2014 Media Kit
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Hungry The Abbotsford Food Bank continues to push towards its goal of raising $600,000 worth of food for those in need this holiday season. Food Bank director Dave Murray says it’s been a very tough year and even the people who manage to donate are saying that they wish they could do more.
The Fraser Valley Auto Mall Annual Food Bank Drive is in its sixth year, and as part of the event’s tradition, it will form a convoy of at least a dozen vehicles to deliver non-perishable food items to the Abbotsford Food Bank. Included in the group will be a number of fire and rescue vehicles, Abbotsford Police and large Save-On Foods trucks, set to depart from the Auto Mall on Mt. Lehman Rd on Dec. 15 at 11 a.m. Manager of the Fraser Valley Auto Mall (FVAM), Steve Magown, feels it is their duty to play a constructive role in the community. “I find that in a reasonably affluent community it’s unacceptable to let people go hungry, and the mere thought of this is the catalyst to do more to help and make sure that we offer people in need of the basics.” PriceSmart on South Fraser Way and The Abbotsford News have now joined the two Save-On Foods stores in Abbotsford, and the Abbotsford Fire and Rescue Service to tackle the demand for food in the community. All eight dealers of the FVAM and Auto Mall Autobody continue to collect food and decorate vehicles in
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we have ever had,” says Murray. “I believe it will amount to eight tons of food, which will help carry us right through to next Christmas.”
The Abbotsford Fire and Rescue Auxiliaries will also be campaigning door-to-door in an attempt to increase donations. “Abbotsford residents are known to be generous people and ready to open their hearts and wallets,” says Magown. “Once you are made aware of a problem, you’re usually halfway to a solution.” It is anticipated that the Abbotsford Food Bank will see a minimum of $20,000 worth of food donated, provided to the FVAM at an “at-cost” purchase from Save-On Foods. Magown believes that although the commercialization of the season can be fun and enticing, there is a much larger picture to be seen. “It’s an awakening for everyone as we get educated on the fact that seniors go hungry and kids have nothing to open on Christmas morning,” says Magown. “It’s the awareness factor that brings people to do unsolicited acts of kindness, and we should be reminded of this all year round.”
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each of their locations in preparation for the convoy. Certain dealerships have even raised their individual per store donation from $1,000 to $1,500 worth of additional food to contribute.
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“More great news for us is that the Auto Mall Food Drive is preparing to deliver the largest food donation
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At this time of year, Murray is waiting to see what comes in from local schools that generally hold their food drive right before Christmas break. He is also excited about the Abbotsford Heat Teddy Bear Toss on Dec. 14 that not only raises money, but donates hundreds of teddy bears to families with children over Christmas.
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“Financially, we are really behind and I believe it’s a reflection of the economy, so we just have to pray that people support us as we continue to do the best we can during these times.”
A4 Authorities looking for Chad Weber, earlier cited as a public safety concern, now wanted for robbery, kidnapping
“We are at a record number of people who need help, about 1,000 more than last year, and yet have only managed to raise $40,000 worth of food,” says Murray.
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The S3 really is the sweet spot for drivers that want to have extra power but with a very compliant and comfortable ride. Zack Spencer
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Visit the Audi A3 photo gallery at drivewayBC.ca
Audi builds some of the most attractive cars these days still convey the same sense of power and solidity that bigger products portray.
they returned from school. It all changed Oct. 3, 2011. Andrea awoke to find Joseph not moving beside her. Despite his apparent
Photo illustration by John Morrow/Susan McMurchy
Andrea called it her “perfect life with the perfect family.” She lived in a five-bedroom home with a fenced backyard in a quiet residential cul-de-sac. She resided with her pre-teen daughter, young son and her fiance, Joseph. Joseph, a personal trainer, was the family’s sole breadwinner, and this enabled Andrea to stay home and raise her kids. There was always plenty of food in the cupboards, and the bills were always paid. Andrea loved being a stayat-home mom. It meant she could take part in her kids’ school functions and be there to greet them when
. . . she did what she had to for her kids’ sake. excellent physical condition, he had died in his sleep from a heart attack – the result of an undiagnosed heart condition. Andrea felt like her soul had been ripped out of her. Not only did she lose the love of her life, but the emotional security he provided. Joseph had no life insur-
ance nor were there any widow’s benefits available to Andrea. With no job to turn to, and too consumed with grief to look for one, Andrea could not afford the rent on their home. She and her kids moved into her parents’ residence and, although she was grateful for their support, it was a difficult step to take. She felt like she was burdening them. Andrea’s ex-husband was not providing child support, and her only immediate source of income was welfare. Andrea was a woman of pride, strength and perseverance. It was humiliating for her to accept government support, but she did what she had to for her kids’ sake. In December of that year, Andrea and her kids moved into a place of their own – a subsidized housing Continued on A5
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sector, and its diverse, multicultural population. With steady industrial growth and strong residential and commercial development,
Abbotsford Hospice Society is raising funds to complete construction on a world-class facility providing dignified end-of-life care and support for grieving families and friends.
the city continues to enjoy growth and prosperity. In this 4th annual edition of Abbotsford in Action, The News examines the community’s economic engines in 2013, and provides a special, in-depth look at the city’s dynamic, colourful diversity spanning centuries.
