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> issue#13

MAR/APR 2006

Com’muni,cator

®

find out more at www.stephensandgeorge.co.uk

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Bigger, Better, Wider Choice You have a bigger choice since the partnership between McNaughton and Modo.

> iss

With two major operations joining together, you will have more support!

A wider choice of product areas are available.

You can benefit from an extended distribution network which will retain the local focus, the only difference is the name. You have more choice from our brands of distinction. ...it’s your choice! Telephone: 0208 320 3200 Facsimile: 0208 311 4162

www.jmcpaper.com

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Email: info@jmcpaper.com

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C

> issue#13

MAR/APR 2006

WELCOME... TO THE 13th ISSUE OF COMMUNICATOR. Spring is in the air. And climate change means that spring comes to us sooner and sooner each year. That’s why, as print industry leaders, we take our corporate responsibilities seriously. We are committed to using greener and cleaner technology and suppliers, and creating better working conditions for all. Inside this big green issue, you will see how our clients are also playing their part in creating a more sustainable environment. From sourcing recyclable products, to creating ‘brand consciousness’, through to promoting organic lifestyles, the green message is finally getting through. We even include a few organic chocolate recipes to help you feel better about your consumption this coming Easter. This newsletter is printed on environmentally friendly paper, sourced from the only paper mill in the world with a 100% recycling policy. As ever, we welcome your comments, so let us know how your brand is contributing to the green revolution.

CONTENTS

SHARON TOVEY, MARKETING MANAGER, STEPHENS & GEORGE LTD.

04-05 PAPER FOREVER The James McNaughton Paper Group tells us how they are implementing responsibility in the supply chain.

PRINT S&G Magazines. Goat Mill Road Dowlais Merthyr Tydfil CF48 3TD Telephone: +44 (0)1685 388888 Facsimile:

06-07 STRIPPED RIGHT DOWN. Howies. You may well have heard of them before. If not, the likelihood is that this wont be the last you do.

+44 (0)1685 385732 Email: sales@stephensandgeorge.co.uk Web: www.stephensandgeorge.co.uk

10-11 YOUR-GANIC LIFE. A brand new lifestyle magazine with a difference has hit the newsstands.

EDITORIAL & DESIGN BLACK SHEEP 103 Bute Street Cardiff CF10 5AD Telephone: +44 (0)29 2049 0722 Facsimile: +44 (0)29 2049 0723

20-21 ON THE COUCH. Dan Germain, head creative of innocent takes a seat.

22-23 CLEANER & GREENER. Intertype describes the ins and outs of their business and print.

Email: dolly@blacksheep.info Web: www.blacksheep.info

MANY THANKS TO ALL OUR CONTRIBUTORS

26-27 SAVING SEA LIFE. Richard Harrington, Communications Manager of The Marine Conservation Society, explains the impact modern ways of life are having on our water resources.

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MEDIA INDUSTRY NEWS IN ASSOCIATION WITH MEDIA WEEK

LOVE IT! TO LAUNCH WITH £8.5M MARKETING PROMO

DAILY MAIL TO LAUNCH IN IRELAND

ASSOCIATED NEWSPAPERS HAS CONFIRMED THAT IT IS TO LAUNCH AN IRISH EDITION OF THE DAILY MAIL IN THE COMING MONTH. After months of speculation, Guy Zitter, managing director of the Daily Mail, has confirmed that an Irish edition is in the offing but he declined to comment on specific details. It is understood that Associated has been recruiting staff and the newspaper is expected to have a print run of about 100,000 copies. At present Ireland has no mid-market newspaper and it is thought that the Irish Daily Mail would take on Sir Anthony O’Reilly’s Irish Independent, which currently leads the market with a circulation of 164,000. This is the latest in a run of investments into the

Irish market by Associated Newspapers. The British newspaper group already publishes Ireland on Sunday and in October last year it launched a Dublin edition of its commuter freesheet, Metro. The launch of the Dublin Metro prompted O’Reilly’s Independent News and Media to launch a free morning edition of its Evening Herald and the two titles are currently distributed simultaneously. SHEELAGH DOYLE

NEWS INTERNATIONAL HAS INCREASED ITS PLANS FOR NEW MAGAZINE LAUNCHES FROM THREE TO AT LEAST FIVE AND IS BACKING THE FIRST LAUNCH, LOVE IT!, WITH AN £8.5M MARKETING CAMPAIGN. CROSS-PROMOTION IN NI MEDIA COULD TAKE THE TOTAL PROMOTION SPEND CLOSER TO £20M. Karl Marsden, the newly installed commercial director of the division, called News Magazines, told Media Week that as many as five titles could launch this year. He dismissed rumours of an imminent lad’s weekly launch. Other NI insiders say that eight titles could appear within two years. Previously, NI only confirmed it had three titles on the drawing board.

Love It! will compete in the real life weeklies sector, but is aimed at a younger demographic than most existing competitors, with a target audience of C1,C2 and D 18-35 women. JAMES LIVESLEY

Love It! debuts on 7 February 2006 with a print run of 1.3m and an initial circulation target for its first ABC result in August of 400,000.

Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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The first two issues of the magazine will be sold at the promotional price of 30p and will move to 60p after that. The launch will be heavily promoted in The Sun and the News of the World. It will also be supported by a sample of 3 million copies given away with the Saturday edition of The Sun and the News of the World on the weekend before the first issue’s launch.

Com’muni,cator muni, muni,cator > issue#13

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02 3 02_0

BINGE DRINKING CAMPAIGN TARGETS MANCHESTER KIDS BRILLIANT MEDIA MANCHESTER AND MARKETING AGENCY RED C HAVE COLLABORATED TO PRODUCE A NEW CAMPAIGN TO HIGHLIGHT THE DANGERS OF EXCESSIVE DRINKING. The regional roll out of the campaign for Manchester Primary Care Trusts comes on the same day as the government’s heavily criticised new policy to allow licensed premises to open 24 hours came into force. Manchester PCTs is hoping to target young people through a series of bus panel, an ad van and washroom media. The media owners donated their space free of charge to the PCTs. Liz Burns of North Manchester PCT said: “It is notoriously difficult to get the attention of this group, and Red C has identified exactly the right messaging and tone of voice.

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VIACOM GETS ON BOARD WITH YEAR OF THE VOLUNTEER

BUSINESS MEDIA REVENUES DOUBLE

“We are delighted at the generous media opportunities that Brilliant have secured, allowing us to reach thousands more people.” KEVIN MAY

PPA PROFESSIONAL, THE B2B WING OF THE MAGAZINE’S INDUSTRY BODY, HAS PUBLISHED A REPORT SHOWING BUSINESS MEDIA HAS GROWN BY ALMOST 50% IN THE PAST FIVE YEARS. The report, called Professional Media: Connecting Business, examines the size and influence of magazine publishers and owners of newsletters, exhibitions, direct marketing companies and business directories in the UK. Revenues have increased by 47% over the past five years, with current turnover for the industry estimated to exceed £17.3bn. The influence of UK business media overseas was also an aspect, with current revenues derived from abroad estimated to be approaching £6bn.

The performance this year is reported to be an improvement on 2004, with turnover estimated to be up 11%.

VIACOM OUTDOOR IS SUPPORTING THE YEAR OF THE VOLUNTEER ‘GIVE A BILLION MINUTES’ CAMPAIGN – AND LINKING IT TO ITS OWN TRADE MARKETING DRIVE.

Ian Locks, chief executive for the PPA, said the report was “terribly important” as the B2B area of the industry continually faced challenges over its profile.

The poster asks viewers for a minute of their time to read the ad and consider donating more time to a worthy cause via: www.yearofthevolunteer.org

He added: “The second thing that is a struggle is helping people understand how influential professional media is internationally.

The creative execution for the London Underground tells viewers they have an average of three minutes on the platform, while the version for London buses highlights the fact that the average bus journey is 24 minutes.

