seeking for the power to promote the development of the city in constant breakthroughs. Judging from the development history, Dubai once ran into massive debt to invest in and develop real estate, tourism and other industries. Within a few years, to construct the logistics, leisure and financial hub in the Middle East, Dubai promoted $300 billion construction projects. To pursue a high speed, the UAE adopted the expansive fiscal and monetary policy and implemented negative real interest rates for a long time, and issued currency rapidly. In addition, the UAE’s foreign debt has grown quickly. In these segments of the debt structure, most is short-term debt. Huge short-term debt and long-term construction projects in the UAE have obviously unmatched cycles, thus increasing the risk of debt repayment. The business margin of Dubai’s real estate reached 50%, attracting flocks of developers from around the world. Driven by hot money, high-end real estate projects in Dubai soared. It was uncommon for people to queue overnight to reserve residences. A number of residential apartments had been sold out even in the planning phase. In November 2009, “Dubai World” experienced debt crisis. At that time the debt of the whole consortium reached $59.3 billion, accounting for almost a half of Dubai’s GDP ($82.4 billion) in 2008 fiscal year. Barclays, Blackstone and other international institutional investors left in succession, once triggering a global financial panic. Industry analysts said that financial bubbles spawned by real estate “kidnapped” Dubai’s economy. Coupled with associated construction and finance industries, almost nearly 40% of GDP depended on the real estate industry. Dubai’s debt crisis, in essence, was the burst of real estate bubbles. Fortunately, Dubai belongs to a rich Arabian country. Abu Dhabi helped in time, and Dubai’s debt crisis did not continue to deteriorate. “Dubai’s debt crisis let us think about the development mode. It is proved that to stimulate economic development by the real estate is very risky.” Senior researcher Suleiman from Dubai Economic Development Research Center pointed out that after the outbreak of the crisis, the UAE government began to focus on improving economic diversification, expanding channels and other aspects of economic development, rather than pinning its hops on the real estate. To vigorously promote economic diversification and obtain a 5% growth rate, in 2012, the Dubai government made greater efforts in promoting trade flexibility and developing new markets. Thanks to this, exports and re-exports of the Dubai Chamber members totaled 181 billion dirhams in the first 8


months of 2012, reaching a record highest level and an increase of 12%. This result indicates that Dubai business community has powerful attraction and higher market competitiveness. In September 2012, Dubai Infrastructure Committee held a meeting and made a summary of the achievements of Dubai’s infrastructure industry in the past few years, and developed a corresponding target for the future development of Dubai’s infrastructure industry, aiming to build Dubai into the financial, shipping and tourism center of the Middle East and even the whole world. In early October, the Dubai government announced to spend665 million pounds in implementing the “Taj Al Arabiya” architectural plans. In November, as Dubai’s 2030 long-range planning, the Information Office of the Government of Dubai released an ambitious “Dubai 3.0” Development Plan to build “Mohammed bin Rashid” New City which was positioned to become the Arab world’s culture, art, tourism and business center. In early December, the administrative members of Dubai Jebel Ali Free Zone collectively visited Shanghai, Beijing, Foshan, Hangzhou and Tianjin. International trade carried out around the free zone of Dubai is becoming a new economic engine. It is proved by facts that despite many challenges and risks, in the increasingly fierce international competition, economic diversification strategy has become the choice of Dubai’s people to continue to fight for survival. Dubai’s Future: Economy Gets Better As different countries and regions in the world went out of the shadow of the financial crisis in succession, many people doubt whether “Dubai will be the next one”. In fact, as Sami, head of the Dubai Economic Development Bureau, said at the opening ceremony of the recent Fifth Global Summit of the World Economic Forum that despite the severe global economic situation, Dubai’s economy still maintained rapid growth, mainly due to large investments attracted by trade, tourism, logistics and other areas of strength as well as the outstanding performance of Dubai in export and re-export as the world’s most important business hub. Dubai Chamber of Commerce predicts that in 2013 the Dubai economy will maintain steady growth trend, but there are also some problems and potential risks. The specific circumstances are as follows: 1. Global trade slows down, but Dubai’s exports have outstanding performance. With a good location and policy advantages, in June this year, although world trade fell by 1.4%, Dubai bucked the trend and achieved growth. Dubai Chamber of Commerce data show that gold ranked first among exported goods in the first quarter of 2012 in Dubai. The quantitative easing policies recently announced by the U.S. and some European countries will stimulate the price increase of gold and other precious metals, which will undoubtedly promote trade growth of Dubai, the precious metal trade center. It is expected in 2013 its trade volume will keep growing. 2. The annual output of local processing enterprises realizes sustainable growth in 2013. Dubai implements Industrial City DIC expansion plans. Food processing, medicine production and other large-scale industrial production are also localized to meet the demand for similar imported products as competitive substitutes. 3. More Chinese tourists visit the UAE and their total consumption exceeds that of tourists from any other country. The middle class urgently needs overseas purchase, continuously prompting more Chinese tourists to visit Dubai. It is reported that in 2011, nearly 300,000 Chinese tourists traveled to the UAE, and the consumption totaled $334 million. 4. The non-oil trade is active. A recent survey from Dubai Economic Council and MasterCard’s shows that consumer confidence index is very high and reaches the pre-crisis consumption level. The number of business licenses issued by Dubai Economic Council increase by 9% in July over last year. The new commercial body will add new vitality to Dubai’s economy. With the gradual recovery of the real estate industry, some large-scale project developers start new projects. Meanwhile, Dubai’s hotel industry will be in full expansion from 2013 to 2014, and hotel construction projects will concentrate in the next 18 months. 5. Dubai tight fiscal situation will continue. Although Dubai’s financial situation is expected to get improved in 2013, it is still faced with problems and stress of increasing fiscal revenue at this stage. 6. In 2013 the real GDP is expected to exceed 3.2% with an optimistic outlook. Dubai private sector contribution to GDP is expected to exceed that of public sector, so Dubai’s real GDP is expected to grow by more than 3.2% in 2013. But there are also some potential risks: quantitative easing policies will


affect commodity prices in the market and spread to soft commodity prices, thus leading to inflation. Worldwide economic slowdown will lead to trade decrease. Policy makers lacking confidence and continuously diminishing trade volume will lead to local protectionism. The decline in demands of precious metals will lead to decline in prices. Sudden rise in the risk premium factor causes an increased risk of lending. Political instability within the region will bring more potential crises and risks. Meanwhile, for Europe in European debt crisis, the sovereign fund assistance only slows down the time to make a choice. Along with the weakening of major sovereign power, the European Union must make difficult decisions; while the Chinese economy will cool down rapidly and thus release a lot of bad credit and capital, which may lead to economic instability.

