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BUILDING MIND BODY & SPIRIT

PRESS KIT CONTACT: BLACK DOG BRANDING | 512.364.0909 | PRESS@SITSTAYSHAKE.COM | WWW.SITSTAYSHAKE.COM


FUTURE HOME OF THE INITIATIVE

NEW LOCATION OPENING OCTOBER 2012

208 W. BROADWAY PROSPER, TEXAS

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PRESS KIT Media/Public Relations Contact: Paige Hewlett | Black Dog Branding + Events P. 512.364.0909 | W. WWW.SITSTAYSHAKE.COM E. PAIGE@SITSTAYSHAKE.COM | T. @SITSTAYSHAKE

“It is important to take a second look at how we teach and learn about physical and mental health in our communities”

CONTENTS WELCOME.....................................................3

-Samantha Dickey, Owner

INTRODUCING..............................................4 OTHER KEY LEADERSHIP................................5 FACT SHEET....................................................6 SPACE & ADDITIONAL SERVICES.................7 SCHOLARSHIP FOUNDATION.......................8

FOR CURRENT PROGRAMMING INFORMATION, SPECIAL PROGRAMMING AND PROMOTIONS, PLEASE SEE PAGES 9-12.

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WELCOME

As a lifelong competitive athlete, first as a gymnast, then as a swimmer and cheerleader, I worked with many different coaches and training methods. Later, as a head coach of Texas A&M’s competitive cheerleading team, I began exploring the link between physical, emotional and mental health as ingredients for a high performing “total athlete.” The idea for The Initiative began with further exploration into the recipe for a total athlete. Research included understanding the development of self-awareness and self-regulation, skills that are developed in varying paces, beginning in childhood. The Initiative’s methodology bridges the physical and mental divide by combining competitive physical experiences with interpersonal situations that stress communication and foster the development of self motivation, regulation and assurance. The Initiative is a youth development center located in Prosper, Texas, that uses physical activity to engage young athletes and develop sharp cognitive skills and healthy emotional competence. Now, more than ever before, I think it is important to take a second look at how we teach and learn about physical and mental health in our communities. Instead of treating them separately, creating an environment that promotes healthy nutrition and healthy levels of competition and discipline. Choosing Prosper, Texas, as the flagship location of The Initiative was more than a decision based on economic opportunity, it was a decision based on the people and the community that the center would impact on a daily basis. The citizens of Prosper are passionate and dedicated, with a strong sense of community values. The pillars of The Initiative – mind, body and spirit – are aligned with the Prosper community’s educational methodology. There is a growing divide between accessibility to nutrition and physical education in lower socio-economic groups. The Initiative Scholarship Foundation was created to bridge this divide and provide educational and competitive athletic experiences for children on all background. The Foundation is working to provide programming to as many as sixty full scholarship participants in the area per year. I am beyond excited to announce that The Initiative will formally open its doors at 208 W. Broadway in Prosper this coming October (next door to the Cotton Gin). Initial programming will begin with after-school program activities August 27. On behalf of me and the entire team of coaches and nutritional staff at The Initiative, I would like to welcome you to our family. We look forward to becoming part of your community getting to know your family. -Samantha Dickey, Owner

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INTRODUCING

SAMANTHA DICKEY Owner + Director of Development A lifelong athlete involved in both competition and coaching, Samantha Dickey is the founder and owner of The Initiative. The competitive drive she developed as a young athlete, combined with the experienced benefits of 360-degree healthy living – physically, mentally and emotionally – have supported the mission and the development of The Initiative concept into reality. A Waco, Texas, native, Samantha attended Texas A&M, receiving a BS in Sports Management and a minor in business in 2010 and a MS in Marketing in 2011. She is currently a Master’s candidate for the Educational Psychology and Learning Sciences Program at the University of Texas. Samantha trained competitively under Doug Fitzgerald and Garrett Gibbs from 1991-2000, and later with Texas Dynasty under Daniel Saenz and Kristen Ford. Individually and as a team member, she has won several regional awards as well as assorted national championship titles. Samantha is excited about bringing a program to Prosper that “encompasses the mentality of a total athlete, focused on using sports and physical activity as a tool for assisting young athletes in developing a healthy mind, body and spirit.” Certifications and Memberships: Pediatric CPR/AED Certified, First Aid Certified, Blood-Born Pathogens Certified, AACCA Spirit Safety Certification (National Federation of State High Schools Association), Initiative Young Athlete Development Certified. Initiative Youth Development Certified, Member of USGA Professional Club Member, USAG Professional Member