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BEGINNINGS 2012 / THE NEWS
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Safety Tip: Ice and snow can hit unexpectedly at this time of the year. This is a good time to make sure your tires are rated for the conditions you may be driving in and check your tire pressure regularly – pressure drops in cold weather and overinflated tires can reduce gripping.
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Please join the ABBOTSFORD HEAT for a very special night at AESC. Bring along a new stuffie (or more) OR purchase one at the game. Food Bank non-perishable donations will be accepted prior to puck drop! Sunrise Toyota will accept donations at their dealership until December 14th.
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Drive The Canadian models have not fully been nailed down, as there is still a year to go until the Cabrio and S3 arrive. What is established is the convertible will come with the all-new 2.0L direct injection turbo with 220hp, matched to Audi’s Quattro all-wheeldrive system. A six-speed automatic is confirmed but the duel-clutch S-Tronic transmission might be sold as an option in this model. There will be no manual shift and no diesel, which is a shame, as I drove one of the European versions with this setup and it was superb. The S3 comes standard with a 300hp version of the same 2.0L engine and the duel clutch automatic, and of course, AWD. It’s not as powerful as the 355hp Mercedes CLA 45 AMG, but I feel it has more usable power.
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lours, plus an optional diamond pattern stitch can be ordered to take the sporty sedan to another level. I found the seating position very comfortable and outward visibility is not a problem. The Cabriolet seats are fitted with a heater that showers the front passengers with warm air across their shoulders and neck for top-down stints. The weather in Monte Carlo was perfect for the convertible – the sun was shining off the Mediterranean, showcasing this car of opulence at a more affordable price.
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Looks The A3 is built off a shared of the quietest on the market because of a special layer of sound insulation. platform with VW called MQB. This The interior headliner is colour-matched platform was a significant investment to the car for an added level of visual for the VW group as it is lighter, bigger pop, plus the roof can be and stronger than the raised or lowered while last Golf platform and the car is driving up to provides a sturdy basis 50km/h. for the A3 Cabrio and S3. The new Cabriolet is 60kg Inside Another lighter than the outgoing strength of Audi is European model, yet interior fit and finish the wheelbase is longer and these new products The A3 Cabriolet and the interior room are covered in first class and trunk more ample. It and S3 confirm that materials. The dash has could be argued that Audi good things do come a centre-mounted screen is building some of the for accessing the easy-toin small packages most attractive cars these use computer controller. Zack Spencer days and these smaller Unlike the Mercedes CLA, products still convey the this screen can fold into same sense of power and solidity the dash to provide a more polished that the bigger products portray. The look. Some think the dash-mounted S3 is especially forceful with a 15mm screens look like an afterthought, but lower stance than the A3 sedan. The this one gets around this problem. air intakes are bigger with more detail; Space is good for such a compact car. the side mirrors are highlighted with The back seat of the S3 sedan is actualbrushed aluminum; and the rear of ly big enough to fit adults up to six feet the car looks more masculine thanks tall and the side windows are much to chunky exhaust tips. The Cabriolet bigger than the new Mercedes CLA, on the other hand is a more sophistiproviding a more practical day-to-day cated approach thanks to the use of sedan. The trunk is large and the rear aluminum around the front windshield seats split and fold for added cargo and trim along the doors and rear volume. This is true with the Cabriolet quarter panel that make the car look but the space is constricted when the bigger than it is. Audi claims that this roof is down. The S3 comes with nicely new five-layer convertible roof is one bolstered front seats in contrasting co-
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MONACO: Over the next 12 months or so, consumers are going to be treated to an onslaught of new entries into the premium market. Not to worry, the next wave of German sedans and convertibles are of a more affordable nature. Recently Mercedes Benz introduced their all-new CLA 250 at an eye-popping price of just $34,000 for a sleek and sexy sedan. Next year we will see the introduction of BMW’s new 1-series and 2-Series sedans, coupes and convertibles. Audi has been ahead of the curve as they helped pioneer this entry-level segment with the original, the A3 sportback, sold in Canada for years. The all-new Audi A3 sedan will arrive in March of 2014 and the convertible and more powerful S3 sedan will arrive in the fall of 2014. This week I had a chance to drive both the convertible and S3 in Monte Carlo, a full year ahead of their introduction here. I suspect the real reason to have a media event so far in advance is to give the buying public some insight and possibly delay buying a competitor’s car. Audi is one of the fastest growing premium brands and a big part of that is the variety of cars they offer. Unfortunately, we will no longer get the sportback, but the fact we get the rest of the line of A3s is exciting for buyers.
NOTE: All names have been changed in the following story in order to protect the identities of the people involved.
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