Dubai Style: Inclusion and Tradition In the eyes of many people, Dubai is a luxurious, rich place full of substances. However, as a part of the Arab world, in addition gilded 7-star hotels and dazzling shopping centers, the profound Arab tradition is still preserved. So when go shopping in spice markets, gold markets and farmer’s markets, you can feel strong exotic feelings. For instance, starting along the Dubai Creek, you can see the extreme modernist glass buildings and charming building of old Arab Times implement add radiance and beauty to each other. Next, a completely different world appears, Bastakiya area, with traditional wind tower houses. As the center of the old open-air markets, here is bustling, vibrant everyday. To understand the ancient Arab culture, the best place is Dubai Culture Museum. The museum is located in Al Fahidi Castle originally built in 1787, the oldest building in Dubai. Dubai’s history is not long, but very interesting. You can experience changes of various social formations. Most of the museum’s exhibition halls are located under the ground, and winding roads cleverly put themes together. Visitors can learn about the Dubai biology, history, life and economy with relish, just like reading stories. The exhibitions go with illustrations and a large number of models. Visitors can see the old Dubai’s spice shops, tailor shops, coppersmith shops with lifelike furnishings and characters inside. Of course, there are many traditional landscapes, like Jumeirah Mosque built according to the medieval Fatimid architectural tradition. It is known as a splendor model of the Islamic architecture in the world widely favored by photographers, as well as one of the landmarks of Dubai. In the bright sunlight, gilded pineapple patterns on the mosque dome glitter, and the towering spire declares the solemnity the Koran; while in the moonlight, its quiet and mysterious color nicely highlights the Islamic holy and elegant building art style. Dubai is also stylish, sexy, and inclusive. Dubai is stylish for Burj Khalifa. The skyscraper is 828 meters high with 160 floors. Besides its amazing height, it is also outstanding in materials and equipment. Its architectural design reaches the pinnacle of technology: the design uses a challenging single structure and consists of multi-tubular towers with a space-age-style shape. Around the base there is Islamic-style architecture geometry, the desert flower with six petals. Dubai is sexy for Burj Al Arab Hotel. Of delicate and charming style, it seems to join the sky. By virtue of its dominance, unrivaled architectural features, luxurious surroundings and supreme services, it has now become the world’s only 8-star hotel. The design of “Golden House” is luxurious but not extravagant, huggable but not indulging. All details are as elegant as a gentleman and as reserved as a lady, without a shred of tacky feeling. Encouraged by policies of implementing low import duty and sales tax, Dubai has always been an inexpensive shopping paradise. On both sides of broad streets, there are gold ornament shops. Behind the spotless windows, gold necklaces, bracelets, earrings and all kinds of ornaments are neatly arranged on the counters. In the sunlight, the golden yellow color is shiny and attractive. You never need to worry about credibility when shopping here. If any tourists who buy “shortchanged” gold products here can complain to the Government. Once substantiated, this shop will be ordered to close, so the there is no fraud in gold shops and you can rest assured when purchasing. Gold is generally sold for 42 dirhams per gram here. The locals are used to wearing thick gold chains in order to show their economic level, so the gold street is always overcrowded.


Zizhu High-tech Zone: Three Parties Co-build a R&D Eco-Park At the junction of Minhang District and Fengxian District in Shanghai, the Huangpu River, Jinhui Port and the Daye River join together. It is beyond imagination that such a golden area only had rough plants and barren shabby fields a decade ago. Now here is Zizhu High-tech Industrial Development Zone (referred to as “Zizhu High-tech Zone”) whose construction started on June 25, 2002. Its overall planning learns from the successful development model of Silicon Valley in the U.S. and Hsinchu Science Park in Taiwan. After 11 years of development, it has created amazing “Zizhu Efficiency”. Flexible Operation to Optimize the Investment Environment Unlike other science and technology parks, Zizhu High-tech Zone was jointly established by the People’s Government of Shanghai Minhang District, Shanghai Jiaotong University, Shanghai Zijiang Group, Shanghai Alliance Investment Ltd. and other seven shareholders. Its registered capital is 2 billion yuan, and the equity ratio of Shanghai Zijiang (Group) Co., Ltd. reaches 55%, making it a veritable private high-tech park. This brand new organizational structure jointed built by private enterprises, tertiary government and universities maintains the government’s authority advantages in policy operation and project approval, and also integrates private enterprises’ efficient, fast, flexible market operation advantages with universities’ strong R&D capability. Sustainable Technological and Financial Support Zizhu High-tech Zone consists of three parts of the university campus, R&D Base and Zizhu Supporting Area, and has established the “three zones linkage” joint conference system to push universities, research institutes and enterprises to work closely to establish a “production, study and research” strategic alliance. From 2007 onwards, Shanghai Jiaotong University, East China Normal University reached agreements with Intel, Omron and other multinational companies settled in Zizhu High-tech Zone to establish Students R&D and Practice Base and to build an enterprise R&D platform for their students to practice. By organizing thematic seminars, joint development, two-way part-time and business starting, college internship, purchasing university research achievements and other forms, they have trained a large number of local high-level innovative talents. In addition, “YBC Zizhu Office” was established in 2006. As the only one local office which supports technological innovation and entrepreneurship in YBC (Youth Business China) system, YBC Zizhu Office leads youth to succeed in business, and also has explored its own innovation approach. In accordance with the positioning of Zizhu High-tech Zone, YBC Zizhu Office focuses on supporting innovation and entrepreneurship, and according to the characteristics of science and technology enterprises, it will raise the business start loans of 30,000 yuan to 100,000 yuan. Meanwhile, it has initiated the country’s first