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KEY LEADERSHIP

C. TATE HAYES Director of Nutrition + Food Science

CORY EARY Director of Teams + Head Coach of Men’s Gymnastics

As Director of Nutrition and Food Science, Tate Hayes works to assess and support each athlete’s nutrition and wellness. Additionally, Tate supports the scholarship program affiliated with The Initiative through fundraising and developing community learning programming. Hailing from an active youth in Sweetwater, Texas, Tate received a BS in Nutritional Sciences from Texas A&M. In his new role, he is most excited about “improving the nutritional status of Prosper’s youth in a fun and engaging manner, inspiring and motivating participants, and positively impacting young athletes and their families.”

Working in a top tier recreational athletics program is nothing new for the Waco, Texas native and The Initiative’s Director of Teams, Cory Eary. From his first Friday fun-night to winning State Champion All Around and being named an Olympic candidate, Cory has dedicated his career to working with and building successful gymnastic and cheerleading teams. He doesn’t take his role lightly, and is focused on “building a great program while providing a safe, yet competitive, environment for young athletes to excel.” Pediatric CPR/AED, Initiative Youth Development Certified & USAG Safety Certified

Pediatric CPR/AED Certified & Initiative Youth Development Certified

KRISTEN CHANEY Assistant Director of Nutrition + Yoga Instructor Kristen Chaney brings her extensive yoga and nutrition background to The Initiative as Assistant Director of Nutrition and the in-house yoga instructor. She brings a BS in Nutrition Sciences from Texas A&M, and looks forward to using her experience to positively impact the community’s youth. The Corpus Christi, Texas, native has run two marathons and multiple 150+ mile biking trips, and hopes to use her previous athletic pursuits to “mentor and inspire young athletes to strive for success and continue pursuing even the most seemingly impossible triumphs.” Pediatric CPR/AED Certified & Initiative Youth Development Certified CONSULTING STAFF DR. JEFF LIEW Consulting Child Development Psychologist Jeff Liew, associate professor in the Department of Educational Psychology at Texas A&M, has provided the educational materials and training for The Initiative. His research and experience includes social, emotional, and personality development, focused on the roles of emotion and self-regulation. Dr. Liew incorporates multi-method approaches to evaluate emotion and regulatory responses through verbal, facial, behavioral and physiological experiences.

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FACT SHEET

The Initiative is a youth development center located in Prosper, Texas, that uses physical activity to engage young athletes and develop sharp cognitive skills and healthy emotional competence. LOCATION: 208 W. Broadway, Prosper, Texas (Next door to the Cotton Gin Café) TIMELINE: The Initiative will formally open its doors in October! Starting with a Fall Festival on Saturday, October 20th with food, music, games and the opportunity to meet the coaches and experience a selection of the center’s services. An after-school program with school pick-up service will start August 27th. FACILITY INFORMATION: The Initiative’s facility is a fully functional gymnastics center featuring a competitive sized spring floor. There are additional floor spaces for activities like mommy & me yoga, toddler activities and more. The facility includes equipment for gymnastics, cheerleading, tumbling and team building skill development. The Initiative’s space is available for rent for birthday parties, team clinics, corporate team-building retreats, a variety of clinics and more. PROGRAM OFFERINGS: • Women’s Gymnastics • Men’s Gymnastics • Tumbling • Cheerleading • Stunt/Tumbling Clinics • Prenatal/Postnatal Yoga

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Mommy-n-Me Yoga Aerobic Yoga Toddler Coordination After School Program Scholarship Program Friday Night Out

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Birthday Parties Facility Rental Competitive Gymnastics & Cheerleading Corporate/Youth Retreats

