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YCN Student Awards 2011/2012 Swarovski

‘Attract the next generation of Swarovski fans’ 1 / 5 Project Outline

Lola & Grace Concept

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

Working to help maintain and successfully develop the recent Swarovski sub-brand Lola & Grace that specialises in fashion jewellery for 18-25 year old females.

Ensure that the Lola & Grace brand is more appealing to a wider audience with a proposal to collaborate with a up and coming fashion designer as well as creating limited edition packaging.


YCN Student Awards 2011/2012 Swarovski

‘Attract the next generation of Swarovski fans’ 2 / 5 Fashion Collaboration

Lola & Grace House of Herlihy

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

Photography : Dave kai Piper / Mark Evans Model : Laura Brown Makeup artist : Samantha Mercer Styling : House of Herlihy

Creating a range of fashionable clothes that compliment the Lola & Grace jewellery. All outfits are designed by Sinead O’Herlihy, from the House of Herlihy


YCN Student Awards 2011/2012 Swarovski

‘Attract the next generation of Swarovski fans’ 3 / 5 Packaging Concept

Lola & Grace Limited Edition Packaging

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

Working with the designs of the outfits and the jewellery from Lola & Grace a series of packaging was created using repeated patterns and illustrations.

Gift bags and Jewellery boxes to be used for trade events. Proposed idea of having a trading space at Manchester Fashion Week along side the House of Herlihy Fashion show.


YCN Student Awards 2011/2012 Swarovski

‘Attract the next generation of Swarovski fans’ 4 / 5 Store Proposal

Lola & Grace Shop Front

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

A Propsed idea to merge Lola & Grace with the House of Herlihy to create a unique shopping experience.

Proposed shop front for future Lola & Grace stores with a shop section that stocks a range of clothes from the House of Herlihy designed by Sinead O’Herlihy.


YCN Student Awards 2011/2012 Swarovski

‘Attract the next generation of Swarovski fans’ 5 / 5 Final Solutions

Lola & Grace House of Herlihy & Limited Edition Packaging

Baljeet Samra & Sadie Thompson BA (Hons) Graphic Design Leeds College of Art

Fashion range : Sinead O’Herlihy Shop front / Packaging design & photography : Baljeet Samra & Sadie Thompson Jewellery : Lola & Grace / Yellowdoor

lolaandgrace.com houseofherlihy.com yellow-door.com


Initial Design Boards