“Relay Support Loans” and “Business Star Program” so that outstanding entrepreneurial companies can get follow-up funding. Upholding the philosophy of “supporting a youth, cultivating a future entrepreneur”, Zizhu High-tech Zone multi-level incubation environment has been upgraded and drives growth potential: in 5 years, it has supported nearly 150 science and technology start-up projects, of which IT and Internet account for 34%, electronic circuit and system integration 24%, energy, environmental protection and new materials 15%, e-commerce 9%, animation and online games 7%, and biomedicine and others 14%. It has also promoted the overall development of science and technology start-up projects. Strict Settling Standards to Enhance Services You can imagine the working environment of Zizhu High-tech Zone: casual looking out through the windows of office buildings, you can see several lakes in the greenery; just one turn out from the office, banks, shopping centers, fine restaurants and other types of facilities are all available; the Huangpu River is so close and you can “drink wine and discuss freely” with customers in the European-style riverside towers; unique apartment on the street is your warm home…The ecological philosophy is the characteristic that Zizhu High-tech Zone always adheres, so for settling enterprises, Zizhu High-tech Zone has strict standards. As early as when the park was built, Zizhu High-tech Zone has focused on the positioning of research and development, and chosen integrated circuits and software, new energy, aerospace, digital content, new materials, life sciences and other six categories as its leading industries. So far, the park does not have a manufacturing enterprise, and all of them are pure R&D enterprises related to the six leading industries. This settling standard has not changed. From 2002 to now, Zizhu High-tech Zone has highlighted its “Silicon Valley Effect”. It has brought together regional headquarters and R&D centers of Intel, Microsoft, GE, Borg Warner, Exxon Mobil and other large well-known companies, accepted Nanotechnology National Engineering Research Center, National Engineering Research Center for Tissue Engineering and a large number of high-profile national R&D institutions, and attracted 77 talents of national “Thousand Person Plan” to innovate and start business here. It has also initially formed an industrial structure with integrated circuits and software, aerospace, new energy, digital content, new materials and life sciences as the pillars. It is reported that in the next 5 to 10 years, Zizhu High-tech Zone will invest 20 billion yuan in construction and development, and promote other social groups to invest 80 billion yuan. By 2020 Zizhu High-tech Zone will strive to achieve the sales revenue of over 100 billion yuan and tax revenue of over 10 billion yuan, and become a powerful engine driving the regional development.


Valuable Experience on Conference Participation How to make your participation most effective? It is a question that every participant cares most and badly wants an answer. For good effect, clear objective and substantial preparation of participation, it is crucial to keep positive and active. To this end, Participants summarizes rich experience from many professional managers in attending international summits for years, where by some practical conference tips you will know how to make an event the best tool for higher efficiency and win at conferences: Have some knowledge about the venue of a conference Before a conference, you need to have some knowledge about the hotel where the conference is to be held (e.g. location, contact information, weather, facilities nearby, etc). Generally, the organizer may provide detailed information on the event through e-mail to the participants.) Have a preview over information on the conference Know basic information on the conference (e.g. theme, agenda, guests and speech topics), put down time and place of the event on the calendar or make note in Google Calendar and Outlook with reminding set 30-45 days earlier, including key concerns and related questions. Define objective of participation Carefully evaluate the conference, define expectation and target for the event and then divide the target into 2-3 requirements of high standard for success of the participation; contact organizer of the conference for a list of guests for information of and marking on persons you desire to meet; make appointment with support of the organizer for earlier and reasonable arrangement of participation and meeting. Enter the venue before the conference Arrive at the venue 30 minutes earlier to allow enough time for registration or short rest.


Exchange of business cards and make note of key information. Before the conference, make sure enough business cards are available; actively exchange business cards at the venue; after receiving the cards, put down meeting place, key information of talking, etc on the back of the cards so that it will be easier for you to contact each other. Be diligent in recording and thinking Develop a habit of frequent noting. Since any relaxation may make us away from regular learning, frequent noting will leisurely and immediately enhance learning effect. Skillful use of mind map and graphical thinking will more effectively clarify thinking and summarize conference achievements. Moreover, you may have a rich harvest by thinking about how to put knowledge into practice. Share your insights Actively ask questions at the site, interact with the speakers, remember to disclose your and your companyâ&#x20AC;&#x2122;s names and make more guests know and understand you; share conference information with your friends concerned about the conference through socializing platform, discuss with others about topics of the conference or write a number of blogs to help record, analyze and enhance achievements of the conference; make full interaction and communication with other participants at the socializing platform for more long term benefits. Expand socializing network By tea breaks, cocktails and other wonderful occasions generally held at an international business conference, actively make a self introduction and communicate on common topics with other participants to establish new connections and find possible long designed solutions for your questions. Lay emphasis on exhibition Arrive at the venue earlier or pay attention to the exhibits and exhibitors at the site to find potentially practical suggestions, feasible solutions or emerging trends. Keep the best looks Regulate as much as possible your diet structure and habit, as too much junk food or less physical exercise will harm your health; the fine buffet prepared by the organizer is enough to meet your need for nutrition, while enough sleep is a key guarantee for effective participation. Care about news after the conference Generally within 2 weeks after the conference, the organizer will upload the speech material of the speakers and information on the participants t to relevant websites. Use the valuable information for more knowledge, thinking and effective strategic planning; In addition, make good use of clubs or web communities created by the organizer for you, build and improve your network of connections so that the benefit from your participation in the conference may be greatly enhanced. TIPs on conference networking At an international conference, it is a start of interpersonal interaction to attract attention, otherwise any communication will be much less effective no matter in talking, speaking or negotiating with the customers. The following is a number of points that deserve more attention: Pay attention to others To attract attention, you must pay attention to others. For example, stepping into the venue,


you should take a glance at the guests present and make a brief greeting when any guest looks at you. Such seemingly harmless gesture actually suggests the other person that he or she has attracted your attention which is duly paid. You should attract attention through your action. When attention of any person is attracted, you may exchange business cards with him or her. Address others by their names during the talk It is a respect to exchange cards and read aloud name and title of the other person. Name is a magnet for attention. Hearing one’s own name, anyone will listen with full attention. Therefore, you may start a talk by mentioning his or her name. By this move, you will trigger a positive association from your counterpart that he or she is respectable and make your words sound more sincere. Make your statement more attractive Begin a talk with opening remarks which your counterpart is interested in. This is to imply “attention! Now I will tell you something you don’t know.” For example, you may say, as an answer to the question from a customer, “I have a suggestion that will make things easy!” or “Here is a point that we have never come up with!” A striking sentence can attract interest of others and make him or her willing to communicate with you. Make your speech concise and attractive The tone and talking style will decide whether others listen carefully to you or just ignore you. Monotonous and stereotypical speaking will make mind of the audience drift away. In contrast, a short pause or inserting into your talk some brief sentences will help key words leave an impression on the recipient and activate response. In addition, attention can also be attracted by raising your tone when any key information is mentioned. By the above communication tips, you will be very skillful and successful at an international meeting. Make good use of micro-blog and weixin to make your participation more effective! Micro-blog and weixin have 5 immediate major functions in a live conference: The participants may raise questions to the speakers, while the speakers may answer through interaction and live broadcast or postpone the answering through micro-blog and weixin. Help the participants make friends and build connections through the conference. The participants may generate and live broadcast relevant information. The participants may raise questions to or communicate through interaction with each other. Groups may share information with each other and form circles and interest groups. By effective use of micro-blog, weixin and other tools at a conference, the participants may make participation more interactive and interesting, gain extraordinary experience and immeasurable derived value.