VISION: The Initiative’s mission is to teach and engage young athletes to positively impact personal growth. Using physical activity as a catalyst, The Initiative works to equip and guide its participants into high achieving, motivated, competent and self-regulated young athletes. APPROACH TO TRAINING: The Initiative combines gymnastic and cheerleading training, among other sport activities, with nutrition education and character development exercises to stimulate the healthy development of active youth. By creating an environment that promotes 360-degree healthy living, The Initiative seeks to combine all aspects of healthy living to foster the healthy body, mind and spirit. KEY LEADERSHIP: Samantha Dickey, Owner + Director of Development Tate Hayes, Director of Nutrition + Food Science Kristen Chaney, Assistant Director of Nutrition + Yoga Instructor Cory Eary, Director of Teams + Head Coach of Men’s Gymnastics MORE INFORMATION: The Initiative’s facility will be open for visitors on September 18th. To get more information about The Initiative’s programming or to schedule an interview for an athlete, visit the website at www.theinitiativedallas.com or call 469-296-8055. Starting in October, our blog will be updated with healthy recipes, nutrition information and other healthy living tips. Our blog is located on our website at www.theinitiativedallas.com/blog. Find us on Facebook at http://www.facebook.com/ TheInitiativeDallas or on Twitter @InitiativeDFW.

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SPACE & ADDITIONAL SERVICES

The Initiative’s location at 208 W. Broadway is a fully functional gymnastics facility with a competition sized spring floor for gymnastics, cheerleading, tumbling, and team activities and a tumble track for teaching advanced tumbling skills. The center also features a smaller floor for mommy-n-me yoga and toddler coordination courses and equipment for coordinated team-building activities. The facility is available for rental for birthday parties and private events. It also offers special facility rentals that include the use of our coaching staff. Some of these opportunities include: private team clinics, corporate team-building retreats, youth-group retreats, special education exhibition clinics, and choreography clinics. BIRTHDAYS: The facilities at The Initiative can be rented for birthday celebrations on Saturday and Sundays. Each party runs for two and a half hours and includes decorations, ice cream, drinks, lunch, and private use of the facility. Optional services include coordinated games or the rental of additional equipment such as bounce-houses. Pricing and more information is available upon request. PRIVATE TEAM CLINICS: The Initiative staff and coaches are available to lead private clinics to assist high school or recreation teams sharpen skills like tumbling, stunting, and dancing. The coaches can also run conditioning training courses that focus on building agility, balance, and whole-body-coordination for football, basketball, track and field, and other team sports. CORPORATE TEAM-BUILDING RETREATS: The Initiative staff and coaches can design a team-building retreat to cater to the needs of your company. These retreats can range from half-day retreats at our facility to full-weekend retreats off-campus. Based on the needs of your company, we can arrange to use other facilities such as ropes courses, camping grounds, or other requested venues. The Initiative will coordinate transportation, meals, program materials, guest speakers, and necessary lodging for all corporate training events. YOUTH-GROUP RETREATS: Similar to corporate retreats, The Initiative facilities are available for half-day retreats, lock-ins, and full-weekend rental. The center can coordinate any part or the entirety of the retreat programming for the retreat. SPECIAL EDUCATION EXHIBITION CLINICS: The Initiative can run programming for special education athletes that is interactive and fun! The coaches will design routines that will be fun as well as challenging. These routines are useful tools for increasing fine motor-skills, coordination and developing rhythm. Each clinic runs for three days and concludes with a performance for family and friends. CHOREOGRAPHY CLINICS: The Initiative can host private choreography clinics. These clinics will include original dances, cheers, and/or stunts, as well as the music for the routine. Each clinic runs for two days (unless the routine is unusually complex) and includes snacks, safety coaching, and spotters for developing tumbling and pyramid skills.