“It does have a great deal of influence and we want more people to know about this.” KEVIN MAY

This ties in with research that Viacom has been plugging to advertisers and media agencies throughout the year emphasising passenger dwell time on Viacom’s advertising estate. CAITLIN FITZSIMMONS

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PAPER FOREVER

Telephone: +44 (0)1685 1685 388888 Facsimile: +44 (0)1685 385732 find ind out more at www.stephensandgeorge.co.uk

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Com’muni,cator muni, muni,cator > issue#1 issue#133

3/2/06 5:05:28 pm


04_05

THE JAMES MCNAUGHTON PAPER GROUP HAS BEEN SETTING INDUSTRY STANDARDS FOR YEARS IN PAPER MANUFACTURING. HERE, LEE HENDERSON MARKETING COMMUNICATIONS AT THE COMPANY, TELLS US HOW THEY ARE IMPLEMENTING CORPORATE RESPONSIBILITY IN THE SUPPLY CHAIN WHEN IT COMES TO THE ENVIRONMENT. The James McNaughton Paper Group has grown dramatically from its conception over 30 years ago. During that period it has had an increasing commitment to the environment. The Group has a duty of care policy when looking at suppliers, customers and intermediaries alike. From the vetting of suppliers, to our internal recycling waste policies, we examine all aspects relating to the environment in the merchant-supplier framework. WE BELIEVE THERE ARE THREE KEY ENVIRONMENTAL AREAS: • Forest Management • Recycling & Landfill • Clean and Efficient Processes More and more paper buyers are looking to source products with good environmental credentials. This includes the use of recycled fibre, and post consumer waste as well as products with a chain of custody certification. These products are growing in awareness, and are key areas for growth and expansion in 2006. McNaughton Paper were awarded the FSC chain of custody certification in April of last year, to stock and distribute products, with a minimum of 30% FSC fibre or FSC mixed. We also have a multi-site chain of custody award, which means any branch or wholly owned subsidiary can sell FSC products under this banner. We are actively involved in gaining PEFC certification, and have been awarded ISO 9001:2000 in October of last year. We are currently in the final stages of gaining accreditation for ISO 14001. This issue of Communicator has been printed on 250 gsm Cyclus Offset (Uncoated) for the cover, and 150 gsm Cyclus Print (Matt Coated) for the text. Dalum Paper in the North of Denmark produces this material. Dalum Paper is known as one of the world’s most environmentally friendly paper manufacturers, producing fine paper based on a 100 % recycling concept. This means that only recycled fibres

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are used in the production of Cyclus, and that all excess products from processing the used fibres are also recycled. Dalum is unique in this way, in that they are the only Mill in the world to produce recycled material. This is their commitment to the environment, and our commitment as a stockist of their products. At McNaughton Paper, we have one of the largest recycled portfolios in the UK merchanting industry. We stock in depth the following products for next day, and in some cases same day delivery: UNCOATED (RECYCLED CONTENT) • Cyclus Offset (100 %) • Evolve Business (100 %) • Evolve Office (100 %) • Take 2 Offset (100 %) • Repeat Offset (100 %) • Repeat Tinted (100 %) • EP4 (70 %) COATED • Cyclus Print (100 %) • Take 2 Silk (75 %) • Era Silk (50 %) We have recently issued an Environmental Glossary of Terms to help Print Buyers understand environmental terminology to help or clarify problematic issues that may arise on a daily basis. Should you require any more information about the James McNaughton Group, or the environment, please feel free to visit our website at: WWW.JMCPAPER.COM Or alternatively our Merchanting Group: WWW.MAPMERCHANT.COM Or our parent company: WWW.M-REAL.COM THESE SITES SHOW OUR COMMITMENT TO BOTH THE ENVIRONMENT, AND HOW WE ARE WORKING TOWARDS A CLEANER FUTURE.

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NAME_HENRY AGE_38 MONTHS FAV. COLOUR_GREEN AMBITION_TO BE THE NEXT PRIME MINISTER

values

WE ALL NEED DREAMS.

Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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Com’muni,cator muni, muni,cator > issue#13

3/2/06 5:06:58 pm


06_0 6 7 6_0

The company is one of the few that currently produce clothing using organic cotton and their brand is hitting the big time. With an approachable, accessible, warm and honest brand, Howies appeals not just to the environmentally conscious individuals amongst us, but to the fashion conscious masses that enjoy brands that talk to them the way they talk to their mates. Here, Pete Davies, head of design and skate at howies, gives an insight into the company, followed by some of their thoughts about the environment: David and Clare Hieatt started Howies back in the summer of '95 from their living room. They wanted to create a brand that made simple, good quality, and functional clothing for the sports they were into. They wanted to give it the values that they believed in, and for the brand to have an environmental and social conscience. Even though Howies intention was always to make functional sports clothing, limited resources meant that the company started out by selling T-shirts. The T-shirts put across the brand conscience in a quirky thought provoking style. The T-shirts were a big success and despite both David and Clare having full time jobs, the Howies brand was beginning to take off. It was stocked in 45 specialist bike and skate shops and was voted ninth coolest brand in Britain by a trade magazine. Nike was 12th. In October 1999 David Hieatt quit his job to work full time on Howies, whilst Clare concentrated on being pregnant. Around the same time, Mark Simmons was persuaded to join Howies as managing director. His mission was to turn Howies from a hobby into a sustainable and profitable business without forsaking its values. 2000 was a year of preparing the foundations. The time was spent developing the product range, putting the infrastructure in place and installing the systems that would help us cope with our planned growth. We knew exactly what we wanted to achieve with Howies. We wanted to make high quality clothing for our sports so

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that they would last the test of time. We would make things stronger, use better materials and seek to make our clothing in a low impact way. We believed in a thing called quality because we believed a quality product would last longer. And that was what we were into. It made sense to us. It made sense to our customers. And from an environmental point of view, it made a whole bunch of sense too. There was also the other side of Howies which was its culture. It had a mission to make people think. And it wanted to find unique ways of doing that. From its T-shirts to its now famous catalogues to its point of sale, they have taken a different path to most. The Howies brand is now ready to sell its product and its values to a wider audience, both here in the UK and overseas. The belief is that there is a huge opportunity for an ethical brand within the adventure sports market. Indeed, last year there were four million bikes sold in Britain alone.

STRIPPED RIGHT DOWN

HOWIES IS A SMALL COMPANY BASED IN CARDIGANSHIRE, WEST WALES. YOU MAY WELL HAVE HEARD OF THEM BEFORE. IF NOT, THE LIKELIHOOD IS THAT THIS WON'T BE THE LAST TIME YOU DO.

EARN A PENNY A DAY Imagine if you earned a penny a day and doubled it after each day for a month. On the second day you would earn 2p a day and so on. And so on. Indeed, if you carried on doing that for a month, you would have earned over a million pounds. It’s funny how little things can add up like that. We think that in order to make a difference, we need to do big things. We always want to hit that home run. But more often than not it’s all those tiny little things that will make the real difference. A little can sure do plenty. So tonight turn your television’s red standby light off. It’s not a big thing. It’s more of a small thing. But as daft as it might sound, it could save a little on emissions. It might even save you a few pennies on that darn electricity bill. And oh boy, you know how those pennies can add up. We could save £150 million a year just by switching off our TV’s and videos.

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SEND IT BACK TO WHERE IT CAME FROM. EVERY LITTLE HELPS. Today 15 million plastic bottles will walk out of our supermarkets. In a year that is getting close to a half a billion bottles. In our country we use more food packaging per person than anyone else in Europe. The way we look at things is this: It is better to produce less packaging than to try and get everyone to recycle more. To do this we have to convince just five people in the UK: the all powerful supermarket bosses. If they wanted their suppliers to use less packaging, their suppliers would have no choice but to listen. But if our supermarkets want to lead the way in terms of corporate responsibility, they could put this power to good use. There are plenty of ways that they can do this. Manufacturers could market products in more concentrated form and use packaging that is thinner, lighter or better designed, or ideally, use biodegradable packaging. A similar scheme in Germany cut down 1 million tons of packaging in four years - an aircraft carrier weighs approximately 60,000 tons. So here’s what to do. If you find stuff littering the street, the beach or the mountains just send it back to the supermarkets. The hope is that they will talk to their existing suppliers about cutting down on packaging and getting manufacturers to take responsibility for their products after they have left the store. Of course, not every supermarket will do it. It will be interesting to see who leads the way. And maybe, the reward for the one who leads the way will be that we like them more. Because they shouldn’t forget that there will be a day in the not too distant future when all supermarkets are selling the same products at the same prices, and we will shop at the one we like the most, or in other words, the one who used their power to do the most good.

Last year in America there were 52 billion pieces of junk mail sent out to people. When you start to think about numbers like that, you can get a sense of how many trees are being cut down for little or no reason. So, even though recycling is a good idea, it is still better to get people to use less paper than to recycle it. That’s why we thought we would target the junk mail companies to stop sending us stuff we don’t want.

IF YOU THAT W AFTER O ASSOCI WAS QU PRETEN NEW FE

After all, if companies can send you their junk mail, why can’t you send them yours? This is how it works. Most companies will give you a freepost return address when they send you some mail. Just attach this to whatever junk you have and send it back to them at their expense. The heavier it is the more they’ll have to pay.