2/9:Ó?ŕĽ&#x203A;ŕ§&#x20AC;Ѫ੠ŕĽ&#x203A;ÓĽŕ­łÖ&#x153;   Đ&#x2021;  â&#x20AC;ŤŮľâ&#x20AC;ŹŕŹ&#x2018;ӢѪ੠ ŃŤŕŞ&#x2018;դ༌

â&#x20AC;Ťŕ­żŢ&#x17E;â&#x20AC;Ź

֪ࢾ

ŰĄŕŁ&#x2030;ᢽáĽ&#x160;Ë&#x2020;á&#x201A;&#x152;ܡÍ&#x2014; 2013 Metro World Summit 2013

9 ŕ°¤ 10-13 ŕŻ&#x2026; Sep.10,13

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ě?ฎŕŽ&#x153;ß&#x2122;Ѣŕž&#x;ŕ˘&#x17D;Í&#x2014;ŕ°?ŕĄ&#x2DC;á&#x153;žÍ&#x2014; 2013 2nd Asia Digital Publishing Convention 2013

9 ŕ°¤ 14-16 ŕŻ&#x2026; Sep.14,16

൦ල Wuhan

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá&#x2026;ťá&#x17E; Ě&#x2013;ŕ°žá??ཤ 2013 2nd China Intellectual Property Focus 2013

9 ŕ°¤ 17-18 ŕŻ&#x2026; Sep.17,18

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Đ?ŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤÚ?Ú?â&#x20AC;ŹáŹ&#x201E;ŕ°&#x201E;á&#x2018;&#x17E;á&#x201A;&#x201A;á&#x17D;ŠĚ&#x2013;Ë&#x2030;á?śâ&#x20AC;ŤÚ˛â&#x20AC;Ź 6th Annual China Smart Grid Forum 2013

9 ŕ°¤ 26-27 ŕŻ&#x2026; Sep.26,27

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;â&#x20AC;ŤŕĄ&#x2019;Ů˝â&#x20AC;Źá?Žá&#x201C;Łŕˇ&#x201C;ᢝܡÍ&#x2014; 2013 4th Annual Green Mobility 2013

10 ŕ°¤ 9-11 ŕŻ&#x2026; Otc.9,10

Ó&#x2018;Ě&#x161; Beijing

á&#x160;&#x192;Đ&#x203A;ŕĄ&#x2019;Ě?Üšŕš&#x2018;ŕ¸&#x;ෳචܷÍ&#x2014; 2013 8th Deepwater Asia Pacic 2013

10 ŕ°¤ 17-18 ŕŻ&#x2026; Otc.17,18

᏾Ҫᣚ Jakarta

á&#x160;&#x192;ĘťŕĄ&#x2019;ŕŽ&#x201A;̶Ѹளá¸&#x161;Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá¸&#x203A;ܡÍ&#x2014; 2013 3nd Annual Payment Innovation(China)Convention 2013

10 ŕ°¤ 17-18 ŕŻ&#x2026; Otc.17,18

Ęźŕš&#x2018; Shanghai

Ë&#x2039;ÓŽĚ?ನá&#x2018;&#x17E;ܡÍ&#x2014; 2013 Asia Pacic Nuclear Energy Congress 2013

10 ŕ°¤ 24-25 ŕŻ&#x2026; Otc.24,25

ᯰŕą&#x17D;á&#x153;´Ě? Malaysia

á&#x160;&#x192;Đ&#x203A;ŕĄ&#x2019;ᢽáĽ&#x160;Ë&#x2020;á&#x201A;&#x152;ܡÍ&#x2014; 2013 8th RailWorld Summit 2013

10 ŕ°¤ 24-25 ŕŻ&#x2026; Otc.24,25

ளҪâ&#x20AC;ŤÚ¸â&#x20AC;Ź Singapore

Ě?ฎá &#x2C6;ŕ &#x153;á&#x160;­á&#x20AC;°Ë&#x20AC;á ŞĚ&#x2013;Đ&#x161;á&#x20AC;ŽÓ?ጠá&#x17D;ľŕ˘&#x17D;Í&#x2014; 2013 Asia Wealth Management and Asset Globalization 2013

10 ŕ°¤ 24-25 ŕŻ&#x2026; Otc.24,25

Ęźŕš&#x2018; Shanghai

Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;ŹáłŚá§&#x161;á??ཤŕ˘&#x17D;Í&#x2014; 2013 China Gold Focus 2013

10 ŕ°¤ 31-11 ŕ°¤ 1 ŕŻ&#x2026; Otc.31-Nov.1

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;ŹáŽťÖľáŻ&#x152;஧ŕ˘&#x17D;Í&#x2014; 2013 2nd China Food and Beverage Executive Summit 2013

10 ŕ°¤ 31-11 ŕ°¤ 1 ŕŻ&#x2026; Otc.31-Nov.1

Ó&#x2018;Ě&#x161; Beijing

ÓžŕĄ&#x2C6;᭣ࣥá&#x153;şŕˇłŕś 2013 UHS Indonesia 2013

10 ŕ°¤ 31-11 ŕ°¤ 1 ŕŻ&#x2026; Otc.31-Nov.1

᏾Ҫᣚ Jakarta

á&#x160;&#x192;ĘťŕĄ&#x2019;Đ&#x161;á&#x20AC;ŽŕŞ&#x2021;Íłá??ཤŕ˘&#x17D;Í&#x2014; 3rd World Antibody Focus 2013

11 ŕ°¤ 7-8 ŕŻ&#x2026; Nov.7,8

ளҪâ&#x20AC;ŤÚ¸â&#x20AC;Ź Singapore

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;á&#x2C6;§ŇŽĚ&#x2C6;á?&#x17D;á&#x17D;ŠŕŠ&#x152;á&#x201A;&#x201D;ŕ˘&#x17D;Í&#x2014;ŕ°?áŽ&#x2018;â&#x20AC;ŤÝ&#x2018;â&#x20AC;ŹĐŚá&#x2021;Š 2013 2nd Mobile Internet Strategy & Awards 2013

11 ŕ°¤ 7-8 ŕŻ&#x2026; Nov.7,8

Ęźŕš&#x2018; Shanghai

Í&#x152;Ë&#x2030;á&#x2021;ŞÍ&#x2014;á &#x2030;Í&#x2030;ŕ˘&#x17D;Í&#x2014;ŕ°?áŽ&#x2018;â&#x20AC;ŤÝ&#x2018;â&#x20AC;ŹĐŚá&#x2021;Š 2013 CSR Summit & Awards 2013

