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2014 Media Kit

CITYDEMOGRAPHICS KNOW YOUR TARGET AUDIENCE

A GROWING COMMUNITY In the past 20 years, households in Abbotsford have more than doubled. The population is estimated at 140,000 people representing 58 different ethnic and cultural groups. • 25,000 of the 32,000 Abbotsford immigrant population is of South Asian descent. • English speaking represents 78%. • Residents living and working in Abbotsford equals 65%. • There are more than 1200 farms in Abbotsford generating about $1.8 billion in economic activity or 35% of the city’s gross domestic product.

TOP EMPLOYERS IN THE CITY: Fraser Health Authority 2550+ School District 2500+ Corrections 1200+ UFV 1400+ City of Abbotsford 900+

COMMUNITY PROFILE: • Average household income $64,089 (2006 census) • Average individual income $35,667 (2006 census) • Approx. number of households with families 34,575 • Average number of persons per household: 2.8

HOME

AGE DEMOGRAPHICS:

• To the University of the Fraser Valley.

AGE

ABBOTSFORD

AGE %

FRASER VALLEY

15 - 19

9,475

7.1%

19,510

20 - 24

9,175

6.9%

17,355

25 - 44

35,480

26.6%

70,180

45 - 64

34,390

25.8%

75,665

65 & up

19,700

14.8%

43,025

• To AHL team: The Abbotsford Heat. • To western Canada’s fastest growing airport. • To the Abbotsford International Airshow.

5TH LARGEST

LARGEST

• City in BC.

• Farm gate in BC at 1.8 billion.

• 23rd largest CMA in Canada. • 3rd most diverse city in BC.

• 7000 businesses choose to operate in Abbotsford.

• One of the youngest cities in BC at an avg. age of 38 years.

• 3rd highest number of children per capita in Canada.

The Abbotsford News has a strong loyal reader franchise built on a deep connection with the community.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

Special Features - MediaKit Mar2014  

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