DEAR S Thank Comm It’s a g we are Our c – and from i since i be sen (if you Not so Great! Only v the po two n least t biked Or pe Sun-B they’r And w asham We al doing Now l

The Royal Mail will have to deliver the item - it’s their duty, and the company will have to pay the charges. And they won’t know who sent it back as they send millions of them out. Other practical ways of reducing junk mail: Every time you fill out a form, give yourself a false middle name or initial. That way you can trace which organization has sold your name. You can then contact them and ask them to stop passing on your information. Whenever you order anything over the phone or fill out a form, always request that the company does not sell your name and address.

JUNK MAIL. Every day the postman brings us more and more junk mail. Most of it hasn’t been asked for and most of it goes unopened.

TONY W Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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Com’muni,cator muni, muni,cator > issue#13

3/2/06 5:08:30 pm


08 9 08_0

YOUR LETTERS

IF YOU ARE A REGULAR COM’MUNI,CATOR READER YOU WILL KNOW THAT WE DON’T NORMALLY HAVE A ‘YOUR LETTERS’ SECTION. BUT AFTER OUR LAST ISSUE, TONY WALKLEY, SENIOR PARTNER OF TWP ASSOCIATES, KINDLY SENT US THE LETTER BELOW WHICH WE THOUGHT WAS QUITE AMUSING AND VERY COMPLIMENTARY. SO RATHER THAN PRETEND TO BE SHY WE THOUGHT THAT WE WOULD MAKE A WHOLE NEW FEATURE ABOUT IT!

DEAR SHARON, Thanks for arranging to send us a copy of the S&G Communicator magazine, issue #12. It’s a great credit to all concerned in its production – we are mighty impressed. Our copy has been left lying around when not being perused – and the pong aroma which (still, to this hour) emanates from its being has been intoxicating us and our visitors ever since it emerged from its envelope. Indeed our temp had to be sent home early one day after becoming decidedly fruity (if you know my meaning) from sniffing it! No kidding! Not so much ‘Ah Bisto’ – it’s more like ‘Ah! S&G!’. Great! Only very minor grouses from our production experts – the portrait images on page 22 can hardly do justice to these two new, highly valued members of staff. On our copy at least they appear to have jetted in from Namibia rather than biked in from the Cardiff, Rhiwbina area and Caerphilly. Or perhaps they miscalculated their timing on the Sun-Beds just before the mugshots were done? (Hope they’re recovered!!!) And why are their pix so small? Yes small… is the company ashamed of them or something? We also wonder what James Osgood on page 28 is quite doing with his hands! Surely nothing to do with Webwatch! Now let’s look forward to seeing what Issue #13 brings.

COMPETITION

WIN A £60 VOUCHER TO SPEND ON HOWIES ORGANIC CLOTHING. THIS ISSUE WE’VE TEAMED UP WITH HOWIES TO OFFER YOU A VOUCHER WORTH £60 TO SPEND ON THEIR CLOTHING, MADE FROM 100% ORGANIC COTTON. All you have to do to win is... ...answer the following questions, the answers to which can all be found in this issue’s article Stripped Right Down: 1) 2) 3) 4)

WHEN DID DAVID HIEATT QUIT HIS JOB TO WORK FULL TIME AT HOWIES? HOW MUCH MONEY COULD WE SAVE EACH YEAR BY SWITCHING OFF OUR TELEVISIONS? HOW MANY BIKES WERE SOLD LAST YEAR IN BRITAIN? HOW MANY PIECES OF JUNK MAIL WERE SENT LAST YEAR IN AMERICA?

Then... tell us in no more than 20 words why you deserve to win - the funnier the better! SEND YOUR ANSWERS BY EMAIL TO SHARON.TOVEY@STEPHENSANDGEORGE.CO.UK. CLOSING DATE: 14TH APRIL 2006

TONY WALKLEY, TWP ASSOCIATES.

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3/2/06 5:08:37 pm


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Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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Com’muni,cator muni, muni,cator > issue#13

3/2/06 5:08:49 pm


10_11

Profile

Organic basket

Staying power

PHOTOGRAPHY FACING PAGE AND THIS PAGE: JENNY HANDS

Rock chic

Jo Wood has seen it all – the drugs, the sex and the rock ‘n’ roll. She talks to James Blake about her life with Rolling Stones guitarist and rock legend Ronnie and her new organic bodycare range.

Algae ally If your liver (and maybe your dignity?) has taken a bit of a bashing

We all make well-intended New Year resolutions, most of which

over the past month

are long forgotten by mid-January! In this month’s Organic

detox to help bring

Basket Aline Tanner helps you make small, realistic changes to

to an even keel.

or so, consider a your body back on Spirulina, a form of

your lifestyle that will see you reaping the rewards well into 2006.

microscopic blue-

• Additional research by Lindsey Smith and Karen Scott

green algae, could help your body protect itself from this winter’s

overload your system. It could also

nasties by supporting your immune

condition skin, hair and nails.

system. It also helps cleanse the digestive tract, raises energy levels and

Looking great... Jo Wood loves her organic life and life with rocker hubby Ronnie

Fitness first

Fresh starts often begin with

T

hey say that behind every great man is a great woman. Actually, scrub that. Alongside every great

man is a great woman. There, that fits Jo

Out have gone the fast food and fast

Let’s face it, you would forgive former model Jo for taking a bit of a back seat to her famous, multi-millionaire, partyloving husband. She could have hosted the odd coffee morning, kept herself busy pottering in the garden maybe, while Mr Wood was living it up and fighting off the groupies in stadia across the globe. But that’s not really her style. She still

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Bandmates

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Jo’s own switch to organic living was

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Jo’s love of all things organic has really

“Ronnie said ‘you’ll never get that together’, ‘right, watch me pal!’ I said.”

lives the rock chick life and even now emphasis has shifted from the sex, drugs

her own range of luxurious and exquisite

living – these days the Stones prefer a

Wood, wife of Rolling Stones guitarist and all-round rock god Ronnie much better.

Available from www.microrganics.co.uk A

feeds the body with all its essential nutrients in a natural way that won’t

rubbed off on Ronnie’s bandmates, even, believe it or not, the infamously craggy

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Their incredibly tough touring schedule –

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sins with the Cleopatra body

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for Ronnie himself.

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look after themselves. As a recovering

“Ronnie loves my organic cooking at

prompted by a bout of serious illness 13

home,” says Jo who married her wild man

and rock ‘n’ roll to a more holistic 100%

years ago. And so committed is she now

of rock way back in 1985.

organic life.

to her cause that last year she launched

“And I even take a stove with me on

27

Both items contain 90%

aims to adhere to the highest of organic and environmental standards. With a simple ethos – to

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Available from By Nature A

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oils and supplements. Available from Organic BLUE www.organicblue.com 020 8424 8222

0207 351 2232

62

January 2006

Issue 3

Printed on 100% recycled paper

63

A BRAND NEW LIFESTYLE MAGAZINE WITH A DIFFERENCE HAS HIT THE NEWSSTANDS. ORGANIC LIFE WAS LAUNCHED IN NOVEMBER 2005 WITH AN EMPHASIS ON ORGANIC FOOD, CLOTHING, BEAUTY PRODUCTS, HOLIDAYS, GARDENING AND FARMING.

GMC’s small team worked under considerable time pressure to achieve some excellent results and there is no doubt the magazine has an impact all of its own against its glossy rivals.

The monthly magazine from the Guild of Master Craftsmen Publications stable, aims to bridge the gap between food titles such as Fresh and Delicious and the woman’s lifestyle magazine, a gap created by the relatively recent trend towards organic living.

Editorially, the magazine launched on the back of a huge surge in the interests of all things organic. The market is booming and is now worth an estimated £21 billion. And the magazine’s own early success has reflected that, with readers being drawn from across the demographic range.

With an eco-friendly green theme running through each issue it was important that the magazine itself adhered to its own organic principles. Each copy is printed on 100% recycled paper, a fact that created its own production hurdles to overcome. GMC Production Manager Hilary MacCallum says there were two main challenges in particular.

Each issue is divided into four main sections; Food and Drink, Kids, Well Being and Inside/Outside. It was important at the planning stage that each section was given its own identity and that those living the organic life would be accommodated. People buying organic food very often don’t stop there. Their interests are in animal welfare, alternative and homeopathic health remedies, green issues and the environment as a whole, giving the magazine a wide remit from which to draw editorial.