11 ŕ°¤ 7-8 ŕŻ&#x2026; Nov.7,8

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ó ŕĄ&#x2019;Ě?ฮܸཨචŕ˘&#x17D;Í&#x2014;ŕŻ&#x2026;ŕ°´ 2013 10th Asia Gas Congress Japan 2013

11 ŕ°¤ 14-15 ŕŻ&#x2026; Nov.14,15

ܡ፾ Osaka

Ě?ฎË&#x17E;ᎤĐ&#x153;â&#x20AC;ŤÚ&#x2020;â&#x20AC;ŹË&#x20AC;ŕ¤&#x17D;Ď&#x203A;Ó&#x153;ÔŚŕĄ&#x2DC;â&#x20AC;ŤÚ?â&#x20AC;ŹáŹ&#x201E;ŕ˘&#x17D;Í&#x2014;ŕ°?áŽ&#x2018;â&#x20AC;ŤÝ&#x2018;â&#x20AC;Źá&#x201E;¨ĐŚ 2013 Asia Theme Park and Resort Development Summit & Awards 2013

11 ŕ°¤ 14-15 ŕŻ&#x2026; Nov.14,15

Ó&#x2018;Ě&#x161; Beijing

Ě?ฎРĚ&#x2122;నҍË&#x20AC;Ü°Ó&#x2030;ŕ˘&#x17D;Í&#x2014; 2013 Asia Shared Service and Outsourcing Summit 2013

11 ŕ°¤ 14-15 ŕŻ&#x2026; Nov.14,15

Ó&#x2018;Ě&#x161; Beijing

Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá?Žá&#x201C;Łŕ¤¤á&#x160;&#x2019;ܡÍ&#x2014; 2013 Green Building China 2013

11 ŕ°¤ 28-29 ŕŻ&#x2026; Nov.28,29

Ęźŕš&#x2018; Shanghai

཯༺ŕş&#x2020;Ҫ࢚á?śâ&#x20AC;Ť Ú˛â&#x20AC;Ź2013 Coal Deep Processing Forum

11 ŕ°¤ 28-29 ŕŻ&#x2026; Nov.28,29

Ó&#x2018;Ě&#x161; Beijing

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Óžŕ¤&#x17D;á&#x2020;&#x201A;Ó?á??ཤ 2013 2nd India Petrochemical Focus 2013

11 ŕ°¤ 28-29 ŕŻ&#x2026; Nov.28,29

ß Ëť Mumbai

ŕ¸&#x153;Ń&#x2039;཯Ӟŕ¤&#x17D;ŕĄ&#x2C6;á&#x153;´Ě?á?śâ&#x20AC;Ť Ú˛â&#x20AC;Ź2013 Clean Coal Forum Indonesia 2013

12 ŕ°¤ 5-6 ŕŻ&#x2026; Dec.5,6

᏾Ҫᣚ Jakarta

Ë&#x2013;â&#x20AC;ŤáŚ¤Ú?â&#x20AC;Źŕ¤&#x2020;Ë&#x2030;ÔŚŕĄ&#x2DC;â&#x20AC;ŤÚ?â&#x20AC;ŹáŹ&#x201E;ŕ˘&#x17D;Í&#x2014; 2013 China International Hotel Industry Summit

12 ŕ°¤ 5-6 ŕŻ&#x2026; Dec.5,6

Ęźŕš&#x2018; Shanghai

Ě?ฎ LNG ᤠᣤá&#x201C;&#x201D;ŕ˘&#x17D;Í&#x2014; 2013 Asia LNGC Summit 2013

12 ŕ°¤ 5-6 ŕŻ&#x2026; Dec.5,6

Ęźŕš&#x2018; Shanghai

ŕ°&#x201E;á&#x2018;&#x17E;Ě&#x201C;᤯Ë&#x2020;á&#x201A;&#x152;ܡÍ&#x2014; 2014 ITS World 2014

3 ŕ°¤ 6-7 ŕŻ&#x2026; Mar.6,7

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ë´ŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá&#x2020;&#x201A;Ó?Ě&#x2013;Ë&#x2030;á??ཤŕ˘&#x17D;Í&#x2014; 2014 9th China Petrochemical Focus 2014

3 ŕ°¤ 6-7 ŕŻ&#x2026; Mar.6,7

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤÚ?Ú?â&#x20AC;ŹáŹ&#x201E;Ďąá&#x2018;&#x17E;á&#x201A;&#x201A;á&#x2030;˘ÜˇÍ&#x2014; 2014 2nd Energy Storage Station Congress 2014

3 ŕ°¤ 13-14 ŕŻ&#x2026; Mar.13,14

Ęźŕš&#x2018; Shanghai

ÓžŕĄ&#x2C6;ÔşĐ˛á śá&#x2018;&#x17E;ຸ 2014

3 ŕ°¤ 13-14 ŕŻ&#x2026; Mar.13,14

᏾Ҫᣚ Jakarta

Indonesia Renewable Energy Summit 2014 92


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˖ˋӴஂ̶ࢎܷ͗͗ 2014 Card & Payment (Middle East) Convention 2014

