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2014 Media Kit

INVESTINGDOLLARS BEST RETURN. BEST RESPONSE.

10,000 VOTES OF CONFIDENCE Yes, throughout 2013 more than 10,000 advertisements have been placed in The Abbotsford News and Mission Record. This significant number of advertisements reflects the success advertisers enjoy with The News Media Group. A consistent, planned advertising campaign, in the right media, will reap the biggest dividends when it comes to advertising.

FREQUENCY IS KEY TO ADVERTISING In order to get your brand’s advertising message out, you need to reach consumers multiple times. Frequency and size of an ad can significantly increase your return on investment.

ADS GET NOTICED Ads are part of the newspaper experience allowing readers to discover sales, new products, announcements and more. Canadians confirm that they notice and check the ads in newspapers and their sites!

I usually notice the ads in this medium

5,000

PAGES PUBLISHED THROUGHOUT 2013

Newspaper

53%

TV

47

Magazine

32

Online (not newspaper)

23

Radio

21

Billboard %

18 0

10

20

30

40

50

60

This is my primary medium for checking ads

45 Million FLYERS

DISTRIBUTED THROUGHOUT 2013

Newspaper

52%

Online (not newspaper)

35

TV

18

Magazine

11

Radio

7

Billboard %

3 0

10

20

30

40

50

60

Combination of print and online campaigns increases individuals’ intent to buy by 47%.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

Special Features - MediaKit Mar2014  

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