“The first was to achieve the right ‘look and feel’ to the magazine, and the second was to achieve the required print quality,” she says. “We ran repro and print tests (including wet proofing) on our chosen cover stock to see how the porous nature of the uncoated, recycled stock would affect image quality.” It’s something that editorial have had to take on board each time a cover is planned and flesh tones in particular are something that have to be considered. “It was vital to have our suppliers on board with our choice of stock,” adds Hilary, “as the additional work which had to be carried out when working with a more unpredictable paper has implications for both repro and print. “Working with stock which does not give the immediate advantage of a calendared, hi-white surface on which to print, does mean that more time needs to be spent proofing and press passing. “However, I think that we have shown what can be achieved when the enthusiasm, co-operation and shared knowledge between publisher and suppliers combine to resolve these challenging issues.”

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FOR MORE INFORMATION VISIT HTTP://WWW.ORGANIC-LIFE.NET THANKS TO JAMES BLAKE, DEPUTY EDITOR, ORGANIC LIFE MAGAZINE FOR PROVIDING THE INFORMATION FOR THIS ARTICLE.

The magazine has been well supported too by some of the leading organic accreditation bodies in the UK including the Soil Association and Organic Farmers and Growers. Early editorial profiles have included Green and Black’s chocolate magnate Craig Sams, Neal’s Yard Remedies founder Romy Fraser and Jo Wood, wife of Rolling Stones guitarist and rock legend Ronnie. The magazine has been taken up by all of the major retailers nationally. There were, as any magazine marketer will tell you, problems to overcome in this area too. However, its striking visual design and food-based subject matter was attractive to the major retailers. Organic lifestyles and food have been dismissed by many as a fad but there is enough confidence in the market to suggest Organic Life will have a long life and a good return. The number of subscriptions already signed up for a year reflect this. If you yourself don’t eat or wear organic products the editorial team say they are certain you will know someone who does!

3/2/06 5:09:09 pm


S&G'S 'PRE-PRESS TIPS' WITH S&G’S PRE-PRESS EXPERT JAMIE AWFORD

prepress.support@stephensandgeorge.co.uk

ACROBAT PREFLIGHT ACROBAT 7 PROFESSIONAL HAS A BUILT IN PREFLIGHT FEATURE, WHICH IS VERY POWERFUL AND CAN SAVE YOU FROM MAKING A COSTLY MISTAKE. IT COULD EVEN IMPROVE THE SUPPLY OF DATA YOU RECEIVE. AT THE S&G WEBSITE WE HAVE DEVELOPED A TIGHT PDF CHECKING PROFILE THAT WHEN USED WITH OUR PDF HELP GUIDE CAN DRAMATICALLY IMPROVE YOUR WORKFLOW. HTTP://WWW.STEPHENSANDGEORGE.CO.UK/PDFPORTAL/ ACROBAT7-PREFLIGHT.ZIP

KEEP UP-TO-DATE - Acrobat 7.01 www.adobe.com/support/downloads

COL D

On downloading the archive you will notice that you have a PDF of this article, a guide to Flightcheck errors and the Preflight Profile. Your first action is to open a PDF file and launch the Preflight palette.

D

The first time you load this it will open slowly as there are many preset profiles in the program. A

You should now go to the edit profiles window. At the base of this screen there are five icons. From here you can delete all these preset profiles (yes you’ll have to do these one by one – frustrating isn’t it?). Once you have removed these profiles you can import the one from the S&G Archive. You will notice that there are five red crosses: these indicate the parts of the checking procedure we have activated.

FON E

DOCUMENTS In this window, we need to prove that the PDF is not damaged or does not have security on. We will need to print this file at some point. B

USEFUL LINKS: A

IMAGES

HTTP://CREATEPDF.ADOBE. COM/

In this tab we are looking at the resolution of the images. We have set a threshold at 160dpi. This is a level, when crossed, that the images start to deteriorate in quality. We also flag up if there are any OPI links being used. These are comments linking images in the PDF to other files. This indicates to us that incorrect distiller settings have been used. C

Adobe offer the service for you to upload your application files and they will create and send back a PDF for you. You have up to 5 free uploads unless you subscribe.

E

REN F

B

HTTP://WWW.QUITE.COM/ PS/ERRORS.HTM What does Offending Command ‘Get’ actually mean? This site gives a thorough breakdown of postscript errors. B

Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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C

F

Com’muni,cator muni, muni,cator > issue#13

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12_13

COLOUR We want files with CMYK or Pantone referenced colours. If they are not, then you’ll get told here. D

FINALLY WE CHECK TO SEE IF ANY OF THE LINES IN THE PAGE HAVE BEEN SET TOO THIN. ANYTHING UNDER 0.15PTS IS GOING TO BE DIFFICULT TO HOLD CONSISTENTLY. In the example here we are going to Flightcheck against our profile.

D

FONTS Our rule here is that the fonts all need to be embedded. We want to render the file using the fonts it was designed in. At S&G we have no issues with any types of fonts. If you can embed them, we can render them. E

On selecting the S&G profile we can click on 'execute' and a report is produced. In this case there is an error. If we drill into the error and click on the offending image, Acrobat places some ‘Police Tape’ around the offending area. Sometimes this can be difficult to see, so at the bottom of the preflight window you can click on the Snap window, this give you a preview of the offending image.

E

RENDERING InDesign and Illustrator can produce PDFs with transparent areas. These should be flattened off before, or whilst, making the PDF. We will detect if this has not been done. We also check to see if any of the images have halftone screens embedded into them. Like the OPI comments this says that the wrong distiller options have been used. F

IT’S ALL ABOUT US!

THIS MAY BE LIKE COVERING OLD GROUND, BUT BELOW IS A LIST OF THE MAIN ISSUES WE EXPERIENCE WITH YOUR FILES:

TRAPPING This is still a big issue within the industry. The basic rule-of-thumb is that if you have white type then it must be setup to Knockout within your trapping Pallet. Please check this prior to creating your PDF as it may look ok on your screen but when we Render the file the type will disappear if you have assigned an Overprint trapping.

BLEED Any of your pages which contain elements that are supposed to print right to the edge need to actually run-over by 3mm. This area is called the Bleed allowance and we ask for this because there is always a risk of a thin white line around the edge when the job is finished due to the tolerance of the guillotine blade.

SPOT COLOURS F

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If you are creating a job that contains spot colours, it is paramount that you follow our PDF creation guidlines (published on our website) very closely. We have a lot of PDFs supplied that are supposed to split with a spot colour but do not. Good practice is to create the PDF and look at the colour seperations within Acrobat prior to sending the file to us.

3/2/06 5:09:27 pm


Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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Com’muni,cator > issue#13

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14_15

ORGANIC YUM YUMS!!! GREEN AND BLACKS ARE A LEADING PRODUCER OF HIGH QUALITY ORGANIC CHOCOLATE. AS EASTER IS ALMOST UPON US, HERE ARE A COUPLE OF THEIR RECIPES FROM THEIR 'UNWRAPPED' RECIPE BOOK.

CHOCOLATE AND CHERRY BROWNIES Preparation time: 15 minutes Cooking time: 25 minutes Makes: 28 brownies Use: 1 baking or roasting tin 34 x 25cm (13 x 10in) and at least 6cm (21/4 in deep) 300g (11oz) unsalted butter 300g (101/2 oz) dark chocolate, minimum 60% cocoa solids, broken into pieces 5 large eggs 450g (1lb) granulated sugar 1 tablespoon vanilla extract 200g (7oz) plain flour 1 teaspoon salt 250g (9oz) dried cherries Preheat the oven to 180ºC/350ºF/gas mark 4. Line the baking tin with greaseproof paper or baking parchment. Melt the butter and chocolate together in a heatproof bowl suspended over a saucepan of barely simmering water. Beat the eggs, sugar and vanilla extract together in a bowl until the mixture is thick and creamy and coats the back of a spoon. Once the butter and the chocolate have melted, remove from the heat and beat in the egg mixture. Sift the flour and salt together, then add them to the mixture, and continue to beat until smooth. Stir in the dried cherries. Pour into the roasting tin, ensuring the mixture is evenly distributed in the tin. Bake in the oven for 20–25 minutes or until the whole of the top has formed a light brown crust that has started to crack. This giant brownie should not wobble, but should remain gooey on the inside.

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Leave to cool for about 20 minutes before cutting into large squares while still in the pan. The greaseproof paper or baking parchment should peel off easily. HINT: Try adding nuts or other dried fruits as an alternative to the cherries, or make plain chocolate brownies without any extras at all.