3 త 18-19 ௅ Mar.18,19

ᤓર Dubai

ኃ̃ࡒ̍ฮӦ࠭ͳЎᩣ᝶‫ ڲ‬2014 2nd Asia Semiconductro Pioneer Forum 2014

3 త 20-21 ௅ Mar.20,21

ʼ๑ Shanghai

̍ฮᆂෳ᠞௛ܷ͗ 2014 Asia Oil Trading Congress 2014

3 త 27-28 ௅ Mar.27,28

ӑ̚ Beijing

̍ฮෳᣂܷ͗ 2014 Cruise Asia 2014

3 త 27-28 ௅ Mar.27,28

ʼ๑ Shanghai

ኃЛࡒ˖‫ڍڍ‬ᬄ๑ฟෳචܷ͗ 2014 8th Deepwater China Convention 2014

4 త 10-11 ௅ Apr.10,11

ᔙࢶ Suzhou

͌ˉ጗ጬ᫸ᔴˀᝌфᆐᝦ͗ 2014 Corporate Dispute Resolution Summit 2014

4 త 10-11 ௅ Apr.10,11

ʼ๑ Shanghai

ӾऎఄᑞႂᎩࢎ͗ 2013 India Smart Grid Summit 2014

4 త 10-11 ௅ Apr.10,11

ளॳ᧖ New Delhi

ኃӠࡒ˖‫ڍ‬ನᑞ‫ڍ‬ᬄܷ͗ 2014 10th Annual China Nuclear Energy Congress 2014

4 త 17-18 ௅ Apr.17,18

ӑ̚ Beijing

ኃ̃ࡒ˖‫ڍ‬ၶྫྷ҃ᕱܷ͗ఏࡘ᜾͗ 2014 2nd Biopharma China Convention 2014

4 త 17-18 ௅ Apr.17,18

ӑ̚ Beijing

ኃНࡒ᭣࣡᜺ෳචࢎ͗ 2014 6th Unconventional Hydrocarbons Summit 2014

4 త 24-25 ௅ Apr.24,25

ӑ̚ Beijing

ኃʻࡒೃೌѸளࢎ͗ 2014 3rd Bridge Innovation Summit 2014

4 త 24-25 ௅ Apr.24,25

ӑ̚ Beijing

ኃ̃ࡒ˖‫ࣲڍ‬᠓ᐐཤࢎ͗ 2014 2nd China M&A Focus 2014

4 త 24-25 ௅ Apr.24,25

ʼ๑ Shanghai

ኃ̃ࡒ˖‫ڣ఺ڍ‬Ԧࡘࢎ͗ 2014 2nd China Airport Development Summit 2014

5 త 8-9 ௅ May.8,9

ʼ๑ Shanghai

ࠆਖ਼আន᝟ѲԢ CRMḚ˖‫ڍ‬ḛࢎ͗ 2014 Loyalty & CRM (China) Summit 2014

5 త 8-9 ௅ May.8,9

ʼ๑ Shanghai

ኃӠࡒ̍ฮܸཨචࢎ͗ 2014 10th Asia Gas Congress 2014

5 త 15-16 ௅ May.15,16

ӑ̚ Beijing

ኃӠʶࡒผы཯᝶‫ ڲ‬2014 11th Clean Coal Forum 2014

5 త 15-16 ௅ May.15,16

ӑ̚ Beijing

ኃʻࡒ̍ฮӐ‫ֵݢ‬Ѹளࢎ͗ 2014 3nd Asia Cosmetics Innovation Summit 2014

5 త 22-23 ௅ May.22.23

ʼ๑ Shanghai

ኃЛࡒ̍ฮᆇˉՋͺ᝶‫ ڲ‬2014 8th Annual Asia Mining Partnering Forum 2014

5 త 29-30 ௅ May.29,30

ӑ̚ Beijing

ܹ̍๔஧Ѹளࢎ͗ 2014 Asia Coating Innovation Summit 2014

5 త 29-30 ௅ May.29,30

ʼ๑ Shanghai

ኃ̃ࡒ๑ฟࢹርᓔࢎ͗ 2014 2nd OSV World 2014

6 త 5-6 ௅ Jun.5,6

ʼ๑ Shanghai

ኃʸࡒ˖‫̖ڠˉ̖ڍ‬ᰳࡎࢎ͗ 2014 7th Annual China Industrial Real Estate Summit 2014

6 త 5-6 ௅ Jun.5,6

ʼ๑ Shanghai

˖‫׷ڍ‬ၸᢻᰳࢎ᝶‫ ڲ‬2014 China Commercial Vehicle Forum 2014

6 త 5-6 ௅ Jun.5,6

ʼ๑ Shanghai

ܹ̍ӉᜈѸளࢎ͗ 2014 Asia Packaging Innovation Summit 2014

6 త 12-13 ௅ Jun.12,13

ʼ๑ Shanghai

˖‫ڍ‬ᮻֵᯌ஧ࢎ͗ఏࡘ᜾͗ 2014 China Food and Beverage Convention 2014

6 త 12-13 ௅ Jun.12,13

ʼ๑ Shanghai

͌ˉζোӐੌ႔ࢎ͗ 2014 Corporate E-Strategy Forum 2014

6 త 19-20 ௅ Jun.19,20

ʼ๑ Shanghai

КီஜߙӝႤḚ˖‫ڍ‬ḛࢎ͗ 2014 World Digital Healthcare(China)Summit 2014

6 త 19-20 ௅ Jun.19,20

ʼ๑ Shanghai

ኃ̃ࡒ̍ฮᄯӣ఺ᰳࢎ᝶‫ڲ‬ఏᮑ‫ݑ‬Цᇩ 2014 2nd Rotortech Asia Pacic Conference and Awards 2014

7 త 3-4 ௅ Jul,3,4

ʼ๑ Shanghai

ܸཨචීᢻԢҪචቢत᝹Ԧࡘ‫ڍ‬ᬄࢎ͗ 2014 NGV & Gas Station Development Summit 2014

9 త 4-5 ௅ Sep.4,5

ӑ̚ Beijing

ኃʻࡒ˖‫ڍ‬ᅻខ̖ాᐐཤࢎ͗ 2014 3rd China Intellectual Property Focus 2014

9 త 4-5 ௅ Sep.4,5

ʼ๑ Shanghai

ӾऎᆂӐᐐཤ 2014 India Petrochemical Focus 2014

9 త 4-5 ௅ Sep.4,5

ߠ˻ Mumbai

93


2/9:Ó?ŕĽ&#x203A;ŕ§&#x20AC;Ѫ੠ŕĽ&#x203A;ÓĽŕ­łÖ&#x153;   Đ&#x2021;  â&#x20AC;ŤŮľâ&#x20AC;ŹŕŹ&#x2018;ӢѪ੠

á&#x160;&#x192;â&#x20AC;ŤĚśŕŽ&#x201A;ŕĄ&#x2019;Ů˝â&#x20AC;ŹŃ¸ŕŽłá¸&#x161;Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá¸&#x203A;ܡÍ&#x2014; 2014 4th Annual Payment Innovation (China) Convention 2014

9 ŕ°¤ 11-12 ŕŻ&#x2026; Sep.11,12

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;ʸŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤÚ?Ú?â&#x20AC;ŹáŹ&#x201E;ŕ°&#x201E;á&#x2018;&#x17E;á&#x201A;&#x201A;á&#x17D;ŠĚ&#x2013;Ë&#x2030;á?śâ&#x20AC;Ť Ú˛â&#x20AC;Ź2014 7th Annual China Smart Grid Forum 2014

9 ŕ°¤ 11-12 ŕŻ&#x2026; Sep.11,12

Ęźŕš&#x2018; Shanghai

Ě?ฎŕŽ&#x153;ß&#x2122;Ѣŕž&#x;ŕ˘&#x17D;Í&#x2014;ŕ°?ŕĄ&#x2DC;á&#x153;žÍ&#x2014; 2014 Asia Digital Publishing Convention 2014

9 ŕ°¤ 18-19 ŕŻ&#x2026; Sep.18,19

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ě?ฎРĚ&#x2122;నҍË&#x20AC;Ü°Ó&#x2030;ŕ˘&#x17D;Í&#x2014; 2014 2nd Asia Shared Service and Outsourcing Summit 2014