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SCHOLARSHIP FOUNDATION

The Initiative Scholarship Foundation strives to lower the barriers of accessibility as they pertain to healthy nutrition and healthy living to low-income families (as defined by the Department of Health and Human Services: Children’s Defense Fund of Texas). The Initiative strives to create an environment that fosters creativity and learning as it pertains to healthy living and overall wellness. A unique aspect of The Initiative is the scholarship foundation that has been set up in conjunction with the for-profit entity. This scholarship was created to help address the problem of childhood obesity in lower socio-economic populations (research shows a disparity in racial & ethic minorities for childhood obesity). The goal is to sponsor the tuition payments for as many as thirty students per semester. The programing for these students is slightly different from that of regular instructional classes. Sponsored young athletes will work with a licensed nutritionist to learn about healthy living and making exercise a fun, and routine part of life. IDENTIFYING CANDIDATES The non-profit status of the scholarship foundation creates an opportunity for The Initiative to go into the school districts to seek candidates. This also creates an opportunity to extend our reach in the market to school districts outside of the town of Prosper, potentially creating awareness and interest in the for-profit side of The Initiative. The applicants must meet income provisions according to the Department of Health and Human Services. Additionally, the student must be considered either over-weight or obese according to definitions of the CDC. FUNDING & ASSOCIATED COSTS The non-profit status of the scholarship foundation also allows us to apply for federal and state government grants. The goal would be to secure government funding that could be renewed each year. For this to occur, The Initiative will contract a grant writer because of the specialized knowledge and meticulous nature of the grant process. The cost of this experience is higher than most low-income families can comfortably afford, however, The Initiative does not want to ignore those who need access to this kind of service the most. To close the gap of access, The Initiative Scholarship Foundation was created.

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CURRENT PROGRAMS & EVENTS

ABOVE: Birthday Party Flyer BELOW: After School Program Flyer

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CURRENT PROGRAMS & EVENTS

ABOVE: Corporate Retreat Flyer BELOW: Yoga Flyer

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CURRENT PROGRAMS & EVENTS

ABOVE: Gymnastics Flyer BELOW: Sneak-Peek Event Flyer

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CURRENT PROGRAMS & EVENTS

ABOVE: Fall Festival Event Flyer BELOW: Haunted House Event Flyer

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RECENT PRESS RELEASES

FOR IMMEDIATE RELEASE Contact: Paige Hewlett Black Dog Branding paige@sitstayshake.com Phone: 512.364.0909 Subject: The Initiative Cheer & Gymnastics Opens Doors in Prosper, Texas The start of the school year marked a first for The Initiative Cheer & Gymnastics in Prosper, Texas as well. The start of the Center’s after-school program, in partnership with another local business, is a sign of big things to come for the new business, formally opening its doors at 208 W. Broadway in Prosper this October. In response to changing health values and the need for more directed childhood development – both mental and physical – Samantha Dickey, owner, has opened a uniquely development focused cheer and gymnastics center. Through trainings and professional development seminars, the coaches at The Initiative are well versed in aspects of both childhood development psychology and physical training – a unique blend of knowledge that provides both athletes and parents alike with a grounded, yet effective approach to physical development. After extensive academic and experiential research, Dickey emphasizes “it is important to take a second look at how we teach and learn about physical and mental health in our communities.” The Initiative Cheer & Gymnastics combines high-level gymnastics and cheer training with integrated lessons that encourage positive character and leadership development, resulting in the development of the ‘total athlete.’ By using the physical experience of tumbling, gymnastics, cheer and other activities, The Initiative’s training methodology encourages the development of sharp cognitive skills and healthy emotional intelligence in young athletes. This experience easily translates into other area of life, building strong leaders in school and other pursuits. In addition to its traditional cheer and gymnastics training opportunities, The Initiative offers programming in yoga, competitions, group retreats and more. To provide opportunities to athlete’s whose families may not be able to support the financial obligations of the programming, The Initiative offers a unique scholarship program in partnership with its affiliated not-for-profit organization that will provide athletes access to the unique training while offering supplemental health education. Find The Initiative online at www.theinitiativedallas.com on Facebook at www.facebook.com/ theinitiativedallas and on Twitter at www.twitter.com/initiativedfw. About The Initiative: The Initiative’s mission is to teach and engage young athletes to positively impact personal growth. Using physical activity as a catalyst, The Initiative works to equip and guide its participants into high achieving, motivated, competent and self-regulated adults. For more information on The Initiative, go to www.theinitiativedallas.com or contact the center at 469.296.8055. For media inquiries, contact Paige Hewlett at Black Dog Branding at paige@sitstayshake.com or via phone at 512.364.0909.