GORGONZOLA DOLCE WITH DARK CHOCOLATE Preparation time: 5 minutes Makes: 60 pieces 100g (31/2 oz) dark chocolate, minimum 60% cocoa solids 350g (12oz) Gorgonzola dolce Chop the chocolate into medium-sized chunks, about the size of your thumbnail, using a sharp knife. Cover the entire surface of the cheese with the chunks of chocolate, pressing it in gently. Make sure that the cheese is densely covered, as you do need a high proportion of chocolate to cheese to get the full benefit of this recipe. HINT: Don’t store your cheese in the fridge because if the temperature is too low, the cold can impair the flavour. Wrap it in waxed paper or greaseproof or parchment paper and store it in a cool place. BOTH RECIPES ARE FROM GREEN AND BLACK’S 'UNWRAPPED' RECIPE BOOK, PUBLISHED BY KYLE CATHIE. FOR FURTHER INFORMATION VISIT WWW.GREENANDBLACKS.CO.UK.

3/2/06 5:10:57 pm


CLIMATE CHAOS

I EXPERIENCED MY FIRST HURRICANE LAST YEAR, AND QUITE A DISAPPOINTMENT IT WAS TOO. I SPENT THREE GLORIOUS WEEKS IN JAMAICA COMBINING MY HONEYMOON WITH A BEST-MAN APPEARANCE AT MY MATE’S CARIBBEAN WEDDING, WHEN HURRICANE DENNIS DROPPED IN ON THE CELEBRATIONS. Us British guests were rounded up, huddled together in an apartment block and made to await the approaching doom - predictions were that Dennis would bring 100mph winds, crashing rains and toppled trees. We stayed put for 10 hours, sat out the wrath of the storm and waited for Dennis to head off to Cuba. When he was gone, he was replaced by the steady rays of the Caribbean sun. And quite frankly, Dennis was rubbish. No worse than a standard rain storm in South Wales, and certainly nowhere near as cold.

volatil

Telephone: +44 (0)1685 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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I could wear a T-shirt emblazoned with ‘I Survived a Hurricane’ and I wouldn’t need to blush. But surviving a Merthyr Tydfil winter requires far more bravado.

Greenpeace and Friends of the Earth have been joined in recent years by the mainstream media in issuing apocalyptic warnings about the damage we are doing to our planet.

The force with which Hurricane Dennis hit the northern coast of Jamaica turned out to be irrelevant. What was more disturbing to the Jamaican people was the timing. Dennis was the fourth tropical storm of the summer and it arrived on 7th July, remarkably early for a categorised storm. Four days later, as our party was jetting off home, warnings emerged about Hurricane Emily, who put in an appearance soon after Dennis, creating similar damage. My views on the myth of hurricane-nasties were understandably deflated, but Dennis and Emily proved merely precursors of what was to come. Indeed, a few weeks later, as the storm season hit its turbulent peak, Hurricane Katrina burst onto the scene, gathering pace through the Caribbean and the Gulf Coast before smashing into and devastating New Orleans. Watching the news back home in Wales, I suddenly realised how lucky we had been. If Katrina had hit a country with a less robust infrastructure than the USA, for instance Jamaica, there would have been an even bigger catastrophe.

In small ways the message is getting through. Most homeowners now recycle household goods, local authorities stress the importance of ‘thinking green’, and the paper this magazine is printed on is made from sustainable forests. But some important people figures refuse to accept that climate change has anything to do with us. Many leaders of big business bat away notions of impending doom, citing climactic changes as normal and a feature of our planet’s history. And worldwide governments spew out constant platitudes about the need to change our ways but do very little when it comes to action. But individual mindfulness and the odd sound bite are small fry when we consider the worldwide growth in carbon emissions, the single biggest contributory factor towards ozone layer depletion.

Freak weather conditions permeated this calendar year and something is to blame. Science seems to be pointing its logical finger in one direction - upwards - straight at our beleaguered friend, the ozone layer. The early onset of Dennis and Emily, and the destructiveness of Katrina, were caused by increased sea temperature levels around tropical areas. Holiday resorts in Florida, the Caribbean, Mexico and Cuba are finding it difficult to guarantee traditional holidays of sun, sun, sun. It’s more a case of ‘hope for the best’, because warmer waters are making the climate more volatile. It appears, at last, that many citizens of this curious planet have decided we could have been a tad more sensible with our greenhouse gases, because changes to our weather are caused by changes in our climate. And the human race is currently doing a sterling job at changing the climate. Climate change is a vexatious and emotive subject. For the past 15 years the calls for better environmental awareness have grown louder and the protests calling for a change in our ways have become deafening. Organisations such as

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In the past 20 years, the ozone layer has been decreasing faster than it can repair itself, and there is no sign of an immediate let up. Indeed, some scientists believe we have already done damage that is irreparable. And that, say the environmentalists, is why our planet is hotting up. Despite disputing voices over whether carbon emissions and a depleted ozone layer are responsible for global warming, it does appear that environmentalists are winning the argument. New research shows that atmospheric carbon dioxide levels are now higher than at any time over the past 625,000 years. And this rise in ozone-killing gas coincides with record planetary temperatures.

1998 WAS RECORDED AS THE HOTTEST YEAR EVER, AND GUESS WHAT? 2005 IS WIDELY TIPPED TO TOP THAT. The evidence of a world warming up is all around us. Facts and figures often fall on deaf ears, and the denial-happy among us refuse to believe that much has changed. But when

3/2/06 5:11:08 pm


we consider some alarming differences to our natural earth the problem begins to hit home. For instance, Mount Kilimanjaro, the tallest mountain in Africa, will enjoy Christmas this year without snow-topped peaks for the first time in 10,000 years. The magnificent Great Barrier Reef, a beautiful wonder of the modern world, is likely to disappear by 2050 if temperatures continue to rise, according to academics at Queensland University. On top of this, deserts in Africa are expanding, dragging more and more desperate people onto their waterless beaches, increasing the prospect of famine and drought on a continent that is already starving. And in September 2003, in an event than stunned the ecological and scientific world, the Ward Hunt Ice Shelf - the largest in the Arctic and over 3,000 years old - broke into two segments, drifting apart and draining a freshwater lake as it did so. This occurence was described by Martin Jeffries, Professor of Geophysics at the University of Alaska, as the “kind of catastrophic event that is quite unprecedented”. All of these unusual planetary occurrences have been blamed on global warming. Perhaps the most incredible fact related to global warming is that 2004 became the year when half of the planet’s oil reserves were used up. Just consider that for the moment;

HALF OF ALL OF THE EARTH’S OIL HAS GONE, NEVER TO RETURN. Oil is a remarkable natural resource. It was first struck from the ground in August 1859 by Edwin L Drake in a Pennsylvanian valley, from where just ten barrels were produced every day. Since then it has transformed our world and in demographic terms the impact of oil is incredible. In 1859 just 1 billion people inhabited the planet. Now well over 6 billion people dwell here. And oil has changed the

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landscape of our lives; the motor engine is omnipotent, industry has multiplied, wars have raged and man has landed on the moon. The industrial revolution has rocked our world. In simple terms, oil is solar energy trapped by plant life from millions of years ago, stored by nature under the earth’s surface. And in less than 150 years, we have used up over half of our most sought after natural resource, unleashing untold quantities of carbon into our atmosphere and destabilising a climate that was once so beautifully balanced and so sustaining to the living world. So when scientists muse over the greenhouse effect, oil is at the forefront of their minds. And understandably so, because the party is still in full swing. Indeed, two massively populated countries - China and India - with combined populations of over 2 billion souls, are only now taking a big part in the global economy. With massive economic growth and expanding budgets, the Chinese in particular are revving through the gears. You can taste the exhaust fumes from here as China’s economy is expanding off the scale. Here’s one example:

IN 1970 CHINA HAD VIRTUALLY NO PRIVATE CARS, AND BY 2003 14 MILLION CARS HAD HIT THE ROAD. The big news is that, by 2015, there will be more than 150 million private cars clogging up China’s highways. Great for their surging economy, but what does it mean for the environment? China’s oil consumption increased by 11% in 2004 and now only the USA consumes more. By 2020 China will be emitting more greenhouse gases than the UK and USA put together. If there is a direct correlation between

3/2/06 5:11:19 pm


18_19

petrol fumes and global warming, then China’s growth will make the acceleration colossal. Yet, the western world can hardly point fingers. After all, we rely on oil to power our economies and give lifeblood to our comfortable and cosseted lives. So we must not be hypocritical if the Chinese try to improve their economic surroundings. But the trouble is, China and other emerging countries are using up natural resources at such a rate during precarious times that the subsequent environmental damage could be catastrophic. So back to worldwide consumption of oil. We know that 2004 was the year when half of the world’s oil stores expired. Aside from the environmental impact of its ubiquitous use, the current consumption rates are leading us towards a new world. As the developing world sends oil consumption levels through the roof, even the most conservative estimates suggest that the ‘black gold’ will disappear completely by 2050. And what then? Will future populations be sustained by some miraculous new fuel discovery? It is doubtful. Indeed, James Howard Kunsler of the New York Times in his book, ‘The Long Emergency: How to Survive the Converging Catastrophes of the Twenty-First Century’ writes that “the fossil fuel bonanza was a one time deal, and the interval we have enjoyed in it has been an anomalous period in human history”. Kunsler provides a remarkable insight into the twin damage oil use has done to our planet and what will happen when it finally runs out. He allows us to imagine what the world will be like when oil ceases to exist - the scenario is almost surreal, but it isn’t far away. Which begs the question:

WHY AREN’T THE ALARM BELLS RINGING LOUDER FOR OUR FUTURE GENERATIONS?