9 ŕ°¤ 18-19 ŕŻ&#x2026; Sep.18,19

Ęźŕš&#x2018; Shanghai

Ë&#x2013;â&#x20AC;ŤĚ Ú?â&#x20AC;ŹŇŚá Şŕş¸ÔŚŕĄ&#x2DC;á?śâ&#x20AC;Ť Ú˛â&#x20AC;Ź2014 China Human Resource Forum 2014

9 ŕ°¤ 25-26 ŕŻ&#x2026; Sep.25,26

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x160;ŕĄ&#x2019;á?Žá&#x201C;Łŕˇ&#x201C;ᢝܡÍ&#x2014; 2014 5th Annual Green Mobility 2014

9 ŕ°¤ 25-26 ŕŻ&#x2026; Sep.25,26

Ó&#x2018;Ě&#x161; Beijing

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá?Žá&#x201C;Łŕ¤¤á&#x160;&#x2019;ܡÍ&#x2014; 2014 2nd Green Building China 2014

10 ŕ°¤ 9-10 ŕŻ&#x2026; Oct.3,10

Ęźŕš&#x2018; Shanghai

Ě?ฎӯŕĽ?ܡÍ&#x2014; 2014 Gaming Asia 2014

10 ŕ°¤ 9-10 ŕŻ&#x2026; Oct.3,10

áŻŞŕ ś Seoul

á&#x160;&#x192;Ë´ŕĄ&#x2019;Ě?Üšŕš&#x2018;ŕ¸&#x;ෳචܷÍ&#x2014; 2014 9th Deepwater Asia Pacic 2014

10 ŕ°¤ 16-17 ŕŻ&#x2026; Oct.16,17

᏾Ҫᣚ Jakarta

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ë&#x2039;ÓŽĚ?ನá&#x2018;&#x17E;â&#x20AC;ŤÚ?â&#x20AC;ŹáŹ&#x201E;ܡÍ&#x2014; 2014 2nd South East Asia Nuclear Energy Congress 2014

10 ŕ°¤ 16-17 ŕŻ&#x2026; Oct.16,17

Ő&#x152;áŹ&#x;â&#x20AC;ŤÚ¸â&#x20AC;Ź Kala uLumpur

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤáŚ¤Ú?â&#x20AC;Źŕ¤&#x2020;ÔŚŕĄ&#x2DC;â&#x20AC;ŤÚ?â&#x20AC;ŹáŹ&#x201E;ŕ˘&#x17D;Í&#x2014; 2014 2nd China International Hotel Industry Summit 2014

10 ŕ°¤ 23-24 ŕŻ&#x2026; Oct.23,24

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;ÓžŕĄ&#x2C6;᭣ࣥá&#x153;şŕˇłŕś 2014 2nd UHS Indonesia 2014

10 ŕ°¤ 23-24 ŕŻ&#x2026; Oct.23,24

᏾Ҫᣚ Jakarta

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;ŹáłŚá§&#x161;á??ཤŕ˘&#x17D;Í&#x2014; 2014 2nd China Gold Focus 2014

10 ŕ°¤ 30-31 ŕŻ&#x2026; Oct.30,31

Ęźŕš&#x2018; Shanghai

Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá&#x203A;Ąá śÖľá??ཤŕ˘&#x17D;Í&#x2014; 2014 2nd China Derivatives Focus 2014

10 ŕ°¤ 30-31 ŕŻ&#x2026; Oct.30,31

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;ŰĄŕŁ&#x2030;ᢽáĽ&#x160;Ë&#x2020;á&#x201A;&#x152;ܡÍ&#x2014; 2014 2nd Metro World Summit 2014

11 ŕ°¤ 6-7 ŕŻ&#x2026; Nov.6,7

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;ĘťŕĄ&#x2019;á&#x2C6;§ŇŽĚ&#x2C6;á?&#x17D;á&#x17D;ŠŕŠ&#x152;á&#x201A;&#x201D;ŕ˘&#x17D;Í&#x2014;ŕ°?áŽ&#x2018;â&#x20AC;ŤÝ&#x2018;â&#x20AC;ŹĐŚá&#x2021;Š 2014 3rd Mobile Internet Strategy & Awards 2014

11 ŕ°¤ 6-7 ŕŻ&#x2026; Nov.6,7

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Ë&#x17E;ᎤĐ&#x153;â&#x20AC;ŤÚ&#x2020;â&#x20AC;ŹË&#x20AC;ŕ¤&#x17D;Ď&#x203A;Ó&#x153;ÔŚŕĄ&#x2DC;ŕ˘&#x17D;Í&#x2014;ŕ°?áŽ&#x2018;â&#x20AC;ŤÝ&#x2018;â&#x20AC;ŹĐŚá&#x2021;Š 2014 2nd Theme Park and Resort Development Summit & Awards 2014

11 ŕ°¤ 6-7 ŕŻ&#x2026; Nov.6,7

Ęźŕš&#x2018; Shanghai

Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá­&#x2026;â&#x20AC;ŤË&#x2030;׍â&#x20AC;Źá??ཤ 2014 China Retail Focus 2014

11 ŕ°¤ 13-14 ŕŻ&#x2026; Nov.13,14

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ó ĘśŕĄ&#x2019;Ě?ฮܸཨචŕ˘&#x17D;Í&#x2014;ŕŻ&#x2026;ŕ°´ 2014 11th Asia Gas Congress Japan 2014

11 ŕ°¤ 13-14 ŕŻ&#x2026; Nov.13,14

ܡ፾ Osaka

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;Í&#x152;Ë&#x2030;á&#x2021;ŞÍ&#x2014;á &#x2030;Í&#x2030;á??ཤŕ˘&#x17D;Í&#x2014; 2014 2nd CSR Focus 2014

11 ŕ°¤ 20-21 ŕŻ&#x2026; Nov.20,21

Ó&#x2018;Ě&#x161; Beijing

á&#x160;&#x192;ĘťŕĄ&#x2019;཯༺ŕş&#x2020;Ҫ࢚á?śâ&#x20AC;Ť Ú˛â&#x20AC;Ź2014 3rd Coal Deep Processing Forum 2014

11 ŕ°¤ 20-21 ŕŻ&#x2026; Nov.20,21

Ęźŕš&#x2018; Shanghai

Ë&#x2013;â&#x20AC;ŤÚ?Ú?â&#x20AC;ŹáŹ&#x201E;á&#x2020;&#x201A;ࡳÓ?࢚ŕ˘&#x17D;Í&#x2014;ŕ°?ŕĄ&#x2DC;á&#x153;žÍ&#x2014; 2014 China International Petroleum and Petrochmeical Convention 2014

