We have a wide customer base so you can aim this product at anyone from young, affluent singles or couples, families, older people whose children have left home etc. Consider who your target audience will be and tailor the picnic to that group. the customer should feel like this is a fantastic treat and that M&S have thought of everything to make the occasion perfect. the CreAtive ChAlleNge tArget AudieNCe BACkgrouNd * YCN Student Awards 2011/12 * * 1 of 2 * * M&S *