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The answer is simple, Drake’s amazing discovery was soon acknowledged for its financial worth and supercorporations were quick to grab the initiative. Those supercorporations are making billions from the power of oil, and any environmentally minded suggestions towards a world powered by renewable energy are slapped down by business bigwigs who know that a movement away from oil could spell ruin for them. This is incredibly narrow minded, as oil is disappearing anyway, but the supercorporations deny the global warming theories as “disputed” and “unsubstantiated” and seem happy to sleepwalk towards environmental suicide without attempting to divert their huge resources towards alternative energy. It is a sad state of affairs. As the superpowers of business use smoke and mirrors to fight it out against the cogent practicalities of environmental scientists, it is the hapless inhabitants of this precious planet, people like you an me, who are left in limbo with our sickly atmosphere.

meantime, let’s all hope that the environmentalists, the oil barons, the scientists, the ecologists, the world leaders and everybody else can work together to sort things out. Perhaps then I can jet off to warmer beaches without pesky interruptions from untimely storms. MARTYN ROWE

So where do we go from here? It appears that governments the world over are finally trying to address the problem of environmental change and efforts have been stepped up to advance our thinking in the drive for new energy sources. Whether we are too late to reverse the damage to our environment remains to be seen, but we are certainly not too late in our attempts to discover a replacement for oil and its deadly carbon emissions. Finding an alternative to oil is the biggest challenge facing the leaders of the global superpowers, and the need will become more pressing as the years tick by. It is likely that recent generations have been the lucky ones, indulging in the oil jackpot and the global impact it has had on every aspect of our lives, through economic growth, health care improvements, travel, warmth and the material items we can’t do without. By 2050 things will be different and new avenues need to be explored now if the future populations of this remarkable planet are able to enjoy the lifestyle we enjoy today. In the

3/2/06 5:11:28 pm


ON THE COUCH

DAN GERMAIN Head of Creative at innocent

INNOCENT WAS FOUNDED IN 1999 AS A SMALL START-UP COMPANY THAT WANTED TO MAKE HEALTHY LIVING EASIER FOR US ALL BY SELLING SMOOTHIES LOVINGLY MADE FROM ONLY FRESH, PURE INGREDIENTS. SIX YEARS LATER, INNOCENT IS ENJOYING MASSIVE SUCCESS AS A MARKET LEADER WITH A TURNOVER OF £37 MILLION IN 2005 AND 91 EMPLOYEES. THE BRAND IS ICONIC, WITH A MASSIVE FOLLOWING OF LOYAL CUSTOMERS FOR WHOM THEIR DAILY SMOOTHIE IS A QUICK FIX. HOW LONG HAVE YOU BEEN WORKING WITH INNOCENT AND HOW DID YOU COME TO BE THERE? I’ve been at innocent for about six and a half years. Three old friends of mine from university started the company and I joined early on.

INNOCENT HAS BUILT A VERY STRONG BRAND, AND WHEN THE COMPANY STARTED IT WAS VERY BRAVE AND UNIQUE WITHIN ITS SECTOR. HOW DO YOU THINK THE BRAND HAS DEVELOPED? We’ve always wanted to do one thing really well, and that one thing is to make the best tasting drinks possible. I don’t think our aim or our brand has changed much since we started, and that has a lot to do with staying singleminded in all that we do. HOW SIMILAR IS THE CULTURE NOW TO WHEN THE COMPANY STARTED? There are 91 of us now, and we are committed to keeping things as good for the latest people to join as it was for us back in 1999. We still want to have a laugh and make great drinks but

we have a few more swivel chairs to oil these days. DO YOU THINK THE STRENGTH OF THE BRAND THAT’S BEEN ESTABLISHED MAKES YOUR CURRENT AND FUTURE MARKETING AND DESIGN EASIER OR HARDER? As you get bigger, you sometimes start to get a bit fancy. You start to think of new ideas and sometimes try out new marketing ideas and new design routes for the sake of it. But what we’ve come to realise is that less is more. We don’t throw out old and great ideas just because they’ve been around a while. Keeping things simple and sticking to our core principles informs everything that we do, and that makes things easier. We won’t change stuff for change’s sake.

Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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HOW IMPORTANT DO YOU THINK ‘GREEN’ IS TO YOUR CUSTOMERS AND IN WHAT WAYS DOES THE COMPANY LINK INTO THE BIG ‘GREEN’ ISSUE? Being ‘green’ should be important to everyone. We all share the same planet and nobody is any more or less responsible for its fate. So we believe that everyone has to do their bit. We’re trying to do ours. Our aim is to become the world's first FMSG (fast moving sustainable good) and we're working on making sure that nothing we do has a negative impact on the environment. It might take a while, but by switching energy suppliers, and making sure that our bottles are made from recycled plastic amongst other things, we are starting to make things a bit better.

A LOT OF PEOPLE MUST ASPIRE TO WORK FOR INNOCENT - WHAT DO YOU LOVE MOST ABOUT YOUR JOB AND DOES IT REALLY FEEL LIKE WORK? The best thing about my job is that I sometimes get to sharpen the pencil crayons. There’s something very soothing about pencil sharpening. It’s a forgotten art. My job definitely feels like work. I have to get out of bed the same as anyone else. But I never dread it. I love it. There’s nothing better than making something that has a positive impact on people’s lives, and I get to work with my friends as well. WHAT WACKY THINGS DO YOU DO IN THE OFFICE? We don’t do any wacky stuff. People sometimes get the wrong impression about

Com’muni,cator muni, muni,cator > issue#13

3/2/06 5:13:25 pm

innoc that e very h to the

WHERE HEADIN We ha into E Amste worki hope t in som

WHAT D OUTSID Outsid to slee riding up hil

CAN YO NEXT FL YOU’RE We’ve a pom bluebe


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innocent, but the truth is that everyone works very, very hard. And then we go to the pub.

my s cil thing encil otten feels t

WHERE DO YOU SEE THE COMPANY HEADING IN THE FUTURE? We have plans to expand into Europe. Our offices in Amsterdam and Dublin are working really well, and we hope to get up and running in some new places soon.

er e’s aking

WHAT DO YOU GET UP TO OUTSIDE OF WORK? Outside of work I tend to sleep a bit. I quite like riding my bike and walking up hills when I get the time.

ople’s k with

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pretty much the greatest hangover cure ever. INNOCENT WAS FOUNDED IN 1999 AND IN 2005 HAD A TURNOVER OF £37 MILLION. Interview by Nicola Northway. nicola@blacksheep.info

CAN YOU TELL US WHAT THE NEXT FLAVOUR/DRINK IS THAT YOU’RE GOING TO LAUNCH? We’ve just launched a pomegranates and blueberries recipe. It’s

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3/2/06 5:13:31 pm


CLIENT PROFILE

CLEANER AND GREENER

Telephone: +44 (0)1685 (0) 388888 Facsimile: +44 (0)1685 385732 find ind out more at www.stephensandgeorge.co.uk

