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Task 2

Where are they? How will they find me?

OUCE255 Enterprise & Innovation Baljeet Kaur Samra

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+ Based on the principles that have been introduced so far in the Enterprise module, as well as the previous tasks, investigate, analyse and critically evaluate where your potential clients are located. You will need to consider the following questions: Where are my potential clients/employers located? What media do my potential clients/employers use? What do you need to communicate and how does it match what your clients/employer need? Analyse and compare these examples in relation to the Political, Economic, Social and Technological (PEST analysis) factors that affect their use of graphic design, choice of designer and trends that will influence their decisions regarding graphic design. Once you have done this summarise your findings by focussing on 1 example and discussing how the clients location and/or use of media will affect what you need to communicate to them and how you might go about doing this. This is an exercise in exploring and applying PEST analysis and related theories – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it. Where are my potential clients/employers located? What media do my potential clients/employers use? What do you need to communicate and how does it match what your clients/employer need?

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+ As the beauty industry is quite vast they are found world wide; from shops to as well as expanding well online. Being a global industry clients and employers could be a range of people all over the world. With the development of the internet it is now easier for the audience to interact more whether it be buying beauty products online or simple reading reviews about certain products. TV advertising plays a big part in the success of advertising up and coming beauty products - with such a vast audience they are able to cater for a range of audiences. There has also been an increase in mail shot advertising where a company is able to post these mail shots with a sample of their product - allowing the customer to try before they buy, with the bonus of maybe receiving a discount. As mentioned the internet attracts many people the convenience of being able to buy from the comfort of their home whilst still ensuring they have the same experience as buying in store. In the same way that glossy adds and posters attract people in store - the web just as easily advertises a range of different products encouraging people to buy in many different ways.

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Task 2

Where are they? How will they find me?

OUCE255 Enterprise & Innovation Baljeet Kaur Samra

+

Tasks2  

OUCE255 Where are they? How will they find me? Baljeet Kaur Samra Enterprise & Innovation

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