11 ŕ°¤ 27-28 ŕŻ&#x2026; Nov.27,28

Ó&#x2018;Ě&#x161; Beijing

Ë&#x2013;â&#x20AC;ŤÚ?â&#x20AC;Źá&#x20AC;&#x2013;ÎłĚ&#x2013;Ë&#x2030;ŕ˘&#x17D;Í&#x2014; 2014 China Green Business Summit 2014

11 ŕ°¤ 27-28 ŕŻ&#x2026; Nov.27,28

Ęźŕš&#x2018; Shanghai

á&#x160;&#x192;Ě&#x192;ŕĄ&#x2019;ŕ¸&#x153;Ń&#x2039;཯Ӟŕ¤&#x17D;ŕĄ&#x2C6;á&#x153;´Ě?á?śâ&#x20AC;Ť Ú˛â&#x20AC;Ź2014 2nd Clean Coal Forum Indonesia 2014

12 ŕ°¤ 4-5 ŕŻ&#x2026; Dec.4,5

᏾Ҫᣚ Jakarta

á&#x160;&#x192;Ë´ŕĄ&#x2019;ᢽáĽ&#x160;Ë&#x2020;á&#x201A;&#x152;ܡÍ&#x2014; 2014 9th Annual RailWorld Summit 2014

12 ŕ°¤ 4-5 ŕŻ&#x2026; Dec.4,5

ŕ° á&#x;­ Bangkok

ŕŽ&#x153;ß&#x2122;á&#x2013;¸áŠ&#x2DC;á??ཤŕ˘&#x17D;Í&#x2014; 2014 Digital Marketing Focus 2014

12 ŕ°¤ 11-12 ŕŻ&#x2026; Dec.11,12

Ęźŕš&#x2018; Shanghai

Ě?ฎá&#x2C6;Šâ&#x20AC;Ť Í&#x2014;ŕ˘&#x17D;Ú&#x2014;â&#x20AC;Ź2014 Asia Rare Earth Summit 2014

12 ŕ°¤ 11-12 ŕŻ&#x2026; Dec.11,12

Ęźŕš&#x2018; Shanghai

ŕ¸&#x2039;ḏÍ&#x2014;á?ŤĐĽÍłŕŻ?áŤ?Ö&#x2013;â&#x20AC;ŤÚ â&#x20AC;Źŕ˝ ߽̾ழá&#x17D;Šá&#x2030;˘ www.cdmc.org.cn Đ&#x153;ŕŁ&#x160;Ë?Ń?á¸&#x17E;ŕŽ&#x203A;á&#x17E;ŻĐĄŕ¸&#x2039;Ç&#x152;

94


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95


澦ԿѪী澧޳‫ڹ‬ਅ‫ݧ‬գ͵ͣ6GXZOIOVGTZY࣒ͤЗ֡֋Ў৊՟ѪОॡ澝З֡֋Ў‫ݧ‬ԖऒाѪОԃͧ澦֋Ў‫ݧ‬Ԗ澧޳‫ڹ‬ डӞࣩ࢝֡‫؞‬ঃণ՟‫ݧ‬Ԗ६ޫ⢪澞֡Ӄ‫ט‬ҷ‫ڏ‬Նਸ਼澞 澜澦ԿѪী澧јȐһࡉЎࣙԇ㓆澝੕੾֋ЎમԍȑНߟ‫ڵ‬঩્‫ݱ‬ଢͧै‫֧ڿ‬ЎࣙۙૼЉЌࣙ‫ࣩૂܯ‬ளॏ֋Ўрࡗ‫ٴ‬Օͧ ॻ୩ਸ਼Ўࣩ‫ݰޣ‬ԇ㓆ͧ৩Ԃһࡉ‫ݿ‬Ї٠֪ࣩОࡗ֋Ў૽્ͧ‫ࢻى‬Ӫ‫֋ࣩݰ‬Ўࠆ‫࣐ͧړ‬ЊЎࣩ੔‫څ‬੕੾֋ЎडѪͧ‫ٶ‬Ћܶ ҇১Оࣩளॏ੥ֳઞ੡澝ਸ਼Ўऒा۶ղјՂѢЎպੳާԆॗͧ৩ԂиНளঃকࣂъ৉Ў࣏䃋ܶ҇ҵ‫ݱ‬ѸާԆ澞 澜澦ԿѪী澧޳‫ڹ‬૜࣐ЗਅГम੶੗ͧૹ૚֡Ӄ‫ט‬ЊЎࡲଂॳӔՆਸ਼ͧբ‫ݿ‬Љ澦ॕ▁એক‫ݺ‬۶澧澝澦ध١‫ݯ‬З‫ݧ‬澧澝澦ԡ ‫ص‬ਹ‫ݺ‬۶澧澝澦ࠠ‫ݺ‬ক࡛‫୐ݰ‬澧澝澦վѿ֋Ў੪੥澧澝澦:/3+澧澝澦 Ќ঄ক࡛۶ଂ澧澝,: З‫ݧ‬য澝Ӣѧѭ‫׼‬澝֡ ଢ଼‫ݧ‬ѭड澝㑋ԧड澝‫ࠧސ‬澝য‫ބ‬澝‫࡟ݰ‬ॗ  ‫֡؞‬ଢ଼澝֡ӃளॏЊЎ‫׼‬Ѽ՟Ҁ澞Ӫ⢪ՙՆਸ਼ଞԮ૿  Ѡ澞

䄣⩔₏ả䄒㏲඗‫ۅ‬ȧᱮᔃᒭ䃎㶔Ȩ喏Ⴘ᪠₏⶚඗‫ۅ‬㶔ࢁ㔱喏ᄲ‫ٹ‬䉥㣣ᓃ̬᱘Уը  ‫⮰ٯ‬ȧ࣮ц㔱ȨᱮᔃȠᙋ䅎ᗔ⮰ᩛᠭ̺䙹ऴȠ

澦ԿѪী澧޳‫ڪڹ‬ਜ਼਽ 㖀㈧Ϧ喝㕸ߍ喝 ᝷ᱦ喝ద჆⩡䄉喝ьⱋ喝 & ." *- 喝 ‫ژ‬तह⼜喝 ‫ژ‬त౜౬喝 ᩢТϦ喝ᩢТϦ⩡䄉喝䗚㑂喝 ᗔ⮰჉䉡ᘻ㻭喝   

㖀㈧Ϧ喝⼒⊕  ᑌྣ㖀㈧᫥ᐻ喝 ьⱋ喝 

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Participants 2  

Focus on Industry Updates, and Understand the Trend of Business as the core editing policy, <Participants> are aiming to establish exchange...