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WE RECEIVED THIS ARTICLE FROM MARTYN PARTRIDGE, MANAGING DIRECTOR OF INTERTYPE, A BUSINESS THAT HAS BEEN A LONG STANDING CUSTOMER. MARTYN DESCRIBES THE INS AND OUTS OF THEIR BUSINESS AND PRINT. IT’S 20 YEARS SINCE INTERTYPE WAS FOUNDED AS A DESIGN GROUP WORKING FOR NON-PROFIT ORGANISATIONS, AND FOR MOST OF THAT PERIOD STEPHENS & GEORGE HAVE BEEN THEIR MAJOR PRINT SUPPLIERS. THE BEGINNINGS OF THIS FRUITFUL RELATIONSHIP, BACK IN 1987, CONTRAST STARKLY WITH THE TECHNOLOGY OF TODAY. “We were working on the prospectus for a medical college at the time,” recalls founder Martyn Partridge. “The layouts consisted of photoset galleys and ‘bromide’ half-tone photos stuck together with Cow gum and Sellotape, with Letraset headlines and key lines drawn painstakingly with an ink pen. The whole production was so fragile I decided it was safer to put it gingerly on the back seat of the car and drive it from London to Merthyr myself. Against all the odds the printing was perfect, and the client came back the following year for another one.” Needless to say, the advent of Desk Top Publishing (DTP) put an end to such rickety artwork, but even then an element of luck was essential. "There were many suppliers of computer-based page layout programs in those days and it was not at all obvious that the Macintosh would emerge as the market leader ,” said Partridge. “We looked at several 'bespoke' systems in 1987-88, any one of which would have

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been an expensive dead-end. Almost on a whim we bought our first Macs: 8mb of memory, 40mb hard drive, 12-inch greyscale monitor and a £4,000 price tag!" It was over 10 years before the next major breakthrough, during which time Intertype were despatching several large heavy packages of photoset film to S&G every month. “The Paddington Red Star office became my second home,” Partridge admits, “and these material and transport costs were a significant factor in our production budget. S&G’s introduction of Computer-to-plate (CTP) technology in 2000 was a boon, not only in terms of money saved, but also because of the reduced resource usage. “Coming from a background in environmental journalism I have been heartened by the resource implications of new technology. DTP, CTP and FTP sound like alphabet soup, but every one of them has helped to make printing a greener, more responsible process. Photographic film and its associated chemistry were a wasteful, hazardous technology and I’m glad to see the back of them. Modern design is a purely digital activity: its environmental footprint is very light indeed." Of course, you can’t have printing without paper. “In the early days a printer’s heart would sink if recycled paper was mentioned,” Partridge recalls. “Powdery, short-fibre stocks would generate clouds of dust in the press-room and it

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tended to stretch or break so that colour registration was a nightmare. But modern recycled brands such as Revive Matt or Conservation Wove are a dream to print on, they look good and they come well down the lower end of the price scale. “One of our longest-standing clients are the charity and pressure group, Transport 2000. S&G have been printing their annual report for several years, as well as one-off manifestos such as Growing the Railways. They always specify Revive Matt, so its distinctive texture underpins their corporate ID.” Another Intertype client from the environmentalist movement is the Conservation Foundation. Their newsletter Parish Pump News has been a tremendous success story, trebling in size from 8pp A4 to 12pp tabloid in the time that Intertype has been designing it. Its catchline is ‘Promoting positive environmental awareness’, which means it’s always uplifting to read as well as to work on. Intertype’s oldest environmental clients are WaterAid, who celebrate their 25th anniversary this year. Apart from newsletters with punning, aquatic titles such as Oasis and On Tap, WaterAid publishes a wide range of materials to educate us about the stuff we all take for granted, in particular how fortunate we are in Britain compared to many other parts of the world. “Our favourite project (and

biggest challenge) for WaterAid was an education pack for nursery assistants to use with pre-school children. It was so popular it was reprinted after two months,” says Partridge. “Technology sometimes gets a bad press in green circles, and it wasn’t so long ago that the phrase ‘alternative technology’ was coined to denote the less wasteful, less polluting variety. But new technologies in the printing industry have been a powerful force for a cleaner environment and better working conditions. Stephens & George has played a major role in introducing them, and we celebrate their achievement.”

3/2/06 5:13:33 pm


S&G GROUP NEWS

A WARM WELCOME TO OUR NEW MEMBERS OF STAFF:

BIG CHANGES AT S&G

MICK CHARLTON.

As part of S&G’s ongoing Training and Development Programme 20 managers from across all areas of the business have been attending a Performance, Leadership & Coaching training course over the last 4 months. One of these managers being myself!

Rebecca joins the Team in S&G Bindery as an Administration Assistant.

The course, which has been fairly intensive for all involved, has two more months to run but already the managers have formed into Action Groups to work in conjunction with the Board members at improving several key areas within the business.

Mick joins us as Project Manager and will be responsible for overseeing the installation of our new MIS system.

REBECCA WEBB.

PHIL HAGERTY. Phil has joined the S&G Warehouse Team.

GAVIN HYNES. Gavin joins with Waste Control Area.

The areas have been specifically targeted with our customers in mind. The Action Groups will be looking at first and foremost, Customer Services. Our Customer Satisfaction Survey, which we undertook last year, showed a major improvement year on year – but we want to provide you with an exceptional service! We will look at everything we do for you, from the cup of tea or coffee you receive when you visit us through to the delivery of your job. Ensuring a first class service time after time. The other areas to receive the same scrutiny are Quality, Training and Craft Skills, and finally Housekeeping. It’s going to take an enormous amount of hard work by the Action Groups to achieve their goals but they have the full support of the Directors and Board of S&G.

NEW AT S&G’S PELICAN PRINTING FINISHING BINDERY We’ve upgraded our bindery with a new 8,000 cph Bolero binder from Muller Martini, replacing a Trendbinder, which has given ten years of good service. Andrew Jones, Group Managing Director, says “we have reached the point where we needed a more modern machine, with faster make-ready and more automation, so we have decided on a Bolero with two nipping stations, to give us improved binding quality, with greater flexibility and efficiency”.

IN THE NEXT EDITION OF GROUP NEWS: NEW MACHINERY, NEW SYSTEMS AND WE WILL TAKE A LOOK AT WHAT OUR ACTION GROUPS HAVE BEEN UP TO.

One of the most important features of the new binder is the option of using PUR glue, which offers a stronger and longer-lasting bond. This is particularly appreciated by our catalogue customers, although it will also improve the quality of the magazines and other commercial work that we produce.

SHARON TOVEY MARKETING MANAGER S&G

The new binder should be in operation by June 2006.

Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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Com’muni,cator > issue#13

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ni, , re ed on ter

e, our other

24_25

Q&A

WITH S&G’S PANEL OF EXPERTS DEBBIE THOMAS MIKE DONOVAN GARETH COLLINS

1Q. OUR DATE STAMPED MAILING DOCKETS SEEM TO TAKE AGES GETTING BACK TO US. IS THERE ANYTHING YOU CAN DO TO SPEED THIS UP? 1A. As soon as we have the dockets sent back to us from Royal Mail we then forward on to you. The best option is for you to have your dockets completed on the e-Pro system and then you would be able to access all mailing information under you account number on the e-Pro site as soon as your mail has been approved at Bristol or Cardiff. DEBBIE THOMAS S&G'S DESPATCH MANAGER 2Q. I HAVE A MAILING OF 10,000 COPIES WHICH WE WOULD LIKE TO POST OUT 2ND CLASS ON YOUR ACCOUNT. IS THIS A PROBLEM? 2A. S&G can put out your mail on our Mailsort Account 2 but any discounts should be kept by us and not passed on. It would be far more cost effective if you have your own Presstream or Mailsort account set up with Royal Mail. If you have no obections I will pass your name and number on to our Sales Person at Royal Mail and ask him to get someone to contact you asap in order to set up the account. DEBBIE THOMAS, S&G'S DESPATCH MANAGER 3Q. HOW CAN I TELL IF MY 2-COLOUR JOB CONTAINS ANY CMYK INFORMATION? 3A. In years gone by, you would have had the burden of printing the whole job to laser, running each page separated. Now, with Acrobat 7 there are options to check the PDF on screen. The ‘Output Preview’ options, under the Advanced file menu, will show each separation on every page. I find it useful to turn off the separations I require and cursor through the pages. If I see any copy within the job at this point, then I know I have created additional colours and can correct the design before submitting to the Pre Press department. MIKE DONOVAN, S&G'S PRE PRESS MANAGER 4Q. WHAT FLIGHTCHECK OPTIONS DO YOU RECOMMEND FOR ME TO USE ON MY PDFS? 4A. I think there are two options I would look at. Firstly I’d try the built-in flightcheck from Acrobat 7. We have presets and help files on our website to assist you with this. This

>4000_S&GGROUP_COMM13B.indd 25

solution costs nothing to implement and is popular with other clients. Alternatively you can purchase Enfocus Pitstop, which allows you to check PDFs. This set of tools also allows you to correct and edit your PDF. There is also a server version of this product for people who are processing large quantities of PDFs. MIKE DONOVAN, S&G'S PRE PRESS MANAGER

IF YOU HAVE A QUESTION YOU WOULD LIKE ANSWERED ON ANY SUBJECT OF THE PRINTING PROCESS, PLEASE EMAIL YOUR QUESTIONS TO: SHARON.TOVEY@STEPHENSANDGEORGE.CO.UK

AND WE WILL TRY AND INCLUDE IT IN OUR NEXT EDITION.

