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Headlines V WRITING FOR THE WEB

By Paul Kandell iYJA July 2009


Headlines V WRITING FOR THE WEB Print

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Headlines V WRITING FOR THE WEB Print Creative, cute, clever, catchy, even poetic

Web


Headlines V WRITING FOR THE WEB Print Creative, cute, clever, catchy, even poetic

Web Search Engine Optimized (SEO)


Headlines V WRITING FOR THE WEB Print Creative, cute, clever, catchy, even poetic

Web Search Engine Optimized (SEO) To the point


Headlines V WRITING FOR THE WEB Print Creative, cute, clever, catchy, even poetic

Web Search Engine Optimized (SEO) To the point Focus on key proper nouns (people, places) and push them to the front of the headline


Headlines V WRITING FOR THE WEB Print

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Headlines V WRITING FOR THE WEB Print Visual appeal is highly prized; font/type choices will accentuate meaning

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Headlines V WRITING FOR THE WEB Print Visual appeal is highly prized; font/type choices will accentuate meaning Think art

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Headlines V WRITING FOR THE WEB Print Visual appeal is highly prized; font/type choices will accentuate meaning Think art

Web No font/type concerns


Headlines V WRITING FOR THE WEB Print Visual appeal is highly prized; font/type choices will accentuate meaning Think art

Web No font/type concerns


Headlines V WRITING FOR THE WEB Print Visual appeal is highly prized; font/type choices will accentuate meaning Think art

Web No font/type concerns

Think science


Headlines V WRITING FOR THE WEB Print

Paramount Pictures

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Paramount Pictures


Headlines V WRITING FOR THE WEB Print

Paramount Pictures

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Salon


Headlines V WRITING FOR THE WEB Print

Cute headlines don’t cut it

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Newspapers need to learn SEO for headlines From Pat Thornton, author of the blog, “Journalism Iconoclast: Journalism redefined”


Headlines V WRITING FOR THE WEB Print

How an election should be covered

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NY Times and CNN show how an election should be covered From Pat Thornton, author of the blog, “Journalism Iconoclast: Journalism redefined”


Headlines V WRITING FOR THE WEB Print

Green beans come marching home Wall Street Journal

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U.S. Military Coffee Supplier to Take on Starbucks with Cafes Stateside Suggested headline from Stephen Spencer, founder and president of SEO firm Netconcepts, in “Newspapers need to learn SEO for headlines,”Pat Thornton, author of the blog, “Journalism Iconoclast: Journalism redefined”


Headlines V WRITING FOR THE WEB To get much deeper into SEO, check out this great blog post:

“9 Tips to Improve Search Engine Optimization (SEO)” http://www.pbs.org/mediashift/2008/04/9-tips-to-improve-search-engine-optimization-seo121.html

From Mark Glaser’s Media Shift: Your Guide to the Digital Revolution


Headlines V WRITING FOR THE WEB Print

Gonna Miss Mullins (actual Verde headline)

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Allye Mullins leaves Palo Alto High School to teach physical education in middle school


Headlines V WRITING FOR THE WEB Print

Hasta la vista small classes

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PAUSD to increase class size at Palo Alto High School


Headlines V WRITING FOR THE WEB Verde headlines uploaded to the Web Not SEO optimized!


Headlines V WRITING FOR THE WEB Print

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Headlines V WRITING FOR THE WEB Print Focus energy on display headlines

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Headlines V WRITING FOR THE WEB Print Focus energy on display headlines

Web Focus on decks or “bridging” headlines


Headlines V WRITING FOR THE WEB Web

Print

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Headlines V WRITING FOR THE WEB Web

Problem: Editors often leave the deck off during transfer to the Web, wrecking any hope for an SEO headline.


Headlines V WRITING FOR THE WEB Verde headlines uploaded to the Web Not SEO optimized!


Headlines V WRITING FOR THE WEB Exercise

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How an election should be covered

Write your own SEO headline for the story on the left


Headlines V WRITING FOR THE WEB Exercise

Print

How an election should be covered

Write your own SEO headline for the story on the left


Headlines V WRITING FOR THE WEB Exercise

Print

How an election should be covered

Write your own SEO headline for the story on the left


Headlines V WRITING FOR THE WEB Exercise

Print

How an election should be covered

Write your own SEO headline for the story on the left


Headlines V WRITING FOR THE WEB Exercise

Write your own SEO headline for the story on the left


Headlines V WRITING FOR THE WEB Exercise

Write your own SEO headline for the story on the left


Headlines V WRITING FOR THE WEB Exercise

Write your own SEO headline for the story on the left


Headlines V WRITING FOR THE WEB WRITING HEADLINES FOR THE WEB

Write your own SEO headline for the each story VERDE PAGE

ORIGINAL PRINT HEADLINE

Fringe Foray: Paly thespians eagerly anticipate traveling to Scotland to perform their original production “Young Americans” A Need for Speed: Teenage abuse of prescription drugs has increased over the years. Paly students recreationally use ADHD medicine to get high or finish school work Take a Bow: Paly students discover their passions for the performing arts

An exercise I made in MS Word

Dawn of the Dogs: Pampered pooches reflect the changes in American society

From behind the curtain: A look at the Haymarket (theater) techies

Fight to Write: Paly graduate reports the war from the Iraqi battlefields

YOUR SEO HEADLINE


Headlines V WRITING FOR THE WEB You might be asking yourself, “If I can’t be cute, how can SFGate get away with this?


Headlines V WRITING FOR THE WEB You might be asking yourself, “If I can’t be cute, how can SFGate get away with this?


Headlines V WRITING FOR THE WEB


Headlines V WRITING FOR THE WEB


Headlines V WRITING FOR THE WEB Your WordPress site has multiple opportunities to leverage your SEO skills


Headlines V WRITING FOR THE WEB

But now we’re deeper into marketing, and that’s for another lecture


HOW TO WRITE FOR ORATO.COM: WEB WRITING BASICS http://www.youtube.com/watch?v=JfAx036ML2A (What we just talked about, but in video, with eye-candy)


HOW TO WRITE WEB HEADLINES http://www.youtube.com/watch? v=zBg7dJIfHM0&feature=player_embedded (A short interview with Leslie Rotan, online editor for the Detroit News )


THE FINE ART OF THE BETTER-THAN-AVERAGE HEADLINE


IF YOU HAVE A PAGE EDITOR THAT ALLOWS CUTE HEADLINES, ENCOURAGE YOUR STUDENS TO GO FOR IT.


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Create a headline with flair for this story


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Writing for the Web