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PAUL RICHARDSON

SPORTS

files


Xtreme Sports Communication

Bike Barn NZ

Gorilla Advertising, New Zealand.

Beach Spoke

Community Magazine, Australia.

Board Stupid

Brand Apparel, Australia.

Fly Beach

University Magazine, New Zealand.

Mo Punk

FireBreed

Brand Apparel, New Zealand. Brand Art Direction, New Zealand,


I have always dreamed combining my creative talents with my action-sports affliction, but the Mac just wouldn’t stay on the handle-bars. Throughout my University days, I trained as a competitive Criterion athlete, racing at a regional and national level. I then fell in love with Mother Earth’s back garden & developed an affinity for bikes, kayaking and forest goofery. I have ridden my trusty alloy-steed on many continents and cycle-couriered through many a red light. I developed an affinity for the visual communication industry along the way, to which I bring equal energy and enthusiasm >


a years free maintenance with every bike bought at Bike Barn offer end 30.9.09

Come in for a fix. www.bikebarn.co.nz

Come in for a fix. www.bikebarn.co.nz

Advertising: Bike Barn NZ.

Based in Wellington, NZ. Bike Barn offers an of ecletic mix of cycles, apparel and a free hot coffee for beloved city-cycle couriers. More

Bad day at the office?

like a cafe then a shop -their up-beat service, warm smiles and two-wheel jokes,make up the character of the brandshop. A set of gorilla ads. postered around the city demanded a sharp wit, that spoke heaps about Bike Barn’s attitude and service.

Come in for a fix. www.bikebarn.co.nz


gor i lla cam p aig n: bike barn nz. new zealand.

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Come in for a fix. www.bikebarn.co.nz

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Community Magazine: Beach Spoke, Melbourne.

Born from the community newspaper - Beach Spoke aims to lift the face of the media and voiced the opinions of many envionmental minded and outdoor-loving community. Bringing stories to life, the photgraphically-dynmaic spreads, open the hearts and minds of the St.Kilda citizens.


co m mun i ty m aga z ine art directiom : beach spoke. australia

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surf bum Brand Apparel: Board Stupid

Inspired from the glory days of Mambo, Board Stupid was born. The colourful board-band celebrates twisted humour, to remind us all not to get too serious about board sports. “Getting out and playing in Mother Earths play ground is the bottom line.�


wave train

extreme kiting

surf babes

taste the elements

jelly fish

i ll u str a tio n + b ran d ap parel design: board stupid. australia.

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make love not war

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w h o ’ s y o u r d a ddy?

mother board

dangerous school

bad day riding


board babe il l ust r ati o n + sno w boa rd design: board stupid. australia.

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fishy fingure

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Student Magazine: FlyBeach, Otago University

Born out of the Universty’s Clubs’n Society Department, FlyBeach was launched. Weekend hilarity, camp-fire stories and the latest adventure sports gizmos, fill the pages of this quick-fire graphic by-monthly.


maga zi n e dir e cti o n: f lyb e ach ext reme adventure. otago university. new zealand .

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br a ndi n g: m opunk bike gear. new zealand.

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br a ndi n g: m opunk bike gear. new zealand.

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Apparel Art Direction: FireBreed , New Zealand.

FireBreed are a new brand born from the natural elements of New Zealand. Heavily trademarked, Fire-Breed’s apparel icons and “design like we give a damn” attitude, offer environmentally conscious surfers a closer connection with their surroundings. For those who want to look great, can now purchase beautiful and chic active apparel.


FIREBREED pe r son a l w o rk: firebreed apparel. new zealand.

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SURF YOUR GREEN SOUL 16


WALK YOUR GREEN SOUL

LIVE YOUR GREEN SOUL

SURF YOUR GREEN SOUL

pe r son a l w o rk: firebreed apparel. new zealand.

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bikebike@rocketmail.com

Xsports  

Art direction for the Australiasian extreme sports market. Developing originality, energy and humour for the brands.

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