5Q. WHAT IS THE DIFFERENCE BETWEEN UV VARNISHING AND LAMINATING? 5A. Both of these processes will enhance the appearance of your publication by applying a gloss or matt coating to the cover section or selected text pages. Laminating is more expensive and will take longer to produce than UV varnish. These finishes are applied over solid areas after printing, the UV varnish is a liquid and the laminate is a continuous film. As the UV varnish is a liquid it can also be applied to selected areas, applying this as a spot varnish can be used to highlight certain images such as a title or logo etc. Special effect varnishes and laminates such as linen pattern, oil on water, disco and honeycomb are also available. GARETH COLLINS, S&G'S ESTIMATING MANAGER 6Q. WHAT IS THE ADDITIONAL CHARGE FOR A FIFTH COLOUR ON MY COVER SECTION? 6A. This question is asked quite frequently and most customers are surprised by how little extra this process can cost. The majority of covers produced are printed 4/4 on a five-colour press so invariably the 5th unit is not being utilised. The charge for your magazine will vary depending on the specification but as an example for 5000 A4 magazines the additional charge will be approximately £75.00 and 20,000 copies for approximately £95.00. An extra colour can be a special pantone (pms colour) including metallic or fluorescent inks. Combined with the correct design these additional colours will enhance the appearance of your magazine and make it stand out from the rest. GARETH COLLINS, S&G'S ESTIMATING MANAGER

3/2/06 5:13:35 pm


Telephone: +44 (0)1685 388888 Facsimile: +44 (0)1685 385732 find out more at www.stephensandgeorge.co.uk

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26_27

SAVING SEA LIFE YOU WOULD HAVE TO HAVE BEEN LIVING IN A WORLD VOID OF ALL COMMUNICATION AND SENSES TO NOT HAVE SOME LEVEL OF AWARENESS OF THE IMPACT MODERN WAYS OF LIFE ARE HAVING ON OUR WATER RESOURCES. HERE RICHARD HARRINGTON, COMMUNICATIONS MANAGER OF THE MARINE CONSERVATION SOCIETY, EXPLAINS THE CURRENT SITUATION. Spring is on its way - honest! - but if you’re planning a trip to the seaside you may be confronted with an off-putting tide of rubbish rather than pristine beaches and seawater. Litter is just the visible evidence of human neglect. Most pollution, and overfishing, and declines in marine wildlife populations, often go largely unnoticed. But not by the Marine Conservation Society. It is easy to dismiss litter pollution as just unattractive. But for many animals, debris such as plastic can entangle and choke. It can be swallowed, often consciously but mistakenly, for food, which causes starvation and death. This threat has been underestimated until now, but recent studies on seabirds, whales, dolphins, turtles, and even barnacles, show that vast numbers of animals are killed, or have their health affected, by plastics in the throat, gullet, or nylon line or net wrapped around beaks and bodies. The Marine Conservation Society (MCS) co-ordinates thousands of volunteers in beach litter surveys and cleanups around UK beaches. The most recent MCS Beachwatch survey, in Autumn 2005, involved over 4,000 people. The amount of litter collected has grown over the past decade, to roughly double the amount found (per metre) in the first survey in 1993. Most is day-to-day rubbish – much of it made of persistent plastics - very often left behind by daytrippers and other visitors to the beach. And most, if not all of it, is avoidable.

As a supporter of the MCS your efforts will support the vital campaign for cleaner, healthier seas. In return, MCS will keep you in touch with its work and informed of the state of our seas and marine wildlife, plus give you the opportunity to get involved and make a real difference to the future of our seas. FOR MORE INFORMATION OR TO MAKE A DONATION TO MCS VISIT WWW.MCSUK.ORG

MAKE A DIFFERENCE • Materials like plastics are much used in publishing, both in printing and in mailing. Plastic and paper packaging have their own environmental impact. • With environmentally certified and recycled paper stocks coming down in price all of the time, there is little excuse in continuing with the marginally cheaper uncertified stocks. • Polythene is recyclable – this should be clearly stated on any packaging to encourage every customer to recycle. • Envelopes, whether made from virgin fibre or recycled, need energy to create them. • Mass mailshots are hugely wasteful. Target customers by paperless e-mail, Internet and SMS. • MCS sends its own supporter publications with no outer covering at all – a great success so far. Hopefully Royal Mail will one day guarantee safe delivery of straightforward unpackaged items and so lose the need for wasteful, throwaway packaging altogether. PHOTO: CREDITED TO GRAEME CRESSWELL / MCS SHORT BEAKED COMMON DOLPHIN

MCS is the only charity in the UK that cares for all our seas, shores and wildlife. It is passionate about the work it does, and it needs to be because our seas, and the fabric of life within them, are threatened. Some of our best-loved wildlife, like dolphins, turtles and cod, are on the brink of disappearing forever from our shores.

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UK SEAS ARE RICH IN ASTOUNDING BUT SOMETIMES THREATENED WILDLIFE.

3/2/06 5:14:35 pm


ENVIRONMENTAL ACCREDITATIONS

WEBWATCH

BLUE ANGEL - The accreditations scheme run by the German Quality Control Institute, RAL, established in 1979. It is also awarded to other products, with the criteria varying according to product category. EMAS - Eco-management and Audit Scheme. A voluntary scheme based on EU regulations, which any enterprise may join if it is aiming to improve the efficiency of its environmental operations.

HTTP://WWW.GREENPEACE.ORG.UK THE GREEN GREEN HOME OF HOME PAGES… If you’re interested in Green issues, the first thing you think of is either George Bush or Greenpeace. To keep this positive we take the latter. Greenpeace’s site tells you what it is about straightaway – that is the best start on a web site I’ve seen for ages. You are welcomed, and told the intent of your host in a few words, then you are called to action, and encouraged into action by a good mix of things to be happy about and things to feel bad about. You would have to have something wrong with you if you didn’t find a baby Orang-utan cute. He or she longingly looks at you and asks you to join. I wonder how many people who look at the site actually do join? So it starts well. However, there are parts of the site that could be better. The navigation is elongated. On anything other than a giant screen, you have to scroll a little too much to view all the content. Also, there is no ‘back to top’ button on the bottom of each page. All round this is a great site and one that has a strong mix of news, shown in different ways from reports to great pictures and blogs, games which keep up the fun element, video which streams easily, a well positioned search function and the ability to send pages to friends – great for spreading your message. The site is consistent throughout and a breadcrumb trail allows the user to see where they are. These are the basics of a good website for an organisation which needs to appeal to the masses. Bookmark www.greenpeace.org.uk and feel greener already. BY JAMES OSGOOD JAMES@JAMESOSGOOD.COM

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EMS - Environmental Management System. Under an EMS all functions of an enterprise, from design to delivery, are planned and controlled from the point of view of a sustainable environment. The objective is to ensure environmental matters are dealt with through a documented system and environmental effects are decreased in every function of the enterprise, as stated in the enterprise’s published environmental policy. FSC - Forest Stewardship Council. An independent non-profit organisation that sets standards for environmentally and socially responsible forest management. The FSC Trademark can be used by any product derived from the wood harvested from the FSC certified forests. ISO 14001 - An international standard that specifies a process from controlling and improving a company’s environmental performance. BSI will periodically assess a company that wants accreditation and, if compliant, register the company or site to ISO 14001 NAPM APPROVED - The National Association of Paper Merchants certification given to branded papers and boards, which comply with its definition of recycled paper. This definition states that paper or board must be made from a minimum of 75% genuine waste paper and/or board fibre, no part of which would contain mill produced waste fibre (mill broke).

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NORDIC SWAN - Introduced by the Nordic Council of Ministers in 1989, to encourage production methods that create the minimum environmental impact. It covers fine papers and soft tissue grades but it does not necessarily imply that the product contains any recycled fibre. The criteria are based on the environmental effects of the manufacturing process rather than the selection of raw materials. CONNECT @ MCNAUGHTONS

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Communicator 13  

A b2b publication aimed at print buying professionals and designers. Designed and published by Black Sheep for Stephens & George Print Group...

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