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RECENT PRESS RELEASES

FOR IMMEDIATE RELEASE Contact: Paige Hewlett Black Dog Branding paige@sitstayshake.com Phone: 512.364.0909 Subject: The Initiative Hosts Preview Event The Initiative Cheer & Gymnastics, located in Prosper, Texas, will host a preview event on October 16, 2012 at 7:30pm. This event is geared towards organization and community leaders, potential partner businesses and the media to meet the coaching staff and learn about the unique methodology that The Initiative uses in training young athletes. The Initiative Cheer & Gymnastics is a youth development center located in Prosper, Texas, that uses physical activity to engage young athletes and to encourage the development of high-level cognitive abilities. The coaches and mentors at The Initiative incorporate elements of childhood development psychology with top-tier physical training experience. This innovative concept for childhood activity encourages parents and communities to take a second look at how we teach and incorporate health into our children’s lives. Join The Initiative in celebrating its launch in the Prosper community and learn how area organizations and businesses can take advantage of the experience and knowledge that the coaches and mentors offer. Find The Initiative online at www.theinitiativedallas.com, on Facebook at www.facebook.com/ theinitiativedallas and on Twitter at www.twitter.com/initiativedfw. About The Initiative: The Initiative’s mission is to teach and engage young athletes to positively impact personal growth. Using physical activity as a catalyst, The Initiative works to equip and guide its participants into high achieving, motivated, competent and self-regulated adults. For more information on The Initiative, go to www.theinitiativedallas.com or contact the center at 469.296.8055. For media inquiries, contact Paige Hewlett at Black Dog Branding at paige@sitstayshake.com or via phone at 512.364.0909.

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RECENT PRESS RELEASES

FOR IMMEDIATE RELEASE Contact: Paige Hewlett Black Dog Branding paige@sitstayshake.com Phone: 512.364.0909 Subject: The Initiative Hosts Fall Festival, Free The Initiative Cheer & Gymnastics is excited to announce its inaugural Fall Festival, to be held October 20, 2012 from 11am to 5pm. This year, The Initiative will be celebrating its grand opening with food, music, games, prizes and more. Attendance is free and food and refreshments are free for all children. Located in Prosper, Texas, The Initiative Cheer & Gymnastics is a youth development center focused on using physical activity to engage young athletes and to encourage the development of the ‘total athlete.’ As the way youth and parents alike have changed the way they think about health, it is more important than ever to focus on the important role of mental and emotional health, along with physical fitness, in childhood development. Using elements of child psychology, expertly trained coaches and mentors use their top-tier physical training experience to train young athletes. The Initiative encourages parents and communities to use this innovative concept as a platform for a greater conversation about incorporating health and wellness into our lives. Join The Initiative on October 20 to celebrate the grand opening of the center and the launch of this innovative concept. Attendance is free and food and refreshments are free for all children. The Initiative’s flagship center is located at 208 W. Broadway in Prosper, Texas. The center will formally open October 1, 2012. Find The Initiative online at www.theinitiativedallas.com on Facebook at www.facebook.com/theinitiativedallas and on Twitter at www.twitter.com/initiativedfw. About The Initiative: The Initiative’s mission is to teach and engage young athletes to positively impact personal growth. Using physical activity as a catalyst, The Initiative works to equip and guide its participants into high achieving, motivated, competent and self-regulated adults. For more information on The Initiative, go to www.theinitiativedallas.com or contact the center at 469.296.8055. For media inquiries, contact Paige Hewlett at Black Dog Branding at paige@sitstayshake.com or via phone at 512.364.0909.

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QUICK INFORMATION

www.theinitiativedallas.com www.facebook.com/TheInitiativeDallas www.twitter.com/InitiativeDFW Phone: 469.296.8055


The Initiative Press Kit